DAFTAR PUSTAKA - Universitas Bakrierepository.bakrie.ac.id/3551/5/04.BAB DAFTAR PUSTAKA.pdfDAFTAR...

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Universitas Bakrie 77 DAFTAR PUSTAKA Ain, N., & Ratnasari, R. tri. (2015). Pengaruh citra merek melalui sikap konsumen terhadap niat beli ulang pada produk busana muslim zoya disurabaya. JESTT Universitas Airlangga, 2(7), 553569. Alnazer, M. (2013). The moderating role of promotional benefit level and brand awareness on the effectiveness of price discount and premium. Adv Manage, 6(12), 40-47. Alvarez, B. A., & Casielles, R. V. (2005). Consumer evaluations of sales promotion: the effect on brand choice. european Journal of Marketing. Ayutthaya, S. S. N. (2013). Impact of Perceived Service Brand Image and Repurchase Intentions of Thai Passengers Towards Low Cost Carriers. Journal of Management, 11(2), 4656. Buil, I., de Chernatony, L. and Martínez, E. (2013a), “Examining the role of advertising and sales promotions in brand equit y creation”, Journal of Business Research, Vol. 66 No. 1, pp. 115-122. Buil, I., Martínez, E. and De Chernatony, L. (2013b), “The influence of brand equity on consumer responses”, Journal of Consumer Marketing, Vol. 30 No. 1, pp. 62-74 Büttner, O. B., Florack, A., & Göritz, A. S. (2015). How shopping orientation influences the effectiveness of monetary and nonmonetary promotions. European Journal of Marketing. Bronner, F. and Neijens, P. (2006), “Audience experiences of media context and embedded advertising: a comparison of eight media”, International Journal of Market Research, Vol. 48 No. 1, pp. 81-100. Chen, C.F. and Chang, Y.Y. (2008), “Airline brand equity, brand preference, and purchase intentions-the moderating effects of switching costs”, Journal ofAir TransportManagement,Vol. 14 No. 1, pp. 40-42 Campbell, M. C. (2002). Building Brand Equity: (A Presentation given at the Medical Marketing Association Annual Conference). Journal of Medical Marketing, 2(3), 208-218. Chandon, P., Wansink, B., & Laurent, G. (2000). A benefit congruency framework of sales promotion effectiveness. Journal of marketing, 64(4), 65-81. Chen, H.-S., & Hsieh, T. (2011). A Study of Antecedents of Customer Repurchase Behaviors in Chain Store Supermarkets. Journal of International Management Studies, 6(3), 111. Chiu, Chao-Min, Chen-Chi Chang, Hsiang-Lan Chengdan Yu-Hui Fang. 2009. Determinants of Customer Repurchase Intention in Online Shopping. Online Information Riview, 33 (4), pp. 761-784.

Transcript of DAFTAR PUSTAKA - Universitas Bakrierepository.bakrie.ac.id/3551/5/04.BAB DAFTAR PUSTAKA.pdfDAFTAR...

  • Universitas Bakrie

    77

    DAFTAR PUSTAKA

    Ain, N., & Ratnasari, R. tri. (2015). Pengaruh citra merek melalui sikap konsumen

    terhadap niat beli ulang pada produk busana muslim zoya disurabaya. JESTT

    Universitas Airlangga, 2(7), 553–569.

    Alnazer, M. (2013). The moderating role of promotional benefit level and brand

    awareness on the effectiveness of price discount and premium. Adv

    Manage, 6(12), 40-47.

    Alvarez, B. A., & Casielles, R. V. (2005). Consumer evaluations of sales promotion: the

    effect on brand choice. european Journal of Marketing.

    Ayutthaya, S. S. N. (2013). Impact of Perceived Service Brand Image and Repurchase

    Intentions of Thai Passengers Towards Low Cost Carriers. Journal of

    Management, 11(2), 46–56.

    Buil, I., de Chernatony, L. and Martínez, E. (2013a), “Examining the role of advertising

    and sales promotions in brand equity creation”, Journal of Business Research,

    Vol. 66 No. 1, pp. 115-122.

    Buil, I., Martínez, E. and De Chernatony, L. (2013b), “The influence of brand equity on

    consumer responses”, Journal of Consumer Marketing, Vol. 30 No. 1, pp. 62-74

    Büttner, O. B., Florack, A., & Göritz, A. S. (2015). How shopping orientation

    influences the effectiveness of monetary and nonmonetary promotions. European

    Journal of Marketing.

    Bronner, F. and Neijens, P. (2006), “Audience experiences of media context and

    embedded advertising: a comparison of eight media”, International Journal of

    Market Research, Vol. 48 No. 1, pp. 81-100.

    Chen, C.F. and Chang, Y.Y. (2008), “Airline brand equity, brand preference, and

    purchase intentions-the moderating effects of switching costs”, Journal ofAir

    TransportManagement,Vol. 14 No. 1, pp. 40-42

    Campbell, M. C. (2002). Building Brand Equity: (A Presentation given at the Medical

    Marketing Association Annual Conference). Journal of Medical Marketing, 2(3),

    208-218.

    Chandon, P., Wansink, B., & Laurent, G. (2000). A benefit congruency framework of

    sales promotion effectiveness. Journal of marketing, 64(4), 65-81.

    Chen, H.-S., & Hsieh, T. (2011). A Study of Antecedents of Customer Repurchase

    Behaviors in Chain Store Supermarkets. Journal of International Management

    Studies, 6(3), 1–11.

    Chiu, Chao-Min, Chen-Chi Chang, Hsiang-Lan Chengdan Yu-Hui Fang. 2009.

    Determinants of Customer Repurchase Intention in Online Shopping. Online

    Information Riview, 33 (4), pp. 761-784.

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