Dadar & Nagar Haveli

GOVERNMENT OF INDIA MINISTRY OF TOURISM AND CULTURE

DEPARTMENT OF TOURISM MARKET RESEARCH DIVISION

Final report

On

20-YEAR PERSPECTIVE PLAN FOR DADRA & NAGAR HAVELI

December 2002

CONSULTANCY SERVICES Tata Sons Limited A division of

Vidyasagar Building, Raheja Township Near Saibaba Temple, Malad (E)

Mumbai – 400 097, India Telephone: 022 - 8774081 Fax: 022 - 8777441

Final Report

Tourism Perspective Plan for

Dadra & Nagar Haveli

EXECUTIVE SUMMARY

The 20 years tourism perspective plan for Dadra & Nagar Haveli is prepared based on the detailed evaluation of the existing and potential tourism resources and infrastructure, tourism trends analysis, interaction with various stakeholders in the region, and the tourist preferences as revealed by the tourist survey. Dadra & Nagar Haveli has a mix of natural and manmade attractions. The Major Tourism Drivers and attractions in Dadra & Nagar Haveli can be categorised two heads: Physical Attractions and Cultural Attractions. Further the physical attractions can be categorised as Dam Reservoir and Water Based; Forests and Nature; Gardens and Resorts. All the tourism attractions are assessed and evaluated in terms of its existing situation vis-à-vis its quality, amenities, infrastructure, popularity etc., the tourism development potential of these sites etc. The current tourism trend in the U.T is mainly either the weekend tourists from the nearby areas of Maharashtra and Gujarat states looking for a short getaway or business/ resort tourists. A considerable number of day tourists are also there who primarily visit the well-developed gardens. A SWOT analysis is done for the U.T. The unique selling proposition of DNH will be “Nature and Health Tourism”. The various facets of tourism development proposed in the region are Nature tourism, Special Interest Tourism (Experiential Tourism), Health tourism, Culture Tourism, Business and Event tourism, Resort Tourism etc. Based on the tourism resource assessment, SWOT analysis, demand estimation and market study the following clusters are identified and conceptualized for the region.

Proposed Tourism Development: “Destination Dudhni”: Dudhni as a destination (including Dudhni, Kauncha villages and Madhuban reservoir) is proposed to be developed as a major water tourism based destination and as a base for Health Tourism. The plan proposes to develop promenades/ walking arcades, exhibition haats, underwater treasure hunt & scuba diving school, water sports, river cruise, a boat museum, river swimming pool, air based sports, angling platforms, camp fire huts at Dudhni. Village tours, archery ranges, trekking facilities, skateboarding ranges and health resorts are proposed for the development of Kauncha as a tourist site. The health resorts at Kauncha are proposed to house not only facilities like meditation centre, yoga classes, ayurvedic remedies to ailments but also experts in Yoga, meditation, Ayurveda who will teach and assist the tourists make most of the facility. The Khanvel – Dudhni – Kauncha cluster is proposed to be developed primarily as a leisure and tourist accommodation zone. Khanvel is proposed to be the main accommodation hub for the tourists visiting Dudhni and this cluster. The landscaping of the riverbed, walking trail by the riverbed developed, open-air theatre for cultural activities, convention facilities, tourist information huts are the other developments proposed for Khanvel in the cluster. Scenic (self-guided) driving tours, bicycling trails,

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light refreshment stalls are few products, which will be developed as tourist offerings in the cluster. The Vasona – Satmaliya – Nature Education Centre – Nature Forest Cluster will bring tourists to a variety of flora and fauna leveraging on the strengths of Dadra & Nagar Haveli of availability of land, 40% of which being under rich forest reserves. Vasona offers a well-planned lion safari to the tourists, which is proposed to be supported by a tourist information center and a tourist amenity center. Satamaliya, developed as wild life sanctuary will have a pedestrianized zone for nature walks, rocky steps to the bottom of the water falls, tree top platforms, relaxation platforms and nature interpretation signs to increase the tourist attractiveness of the cluster. The Nature Education Centre will have tropical gardens, botanical gardens, living history experiences, bird park/ ornithology centres, herbarium, reptile park, nature interpretation signs developed. Other than the clusters mentioned above the Luhari Region is proposed to be developed as a group activity based centre including convention centre in a way as to address all the conferencing / convention / exhibition needs of the business market. Umerkhoi is proposed to be developed as a nature walk and relaxation destination with offerings like forest walks, hiking and rock climbing. These activities in the area will be supported by resorts and tourist facilitation centres. Umerkhoi will also house resort based convention facilities Madhuban Dam Garden is proposed to be developed as a major tourist attraction. Pati Jetty area will be developed with relaxation bungalows. Randha after due afforestration is proposed to be privatized for development of amusement parks. Silvassa is proposed to be developed with more tourism facilitation amenities, and beautified with avenue plantations. The tribal museum will be developed to better equip the tribals to sell their products.

Market Assessment: Based on the past tourist arrivals and the above mentioned tourism products and developments planned for the region, the annual tourist traffic is estimated to increase to 970,000 by the year 2022. The table below details the tourist arrivals estimated for each of the four phases. The detailed tourist arrivals are detailed in Chapter 4 of the report. The core geographic tourist segments includes tourists from the neighboring states of Gujarat and Maharashtra. The activity based tourist segments targeted includes eco tourists, health tourists, and business tourists. The integration of DNH with tourism circuits with Nasik, Daman etc will attract more tourists.

Phase / Year Estimated Tourist Arrivals

Phase I / 2004 470769 Phase II / 2010 600482 Phase III / 2016 771936 Phase IV/ 2022 972470

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Tourist amenities and facilities: Based on the assessment of each sub region of the destination, the developments proposed and the estimated tourist arrivals, various developments required sub region wise for the tourist satisfaction has been proposed with quantitative details and costs in Chapter 5. This includes sub region wise number of beds proposed to be developed (table below), tourist facilitation centre, restaurants/ eateries, etc by the year 2022.

Phase Year No. of rooms Phase I 2003 – 2004 51 Phase II 2005 – 2010 529 Phase III 2011 – 2016 823 Phase IV 2017 – 2022 784

Total 2003 – 2022 2187 Employment generation and Cost Benefit Analysis:

The employment estimated to be generated by the project is as given phase wise in the table below. The estimation is based on the tourism employment multiplier of India and the average tourist expenditure calculated.

Phase Year Employment Generated

Phase I 2004 15336 Phase II 2010 15498 Phase III 2016 16280 Phase IV 2022 17126

. The cost benefit analysis for the total expenditure is done based on the per capita expenditure of the tourist traffic estimated and the costs estimated under the heads of the core infrastructure, tourist amenities, human resource development, accommodation, and marketing and promotion as given below. Initial Environment Examination: Initial Environment assessment is done for the proposed developments and broad mitigation measures are recommended. Marketing Plan: A detailed marketing plan is proposed to position Dadra and Nagar Haveli as the “leisure and health with nature” destination and a convention tourism hub of the Western India. The geographic tourist segment targeted is primarily domestic with the key segments being the neighboring states of Maharashtra and Gujarat and the watch list states being Rajasthan, Madhya Pradesh, Uttar Pradesh and Delhi. Specific activity based target segments are identified with distribution channels and promotion strategy unique to each segment. A list of various media material also is detailed in the marketing plan.

Implementation Schedule and Investment:

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The implementation of the proposed development is recommended in four phases as given below:

Phase Year Summary of developments proposed Cost (Rs lacs)

I 2003-2004

Commencement of development of Dudhni destination, Commissioning of the Lion Safari as an attraction, Khanvel development as accommodation hub, initiation of promotion campaign.

1052.00

II 2005-2010

Further development of Dudhni destination, Kauncha as a health resort centre, Khanvel as a accommodation hub, Luhari as a event/ conference centre, Satmaliya as Nature trail area, Continuation of Promotion campaign.

3450.50

III 2011-2016

Dudhni-more activities & amenities, Khanvel as a accommodation hub, Luhari as a event/ conference centre, Umerkhoi as a Nature Tourism Area, Madhuban dam garden development, intermittent promotion.

3276.00

IV 2017-2022

Maintenance, Festivals, Promotion and more resort development. 932.00

Total investments envisaged for the development of Dadra & Nagar Haveli as a tourist destination is as below, giving details of investments required under major heads. Investments Investment Head Phase I

(in Rs lacs)Phase II

(in Rs lacs)Phase III

(in Rs lacs)Phase IV

(in Rs lacs) Total

Core Infrastructure 153.00 262.00 1136.00 0.00 1551.00Tourism Infrastructure 124.50 631.50 227.00 202.00 1185.00Accommodation 645.00 2307.00 1533.00 200.00 4685.00Mktg and promotion 130.00 250.00 380.00 530.00 1290.00HRD 2.45 7.05 7.64 7.30 24.44Total 1054.95 3457.55 3283.64 939.30 8735.44

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TABLE OF CONTENTS EXECUTIVE SUMMARY 1 1 INTRODUCTION 1.1 BACKGROUND: 1 1.2 SCOPE OF PROJECT: 1 1.3 REPORT STRUCTURE 4 2 5 REGIONAL ANALYSIS 2.1 REGIONAL SETTING 5 2.2 SOCIO- ECONOMIC CHARACTERISTICS 6 2.3 SETTLEMENT PATTERN 8 3 9 EXISTING TOURISM SCENARIO 3.1 TOURISM TRENDS ANALYSIS 9 3.2 TOURISM ATTRACTIONS 13 3.3 TOURISM RESOURCE INVENTORY 14 3.4 TOURISM INFRASTRUCTURE 22 3.5 PLANNING EFFORTS 24 4 25 TOURIST ARRIVALS IN DADRA & NAGAR HAVELI 4.1 INTRODUCTION 25 4.2 APPROACH 25 4.3 OVERVIEW OF TOURIST GROWTH IN INDIA AND DADRA NAGAR HAVELI 26 4.4 ASSUMPTIONS AND CALCULATIONS: DEMAND ESTIMATION 26 5 31 TOURISM PERSPECTIVE PLAN 5.1 DESTINATION ANALYSIS 31 5.2 PRODUCT CONCEPTUALISATION 33 5.3 TOURISM DEVELOPMENT STRATEGY 34 5.4 DEVELOPMENT PLANS 36 5.5 TOURISM PRODUCTS 53 5.6 CIRCUIT INTEGRATION 57 5.7 FACILITIES PLAN 58 5.8 DEVELOPMENT SCHEME AND PHASING 62 6 66 INFRASTRUCTURE DEVELOPMENT PLAN 6.1 INTRODUCTION 66 6.2 ACCESSIBILITY 67 6.3 POWER 69 6.4 WATER SUPPLY 69 6.5 SEWAGE 69 6.6 TELECOMMUNICATION 70 6.7 MONITORING 70

6.8 SUMMARY 71 6.9 DESTINATION SPECIFIC INFRASTRUCTURE 74 7 84 INITIAL ENVIRONMENTAL EXAMINATION 7.1 OBJECTIVES OF IEE 84 7.2 APPROACH AND METHODOLOGY 85 7.3 ENVIRONMENTAL QUALITY OF THE REGION 85 7.4 ENVIRONMENTAL ISSUES 87 7.5 ENVIRONMENTAL ASSESSMENT OF THE PROPOSED DEVELOPMENT 89 7.6 MEASURES TO PROTECT THE ENVIRONMENT 91 7.7 SUMMARY 95 8 100 MARKETING STRATEGY 8.1 VISION AND GROWTH OBJECTIVES 100 8.2 CURRENT STATUS OF TOURISM 100 8.3 PROCESS TOWARDS A WINNING STRATEGY 101 A Inventory of The Unique Selling Features to be offered 101 B. The Target Markets 103 C. Matching Products to Markets 107 D. Positioning Dadra Nagar Haveli 107 E. The Marketing Strategy 110 F. Media Materials for Dadra & Nagar Haveli 113 9 116 IMPLEMENTATION PLAN 9.1 INTRODUCTION 116 9.2 REQUIREMENT OF A GROWTH CATALYST 116 9.3 IMPERATIVE FOR QUALITY OF DEVELOPMENT 116 9.4 SOCIAL FACTORS 117 9.5 OBJECTIVE & SCOPE 117 9.6 CONFIGURATION 117 9.7 PRIVATE SECTOR INVESTMENT OPPORTUNITIES 118 9.8 INVITATION OF TENDER FROM THE PRIVATE SECTOR 119 9.9 EVALUATION OF THE TENDER 119 9.10 PROMOTION STRATEGY TO INITIATE PRIVATE SECTOR INVESTMENT 119 9.11 PROMOTION CAMPAIGN 120 9.12 PHASING 121 9.13 COST BENEFIT ANALYSIS 129 10 137 ACTION PLAN 9.1 PHASE I 137 9.2 PHASE II TO PHASE IV 147 ANNEXURE A I ANNEXURE B II ANNEXURE C V ANNEXURE D IX ANNEXURE E XVIII

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INTRODUCTION

1.1 BACKGROUND:

The union territory of Dadra and Nagar Haveli, is known for its natural features like hills, rivers, its tributaries, forests, undulating terrain, etc. Within its small area, there is a lot that a tourist can be offered with the nature as a host: gentle winds, forests, wild life, expanse of reservoir, river banks, tribal villages, etc.

The Union Territory of Dadra and Nagar Haveli was established in 1779, wherein the Marathas assigned Dadra Nagar Haveli, a group of 72 villages to the Portuguese as a token of their friendship. It was ruled by the Portuguese till its liberation on the 2nd of August 1954 and was merged with the Indian union on the 11th of August 1961. Since then Dadra & Nagar Haveli has made much progress in socio economic and cultural front of the tribal people who constitute about 80% of the population in the region. The main economic activity here is agriculture. Industrialization of the region has today also employed a number of people here. Tourism is also another upcoming industry and economic activity here.

The Ministry of Tourism, Government of India, is the nodal agency for promotion and development of tourism in the Union territory of Dadra & Nagar Haveli. The main objective of the ministry is to develop tourism, the achievement of which is measured in terms of tourists’ arrivals. The MOT is in the process of initiating measures aimed at the integrated tourism development in the region. As a part of these efforts MOT has invited Tata Consultancy Services (TCS) to prepare a comprehensive 20 year perspective plan for tourism development in the region. Such a plan would provide a strategic direction for phased development of tourism in Dadra & Nagar Haveli. It would also recommend guidelines for coordinated implementation of the proposed perspective plan.

While some tourism planning has been accomplished by the MOT, the region does not have an overall tourism plan. There is a need for detailed planning as a basis for integrated and controlled development.

1.2 SCOPE OF PROJECT:

The study will consider the natural, historical and cultural products available in the district for developing a 20-year perspective Plan. The study:

• Will Cover the entire region of Dadra & Nagar Haveli

• Will identify and evaluate the sites to be included in the touring circuit, keeping in mind the relevant environmental and developmental regulations.

• Will provide a plan for development of infrastructure, tourism services, facilities, etc.

A. OBJECTIVES:

The 20-year tourism perspective plan preparation exercise will enable the Government to realise the following visionary goals such as:

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• To develop the region as the unique tourist destination.

• To increase the number of tourists in the region during the week.

• To develop, improve and maintain the facilities, services and core infrastructure in the region.

• To develop, improve and maintain the attractions in the identified tour circuits.

• To promote the region extensively in the target markets using various marketing tools.

Keeping in view the above visionary goals, the objectives of this project as set in the terms of reference provided are as follows:

• To assess the existing tourism scenario in the region with respect to the tourist traffic, tourism resources, services & infrastructure available.

• To project tourist traffic to the region.

• To recommend the services, facilities and core infrastructure needed for the development of tourism that will coexist with the environment and socio economic culture of the region

• To conceptualise products in the region and package it for external agency funding.

• To recommend better visitor services & amenities not only to enrich the tourist’s experience but also increase the stay duration.

• To develop a plan to showcase the best of the local heritage, culture, art, crafts, cuisine and the natural attractions, and make it part of the tourist’s itinerary.

• To prepare a perspective plan for a duration of 20 years for developing sustainable tourism giving year- wise phasing of investment; indicating short-term and long-term plans, targets and ground realities.

• To suggest proper implementation structure indicating all activities to be undertaken by different agencies with the time frame for each activity.

B. TERM OF REFERENCE

The terms of reference for preparation of 20 years perspective plan are:

1. Assess the existing tourism scenario in the U.T with respect to existing traffic levels and inventory of :

- Natural resources

- Heritage and other socio- cultural aspects

- Quantitative/ demographic factors like population, employment, occupation, income levels, etc

- Services and infrastructure already available

2. Review the status of existing development/ investment plans of schemes for the development of tourism in the region.

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3. List down and evaluate existing potential tourist destinations and centres and categorise them on the basis of inventory of attractions, infrastructure availability, degree of popularity, volume of traffic flow, etc.

4. Analyse and categorise exiting/ potential destinations and centres, as a stand alone destination, part of a circuit and / or major attractions for special interests groups, etc

5. Assess the existing infrastructure levels at identified destinations and centres in terms of quality of roads/ transportation facilities, civic amenities, enroute transit facilities, boarding and lodging facilities, etc.

6. Broadly assess the traffic flow to identified destinations & centres for assessment of infrastructure requirements taking into account past growth trends, suggested linkages and integration, future expected developments including likely investments by the State, investments climate/ incentive for the private sector, etc.

7. Attempt and arrive at an indicative cost configuration of likely investment on infrastructure development under different heads and to prioritise investment needs by drawing up a phased investment plan covering the next 20 years.

8. Identify the existing as well as new tourism projects for expansion/ augmentation, upgradation of facilities and services, destinations & centres, which have potential for development.

9. Undertake product conceptualisation cum feasibility exercise inter-alia for identified projects covering aspects like locational evaluation, schematic product planning & conceptualisation including quantification of individual project parameters, assessment of overall investment levels and of project viability cum feasibility study exercises, etc.

10. Prepare an action plan for implementation of identified potential development schemes/ projects/ products and for development of infrastructure in conformity with the policy objectives & guidelines provided by the concerned state/ central agencies/ departments and the requirements of national development and funding agencies. The overall development plan to also take into account WTO’s Bali declaration on tourism development.

11. Calculate project- wise potential for employment generation; a reasonable percentage of potential employment is to be reserved for women.

12. Indicate the actual and the projected number of domestic and foreign tourist arrivals for each proposed tourist place.

13. Prioritise the scheme on the basis of employment potential of the project and the tourist arrivals at the proposed place.

14. Provide an inventory of existing infrastructural facilities (including paying guest facility), after which, the proposed infrastructure needs to be split up into various segments concerning different State Government departments, such as PWD, Forest, Culture, Handicrafts etc., and dovetailed with the Tourism Plans.

15. Identify and suggest foreign funding agencies for financial assistance.

16. Recommend sources of funding and incentives for private sector participation.

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17. Prepare the institutional framework in the State to oversee/ co-ordinate the development of tourism infrastructure considering the available institutional machinery.

18. List down facilities for performance by local artists and cultural troupes including cultural complexes

19. Suggest handicraft shops at various tourist places, which could be run by women.

20. Assess potential developing health resorts at/near the tourist places. Yoga classes, nature cure facilities, ayurvedic system of medicines should be available at these places to attract tourists.

21. Incorporate attractive packages/schemes to attract private sector investment in development of resorts, water sports centres etc.

22. Assess environmental quality and Carry out Initial Environmental Examination for recommended projects.

1.3 REPORT STRUCTURE

The report is divided into nine chapters covering the following sections: Introduction, Regional Analysis, Tourism Scenario, Demand Forecasting, Product Conceptualisation, Infrastructure Requirements Study, Initial Environmental Examination, Marketing Strategy and Implementation plan for DNH tourism development phased over twenty years.

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REGIONAL ANALYSIS

2.1 REGIONAL SETTING

The Union Territory of Dadra and Nagar Haveli is situated a mere 35 km from Daman and is spread over an area of 491 sq. km. Dadra and Nagar Haveli was under the Portuguese, till it was liberated on August 2, 1954. The people took over the administration under a unique system of self - government. On its integration with the Indian Union in 1961, Silvassa was made its headquarters. Since then, it has been administered by the Government of India as a Union Territory. Today, the territory is under an administrator with Panchayats at the village level. The population is around 2,20,451. The region is rich in natural and cultural resources and offers great potential in positioning itself as a major tourism destination.

A. GEOGRAPHICAL LOCATION: Dadra and Nagar Haveli is located on the West Coast of India between 20ON and 20O25’N latitudes and between 72O50’E and 73O15’E longitudes. It comprises of 72 villages under two enclaves viz “Dadra” and “Nagar Haveli” spread over an area of 491.0 sq.kms. Silvassa, is the capital of Dadra & Nagar Haveli. The UT is surrounded on the west, north and east by Valsad district of Gujarat, on the south by Thane district and south- east by Nasik district of Maharashtra.

B. ACCESSIBILITY:

The Union Territory is accessible from Mumbai-Ahmedabad Highway (NH No.8) at a distance of 160 Kms from Mumbai. Silvassa is accessed through road leading from Vapi (15km) and from Bhilad (before Vapi) on the Mumbai-Ahmedabad highway. There are few other entry points from Gujarat and Maharashtra as well. The nearest railhead is at Vapi. Dadra and Nagar Haveli is situated a mere 35 km from Daman.

C. THE REGION

Formation: The Marathas assigned 72 villages as part of a friendship treaty between Portuguese and Marathas resulting in the establishment of Dadra and Nagar Haveli on 17th December

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1779. The territory was under Portuguese rule till its liberation by local nationalist workers on 2nd August 1954, after which, the administration was carried on by local body as free Dadra and Nagar Haveli Administration till its merger with the Indian Union on 11th August 1961. Silvassa was made its headquarters. After declared a Union Territory (under the Dadra and Nagar Haveli Act 1961) in 1962, the free Dadra & Nagar Haveli Administration was run by formal statutory administration headed by an Administrator. Today, the territory is under an administrator with Panchayats at the village level.

Climate :

The region has a moderate and pleasant climate. Being near the coast and having 40% of the area under forest, the temperature of this region does not increase much except in summer. The maximum temperature during summer is about 370C and during winter 330C whereas minimum temperature during summer is about 230C and during winter 80C. Monsoon season is from June to September. The average annual rainfall is around 2000-2500 mm.

Topography:

Topographically, Dadra & Nagar Haveli is undulating and rolling. In the north east part the region is surrounded by the Sahyadri Ranges giving it a hilly terrain character and the central and remaining area is plain. In the Ghats rises the Daman Ganga River and passes through the region before meeting the Arabian Sea at Daman. The river is joined by three tributaries in the region, Piparia, Golak, and Sakartod.

Land Use:

Forests cover 40% of the geographical area of the region. 32.2% of the land is under agriculture use. Water bodies along with irrigation command area cover 20.63% of the area. Urban built up constitutes only 1.7% of the area indicating the almost rural character of the U.T. Industries are spread over 3.7% of the total area.

2.2 SOCIO- ECONOMIC CHARACTERISTICS

A. DEMOGRAPHY

The ultimate objective for any planning is the welfare of the community (population). For the same it becomes mandatory to study the demography of the population in the region. While framing the planning proposals of the region it is necessary to understand the dynamism of the population of the region under consideration, as they will change in their size and composition in the future.

Growth of Population:

The total population of Dadra & Nagar Haveli 220,451in 2001(provisional figure), which is expected to have grown by 5.9% per annum since 1991(provisional). However in the previous decade it is observed to have grown a compounded annual rate of 2.94% per annum.

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The population growth since its liberation in 1961 is shown in the following table.

Year Population Compounded annual Growth Rate

1950 41,352

1971 74,171 2.82%

1981 103,676 3.41%

1991 138,477 2.94%

2001 220,451 5.9%

The main languages spoken in Dadra & Nagar Haveli are Gujarati, Marathi and Hindi.

Density of Population:

The population density of Dadra & Nagar Haveli in 2001 is 449 persons per square km (provisional), which is much higher than what existed in 1991 at 282 persons per square km.

Urban and Rural Components:

From the 1991 census it is observed that 126752 inhabitants are rural population and 11725 are urban population in Dadra & Nagar Haveli. The percentage of urban population to the total population in the region is 8.47% in 1991 which is approximately 2 points increase over the percentage of 6.67% in 1981. This increase in urban population could be attributed to the increased industrialisation in the region.

Sex Ratio:

The sex ratio of 811 (provisional) females for every 1000 men in 2001 is lower more than what prevailed in 1991 at 952 females per 1000 men and in 1981 at 974 females per thousand men. The increase in density of population and decrease in the sex ratio can be attributed to increase in industrialization in the region resulting in an increased presence of single male migrants.

Literacy:

The literacy rate in Dadra Nagar Haveli as observed as on 31st March 2001was 60.3%(provisional). Amongst the male population the literacy is at 73.32% which is much higher than that amongst the female population at 42.99%. This could probably be attributed to domination of the rural population in the region. In 1991 the literacy rate observed was much lower at 40.70%.

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Ethnical characteristics:

General composition

Of the total population in Dadra & Nagar Haveli in 1991, 95.49% are Hindus, 2.41% are Muslims, 1.51% are Christians. It is observed that the percentage composition has been almost similar for the last four decades.

Scheduled Castes and Scheduled Tribes:

In 1991 the population of the scheduled tribes was 78.99% of the total population in Dadra & Nagar Haveli at 109380. The schedule caste is however negligible at only 1.34% of the total population.

B. THE ECONOMY

The following contribute to the economy of Dadra & Nagar Haveli: Agriculture; Forestry; Animal Husbandry; Industries; Tourism.

Agriculture is the basic economic activity of Dadra & Nagar Haveli. The food crops cultivated here include the paddy (covers 40% of the net sown area), ragi, small millets, tur, nagli and val. Around 60% of the total working population is employed by the primary activity of agriculture. The local population is also employed as forest labour by the co-operative societies to man the forest products. Animal husbandry is another contributor to the economy, which is envisaged for a further development to employ the tribals as it requires minimum skills. The last decade has witnessed heavy industrialization in the region due to various tax sops for industries in union territories. Since then a steady growth in employment and output has been observed. The employment generation is growing at 5% per annum. Tourism in DNH is an upcoming industry, with systematic and concentrated efforts from the administration.

Occupational structure:

Of the total population in DNH in 1991 only 60801 numbers or 43.9% are main workers. 9.34 % are marginal workers and the rest are non-workers. 59.66% of the main workers are cultivators, 10.26% are in household industries, 29.82% are in other occupations.

2.3 SETTLEMENT PATTERN

The settlement pattern of Dadra & Nagar Haveli is typically of a rural character except for the Silvassa town which is urbanised. There are 72 villages in the region, which is distributed over 10 patelad and 11 panchayats. It is observed that the Amboli patelad has the highest population growth rate at 4.1% followed by Silavssa at 3.18% growth rate. The annual compounded growth rate observed amongst the rural population is at 2.36% and 6.16% in the urban population.

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3

EXISTING TOURISM SCENARIO

3.1 TOURISM TRENDS ANALYSIS

Tourism trends analysis in the section consists of an analysis of the various aspects of tourist behaviour – in terms of the arrival patterns and trends in Dadra & Nagar Haveli vis-à-vis the trends in India. The analysis would not only help understand the current perceptions of Dadra & Nagar Haveli as a destination but also facilitate in setting of vision and goals for the destination for a twenty years perspective. This further would give a base for developing a competitive tourism strategy that would consist of the tourism marketing strategy, the destination development strategy, and the service mix strategy. The products and recommendations related to destination development and service mix has been discussed in detail in Chapter 5, the tourism promotion strategy are discussed in the Chapter 8 of the report.

As a start, a comparison has to be made between the demand and supply side of the destination and the sites. For the purpose of understanding the tourist trends over the years, the tourists have been classified broadly into international and domestic tourists.

Since the international tourists arrivals to Dadra & Nagar Haveli is negligible and very little data is available on the same, the following sections focus on the domestic tourism in India and Dadra & Nagar Haveli, and the current scenario of international tourist arrivals in DNH.

A. DOMESTIC TOURISTS

Domestic Tourists to India

In India, with its ethnically diverse population of more than 1000 million and the rapid economic and social changes seen, domestic tourism is developing at a particularly speedy pace. This transformation is mostly a manifestation of societal changes that India is seeing - disposable incomes have grown with rise in wages, two income households and smaller families. Social values are changing, with a move away from the puritan work ethic to one that recognises the contribution and need for leisure to ensure a better quality of life. Other influences are increasing urbanisation, the advent of the advertising age, the influence of television, the loosening of the joint family, the woman's increasing role in family decision making, a general move away from conservatism, changes in transportation, extra disposable income, sponsored holiday plans and the emerging meetings and conventions market, amongst innumerable other influences.

As per the estimates of the Department of Tourism, the total number of domestic tourists is 176,082,442 in 1999. This constitutes around 17% of the population of India. It is indisputable that the volumes of domestic tourists are large and will continue to grow larger.

64% of urban middle and higher income class Indians take at least one vacation every year. 22% take more than one vacation every year. On an average, every household takes one vacation every year.

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According to a survey by the Department of Tourism, around 70% to 75% of domestic tourists in India originate from eight main states. These are West Bengal, Maharashtra, Tamil Nadu, Uttar Pradesh, Gujarat, Karnataka, Madhya Pradesh and Delhi.

Domestic Tourism to Dadra & Nagar Haveli:

A. Number of Domestic Visitors

The figures obtained from the Dadra & Nagar Haveli administration are tabulated in the table 3.1. Table No: 3.1 Tourist Arrivals Dadra & Nagar Haveli

Year Tourists % Growth 1997-98 436000 1998-99 442000 1.38% 1999-00 450000 1.81% 2000-01 452000 0.44%

It is observed that most of these tourists are either weekend tourists from the nearby areas of Maharashtra and Gujarat states looking for a short getaway or are business tourists.

B. Major Tourist Generating Regions for Domestic Tourists in Dadra Nagar

Haveli Data is not available on State-wise source markets to Dadra & Nagar Haveli. However, local inquiries and a recent survey conducted by the Consultants revealed that approximately cent percent domestic arrivals at Dadra & Nagar Haveli are from the Maharashtra & Gujarat States. Major contributors from these states are Mumbai, Surat, Pune, Nasik, Baroda, Valsad and Ahmedabad. C. Purpose of Visit

The survey conducted by the Consultants estimates that domestic tourists to Dadra & Nagar Haveli have the following purpose of visit as shown in Table 3.2 Table No: 3.2 Purposes of Domestic Tourists

Purpose %Main Vacation 0.00Weekends Vacation 80.00Visit Friends and Relatives 0.00Business 20.00

D. Average Length of Stay

The average length of stay of a domestic tourist is 2.2 days. The endeavour of the development and marketing plan should also be to not only to increase the average length of stay but also to increase the percentage of tourists visiting the destination during weekdays.

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E. Group Size

The tourists surveyed by the consultants typically travel in families (approximately 62.5%) or with friends (around 25.0%). The 12.5% tourists who were travelling alone were business tourists. In general, more than 67% are found to travel in groups of greater than 2. The average group size is 4.73.

F. Tourist preferences As per the sample survey conducted by the Consultants the tourists coming to Dadra & Nagar Haveli prefer to spend their time relaxing at their respective resorts. It may be deduced that Dadra & Nagar Haveli does not attract the tourists just by the virtue of the destination but by the well developed resorts providing the good amenities to the tourists. The survey conducted also indicated at the fact that more than 83% of the tourists in Dadra & Nagar Haveli go on vacations to relax mentally and physically, and around 80% tourists vacation to spend time with their families. 70 % of these tourists are typically from commercial cities who want to get away from the hectic routine to a nearby destination. More than 60% of the tourists prefer to go to picturesque landscapes or scenic destinations for vacations.

The survey conducted further revealed that more than 80% of the tourists like to be pampered during vacations and are willing to pay for it. Around 90% of the tourists prefer to visit new and exotic destinations that are not frequented by tourists. Hence there exists a need to develop new and exotic attractions in area as it carries potential for the same. Most of the tourists visiting the destination do not prefer taking unplanned holidays and prefer availability of packaged tours to any destination they visit.

G. Mode of Transport According to the survey by the Consultants with the help of Department of Tourism, the modes of transport used by domestic tourists for reaching Dadra & Nagar Haveli are as shown in Table 3.3. Private vehicles are used by around 60% of the tourists and the rail mode by more than 30% of the tourists surveyed. This highlights the following, a) The visitation to Dadra & Nagar Haveli is mainly from the nearby states of Maharashtra and Gujarat. b) The roads and rail infrastructure are well developed and hence have made Dadra & Nagar Haveli very accessible. c) The local transport system needs strengthening as most tourists visiting the region have to depend on their private vehicles or vehicles hired from Vapi or place of origin. Table No: 3.3 Mode of Transport of Domestic Tourists

Mode %Private Vehicle 60.00Taxi 7.00Rail 33.00Air 0.00

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H. Tourist Satisfaction The survey brought out the following points:

More than 90% of the tourists felt the accommodation to be above average and value for money.

The local transportation facility in Dadra & Nagar Haveli was considered to be a negative point by almost all the tourists visiting the destination.

More than 90% of these tourists found the evening entertainment facilities average or below average.

More than 55% tourists were satisfied with the food in Dadra.

90% of the tourists found the wayside amenities to be only average or below average.

In general all the tourists found Dadra & Nagar Haveli to be just about a reasonable experience.

I. General profile of the existing tourists More than 80% of the tourists fall in the 26-55 years age group with around 53.3% in the 26-35years age group.

Around 70% of these tourists are from the SEC A1 category and 15% from the SEC A2 category.

Around 80% of the tourists were in Dadra & Nagar Haveli without any guidance from any kind of tour operators.

B. INTERNATIONAL TOURISTS

The number of international tourists visiting Dadra & Nagar Haveli are almost negligible. The table 3.4 below shows the foreign tourists visiting Dadra in the last four years Table No: 3.4 Foreign tourist arrivals to Dadra & Nagar Haveli

Year Tourist Arrivals1997-98 2001998-99 2301999-00 2502000-01 400

However on the basis of the visitor projections made till the year 2022 in the Chapter 4, it is estimated that the number of foreign tourists will gradually increase to around 4000 tourists. These are typically tourists attracted from Daman.

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3.2 TOURISM ATTRACTIONS

A. TOURISM IN DADRA & NAGAR HAVELI

As an area Dadra & Nagar Haveli is confined to less than 500 sq. km, covered with tall, awesome trees, winding river, beautiful reservoir. The hospitable, kind and unselfish native tribals have their own customs, dances, and rituals, which are quite fascinating. The territory enjoys a very pleasant climate from November to March, which is actually the best time for a visit. The summer temperature does not go very high, due to its proximity to the sea, and the nights are really pleasant.

B. CATEGORISING THE ATTRACTIONS

Dadra & Nagar Haveli has a mix of natural and manmade attractions. The Major Tourism Drivers and attractions in Dadra & Nagar Haveli can be categorised two heads: Physical Attractions and Cultural Attractions. Further the physical attractions can be categorised as Dam Reservoir and Water Based; Forests and Nature; Gardens and Resorts.

PHYSICAL ATTRACTIONS:

Dam Reservoir and Water Based Attractions:

· Madhuban Dam

· Water sports centre at Daman Ganga River at Dudhni.

The tourist attractions being proposed to be developed are:

· Lake Cruise at the Madhuban Lake

· Development of tentage accommodation using modular Kabana at Dudhni

Forests and Nature Attractions:

The tourism spots, which are being developed, are:

• Botanical Garden at Vasona,

• Lion Safari at Vasona

• Satmalia reserve with herbivorous animals

• Deer Park at Dapada

Gardens & Resorts:

The major gardens in Dadra & Nagar Haveli are:

- Hirwa Van, Piparia, Silvassa

- Vanganga Lake Island Garden, Dadra

- Vandhara Garden at Silvassa

- Children Park at Silvassa

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The major resorts and accommodation infrastructure developed by the Government department in Dadra & Nagar Haveli are:

- Van Vihar Tourist Complex at Chauda

- VIP Guest House at Madhuban Dam

- Forest Rest House at Khanvel

- Himavan tourist complex, Kauncha

- Yatri Niwas, Silvassa

The tourism spots being developed under this category are:

- Tapovan Tourist Complex at Bindrabin

- Tentage Complex at Dudhani

- Khadiavan Tourist Complex, Luhari

- Tourist Resort, Pati

CULTURAL ATTRACTIONS:

The major attractions under this category that Dadra & Nagar Haveli offers are:

· Tribal Museum, Silvassa

· Variety of tribal dances including Tarpa Dance, Bohada Dance, Tur & Thali Dance, Dhol Dance and the Gheria Dance

· Tribal ornaments

· Tribal Handicrafts like Warli paintings.

The tourism resources were evaluated on the following major factors:

- Attractions - Present condition - Environmental quality - Current activities and usage - Tourist infrastructure facilities like interpretation centre etc - Signages - Hotels and restaurants - Management issues like entry timings, charges, maintenance etc

3.3 TOURISM RESOURCE INVENTORY

The tourism resource inventory is prepared for the various tourist attractions existing today in Dadra & Nagar Haveli.

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VAN GANGA GARDEN The Van Ganga Garden is a beautiful manmade lake garden. It is characterised by rustic wooden bridges, flowerbeds, jogging paths, thatched huts, and paddleboats. Here songs of more than 25 Hindi feature films have been shot by film units till date.

Table No: 3.5 Tourism Resource Inventory: Van Ganga Garden

Resource Category Physical – Garden attraction

Location Dadra, 5 Kms from Silvassa Accessibility (Quality of Road, Local Transport etc)

From Vapi by private vehicles, auto or taxi Average quality road

Closeness to other spots Hirwa Van; Tribal Museum, Vandhara Garden & Children Park at Silvassa.

Special Features Fountains, wooden bridges, thatched huts, paddle boats, jogging paths

Gene

ral

Segment oriented to if any Day Tourists, General Tourists.

Present Condition Well Maintained by the tourism department

Appr. % of tourists visiting 70% of the tourists

Space Quality Good

Environmental Quality Solid Waste Management Level of Littering

NA Negligible

Quali

ty

Current Activities & Usage Local residents, families from nearby towns, nature lovers & movie shootings

Signages & Information At the reception only

Restaurants nearby Refreshment stall inside, else at Silvassa

Drinking Water At the refreshment stall

Tour

ist

fSecurity Prevalent

Timings of Entry 11 am

Entry Charges if any Rs 5/- per head

Maintenance & exp. Done by local tourism department

Mana

geme

nt

Constraints for planning Funds

Improvements planned Profile illumination of the garden

15

HIRWA VAN GARDEN On Silvassa–Dadra Road is Hirwa Van, a beautiful garden with waterfalls, cascades, rustic stonewalls, twin arches, tiny kiosks and lawns interspersed with islands of flowers—truly a visitors delight.

Table No: 3.6 Tourism Resource Inventory: Hirwa Van Garden

Resource Category Physical – Garden attraction

Location Silvassa - Dadra Road

Accessibility (Quality of Road, Local Transport etc)

By private vehicles, auto or taxi Good quality road from Dadra.

Closeness to other spots Van Ganga Lake Garden; Tribal Museum, Vandhara Garden & Children Park at Silvassa.

Special Features Water falls, named after local tribal diety ‘Hirwa’

Gene

ral

Segment oriented to if any Day Tourists, general tourists.

Present Condition Well maintained by the tourism department

Appr. % of tourists visiting 50%

Space Quality Good


NA Negligible

Quali

ty

Current Activities & Usage Local residents, families from nearby towns, nature lovers.

Signages & Information At the reception where ticketing is done

Restaurants nearby Nearest restaurant is at Silvassa which is 2 Kms away

Drinking Water Not available

Tour

ist in

frastr

uctur

e

Security Prevalent

Timings of Entry 11 am to 7 pm

Entry Charges if any Rs 2/- per head

Maintenance & exp. By the local tourism department

Mana

geme

nt.

Constraints for planning Funds

Improvements planned Landscaping, Illumination & Musical fountain.

In addition to these two major gardens, there are few other gardens also: Vandhara Udyan, Silvassa

A riverside park with sprawling lawns dotted with exquisite pavilions, an ideal site for picnic-buffs.

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Mini Zoo and Bal Udyan, Silvassa

As the name suggests this attraction is targeted at children giving them a good experience with the colourful birds, monkeys, pythons and crocodiles coupled with swings, slides and merry-go-rounds. The Bal Udyan is located at the heart of Silvassa with a number of restaurants and hotels in the vicinity. With its locational advantage the spot could be further developed offering more variety to the kids. Today approximately not more than 20% tourists to Dadra & Nagar Haveli visit the attractions. The day tourists or the local residents mainly visit the spot. DUDHNI AREA A 20-km drive from Khanvel is Dudhni the large waterfront of river Damanganga that not only offers a splendid view of the water spread over Madhuban Dam but also a combination of natural attractions of forest, sloppy terrain in the water backdrop.

Table No: 3.7 Tourism Resource Inventory: Dudhni Area Resource Category Physical – Dam Reservoir & Water Based attraction

Location Nagar Haveli, 20 Kms from Khanvel, 40 Kms from Silvassa


By road, personal vehicle, hired taxis, privately run local buses, auto rickshaws. Silavssa to Khanvel road quality – very good, Khanvel to Dudhni road quality – Good

Closeness to other spots Kaunch resort and village

Special Features Vast expanse of water spread visible, water sports

Gene

ral

Segment oriented to if any Nature lovers, health tourists, general tourists, adventure tourists

Present Condition Average, needs a lot of development

Appr. % of tourists visiting 70%

Space Quality Good


Poor Medium

Quali

ty

Current Activities & Usage Fishing (by local residents), passive water sports limited to boat rides.

Signages & Information Poor

Restaurants nearby DOT Restaurant

Drinking Water Available in the Dudhni Garden

Tour

ist In

frastr

uctur

e

Security None

Timings of Entry Not specific

Charges if any Boat riding charges Rs 60/- per half hour

Mana

geme

nt

Maintenance & exp. Under the Department of Tourism, Dadra & Nagar Haveli

Improvements planned Plans for developing Dudhni as a major tourist attraction in Dadra & Nagar Haveli.

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ATTRACTIONS UNDER DEVELOPMENT

VASONA LION SAFARI

The Vasona Lion Safari offers the wild life lovers an opportunity to not only witness the lions in their natural habitat but also see the lioness in various stages of childbirth. This is facilitated by the appropriate infrastructure and habitat created at Vasona by the Forest department.

Table No: 3.8 Tourism Resource Inventory: Vasona Lion Safari

Resource Category Physical – Forest and Nature Attraction

Location Nagar Haveli 10 Kms approximately from Silvassa


By road, through personal vehicles, hired taxis. Road connecting Khanvel Silvassa Road to Lion Safari needs improvement.

Closeness to other spots Satmaliya Reserves, Midway between Khanvel and Silavassa

Unique Attractions Lions, well developed habitat and infrastructure

Gene

ral

Segment oriented to if any Nature and wild life tourists, Students

Present Condition Good

Movement within area Good

Space Quality Good


Good Negligible

Quali

ty

Level of openness to public Restricted

Signages & Information Improvement required

Seating & Relaxation areas Needs to be developed

Restaurants nearby None in 5 Kms vicinity


Tour

ist in

frastr

uctur

e

Security Good

Timings of Entry NA

Entry Charges if any NA

Maintenance & exp. Forest Department of Dadra & Nagar Haveli

Mana

geme

nt.

Constraints for planning Under forest reserves

Improvements planned Tourist Information centre, wayside cafeteria.

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SATMALIYA RESERVE A garden and wild life sanctuary is proposed to be developed on the down stream side of the river on an area 78 ha of the Satmaliya Forest Reserve. This will be set up to provide sanctum, sanctorium to the existing flora & fauna in the area.

Table No: 3.9 Tourism Resource Inventory: Satmaliya Reserve

Resource Category Physical – Forest and Nature Attraction

Location Satmaliya on Khanvel Silvassa Road towards Khanvel


By personal vehicles, hired taxis, auto rickshaws. Poor quality of road, needs improvement in both carpeting and width expansion.

Closeness to other spots Vasona Lion Safari, Madhuban Dam

Unique Attractions Wild life in the natural surroundings

Gene

ral

Segment oriented to if any Wild life and nature tourists, general tourists, adventure tourists

Present Condition Well maintained

Movement within area To be developed

Space Quality Good


Good Negligible

Quali

ty

Level of openness to public Restricted entry

Signages & Information To be developed inside the reserve

Seating & Relaxation areas Present, but more have to be developed

Restaurants nearby None in 5 Kms vicinity


Tour

ist in

frastr

uctur

e

Security Good

Timings of Entry -

Entry Charges if any -

Maintenance & exp. Forest Department

Mana

geme

nt.

Constraints for planning Under reserved forests

Improvements planned Relaxation spots, visitor amenities.

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RESORTS AND TOURIST COMPLEXES

Vanvihar Tourist Complex, Chauda, Khanvel

The Vanvihar Tourist Complex, is a 20 kms drive from Silvassa, at Khanvel which is quiet beautiful, with rolling meadows, terraced gardens, rustic cottages and the river Sakartod flowing through, giving a tourist a close encounter with Mother Nature.

At present the tourist complex has been leased out to a private party, for maintaining and running the day to day operations. This site is not only well maintained but also has a good environmental quality in terms of solid waste management and littering.

Tourist Complex, Dudhni

This tourist complex developed as a health resort is another 20 kms drive from Khanvel across the Daman Ganga River at Kauncha. This spot provides a splendid view of the large waterfront of river Damanganga, and the Madhuban Dam. One can also pitch tents near the bank and get a dose of camp life. The speedboats, kayaks, canoes, water scooters, trekking are added outdoor attractions.

CULTURAL RESOURCES

Tribal Culture

Ethnicity

Eighty percent of the total population of the union territory of Dadra and Nagar Haveli is comprised of tribal population, majority of them being Kokna, Dodhia and Warli tribes. The main occupation of the tribals here is agriculture, and they love fishing and hunting as a game. Participating in their hobbies could be developed as one of the attractions in the region.

Dance

Dance is an essential part of the tribals in the region. Two major dance forms of Dadra and Nagar Haveli are the Tarpha Nach (dance) and the mask dance or Bhavada. The Tarpha dance is more popular in the hilly regions among the Koknas. In this dance, the performers hold each other by the waist and dance in close formation to the accompaniment of the tarpha or pavri, a wind instrument made of dried gourd. The dance is known as Pavri Nach. People may also dance separately, and this includes feats of skill, like forming a pyramid or rapidly revolving a dancer round a stout pole.

Tribal Cultural Museum, Silvassa

The tribal museum gives a feel of the rural Dadra & Nagar Haveli - the masks, the musical apparatus, the fishing gadgets and life-size statues. The museum also houses a variety of jewelry adorned by the tribal women, which could be commercialized and sold to the general tourists.

Other attractions include festivals arranged by the local administration like the kite flying festival, the tribal dance festivals which not only involve the local people of the region but also attract a number of tourists from the nearby states.

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Smriti

CONFIRM

COMPONENT WISE SWOT ANALYSIS Category : WATERFRONT ATTRACTIONS

Attractions : Madhuban Dam Reservoir, Daman Ganga River banks at Dudhni, Kauncha Analysis Aspects Attractions Infrastructure Degree of Popularity Sustainability factors Strengths • Vast expanse of unpolluted water

front of Madhuban Dam Reservoir and Daman Ganga River banks

• Existence roads upto the Dudhni river bank

Weaknesses • Large amount of development required to offer good attractions/ products to tourists

• Little visitor amenities • Narrow/ kucha roads

Opportunities • Space for development of adventure & natural scenic products

• Developments required are in line with the regional plan

Threats • Part of reservoir in Gujarat & limited land under RTZ

Medium • Non polluting water based activities

• No ecological disturbance on the banks

• Involvement of local tribals and avoid disturbance in their fishing & agricultural activities

Category : FOREST ATTRACTIONS

Attractions : Wild Life Tour at Satmalia, Lion Safari at Vasona, Nature Education centre. Analysis Aspects Attractions Infrastructure Degree of Popularity Sustainability factors Strengths • 40% land under reserve forests

which is not only a natural habitat to wild life but also allows no other development in the area

• Existence of road connectivity • Developed safari infrastructure

Weaknesses • No original native animals exist which is unique to the region

• Very poor quality of roads

Opportunities • Offerings for Adventure tourists

• Developments required are already taking of.

Threats • Existence of better wild life sanctuaries in the vicinity.

Medium • Limited and regulated inflow of tourists

• Visitor management such that the natural habitat is not disturbed

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3.4 TOURISM INFRASTRUCTURE

A. ACCOMMODATION

In Dadra & Nagar Haveli the list of hotels registered with the tourism department are as follows:

Name of the Hotel AC Non AC Total RoomsHotel Ras Resorts 55 55 Kamat 62 62 Hotel Woodland 23 4 27 Hotel Woodland Inn 39 6 45 Hotel Natraj 104 12 116 Vanraj Tourist Hotel 12 8 20 Dan Tourist 26 10 36 Hotel Ritz 10 12 22 Hotel Dartz 4 20 24 Hotel Amruta 22 2 24 Khanvel Resort 34 34 Hotel Pioneers 26 26 Daman Ganga Valley Resorts 26 26 Treat Water Park & Resort 40 40 80 Hotel Saubhagya INN 48 48 Hotel Green Wood 20 20 Hotel Avanti 2 24 26 Van Vihar Tourist Complex 8 10 18 Tapovan Tourist Complex 3 3 Himavan Health Resort 10 10 Yatri Nivas 2 24 26 PWD Guest House 7 7 Hotel Popular 20 20 Guest House-Chetan 10 10 Perin 10 10 Prince 20 20 Dharamraja 10 10 PK 20 20 Khanvel Pink rose 6 6 Dudhani Van Vihar 10 10 Total 541 320 861

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B. RESTAURANTS

Other than the restaurants associated with the above accommodation facilities, there are exclusive restaurants and light refreshment stalls in various parts of Dadra & Nagar Haveli in the heart of Silvassa, offering a variety of food to the visiting tourists.

C. TOURIST SAFETY

At present there exist no special force for the tourist safety anywhere in Dadra & Nagar Haveli. However with increase in tourist activity and development of water based active and passive activities it will become mandatory to deploy life guards and tourism police at the major tourist hubs like Dudhni and Khanvel.

D. INFORMATION CENTRE

The construction of a tourist information/reception centre is a major project at hand with the tourism department. This centre is being set up at the capital Silvassa. The centre of information will endeavour to provide the tourists with vital information on accommodation, available transportation, propose site seeing itinerary, and will act as a single window help for the tourists

E. TOUR AND TRAVEL SERVICES

From Vapi station, taxis and auto rickshaws ply to Dadra & Nagar Haveli taking the tourists. There are no local level organised transport which take the tourists for full tour to Dadra & Nagar Haveli’s attractions.

F. TOUR GUIDES

There are no local tourist guides in the region to take visitors to the various attractions in Dadra & Nagar Haveli. However on Saturdays the local tourism department runs a site seeing tour in the region depending upon the number of tourists.

G. SHOPPING

The shopping facilities are suitable mainly for the local population. There are no specialised tourist specific shopping centres/plazas in the region.

H. BANKING AND MONEY EXCHANGE

Dadra Nagar Haveli is 18 Kms from Vapi, which has facilities for all types of financial transactions and houses branches of major banks in India.

I. POLICE PROTECTION SERVICES

In Dadra & Nagar Haveli there are 2 police stations and 11 police outposts with a total police strength of 249 personnel.

J. OTHER FACILITIES AND SERVICES

The major hotels and resorts in Dadra & Nagar Haveli offer credit card facility. There is also good mobile phone connectivity in Silvassa and Khanvel. However in other areas of Dadra Nagar Haveli the mobile network reach is not there.

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3.5 PLANNING EFFORTS

The development of tourism in the UT began in the 6th Five-Year Plan period when the activities pertaining to tourism were handed over to the Forest Department in the year 1983. The approved outlay and expenditure in the past years have increased considerably over the years. The growth of tourism is closely related to development of tourist spots and its infrastructure facilities and amenities. Also the related tourist infrastructure have increased considerably over the past. A Tourism Development Plan was prepared in 1995-96 for a planned development of the region.

There has been a constant effort to not only develop a good and affordable accommodation infrastructure but also amenities such as tourist reception centre at Chauda, coffee house at Silvassa to provide the tourists with a comfortable experience throughout their visit.

The Regional Plan for DNH is in the final stage of publishing. The Plan covers detailed Regional Socio- Economic- Infrastructure- Developmental Analysis and Zoning. This is expected to be the base for the future regional development. The Plan also addresses Tourism and has assigned few RTZ zones.

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4

TOURIST ARRIVALS IN DADRA & NAGAR HAVELI

4.1 INTRODUCTION

The objective of this study is to provide the tourist growth projections and visitor estimates to the destination of Dadra Nagar Haveli till the year 2022. The study also projects the mix of various segments, tourist activity and their preferences

4.2 APPROACH

Studies of the determinants of tourism demand are subject to specific considerations. The reasons are two fold: the special nature of tourism demand, which can be attributed to the complexity of the motivational structure underlying the decision-making process, and the limited availability of relevant data which are fundamental in any kind of forecasting.

Quantitative studies of tourism demand require the framework of a formal mathematical model which can provide estimates of the sensitivity of demand to changes in the variables on which it depends. However, modeling tourism demand is not easy due to the complexity of the decision-making process, the multiplicity and heterogeneity of the products and services supplied. The fact that transportation plays a role in the consumption of tourism in Dadra & Nagar Haveli, the inter temporal dependence of current demand on its past and future values, and the non separability between leisure consumption and labour supply and/or between tourism demand and the demand for other goods and services.

In the forecasting model employed by the Consultants for projecting visitor inflow to the destination of Dadra Nagar Haveli, tourist segments based on the products offered or to be offered in the region and the target geographical market have been identified. Tourists in each of these segments have separately been forecasted on different parameters.

The various segments forecasted are as follows:

• General nature tourists from Gujarat & Maharashtra in twenty years

• Health tourists from Gujarat & Maharashtra in 2005 – 2022 & the “Watch list” states in 2012 - 2022

• Business tourists – Conferences, meetings, events & festivals from Gujarat and Maharashtra.

• Tourists from Daman both domestic and international.

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4.3 OVERVIEW OF TOURIST GROWTH IN INDIA AND DADRA NAGAR HAVELI

As per the published figures in 1999 by the Department of Tourism, Government of India, the growth observed in 1998 over 1997 were around 5.2% and the projected growth rate for 1999 was at 4.7%. After 1999, no domestic tourist figures are available, hence the 1999 figures of domestic tourists arrivals have been one of the basis of calculations.

As per the WTO estimates of tourism, the world average of tourism growth is at around 4% that has been used as the basis for predicting the growth in domestic tourism in India.

As per the data provided by the Department of Tourism, Dadra Nagar Haveli, the table below details the tourist arrivals in the region for the period of 1997 to 2000. Table No: 4.1 Tourist arrivals to Dadra & Nagar Haveli

Year Domestic Tourists Foreign Tourists

1997 436000 200

1998 442000 230

1999 450000 250

2000 452000 400

*2001 456483 441

*2002 461007 487

*Estimated at 1.2%

In the period mentioned Dadra Nagar Haveli observed a compounded annual growth rate of 1.2%.

After interactions with the major tourism stakeholders the Consultants made the following observations.

• Most of these tourists were from the industrial / commercial towns of Gujarat and Maharashtra.

• These tourists were either business tourists or resort tourists attracted to DNH by the individual resorts.

• A considerable number of day tourists were also observed who primarily visited the well-developed gardens maintained by the local administration in DNH.

4.4 ASSUMPTIONS AND CALCULATIONS: DEMAND ESTIMATION

Due to lack of availability of data on domestic tourism, the tourist behaviour, preferences, various assumptions were made based on past studies done by the consultants for forecasting tourist arrivals in Dadra Nagar Haveli. Since the forecasts have been made specific to various segments targeted to the region the following assumptions are made.

• For the first two years it is assumed the tourist arrivals will increase at the existing rate of 1% for the year 2003 and 2004, as the proposed development and the

26

marketing for the region will have effect on the tourist arrivals from 2005 year onwards.

• The various target segments are mutually exclusive sets.

A. ESTIMATES OF ECO TOURISTS FROM MAHARASHTRA AND GUJARAT

Approach

The analysis and projections have been made based on

• The domestic tourists in India as in the officially published figures by the Department of Tourism, Government of India in 1999.

• The domestic tourists preferring nature tourism destinations.

• A study independent of the project conducted by the Consultants earlier brought out the following domestic tourist destination preferences

Table No: 4.2 Tourist Destination Preferences S.No Destination Type Percentage

1 Hill Station 71.50

2 Seaside/Beach Area 48.40

3 City 44.50

4 Religious 35.00

5 Cultural/Historical 34.10

6 Other types* 47.90

*“Other types” includes eco tourists, adventure tourists, synthetic tourists, lifestyle tourists, rural tourists, health tourists, business tourists, etc.

Assumptions

Following assumptions have been made:

♦ The domestic tourism in India witnesses a growth rate of 4.1 % till the year 2022.

♦ The percentage of total domestic tourists in India is contributed by the states of Gujarat and Maharashtra has been assumed 20%. This is based on a study done by the Consultants which brought out that 70 – 75 % of domestic tourists are contributed by eight states i.e. Maharashtra, Gujarat, West Bengal, Tamil Nadu, Uttar Pradesh, Karnataka, Madhya Pradesh and Delhi. The percentage from Maharashtra & Gujarat has been worked out proportionately based on the size and population of the states.

♦ The probability of eco tourists in India aware and interested in visiting Dadra & Nagar Haveli are assumed at nominal values of 4% through out the twenty year

27

period assuming that other similar short haul new destinations would have developed keeping the rate stagnant.

♦ It is assumed that 50% of the other types of tourists (as in table 4.2) are general nature tourists, which include nature, wild life, and outdoor adventure types of tourists. So 23.95% of domestic tourists prefer eco tourism products as offered by Dadra Nagar Haveli.

The calculations of the same are given in Annexure A and the final eco tourists figures estimated for the destination are provided in Table 4.3

B. ESTIMATES OF HEALTH TOURISTS VISITING DADRA NAGAR HAVELI

The estimate of health tourists till the year 2022 is based on the capacity that will be developed by the year 2022. It is assumed that

- The first two years, 2003 and 2004 will not witness many health tourists as their will not exist major health tourism products but will be in the development phase in the mentioned two years.

- The year 2005 will have 100 rooms to offer the health tourists, which will gradually increase to 300 rooms by the year 2022.

- It is further assumed that the maximum occupancy of these health resorts will be at 75% starting from an initial occupancy of around 40% .

- The average stay duration will gradually increase from 1.8 days to 3.5 days.

- The average number of health tourists per room are assumed at 1.5 persons.

The calculated tourists arrivals is as in Table 4.3

C. ESTIMATE OF BUSINESS TOURISTS FOR EVENTS, FESTIVALS, CONFERENCES AND MEETINGS

The estimate of the business tourists till the year 2022 is based on the capacity and a conservative numbers of events and conferences that may be organized per annum. It is assumed that

- The first two years, 2003 and 2004 will not witness any major increase in growth of new business tourists as their will not exist any new facilities for arranging events and conferences and the growth will be similar to what has been witnessed from 1997 to 2000.

- The year 2005 will have land developed with amenities for events and festivals and convention facilities developed for meetings and conferences.

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- The year 2005 will witness atleast 4 medium scale festivals or events and atleast 1 meeting or conference per month which would gradually increase to 3 medium scale festivals bimonthly and 4 conferences and meetings per month.

Table No: 4.3 Segment wise tourist arrivals

Year Eco Tourists

Health Tourists

Business Tourists

Daman-Domestic

Daman Foreign

2005 427296 12167 10000 26194 615

2006 444388 15208 11366 27923 936

2007 462164 20819 12919 29039 1079

2008 480650 21900 14683 30201 1228

2009 499876 23642 16689 32175 1573

2010 519871 26568 18969 33462 1612

2011 540666 27219 21560 33797 1905

2012 562293 27574 24163 34948 2109

2013 584784 29847 27080 35297 2160

2014 608176 32361 30349 35650 2214

2015 632503 34219 34012 36844 2268

2016 657803 35359 38118 37212 3443

2017 684115 38284 42720 37584 3528

2018 711480 39528 44650 37960 3615

2019 739939 40007 46666 38340 3704

2020 769536 41643 48774 38723 3795

2021 800318 42445 50977 39110 3889

2022 832330 43373 53280 39502 3984

D. ESTIMATE OF TOURISTS COMING FROM DAMAN

Due to proximity to Daman there will be an obvious exchange of tourists among the two destinations. The tourists from Daman have been put into two segments of Domestic and International tourists.

It is assumed that the percentage of domestic tourists visiting Dadra Nagar Haveli from Daman will increase from 4% to 4.4% over 20 years. The percentage is on a lesser side as

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the typical tourists in Daman are beach tourists and Dadra offers a different set of attractions to the tourists.

The international tourists who will visit Dadra Nagar Haveli is however assumed at slightly higher percentage than domestic as firstly their visit is a onetime visit to India and would like to make the most of it. Secondly the health products in Dadra Nagar Haveli would also be more attractive to these tourists. It is assumed that the percentage of international tourists to Daman will gradually increase from 10% to 20%.

The calculations of tourists to Daman is as Annexure B Table No: 4.4 Total Tourists arrivals to Dadra & Nagar Haveli

Year Total Tourists (includes all segments in Table 3.3)

2003 466108

2004 470769

2005 476271

2006 499821

2007 526020

2008 548663

2009 573955

2010 600482

2011 625147

2012 651085

2013 679168

2014 708749

2015 739846

2016 771936

2017 806231

2018 837232

2019 868656

2020 902472

2021 936739

2022 972470

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5

TOURISM PERSPECTIVE PLAN

5.1 DESTINATION ANALYSIS

The first step towards destination planning is the analysis of the destination with respect to the business environment. This involves determining the intrinsic strengths (S) and weaknesses (W) of the site and the opportunities (O) and threats (T) that the environment offers. The SWOT analysis will study the external and internal environment of the entire region of Dadra & Nagar Haveli as a business unit and would provide a framework as an output, for further demand projections. In general, a tourism business unit has to monitor key macro environment forces (like demographic, economic, technological, political, legal, social and cultural factors) and significant microenvironment actors (like customers, competitors, systematic factors and tourism resource suppliers) that will affect its ability to ensure sustainability and earn profits. While the External Environment Analysis aims at discerning attractive opportunities or potential threats in the environment, the Internal Environmental Analysis focuses on the necessary competencies to succeed in these opportunities.

A SWOT analysis of Dadra & Nagar Haveli has therefore been done and described in this section. The SWOT analysis would provide a strategy for development, which would consolidate the strengths, overcome the weaknesses, build on the opportunities and tackle the threats. The SWOT analysis is therefore logically followed by the Strategy for Planning, which describes the broad guidelines on which the planning should be done.

A. STRENGTHS: The strengths and weaknesses of a system are inherent to a system owing to the properties or characteristics of the system. The following are the strengths of the Dadra & Nagar Haveli region:

• Naturally rich region with 40% forest cover, Daman Ganga River, a reservoir and the tribal festivals and handicrafts.

• Well developed and maintained man made parks.

• Easy accessibility from the National Highway 8 and the Vapi station (26kms).

• Proximity to Vapi, and hence access to the latest financial and technological infrastructure.

• Adequate supply of power, electricity, and water in Dadra & Nagar Haveli and a well developed basic road infrastructure. This enables absorption of recommended development programme.

• An active administration keen on increasing tourist flow in the region.

• Presence of big private resorts in the region, indirectly promote DNH for the promotion of their resorts.

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B. WEAKNESSES: The weaknesses critical to the tourism industry in Dadra & Nagar Haveli are as follows:

• Sharp industry- environment interface. Haphazard development of industrial units all across the destination giving a concretised feel at various areas inspite of the vast nature cover.

• Lack of any major developed unique tourist attractions.

• Lack of any tour operators or organised tours in Dadra & Nagar Haveli to show around the attractions of the region. The tourism activity is generally restricted to the resorts the tourists are staying at.

• No proper marketing strategy has been implemented in the region. Hence there is no distribution network in place, none of the tour operators sell DNH tourism. There is a lack of a brand identity.

• Image of DNH as an industrial area rather than a potential tourist destination.

• No proper zoning for industrial development.

• Tourist spots spread over large distances with no enroute amenities.

• Tribal culture not marketed or incorporated to the tourism products of the region.

C. OPPORTUNITIES:

Major opportunities for DNH are:

• The tourism potential of the region has not yet been exploited even upto its 20% potential. The region is gifted with large stretches of forest and a huge water reservoir with pristine surroundings.

• DNH is close to Mumbai, from where tourists leave India, they could be targeted.

• DNH if made a part of a tourism circuit including Daman, Nasik, Shirdi etc it will attract more tourists.

• Proximity to commercial towns like Mumbai, Surat, Nasik, etc, resulting in increased level of business tourists in the region.

D. THREATS:

The perceptible threats to the region are:

• Lack of permissions from the Gujarat government for the use of the Madhuban dam reservoir for the use of tourism purposes by the Dadra Nagar Haveli administration.

• Local population looks down on working as unskilled hotel staff.

• There exists a possibility that DNH may lag behind its competitors if adequate investment is not made in the near future.

A proper tourism development strategy would warrant consolidation of strengths, capitalisation of opportunities, alleviation of weaknesses and counter measures for threats.

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5.2 PRODUCT CONCEPTUALISATION

The region is rich in natural resources with lush green forests, wildlife, rivers, large water reservoir, undulating topography, hills, peaceful environment etc. The region’s rich cultural resources with various kinds of tribal arts and crafts have not been tapped as tourist products.

However, Dadra and Nagar Haveli region today is not identified by tourists as a favoured tourist destination inspite of its natural scenic beauty. Though the region offers immense potential for tourism development, the region’s tourism potential is not well explored and developed. Hence the need to create a Unique Selling Proposition.

The Unique Selling Proposition:

The unique selling proposition of DNH will be “Nature and Health Tourism”

The region could be developed as an outstanding nature tourism and health tourism region with due respect to the fragile forest-eco-system and with reverence to the carrying capacity of the region. This is capitalising on the natural landscape with 40% land under forests, huge reservoirs and vast expanse of water with moderate hills around and the potential opportunity of linking it with health in accordance with traditional health practice, the closer one is to nature, the faster ones ailments get healed.

Within all the aspects of tourism, the hierarchical spaces would be observed for the tourist products catering to the following segments of tourists:

• General leisure tourists

• Nature and Wild Life lovers

• Academicians and environmentalists

• Health Tourists

The product base of Dadra & Nagar Haveli is extremely suited to serve the needs of the following facets of tourism in the region:

• Nature tourism

Dadra and Nagar Haveli is ideal for both passive and adventure forms of Nature Tourism with good scenic beauty, reservoir, forests and hills. This is done through guided development and opening up of forests with safaris, trails, trekking, other forest based activities; development of water based activities like boating, rafting, cruises etc and through gardens, educational tours etc.

• Special Interest Tourism (Experiential Tourism)

Health tourism

This growing segment of tourism will be developed and marketed owing to its need for closeness to nature and its year round and repetitive activities. Traditional health practices, rejuvenation, living with nature and cure, health resorts etc could be the major attractions.

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Culture Tourism

With a strong cultural base of festivals, tribal lifestyle, food etc, DNH could be developed for special interest cultural tourism. Also the traditional arts and crafts like Warli paintings, handicrafts etc would be benefited.

Business and Event tourism

DNH offers high potential for development of Business and Event Tourism with many industries in DNH, neighbouring Vapi, Daman etc and an overall demand for business tourism. This could be targeted by provision of flexible convention and business facilities, exhibition spaces, resorts, entertainment, good accessibility etc.

Resort Tourism

DNH being close to Mumbai and business and industrial places, there is a growing demand for resort tourism in the region facilitating tourists to stay, relax and spend time with their families after there hectic business schedule.

5.3 TOURISM DEVELOPMENT STRATEGY The Tourism Development Strategy takes into consideration the economic, political, administrative and environmental aspects of the region that create either opportunities or constraints for the development of tourism and defines the macro-level policy. The Tourism Development Strategy emphasises on: − developing Dadra & Nagar Haveli as a quality tourist destination to attract nature

loving tourists, health tourists and business tourists. − developing tourism to ensure the overall development of the region The following principles underpin the Tourism Strategy for Dadra & Nagar Haveli as outlined below. • A Unique Selling Proposition Tourism is about uniqueness and attractiveness of the destination. − Market Positioning

Dadra & Nagar Haveli needs to create a unique selling proposition based on its core theme strength. This would position itself well with an advantage in the market.

− Perspective Vision for Dadra & Nagar Haveli’s Tourism Development Dadra & Nagar Haveli needs to develop a vision for its tourism development for a long term time frame. This perspective vision would envisage the overall developments for making Dadra & Nagar Haveli an ideal and sought after tourist destination

• Quality Experience Tourism is also about quality experience − Creation of a High-quality Product

Simultaneous with the creation of brand equity for the product, a high-quality product will have to be created. The tourism industry is very sensitive toward quality and especially when Dadra & Nagar Haveli’s speciality is in its quality environment. Therefore, it is necessary to establish a mechanism to ensure that good quality services

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are offered to tourists especially with Nature Tourism as one of the main facets of tourism of the region.

− Creation of a Highly Visible Product An equally important aspect is the creation of a product that is highly visible. In spite of having 40% forests and a huge water reservoir, Dadra & Nagar Haveli has not been seen as a highly attractive tourist destination.

• Viable Business Proposition Tourism is about business. Tourism is an industry, which is made up of small businesses. If tourism businesses are not viable, the destination suffers. Tourism is also about partnerships. A key element to success is a close working rapport between the private and public sectors. Such partnerships deliver real benefits for the whole community not only for the tourism industry.Also, the local community should be involved in the process of development of tourism. Their support would advance developments in tourism and provide for a better image of Dadra & Nagar Haveli. • Boost to the Economy − Employment for Locals

Tourism is a service industry. Training locals and providing incentives to the local community for entrepreneurship would meet this requirement. Tribals would be provided platform for exhibition and sales of their crafts, arts performances, running stalls etc.

• Conservation of Culture and the Environment Tourism needs to be sustainable. Any long-term diversification strategy requires careful consideration of the social and environmental effects such a strategy will have on the amenity of the area. Tourism is not different in this respect than any other industry. − Conservation of Cultural Heritage

The tribal heritage should be carefully protected and showcased. − Conservation of Environment

If nature tourism and adventure tourism is to thrive in Dadra & Nagar Haveli, it is essential to consider the impact on the environment while suggesting developments.

Hence there is the requirement for Planned Development of Dadra & Nagar Haveli region − Categorisation of Areas

To plan the development of the region, the tourist destinations should be categorised into activity zones. Also different identity should be maintained for the zones/ clusters.

− Formulation of Development Plans A tourist destination should have attractions, good facilities, infrastructure, transport and hospitality. These aspects need to be developed for a site to become a tourist destination. These are described subsequently.

− Standards for Maintenance of Environmental Balance The implementation of standards for the planning, layout, and design of accommodation or facilities will optimally blend these developments with the

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surroundings and minimise any degradation of the environment. This should be done keeping in mind the nature related tourism development of Dadra & Nagar Haveli

− Formulating Circuits As there are lot of tourist destinations nearby Dadra & Nagar Haveli like Daman, Nasik etc, potential of developing circuits with Dadra & Nagar Haveli needs to be explored. This would help in attracting more tourists to Dadra & Nagar Haveli and increasing their stay duration. Circuit/s should be developed in a way that tourists can choose the circuits they want to visit depending on the duration of their stay. Also, inspite of being a small place, since Dadra & Nagar Haveli has many potential tourist attractions and beaches, grouping could be done to form clusters and sub attractions within Dadra & Nagar Haveli.

These measures define the Tourism Development Strategy for Dadra & Nagar Haveli. The strategy takes advantage of the developmental opportunities, and tries to remove the constraints to develop Dadra & Nagar Haveli as a tourist destination.

5.4 DEVELOPMENT PLANS

Dudhni- Kauncha- Khanvel is proposed to be developed as a leisure cluster. Of this, Dudhni will be a tourist destination in itself. Kauncha will be the health tourism hub and Khanvel the accommodation hub.

Vasona- Satmaliya-NEC-NF is proposed to be developed as the forest cluster.

Luhari will hold group activities like conventions etc and Umerkhoi will be developed as a relaxation base for tourists along with resort based convention facilities.

UMERKHOI as a general relaxation tourism base

LUHARI as a group activity/

conference hub Destination DUDHNI

KFOREST CLUSTER: VASONA- SATMALIYA-

NEC - NF AUNCHA as health

tourism hub

KHANVEL as a majoraccommodation hub

LEISURE CLUSTER: KHANVEL- DUDHNI-

KAUNCHA

A. “DESTINATION DUDHNI”

Dudhni and surroundings is proposed to be a Tourist Destination in itself. Dudhni will be developed as a major water tourism based destination and as a base for Health Tourism. The areas covered under Destination Dudhni are Dudhni, part of Daman Ganga Reservoir, Kauncha etc.

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The following activities are proposed to be developed at Dudhni as a base.

i. Promenades/ Walking Arcades

Along the banks of the reservoir/ river, a promenade of the character of a walking arcade is proposed to be developed. The outline of the development is:

- An arrival plaza giving the entry feeling to the destination.

- Promenade for a stretch of 1 km, stone paved with grass in between the rubble, width of about 2 m.

- Landscaping: The entire stretch of the promenade will be landscaped. Bush height shrubs will be mixed with flowering trees.

- Covered relaxation decks: The walking arcade will be interspersed with projected decks towards the reservoir side. The decks will be primarily for relaxation, viewing and small picnics. The decks will be covered with sloping roofs and have seating and drinking water facilities.

- Lighting: The promenade will be well lit with lamp posts of pedestrian scale and not more than 3.6 m in height.

The block costs of the proposed developments and the phasing are: Table No: 5.1 Block Costs and Phasing: Development at Dudhni (contd…………)

Sr. No.

Development Total Cost (in Lakh Rs.)

Phase of Development

Promenade 1 Arrival Plaza 4.00 I 2 Paved Walking arcade 12.00 I 3 Decks with sloping roofs, seating etc 8.00 I 4 Landscaping 15.00 I,II 5 Drinking water arrangements 2.00 II 6 Lighting 7.00 II Haats 7 Haat Stalls 15.00 II 8 Open Platforms 5.00 II

(Note: All Cost are Block Costs only- applicable wherever costs are mentioned Phase I : 2003-2004; Phase II :2005-2010; Phase III :2011-2016; Phase IV : 2017-2022) ii. Haats

Exhibition haats are proposed to be developed on the landward side of the promenade. The characteristics of the haats are:

- The design is flexible in nature to accommodate various types of uses. The haats are covered, but open in nature.

- Activities: Weekends will house full-scale haat activities with tourist specific sales. Essential facilities market would be in the form of a village market. There will be shopping facilities, handicrafts stalls, local food stalls etc. However, on normal days and non-tourist seasons, the haats will be functional by housing local

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weekly markets. There will shops, which sell the traditional metal jewellery etc. Women will run the stall.

- Special tourist interest centre: On special tourist seasons, the haats will house an artists work centre along with the handicrafts centre where tourists will get the feel of how local handicrafts and Worli paintings are made and the stall will be an economic activity for the local craftsmen. The materials required for painting will be given free of cost to the artists and the revenue from the same will go to the artists.

iii. Underwater Treasure Hunt & Scuba Diving School

Underwater Treasure hunt will be the main attraction to the adventure tourists visiting Dudhni. A Scuba diving centre is proposed. The school can also run a treasure hunt activity for amateur divers. This adventure activity is envisaged to be undertaken as:

- An area well demarcated in the creek part of the river will be developed for the purpose.

- The area will be developed with cut section of a street, sunken boat etc. There will be a special area at the shallow side for the not so good swimmers/ divers.

- Printed maps of the underground plan will be given to the adventure participants before going down for familiarisation with the place.

- Participants will be equipped with scuba facilities, special search headlight etc. Safety guards and trainers will be there to accompany the participants

However, for the exact location of the streetscape replica to be developed based on various factors, a detailed study needs to be conducted.

iv. Water sports

In addition to the existing few water sports equipments like passenger boat and public boats, following water sports activities are developed:

- Bumper boats, Water tricycle, Water skiing, Parasailing, Float trips, Canoeing etc

v. River Cruise

The river cruise is proposed to be undertaken in covered ferries/ houseboats. The cruise activity is envisaged as:

- Self contained units with light refreshment.

- The platforms at Dudhni and at Kauncha across the river are used as the jetty and for mooring the boats.

- The cruise will take the tourists in the reservoir and Pati will be a main stopover with facilities developed there.

vi. Boat Museum

It is proposed to develop a boat museum using small decommissioned navy missile boats. This museum is expected to be an attraction for the general leisure tourists. The boat museum will be developed on the upstream side of the river.

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Table 5.1 (……contd) Block Costs and Phasing: Development at Dudhni (contd…………)

Sr. No.



Underwater Treasure Hunt 1 Detailed study for exact location & dvpt 10.00 I 2 Street, sunken boat replication 35.00 II 3 Scuba facilities, head lights etc 10.00 II 4 Printed maps 2.00 II 5 Safety measures 2.00 II 6 Scuba Diving school 8.00 II Water Sports 1 Bumper boats 10.00 II 2 Water tricycle 7.50 II 3 Water Skiing 10.00 III 4 Para Sailing 10.00 III 5 Rafting & float trips 5.00 II 6 Canoeing 4.00 II River Cruise 7 Purchase of houseboat (2 nos.) 100.00 II,III 8 Minor repair at Jetties at Dudhani, Kauncha & Pati 5.00 II 9 Ticketing Counter 3.00 I Boat Museum

10 Purchase of Boat 35.00 III 11 Dvpt of Museum inside boat 10.00 III

vii. River Pool

A river pool is proposed to be developed on the riverbank in a manner that it is an extension of the river to the promenade side. This development is proposed to be in the upstream side of the river, in a well demarcated area. The pool, which will be used for swimming purposes, will have minimal hard surfacing, and the level would be so that the water quality is clean and well maintained. The Pool shall be barricaded with grouted wiremesh for safety and intrusion by amphibians.

viii. Air based Sports

In addition to the water based activities, for the leisure and adventure tourists few air based sports activities like Air Balloons, Para gliding, etc will be encouraged during weekends by giving free use of land.

ix. Angling

Angling will be promoted as a tourist activity for the tourists. Few platforms/ anchors will be developed in the creek and boats will be moored there. Angling will be undertaken with base on the platforms or on the boats.

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x. Camp Fire Huts

Two Camping huts are proposed to be created at Dudhni on the banks of the river. They will be used for camp fires and parties. Also, modular wooden huts which could be assembled and dismantled will be stored and could be rented by tourist groups.

The block costs of these and the phasing are:

Table 5.1 (……contd) Block Costs and Phasing: Development at Dudhni (contd…………)

Sr. No.



River Pool 3 River Pool 5.00 III 4 Changing rooms 3.00 III 5 Toilet 3.00 II Air Based Sports 6 Hot Air Balloon (2) 22.00 III 7 Para Gliding 12.00 III Angling 8 Angling Platforms 5.00 II 9 Angling Equipments 3.00 II 10 Camp Fire Huts (5) & Modular wooden huts(5) 25.00 II 11 Resort (40 rooms) 60.00 II

xi. Tourist Facilitation

- Restaurants and light refreshment Stalls

Organised refreshment space with few restaurants and light refreshment stalls will be developed.

- Availability of Space

A rental space for sports equipments with a ticketing counter is provided at Dudhni. To encourage the air and water based adventure activities, free space will be provided on certain conditions/ restrictions of use. The operators can be registered with DOT and book space in advance. DOT will regulate for safety and security of tourists by insisting on required certification.

- Tourist information centre

At Dudhni, a tourist information centre with booking facilities is provided.

- Locker facilities

For the tourists who indulge in the water sports, locker facilities will be provided to facilitate them.

- Emergency Medical facilities

For the air based and water based activities, first aid facility will be made available.

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Table 5.1 (……contd) Block Costs and Phasing: Development at Dudhni

Sr. No.



Tourist Facilitation 1 Restaurants & Refreshment Stalls 20.00 I,II,III 2 Sports Rental Space & Ticketing Counter 5.00 II 3 Tourist Information Centre 4.00 I 4 Locker Rooms 3.00 II 5 First Aid Centre 4.00 II 6 Waste Disposal Bins & Signages 3.00 I

xii. Ferry service

The ferry service operates for the local population to take them across the river to Kauncha. The same could be suitably upgraded for use by tourists.

xiii. Environmental & Waste management

Cutting of trees will be prohibited in the region. Also maintaining the natural landscape will be given prime focus.

Proper solid waste management practices will be strictly adhered to including prohibition of plastics usage.

Kauncha:

xiv. Village tours- Kauncha

Village tours are proposed to be conducted to the Kauncha village with walking trails developed to the uphill of the village. The large piece of grazing land along few hillocks gives a commanding view of the Daman Ganga reservoir. Ferry service carries tourists from Dudhni to Kauncha jetty/ platform. In view of the cultural interfaces of the village people with the tourists, it is proposed that rural tours be conducted in a way that there is minimum disturbance to the rural culture and lifestyle.

xv. Archery Range

An archery range near the village will be the highlight. Th tribals will operate the range. Archery competitions and festivals like weekend Mahabharat can be conducted on weekends and during peak tourist seasons. This would attract many tourists to participate.

xvi. Trekking

Trekking facilities are provided for trekking in the hills of Dudhni, Kauncha and surrounding areas with thick tree cover and rocky terrain. It will be developed in the following manner:

- There will be small tentages on the way of the trekking route for relaxation and to encourage tourists to indulge in adventure tourism through trekking of forests to study flora, fauna etc.

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- Light wooden and Ropeway bridges will be an attraction above the valleys (shallow) across small hills.

- A small ‘Tarzaining’ area will be developed where there are big trees and a safer and uniform ground. It is proposed to develop Tarzain’ swings and suspended walkways between trees. Also treetop-relaxing houses, machans will be built in this area which will offer a good view of the reservoir, forests, village and hills.

The services of experienced trekkers are required for developing marked trails with route maps and assessment of difficulty levels.

xvii. Skateboarding

Skateboarding will be an exciting adventure sport activity conducted on the suitable plains & slight sloping areas of Kauncha. The development is proposed to take the form of:

- A 1.8m wide smoothly paved road will be built partly parallel to the existing road up the village from Kauncha jetty and will go through the village.

- Skateboards will be available on rent for the tourists

- A safety rope will run on one side of the skateway for safety purposes.

- In addition, there will be safety anchors and break points in between.

The block costs of these and the phasing are: Table No: 5.2 Block Costs and Phasing: Development at Kauncha

Sr. No.



Village Tours 1 Walking Trails 5.00 II 2 Village maps 2.00 II Trekking 3 Development of trekking Routes 10.00 II 4 Printing of Trekking route Maps 5.00 II 5 Safety Ropes 2.00 II 6 Swings and Treetop huts 5.00 II Skateboarding 7 Paved Road 5.00 II 8 Skate boards 2.00 II 9 Safety Anchors & Break points 6.00 II Health Resorts

10 Health Resorts (200 rooms) with full facilities 400.00 I,II,III 11 Meditation Hall 10.00 II

xviii. Health Resorts at Kauncha

Kauncha is proposed to be developed as one of the major areas for health tourists. In addition to health and rejuvenation treatments and facilities, Meditation hall,

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Restaurants, coffee-house, and multi purpose hall will also be provided. In view of the the health tourists who will be staying here for more days, Yoga classes will be conducted in the serene backdrop on a regular basis. Considering the preferences of the health conscious tourists, a full fledged ayurveda centre will be an integral part of the health tourism. The immense potential in health tourism sector is expected to bring in private investment. Kauncha will house a total of 200 rooms for health resorts. (Refer Page 57 for details of health tourism products)

B. CLUSTER DEVELOPMENT

Owing to the wide spread nature of the attractions and different type of nature based offerings, development of few clusters with different character offerings is adopted to. Two main clusters are developed: the Khanvel- Dudhni- Kauncha cluster and the Vasona- Satmaliya- NEC- Nature Forest cluster.

Other Focussed Areas Of Development

The other focussed areas of development are Luhari and Umerkhoi.

1. KHANVEL - DUDHNI- KAUNCHA CLUSTER DEVELOPMENT

Khanvel - Dudhni - Kauncha cluster is developed as the leisure zone. Dudhni will be the major tourist destination (details in earlier section), however, it will also form part of the Khanvel- Dudhni Cluster as the support infrastructure like accommodation facilities are not developed at Dudhni area. Khanvel will be the major accommodation hub serving tourists to Dudhni and rest of Dadra and Nagar Haveli.

KHANVEL:

Khanvel is proposed to be developed as a major node of the cluster as well as of DNH tourism. Khanvel already has few resort developments and forest guesthouse by the side of the river with bridge connecting both the sides.

Khanvel will have a mix of attractions listed as follows :

i. River bed Development

- Walking trails

Walking trails are proposed to be developed along the river in the rocky river bed. At four and ghats into the river. The ghats will have sloping roof and relaxing platforms which can be also used for star gazing at nights. Interpretative signage will be implemented here.

- Landscaping of River bed

The riverbed will be landscaped with gardens and play area for children, which will be an attraction.

- Parking

There will be a parking zone for the vehicles.

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- Refreshment Stall

There will be an organised zone for light refreshment stalls on either side of the river.

ii. Cultural activities

It is proposed to develop an open-air theatre on the banks of the river with associated facilities. The development will be taking use of the natural slope and will have minimal concrete development. This performance platform will be raised by the side of the river where during local cultural festivals and tourist festivals, performances will be done. This would be a boost to the tribal culture and a venue for culture tourism. Large extent of land (around the performance area) will be provided around the platform. This area will be supported by basic tourist amenities like availability of drinking water, toilets, electric supply etc.

iii. Resorts

Khanvel is proposed to be the main accommodation hub especially for the Dudhni bound tourists. In addition to the resorts, a clubhouse with all facilities like cottages, play rooms, swimming pool, sports clubs, saunas, etc is to be developed in Khanvel. Special packages are developed to attract more private investors for setting up resorts in the resorts zone demarcated in the region.

iv. Health Resorts

One health resort of capacity upto 50 beds is proposed to come up in Khanvel and will be mainly rejuvenation and relaxing centre.

v. Convention facility

The clubhouse would also host conventions of the scale of 200 persons. Also the banquet halls of the resorts will be used for conventions.

The block costs of these and the phasing are: Table No: 5.3 Block Costs and Phasing: Development at Khanvel

Sr. No.



River bed Development 1 Walking Trails Development 5.00 II 2 Landscaping on River bed 8.00 II 3 Refreshment Stalls 5.00 II,III 4 Parking area 3.00 II 5 Waste Disposal Bins & Signages 3.00 II Cultural Centre 6 Open Air Theatre 5.00 III 7 Changing rooms, toilets, drinking water etc 6.00 III 8 Resorts(350 rooms) 700.00 I,II,III 9 Clubhouse (50 rooms) 250.00 II 10 Health Resort (50 rooms) 100.00 III 11 Tourist Information Centre 3.00 I

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vi. Tourist information hut

A tourist information and booking centre hut of 20 sq. m area will be developed in Khanvel to equip the tourist with information on all the tourist attractions and offerings of DNH, detailed maps for nature trails etc.

KHANVEL- DUDHNI STRETCH

Dudhni, being the major tourist destination and Khanvel, the main support resort hub, it is highly important to develop the Khanvel- Dudhni Stretch. Thus, in addition to development of facilities at Khanvel and Dudhni, the following activities and developments are proposed along the stretch:

i. Scenic (Self guided) Driving Tours through the varying topography with view of Hills, River, reservoir, forests, etc

ii. Bicycling in the stretch on the plain lands on the riverside, reservoir, forests.

Bicycles are made available on rent at Khanvel. The bicycle riders are provided with printed tourist map and details of the attractions

iii. Health Resorts

Two health resorts of 50 rooms each are proposed to be developed in the Khanvel- Dudhni stretch as mainly rejuvenation and relaxing centres.

iv. Light refreshment stalls

Relaxation huts and light refreshment stalls are provided on the reservoir side of road.

v. Avenue development

Avenue plantation on the road stretch giving the feeling of arrival to Dudhni with in between openings as viewing niches of the reservoir.

The block costs of these and the phasing are: Table No: 5.4 Block Costs and Phasing: Development at Khanvel- Dudhni Stretch

Sr. No.



1 Printing of Self Driving’ Guide/ Bicycle Map 5.00 II 2 Bicycle rentals 3.00 II 3 Health Resorts (100 rooms) 200.00 III, IV 4 Resorts (200 total, 50 rooms in each phase) 400.00 I,II,III,IV 5 Light Refreshment Stalls 5.00 II 6 Light Shopping Stalls 5.00 II 7 Roadside Landscaping (Avenue Development) 6.00 II 8 Signages 3.00 I

vi. Signages

Development of attractive, effective and interpretive signages in various parts of the stretch showing location of destinations, directions, distances, nearest amenities available, etc.

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2. VASONA- SATMALIYA- NEC- NF CLUSTER DEVELOPMENT

VASONA:

i. Lion Safari The lion safari is a manmade habitat specially created for the wild cats species. The safari reserve includes natural water sources, trails in the reserve for the tourists to view in the wildlife in their natural habitat, cages specially designed to cater to the ill and pregnant/ lactating lioness. The lion safari has a limited tourist carrying capacity in view of minimal disturbance for the lions. The first phase would have major promotion and publicity efforts.

ii. Tourist information centre

The tourist information centre is proposed to be developed near the tourist amenities centre, which will have:

- Information and visitor management for the lion safari

- Detailed information on the pedigree of the lions, their habitat, etc.

- Information and travel assistance to the other tourist attractions of DNH

- A ticketing counter for entry into the lion safari, ticketing counter for the buses and guides to show around the tourists the insides of the Safari, etc.

The block costs of these and the phasing are: Table No: 5.5 Block Costs and Phasing: Development at Vasona

Sr. No.



1 Lion Safari 30.00 I Tourist Amenity Centre 2 Toilets, water, first aid etc 6.00 II 3 Restaurants & Refreshment Stalls 10.00 II,III 4 Wild life information stalls 2.00 II 5 Ticketing counter 2.00 II 6 Tourist Information Centre 5.00 II 7 Signages 3.00 I

iii. Tourist amenity centre

The land possessed by the tourism department outside the safari reserve is reserved for the development of tourist’s amenity centres. This centre is proposed to have the following facilities:

- Toilets for ladies and gents

- Drinking water facilities for the tourists

- A restaurant and few light refreshment stalls

46

- First aid facility

- Wild life marketing stall selling posters and books on lions and wildlife.

iv. Environmental management

Cutting of trees and any kind of disturbance to the habitat will be strictly prohibited in the region. Carrying of plastics and bottles inside will be prohibited.

SATMALIYA:

The Satmaliya Garden & Wild Life Sanctuary is spread over an area of 78ha on the downstream side of the river after the construction of the Daman Ganga(Madhuban ) Dam. This reserve forest area provides sanctum sanctorium to the existing fauna and flora of the area. Currently this reserve houses Sambhar, Nilgai etc. This reserve is expected to be a great attraction to the tourists.

i. Nature trails

The Satmaliya Garden is proposed to be developed as a pedestrianised zone of activity. Only service entry in times of emergency will be provided. The following will be the various activities undertaken through the nature trails:

- Forest Walk and Wild life Tours

There will be identified, cleared trails for wild life viewing with local guides for identification and background of the animals.

- Native Plant Tours

ii. Waterfall

The waterfall in the rocky steeping bed inside the reserve is expected to be a major attraction especially in the monsoon season. It is proposed to develop rocky steps down in a natural manner to facilitate the tourists to visit down the waterfall.

iii. Tree top platforms

Tree top platforms and tree houses are provided as natural relaxation platforms, seating, and silent viewing of the animals. The main region of this development of this will be around the water tank where the animals come to drink water.

iv. Nature Interpretation Signs

Prominent and effective nature interpretation signs will help the tourists and students in understanding the various type of plants and trees within the reserve.

v. Relaxation Platforms

The existing relaxation huts will be further enhanced with clay and stone benches, drinking water amenities made in natural backdrop etc.

vi. Environmental management

No permanent physical development will be permitted inside and cutting of trees will be prohibited. Proper solid waste management practices will be strictly adhered to including ban on carrying of any plastics in the nature trail etc.

47

The block costs of these and the phasing are: Table No: 5.6 Block Costs and Phasing: Development at Satmaliya

Sr. No.



1 Nature trails 4.00 II 2 Development of Waterfall 3.00 II 3 Tree top relaxation & viewing huts 4.00 II,III 4 Nature Interpretation Signages 2.00 II 5 Relaxation huts 4.00 III 6 Drinking water facilities 2.00 II

C. NATURE EDUCATION CENTRE (NEC)

The Nature Education Centre will be a unique experience to Nature Lovers, Students, Academicians, Researchers etc. The centre will provide an insight into the various flora and fauna of DNH and also of various plant species, reptiles, birds etc.

The following developments are proposed in the Nature Education Centre:

- Tropical Gardens

- Botanical Gardens

- Living History Experiences

- Bird Park/ Ornithology Centres

- Herbarium

- Reptile Park

- Nature Interpretation Signs

The block costs of these and the phasing are: Table No: 5.7 Block Costs and Phasing: Development at NEC and NF

Sr. No.



Nature Education Centre (NEC) 1 Pathways development 5.00 II 2 Tropical Gardens 8.00 II 3 Botanical Gardens 10.00 II 4 Bird park/Ornithology centres 5.00 III 5 Herbarium 4.00 III 6 Reptile Park 4.00 II 7 Nature Interpretation signages 4.00 II 8 Support for conducting various festivals 5.00 II,III,IV

The following are the other activities proposed in the Nature Education Centre:


48

- Horticulture and Geological Tours

- Flower shows and festivals

- Birding and nature festivals

- Childrens camp

D. LUHARI DEVELOPMENT Luhari is proposed to be developed as an area of group activity. The region would hold children’s camps, picnics, conventions etc. i. Nature Forest

It is proposed to take the tourists through the periphery of the nature forest and through some small protected and fenced routes to a small distance partly inside. The tourists will get a feel of the wildlife, the flora and fauna. Either side of the route, there will be Nature Interpretation Signs.

- Nature tourism Natha Lohari (Athal and Lohari 1800 ha) area is proposed to be developed as a nature tourism attraction in the form of a nature forest. The area has a large reserve forest and also has some wild life. The nature tourists and business tourists would visit this nearby sanctuary area. Also a part of this would be developed for horticulture and wild fruit bearing trees where tourists could go on pick your fruit visits.

ii. Children’s Camp/ Picnic Centre

Luhari (along with Umerkhoi) is proposed to be a base for Children’s Camps and Picnics in view of the natural setting and provision of convention related facilities.

In addition to use of the convention facilities for accommodation, for more nature experiencing camping, provision of tents and log huts, which could be assembled by children themselves on site, will be provided. This would prove to be a major form of experience and enjoyment for them.

iii. Convention Centre It is proposed to develop a convention centre in a way as to address all the conferencing / convention / exhibition needs of the business market. The Convention Centre will be positioned as the ‘solution to all conferencing needs because of its nearby location to industrial establishments, state of the art infrastructure, and event management facilities’.

The convention centre will have the following facilities:

- A regional level multi-conference centre with the flexibility to cater to the needs of various industries and varying size of audiences and with state of the art facilities like video conferencing, internet access, audio-visual equipments etc

- Exhibition facilities

In addition to the conferencing facilities, huge adaptable spaces will be developed for holding business and other exhibitions.

49

- Event management services

Information and consultation expertise will be developed at the Convention Centre to take into account the requirements of the different events that may be organised. It would offer event management services as an in-house service or promote the concept as a local business opportunity after proper training. Initial collaborations with professional event managers will also be explored.

- Accommodation facilities

For the business and event tourists, a total of 225 rooms are proposed to be developed near the convention centre. Resorts of capacity 100 rooms and a clubhouse with all facilities of 50-room capacity is also proposed to be developed in the vicinity of the convention centre. The clubhouse will also be used by general tourist segment.

- Restaurants Multicuisine restaurants will be developed in the region taking into consideration the interests of the varied business community.

- Corporate Packages

The convention centre management will develop different packages for conferences, conventions and other meetings. Corporate packages will also bring in more people from business community and organisations for corporate picnics. The pricing for these will depend upon the size of group, length of stay, kind of facilities required, food and menu plan etc.

The block costs of these and the phasing are: Table No: 5.8 Block Costs and Phasing: Development at Luhari

Sr. No.



Nature Forest 1 Nature Interpretation signages 3.00 III 2 Protected routes 6.00 III Conference Centre 1 Multi-Conference centre & Exhibition facilities 100.00 II, 2 Accommodation facilities (225rms) 450.00 II,III, IV 3 Resorts (100 rooms) 200.00 II, IV 4 Club house (50 rooms) 200.00 III 5 Restaurants 10.00 II 6 Tourist Information counter 3.00 II

- Tourist information centre The tourist information centre is proposed to be developed near the convention centre with all information and travel assistance about the tourist attractions in DNH, facilities available etc.

E. UMERKHOI DEVELOPMENT

Umerkhoi is proposed to be developed as a nature walk and relaxation destination.

50

The following are the activities proposed here:

i. Forest Walk

The forests of Umerkhoi have rich and thick tree cover. The area is fully green especially during monsoons. It is proposed to be left open for tourists for forest and nature walks. The activity is proposed to be with minimal developments. No pathways will be developed for the same.

ii. Hiking & Rock Climbing

Hiking and Rock climbing activities will be promoted in the rocky terrain of Umerkhoi forests. It will be developed in the following manner:

- There will be anchor points on the way to help the tourists in hiking.

- There will be small tents on the route for relaxation and for minimal picnicking.

- Also treetop-relaxing houses will be built in this area which will offer a good view of the reservoir, forests, village and hills.

- Nature Interpretation Signs Nature interpretation signs on the way will help the tourists in a better understanding of the flora and fauna.

- Waste management Use and disposal of plastics in the forests will be strictly prohibited.

The following are the developments proposed here:

iii. Resorts

Umerkhoi will be a secondary accommodation centre for the tourists and will be marketed for the tourists preferring to stay in quiet, secluded and green environment. The resorts will also have mini conference facilities.

iv. Tourist Facilitation

- Tourist facilitation centre

At Umerkhoi, a tourist facilitation centre providing information and travel assistance will be developed.

- Locker facilities

For the tourists who indulge in the hiking, locker facilities are provided to facilitate them.

- Emergency Medical facilities

For the rock climbing and trekking based activities, First aid facility will be made available.

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The block costs of these and the phasing are: Table No: 5.9 Block Costs and Phasing: Development at Umerkhoi

Sr. No.



1 Forest Walk 2.00 III Hiking & Rock Climbing 2 Provision of anchor points 4.00 III 3 Tents on the routes 3.00 III 4 Treetop relaxing huts 4.00 III 5 Nature Interpretation Signs 2.00 II 6 Signages banning waste disposal & use of plastics 2.00 III 7 Resorts (150 rooms) 300.00 III,IV Tourist Facilitation Centre 8 Information & Travel Assistance Centre 3.00 III 9 Locker Faciliy 2.00 III 10 First Aid facility 4.00 III

F. MADHUBAN DAM GARDEN:

On the sloping landside of the dam, a garden is proposed to be developed on the concept of Vrindavan garden of Mysore. This will be developed with appropriate landscape, musical fountains and waterfalls etc. This development will give a unique experience to the tourists in DNH. However, necessary clearances will have to be taken from the Gujarat Government.

G. PATI AREA:

The area around Pati Jetty is proposed to be developed as a tourist relaxation area. Tourist complex in the form of bungalows with traditional architecture is proposed to be constructed here. In addition, there will be light refreshment stalls and basic tourist infrastructure like toilets, drinking water, meditation platforms etc.

H. SILVASSA

Silvassa being the main entry centre for the tourists, it shall be developed with more tourist facilitation amenities.

- Tourist facilitation centre

In addition to the information centre, a travel assistance centre is proposed where the registered vehicles under the centre will be provided for the tourists as per demand. Also, the centre will help in reservation for accommodation at the various locations.

- Tribal Museums and displays

The tribal museum at Silvassa is proposed to be further developed and help the tribals in marketing their products.

- Avenue development

52

Silvassa town would be given a new character by avenue plantation of flowering trees, which would impart the feeling of entry and would screen the industrial development and buildings. The existing avenue plantation on the road stretch reaching to Silvassa would be further enhanced.

The block costs of these and the phasing are: Table No: 5.10 Block Costs and Phasing: Development at other areas

Sr. No.



1 Madhuban Dam Garden Development 100.00 II,III Pati area 2 Bungalows/ Resorts (100 rooms) 200.00 III,IV 3 Jetty area development 5.00 III Silvassa 4 Travel & Booking Assistance Centre 6.00 I 5 Museum Development 5.00 II 6 Accommodation facilities (100 rooms) 400.00 III,IV 7 Avenue Plantation & Pathway Paving 30.00 III 8 Randha-Amusement Park 200.00 IV

I. RANDHA DEVELOPMENT

The large chunk of land at Randha identified to be RTZ land is devoid of any vegetation. The first step in the development of Randha is afforestation of the entire piece of land. In the second phase, in view of the large piece of RTZ land, it is proposed to be marketed to the private entrepreneurs to develop an amusement park in the last phase of development. This will be an added manmade attraction to the tourists who visit DNH.

J. IMPROVEMENT OF GARDEN ENTRY

The entry to the Van Ganga garden and the parking requires upgradation. This being an attraction at the entry to DNH needs to be visually prominent.

5.5 TOURISM PRODUCTS:

The tourism development and products in the region can be summarised under Land based attractions (Forest based, wild life based etc), Water based attractions, Scenic Attractions, Cultural Attractions, Event based attractions etc. In addition to these are development of tourist facilities and amenities. Note: Level of Attractiveness : 1 to 3 in decreasing order Kind of Development : A- Activity; D- Development Scale of Investment : L- Low; M- Medium; H- High Environmental Sensitivity : L- Low; M- Medium; H- High

53

A. LAND BASED (FOREST, WILD LIFE ETC) TOURISM ATTRACTIONS Table No: 5.11 Land Based (Forest, Wild Life Etc) Tourism Attractions

Attractions Region of Development Lvl of Attractiveness

Kind of

Dvpt

Scale of Investm

ent

Envt Sensitiv

ity

PASSIVE

Lion Safari Vasona 1 A,D M H

Wildlife Tours Vasona, Satmaliya, Nature Forest

2 A L H

Forest Walk Satmaliya, Umerkhoi 1 A,D L H

Native Plant Tours Nature Education Centre, Satmaliya

2 A L M

Tropical Gardens Nature Education Centre 2 D M M

Botanical Gardens Nature Education Centre 2 D M M

Horticulture and Geological Tours

Nature Education Centre 2 A L M

Bird Park/ Ornithology Centres

Nature Education Centre 2 D M H

Herbarium Nature Education Centre 2 D M L Reptile Park Nature Education Centre 2 D L M

ADVENTURE

Skateboarding Kauncha 1 A,D M M

Trekking Kauncha 1 A,D L M

Hiking Umerkhoi, Kauncha 1 A L M

Rock Climbing Umerkhoi 2 A L M

B. WATER BASED ATTRACTIONS Table No: 5.12 Water Based Tourism Attractions


Kind of

Dvpt

Scale of Investm

ent

Envt Sensitiv

ity

PASSIVE

Sailing Dudhni -Dam reservoir 1 A L M

Boating Dudhni -Dam reservoir 1 A L M

Canoeing Dudhni -Dam reservoir 2 A L M

River Cruise Dudhni -Dam reservoir 1 A,D H M

Ferry Service Kauncha- Dudhni 3 A M M

Waterfall Satmaliya 1 D L L

54

ADVENTURE

Under water Treasure Hunt

Dudhni -Dam reservoir 1 A,D H H

Angling Dudhni -Dam reservoir 2 A,D L L

Rafting & Float Trips Dudhni -Dam reservoir 1 A L M

C. CULTURE BASED ATTRACTIONS Table No: 5.13 Culture Based Tourism Attractions


Kind of

Dvpt

Scale of Investm

ent

Envt Sensitiv

ity

Village Tours Kauncha, Dudhni 1 A,D L M

Tribal Museums and Displays

Khanvel, Silvassa 2 D L L

Handicrafts stalls & Artisans work centre

Silvassa, Khanvel, Dudhni 2 D L L

D. SCENIC ATTRACTIONS: Table No: 5.14 Scenic Tourism Attractions


Kind of

Dvpt

Scale of Investm

ent

Envt Sensitiv

ity

Promenades Dudhni 2 D M L

Walking Trails Ghats along river 2 D L L

Boat Museum Dudhni area 1 D M M

Bicycling Dudhni- Khanvel stretch 2 A L L

Scenic (Self Guided) Driving Tours

Dudhni- Khanvel stretch 2 A L L

Star Gazing Ghats along river at Khanvel 1 A L L

Landscaping Ghats, Dudhni, road sides 1 D M L

E. EVENT BASED ATTRACTIONS Table No: 5.15 Event Based Tourism Attractions

Attractions Region of Development Lvl of Uniqueness

Scale of Packaging

Camping/ Picnicking Dudhni, Satmaliya 1 1

Birding/Nature Festivals NEC, Nature Forest, Satmaliya 2 1

55

Flower shows/Festivals NEC 2 1

Habitat Improvement Projects

NEC, Nature Forest, Satmaliya, Vasona 2 2

Childrens Camp Dudhni, Khanvel, Umerkhoi 2 2

Corporate Picnics Luhari, Khanvel, Umerkhoi 1 1

Convention Facilities Luhari, Khanvel 1 1

Exhibition Facilities Luhari, Khanvel, Dudhni 1 1

Photography/ Painting Kauncha, Khanvel, Umerkhoi 2 2

Educational Tours NEC, NF, Satmaliya, Vasona 2 2

F. TOURIST AMENITIES: TABLE NO: 5.16 Tourist Amenities

Attractions Region of Development Intensity of usage

Scale of Investme

nt

Envt Sensitivi

ty

Resorts/ Clubhouses Khanvel, Dudhni, Luhari, Umerkhoi, Silvassa

1 H H-L

Health Resorts Kauncha, Khanvel, Khanvel-Dudhni Stretch

1 M L

Roadside Stands/ Markets Silvassa, Khanvel, Dudhni, Luhari, Umerkhoi etc

3 M L

Tourist Info. Centre Khanvel, Dudhni, Luhari 1 L L

Locker Facilities Dudhni, Umerkhoi 2 L L

Signages Along roadside 1 M L

Nature interpretation signs & plaques-trails

Walking trails, Satmaliya, Nature Forest

2 L M

Nature tourism maps 2 M -

Sports equipments’ rental At Dudhni 1 -

G. HEALTH TOURISM:

Of late, greater inclination is evinced among tourists towards spirituality, yoga, meditation, nature cure, herbal plants and similar other areas. A survey done at one of the leading tourist destination, Kerala revealed that approximately 6% of the domestic tourists visiting the region were health tourists who were motivated to visit Kerala for the total rejuvenation offered in conjunction with Mother Nature. Natural environ is one of the major strengths of Dadra and Nagar Haveli with 40% of the land under forest cover, a huge dam reservoir at its disposal and the river Daman Ganga passing through the union

56

territory. This offers a great potential to the administration for developing health tourism products for the niche segment of health tourists.

It is proposed that health tourism would be one of the major tourism products that Dadra & Nagar Haveli will offer to the unique segment of health tourists. These tourists would be offered a total rejuvenation package in the region, which has environs suitable for spiritual meditation, yoga & nature cure and rich & edifying experience of rural and tribal life far from the madding crowds. As detailed in the destination development plan in the above sections health tourism products will offered in the form of Health Resorts developed at Kauncha, Khanvel, and the Khanvel-Dudhni Stretch. Though these resorts will be built and operated through private sector investment and private sector companies, the mandate of all the facilities and amenities proposed to be provided at these health resorts/ashrams would include:

• Furnished cottages, rooms and dormitories for living,

• Meditation Hall, Yoga classes,

• Separate section for men and women for nature cure, massage, steam bath etc.,

• Swimming pool and mud pond,

• Herbal Garden, fruit and vegetable plots with organic farming,

• Ayurvedic and Nature Cure Facilities

• Walk along river/ reservoir,

• Reading room and library for self study,

• Satvik(spiritual) food,

• Opportunity to reach tribal inhabitation, share tribal folk songs and dances & do social service to make difference in the lives of the tribals.

5.6 CIRCUIT INTEGRATION This section discusses the need for forming tourist circuit with Dadra and Nagar Haveli as an integral part of the same to attract tourists visiting nearby tourist destinations also to Dadra and Nagar Haveli. A tourist survey conducted by the Director General of Tourism, Government of India (GOI), indicated that most tourists prefer to visit more than one type of destination while on vacation. Therefore, the strategy underlying the development of circuits is to provide varied experiences (secondary interests) to tourists around a central theme (primary interest). The circuit development is formed to meet the following objectives: • To provide a varied experience to tourists. • To attract the varying type of tourists like culture/ heritage tourists, adventure tourists,

forest and wildlife oriented tourists, etc and thereby increase tourist arrivals in Dadra and Nagar Haveli.

57

Formation of Circuits – Criteria One of the critical parameters considered for the formations of various circuits are duration of stay and distance between destinations. Time is one of the most important determinants of the destinations that can be visited and the activities that tourists can undertake either on the way to the destination, or at the destination itself. The following two circuits are proposed. Dadra and Nagar Haveli – Daman Circuit The Dadra and Nagar Haveli - Daman circuit will be for tourists with stay duration of around 3 to 5 days. Dadra and Nagar Haveli is only 35 Kms from Daman. A visit to the water based attractions at Daman along with the wildlife and forest areas in Dadra would give tourists a more varied experience. This circuit should be jointly promoted with the Daman Administration. Inclusion with Nasik Circuit Dadra and Nagar Haveli is proposed to be included in the Mumbai – Aurangabad (Ajanta Ellora) – Shirdi – Nasik – Dadra & Nagar Haveli – Daman – Iggatpuri – Mumbai Circuit. This circuit may be jointly promoted with the Daman Administration and the Maharashtra Tourism Development Corporation.

5.7 FACILITIES PLAN

The total facilities and amenities proposed to be developed in Dadra & Nagar Haveli can be summarised as:

A. ACCOMMODATION

Accommodation facilities are projected for and over:

• The different tourist segments

The three different tourist segments for which accommodation is calculated separate are the general tourists, conference tourists, and the health tourists.

• The different phases of development

The development is phased into four phases:

Phase I : the first two years.

Phase II : 2005 to 2010 (6years)

Phase III : 2011 to 2016 (6years)

Phase IV : 2017 to 2022 (6years)

58

Table No: 5.17 Projection of Accommodation Requirements No of Tourists Accommodation- Rooms

Total Health T

Conference T

General T

Effective General T

Health rooms

Conf- rooms

Gen Cat rooms

Year A B C D=A-

(B+C) E =D*.9 F=(B*(2to

3.5))/(365*(.4to.7)*1.5)

G=(C*(.6to.9)1.5)/(365*0.5*1.8)

G=(E*1.5)/(365*.65*2.2)

No

of r

ms

in

phas

e

2002 461493 0 461493 392269 0 1195

2003 466108 0 466108 396192 0 1233

2004 470769 0 470769 400154 0 1246

0 0 51

51

2005 476271 12167 10000 454105 408694 100 27 1272

2006 499821 15208 11366 473246 416457 125 31 1297

2007 526020 20819 12919 492282 433208 152 35 1349

2008 548663 21900 14683 512079 450630 160 47 1403

2009 573955 23642 16689 533624 469589 173 53 1462

2010 600482 26568 18969 554945 488352 194 61 1520

194 61 275

529

2011 625147 27219 21560 576368 518731 199 69 1822

2012 651085 27574 24163 599349 539414 201 77 1895

2013 679168 29847 27080 622242 560018 218 87 1967

2014 708749 32361 30349 646039 581435 246 97 2042

2015 739846 34219 34012 671615 604453 260 109 2123

2016 771936 35359 38118 698458 628612 268 122 2208

74 61 688

823

2017 806231 38284 42720 725227 652705 300 156 2342

2018 837232 39528 44650 753055 677749 309 163 2432

2019 868656 40007 46666 781982 703784 313 170 2525

2020 902472 41643 48774 812055 730849 345 178 2622

2021 936739 42445 50977 843317 758985 351 186 2723

2022 972470 43373 53280 875816 788235 359 195 2828

91 73 620

784

Total 359 195 1633 2187

59

Notes:

The accommodation requirement for each target market is calculated as:

Demand for beds = Effective addnl. tourists (per period)*average length of stay in nights

No of nights per period* Accommodation Occupancy factor

The effective additional tourists is the number of tourists out of the total incoming tourists who will avail the paid accommodation facilities (excluding some who would stay with relatives/ religious accommodation etc)

Demand for rooms = No of beds demand / Average room occupancy

Health tourists:

Average accommodation occupancy rate taken as around 40% in the first few years of inception increasing to 75% over the phases.

Average room occupancy : 1.5 persons/ room.

Average length of stay in nights : 1.8 in the initial phase to 2.5 nights in the last phase

Conference tourists:

Average accommodation occupancy rate taken as around 50%.

% of conference tourists staying at conference accommodation facility: 60% in the initial phase to 80% in the last phase


Average length of stay in nights : 1.5 nights

General tourists:

Average accommodation occupancy rate taken as around 65%.


Average length of stay in nights : 1.5 nights in the initial phase to 2.4 nights in the last phase

Thus, the total no of rooms required is 2187 over 20 years. Distributing these no of rooms required over Dadra & Nagar Haveli, the projected accommodation availability over the categories and phases would be:

Thus, the total no of rooms required is 2187 over 20 years. Distributing these no of rooms required over Dadra & Nagar Haveli, the projected accommodation availability over the categories and phases would be: Table No: 5.18 Spatial spread of projected accommodation requirement (Figures in no of rooms) Table No: 5.18 Spatial spread of projected accommodation requirement (Figures in no of rooms)

Place Phase I Phase II Phase III Phase IV TotalTOURIST RESORTS

Khanvel 50 200 100 50 400Dudhni 50 50Khanvel- Dudhni Stretch 50 50 50 50 200Luhari 50 50 50 150Umerkhoi 100 50 150Pati 50 50 100Silvassa- Khanvel Stretch 50 50 100 200Silvassa 50 50 100Rest of DNH 50 100 100 250

HEALTH RESORTSKauncha 50 100 50 200Khanvel- Dudhni Stretch 50 50 100Khanvel 50 50

CONFERENCE ACCOMMODATIONLuhari 100 75 50 225

60

B. RESTAURANTS & REFRESHMENT STALLS

Other than the restaurants associated with the hotels proposed, independent restaurants and light refreshment stalls are also proposed in various places like Dudhni, Khanvel-Dudhni stretch, Khanvel, Silvassa etc.

C. HANDICRAFTS CENTRE:

Dadra & Nagar Haveli, has a rich tradition of tribal arts and handicrafts, many of which are hiding away. Tourism will become a major reviver of these. Also shopping being a major pastime for visitors at tourist spots, the handicrafts shops proposed in the region are expected to bring good returns. Shopping haats have been provided for this purpose at Dudhni. Also handicrafts stalls are proposed in Dudhni and Silvassa. It is proposed to employ maximum local tribal women in these stalls. During tourist festival seasons, it is proposed to have artists work centre along with the handicrafts centre where the tourists would see how the handicrafts are made and how Warli paintings are made.

D. TOUR AND TRAVEL SERVICES

Tour and travel agents in the target markets could be focussed upon to conduct package tours with Dadra & Nagar Haveli as a main destination. Also, local agents will be encouraged to conduct Dadra & Nagar Haveli Darshan tour. Local people could be trained to be Tour Guides for the tour especially in forest and wildlife based attractions.

E. TOURIST INFORMATION SERVICES

Tourist information services should be strengthened at the target markets and at important entry points.

(Kindly refer Chapter 8 for details of strengthening information services)

F. SIGNAGES

Prominent directional and informative signages will be resorted to.

(Kindly refer Chapter 8 for details of signages)

G. TOURIST SAFETY

The tourists will be involved in different activities like water sports, boating, trekking, rock climbing, downhill skating, underwater adventure activities etc. LifeGuards are absolutely essential in the Dudhni area and they should be equipped with safety devices so that they can act as lifesavers in times of distress. They should be stationed at visible locations on the river/ reservoir bank itself where visitors can be aware of their existence, so that they know whom to approach during emergencies. Special trained lifeguards will be there for the underwater adventure activities.

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5.8 DEVELOPMENT SCHEME AND PHASING

A. PHASE I DEVELOPMENT

Highlights of Development

62

EntranceImprovement

Parking Improvement

Health Resorts Meditation Hall

Underwater T.H- study Water Sports

Promenade Landscaping

Information centre Restaurants

Signages Resorts

Tourist InformationCentre

Approach Road

Approach Road Resort

Lion Safari Amenity centre- Toi,

Water, First Aid Wild Life Info Centre

Signages

HIGHLIGHTS OF DEVELOPMENT IN PHASE I:• Lion Safari commissioned and a major tourism attraction • Dudhni development of Promenade, tourist amenities etc as base of t.magnet development • Kauncha exiting Health Resort upgradation & Meditation Hall • Khanvel development as Accommodation hub

B. PHASE II DEVELOPMENT

6

Health Resorts Village walk

Skateboarding Trekking dvpt

trails

Resorts, Club house River Bed

Development Refreshment Stall

Signages Parking

Picnic Facilities Multi-Conference centre

Exhibition Facilities Restaurants

Visitor Management

Satmaliya: Nature Trails Waterfall dvpt Tree top huts

Inte gerpretation signaFestivals

Self guided/ bicycle tours Refreshment

stalls Shopping stalls

Haats Platforms, Lighting

Drinking Water Refreshment stalls

Scuba diving school Camp huts, Resort

Locker room, first aid Ticketing counter

• Dudhni : Development as the destination- H• Kauncha : Development as Health Resort Ce• Khanvel : Development as Accommodation h• Luhari : Development as Event/ Conference• Satmaliya : Development as Nature Trail area

Water sports Underwater T.H- dvpt

River cruise Angling

HIGHLIGHTS OF DEVELOPMENT IN PHASE II:aats, Amenities, Refreshment, water sports etc ntre ub Centre

3

C. PHASE III DEVELOPMENT

Trails maintenance Landscaping

Approach Road

Water sports Boat Museum Ferry service

River Pool Air based sports

Restaurants Refreshment Stalls

Haats dvpt

Conference Accommodation

Club House Approach Road

NEC: Orn re

Herbarium ithology cent

Festivals

Satmaliya: Tree top huts

Relaxation huts

Self guided/ bicycle tours

Resorts Health Resorts

Resorts Health Resort Amphitheater

Changing rm, toilet Landscaping

UMERKHOI

Forest Walk, Trekking Tentages, Tree top Machans, Nature Interpretation Signs

Resorts Conference Facilities

Locker, First Aid

M

Resort Jetty Dvpt

• Dudhni : Development as the destination- In• Khanvel : Development as Accommodation • Luhari : Development as Event/ Conferenc• Umerkhoi : Development as general Nature To• Madhuban dam garden development

HIGHLIGHTS OF DEVELOPMENT IN PHASE III:troduction of more activities & amenities

hub e Centre urism area

adhuban Dam Garden

Development

64

D. PHASE IV DEVELOPMENT

Trails maintenance Health Resort

Visitor Management

Water sports Maintenance-

rental

Maintenance Landscaping

Satmaliya: Maintenance

Resorts Health Resorts

Self guided/ bicycle tours

Resorts Landscaping

• Maintenance • Promotion • Festivals • Resorts development

NEC: Festivals

Conference Accommodation

Resort

UMERKHOI

Forest Walk Resort

Amusement Park

HIGHLIGHTS OF DEVELOPMENT IN PHASE IV:

65

6

INFRASTRUCTURE DEVELOPMENT PLAN

6.1 INTRODUCTION

The Union Territory (UT) of Dadra and Nagar Haveli (D&NH) comprises of 70 villages and one town. The villages have been grouped into 11 patelads. The spread in the settlement pattern and industrialisation has been a major challenge for infrastructure development.

The topography is undulating, with the north-east having a hilly terrain, 40 % of the 477 sq km area is under reserve forest cover and 6% is with water bodies, which leaves only 258.22 sq km of developable area. The distribution of this developable area is given under table 6.1. Table No: 6.1 Developable area land use distribution of Dadra & Nagar Haveli

Major land use classification *

Net developable area ( sq km )

Percentage to net developable area

Built- up 8.08 3%

Industries 17.82 7%

Agriculture 153.64 59%

Irrigation command area 69.48 27%

Roads 9.19 4% * Forest cover ( 190.35 sq km ) and Water bodies ( 29.04 sq km ) have been excluded from the net developable area. (Source: Regional development plan)

The tourism products identified for development are spread across the following zones:

1. Khanvel- Dudhni ( cluster 1 ) for leisure and health tourism.

2. Vasona-Satmalya zone ( cluster 2 ) for nature and forest tourism.

3. Luhari for conventions and events.

4. Umerkhoi for nature and forest tourism.

5. Dudhni for water sports and health tourism.

In the Regional Development Plan it is proposed to demarcate an area of 2.08 sq km as “Recreation and Tourism Development Zone (RTZ)”. The land distribution under the RTZ is as given under table 6.2.

For tourism development it is essential that the products be well integrated and possess quality infrastructure like roads, power supply, water supply, sewage and sanitation facilities and telecommunication infrastructure.

This chapter shall address the existing core infrastructure and proposed infrastructure improvements at each zone proposed for development.

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Table No: 6.2 Distribution of area under proposed recreation and tourism zone

Zone / Patelad % of total area under proposed recreation

and tourism zone

Villages

Dadra 3.3 % Dadra & Tigra

Naroli 11.5% Luhari

Silvassa 4.8% Amli & Silvassa

Randha 40.8% Motarandha

Dapada 16.8% Pati & Vasona

Amboli 2.4% Bindrabin

Khanvel 17.7% Chauda & Khutali

Dudhni 2.7% Dudhni & Kauncha

100%

(Source: Regional Development Plan)

THE REGIONAL PERSPECTIVE

6.2 ACCESSIBILITY

ROADS

Tourists could approach the tourism zones in D&NH from Vapi (in Gujarat), which is an industrial town and the only railhead, or through the Bhilad - Naroli road, which connects with Silvassa. Vapi and Silvassa have a large number of industries, which benefit from the “tax free” incentives offered by the Union Territory.

The approach from Vapi is the most preferable route for tourists, in lieu of its vicinity to the UT of Daman and accessibility to the only railhead in this region.

The industrialization in D&NH and at Silvassa, in particular; has resulted in severe pressure on the existing infrastructure, particularly roads. Majority of the arterial roads have been designed to cater for 10 mt capacity trailers, with industrialization, heavy, wide body, 80 mt trailers have begun to ply. This has resulted in reducing the life span of the roads and has stretched the limited resources of the PWD to widen, strengthen and improve only arterial roads.

The financial allocation of the R&B department is relatively low. With a total road length in D&NH of 579.7 km, the funds allocated are a meager 400 Lac annually ( 2001-02).

The approach roads need immediate improvements, parts of the Bhilad and Vapi approach roads need to be widened to a four lane with provision of bus bays and parking lots, parking needs to be regulated, junction improvement and median construction needs immediate attention. Improvements will considerably reduce congestion on these arterial approach roads.

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The study conducted by School of Planning and Architecture, Delhi, in 1997, observed highest traffic on the Silvassa – Khanvel and Silvassa – Dadra stretch, with Dadra patelad constituting more than 63% of the total tonnage moved in the region. The D&NH administration thus proposed construction of an outer ring road for through traffic, which will reduce congestion within Silvassa town and will improve accessibility to the region. The proposed ring road is presently under conceptual stage. The early construction of this ring road will significantly improve accessibility and ease congestion.

The Government should consider promoting development of arterial roads through the BOT scheme. A detailed feasibility study identifying potential roads should be carried out. This will enable the PWD to extend the available resources to rural and under developed areas.

RAIL

D&NH is accessible by rail via Vapi and Bhilad stations on the Western railway. Vapi station, located 23 kms from D&NH, is the preferable station for tourists using rail as a mode of transport, as majority of trains connecting Mumbai, Ahmedabad and North India halt at this station. Reservation to Vapi from Mumbai and Ahmedabad is easily available. There is need for extension counters at Silvassa which will improve access to rail services. The rail infrastructure is found to be adequate. An estimate of Rs 6 lacs for informatory signage (about D&NH) at Vapi railway station and major junctions en-route to D&NH is being budgeted.

The Vapi station falls under Gujarat and needs considerable improvement. There need to be regulated parking for taxis, larger parking space, de-congestion, traffic management and greater focus on cleanliness. As Vapi caters to other tourist destinations like Daman, it is in the best interest of the Administration of D&NH, Daman and Government of Gujarat to undertake improvement of Vapi station on a priority basis. Table No: 6.3 Provision for signage at Vapi railway station

Item Description Phase 1 (2003-2005)

Phase 2 (2006-20010)

Phase 3 ( 2011-2016)

Phase 4 (2017-2022)

Informatory signage at Vapi station and junctions en-route to D&NH

6 lacs

DOT 6 lacs

AIR

Majority of tourist visiting Vapi, Dadra & Nagar Haveli and adjoining Daman are from Mumbai, Surat and Ahmedabad. The travel time taken via rail and road to D&NH from Mumbai, Surat, Vadodara and Ahmedabad ranges between 3 – 6 hours. The nearest airport is located at Daman (an airstrip, presently under the Coastguard and not used for commercial aircraft’s) and at Mumbai. The Town Planning Department has identified an airstrip at Luhari, which could cater for business travellers. However, in view, of the ease of access via road and rail and main target segments being domestic tourists, from nearby

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areas, it is not recommended to have an airport at Dadra & Nagar Haveli in the near future.

6.3 POWER

D&NH purchases power from NTPC & NPC. Growing industrialization has resulted in new substations being constructed and existing substations being augmented. More than 96% of the power consumption is industrial, the power scenario for D&NH in the context of tourism activities is observed to be adequate. The envisaged tourism development will not significantly impact the power requirements of D&NH. Proposed substation at Khanvel of 66/11 KV, 2 x 10 MVA capacity will improve service quality at the tourism zones of Khanvel and Dudhni. Schemes, proposed under the 10th five-year plan, will ensure stable power supply to other tourism zones in D&NH. The proposed schemes are summarised under table 6.7.

6.4 WATER SUPPLY

The water supply infrastructure is observed to be inadequate. A total of 36 villages are being catered to by 76 water supply schemes, which are largely dependent on bores, openwells and water harvesting structures. Silvassa town and Randha Village are among the few, which have permanent piped water supply schemes. Mandoni patelad, comprising of 7 villages, has a piped water supply scheme, which has recently been commissioned.

Within Gujarat state, and near Khanvel, is located the Madhuban dam, the reservoir of Daman Ganga river extends upto Dudhni and is the only major water source.

The region faces acute water scarcity during the summer months when the existing sources of water (Bores and open wells) dry up. A study by Water and Power Consultancy Services (WAPCOS) for a permanent water supply scheme using elevated service reservoirs and distribution networks for (1) Dudhni (2) Khanvel and (3) Amboli is under progress and is likely to complete by end of 2002. The study is being conducted with a 25-year perspective with per capita water consumption assumed at the rate of 40 lpcd.

The water supply schemes in vicinity of the proposed tourist destinations will have to be designed to cater for additional water requirement for tourists.

6.5 SEWAGE

The sewage system is observed to be inadequate. The residential & commercial establishments, located within Silvassa town and the other villages do not have access to a permanent sewage system.

With potential contamination of drinking water increasing, as dependence on bore wells and open wells increase, it is pertinent that the ‘soak pit’ based sewage system, at Silvassa town to start with, be replaced by a planned sewage system. Steps have been initiated by the Administration in this direction. Sanitation schemes proposed under the 10th five-year plan are summarised under table 6.7.

The Municipal and Administrative infrastructure at other towns and specific villages should be well equipped with sewage pumping equipment, particularly to cater for resorts

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and restaurants, in the vicinity of major tourist destinations and water reservoirs. A provision of Rs 33 lacs for capital procurement of two mobile sewage pumping equipment is being maintained which will enable the operation of the said service. Table No: 6.4 Provision for sewage pumping equipment

Item description Phase 1 (2003-2005)

Phase 2 (2006-2010)

Phase 3 ( 2011-2016)

Phase 4 (2017-2022)

Mobile sewage pumping unit

One unit of

Rs 15 lacs

One unit of

Rs 18 lacs

PWD 15 lacs 18 lacs

6.6 TELECOMMUNICATION

D&NH has a total of seven telephone exchanges with a capacity of 14000 lines. Additional connections are available within three months. The entire D&NH is within range of mobile service providers. Small pockets, in Luhari, Randha, Khanvel, Dudhni and Umerkhoi, which are not accessible, shall be covered once BSNL cellular services commission in mid 2002.

The telecommunication network is found to be adequate.

6.7 MONITORING

Tourism plays a significant role in contributing to the local economy. Focused development of tourism requires monitoring and distribution of tourism activities keeping in mind the eco-sensitive nature of the local environment. To be able to achieve proper control, it is pertinent to be aware of the tourism growth, type of visitation, seasons etc which will enable focused product development and marketing initiatives. It is thus desirable to have appropriate regulations and infrastructure to obtain and analyze this information.

As in other tourist destinations, there is lack of information on tourist trends and profiles, which will enable planned development of products.

Further, in the context of being an union territory, major proposals require scrutiny of the Central Government for sanctions and approvals, which result in project delays and insufficient allocations.

It is thus desirable to have a tourism promotion authority, which will facilitate a joint effort between the Government and the Private sector in tourism promotion of the region. The function and structure of this authority has been detailed under Chapter 9.

A provision of 30 lacs, for basic infrastructure and communication facility improvements is being maintained. This includes, institutional strengthening, procurement of PC’s and software and Market research services for capturing, analysing and monitoring tourist trends and data.

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Table No: 6.5 Provision for monitoring tourism development

Item Description Phase 1 (2003-2005)

Phase 2 (2006-20011)

Phase 3 ( 2011-2016)

Phase 4 (2017-2022)

Tourism monitoring infrastructure

30 lacs

DOT 30 lacs

6.8 SUMMARY

The summary of infrastructure status (regional perspective) with respect to tourism related activities are given under table 6.6. Table 6.7 consolidates the projects, relevant to the tourism sector and investments proposed under the tenth five-year plan (2002 – 2007). Table No: 6.6 Summary of Infrastructure (Regional perspective)

Sr. No Infrastructure sector Status

1 Approach roads Adequate, Improvement to arterial approaches roads required.

2 Power sector Adequate, augmentation under progress

3 Water supply Inadequate

4 Sewage and sanitation Inadequate

5 Telecommunication Adequate

6 Monitoring and promotion Inadequate

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Table No: 6.7 Projects proposed under the 10th five-year plan

Sr. no

Project proposed Budgeted Expenditure

Perceived tourism benefits

ROAD

1 Four laning – Masat – Rakholi road and Athal Naroli road

1112 Lac

Masat – Rakholi road is a feeder road to major tourism destinations in southern part of D&NH, Athal – Naroli road is the approach road to D&NH and will improve accessibility.

2 Upgrading major district roads to State Highway status:

(Provision also includes Kilvani – Morkhal road)

A Silvassa - Kilvani road Feeder road to Umerkhoi and Randha tourism destinations.

B Kilvani -Randha road

208 Lac

Approach road to Randha

3 Upgrading road network in Silvassa

409 Lac

Regulated parking, drains and footpaths will regulate traffic and improve accessibility to D&NH tourism destinations.

4 Upgrading district and other roads

( Includes other roads , to cater a total of 25 km road length)

A Silvassa – Umerkhoi road Access to Umerkhoi tourism zone

B Kilvani Umerkhoi road Caters to Umerkhoi - Randha circuit

C Athal – Luhari road

219 Lac

Approach to proposed convention center at Luhari

6 Other improvements include asphalting, raising formation level, providing hard shoulders, strengthening and profile improvements. Additional projects under the minimum needs program include roads and bridges

2799 lacs

POWER (Proposed Schemes)

1 66/11kv, 2 x 10 MVA substation at Silli Rs 700 Lac

Will improve quality of power to Umerkhoi

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Sr. no

Project proposed Budgeted Expenditure


2 Augmentation of 220/66 KV substation at Kharadpada from 2 x 100 MVA to 3 x 100 MVA, and ongoing augmentation from 2x5 MVA to 2x15 MVA for additional 225 lac

Rs 480 Lac

Will ensure stable power to proposed Convention center at Luhari. The sub station serves predominantly to a number of industries.

3 Improvement of Transmission line connecting Amli to Khadoli

Rs 410 Lac

Will improve the power quality at Khadoli the sub-station catering to Dudhni & Khanvel tourism zones

4 Establishment of 220/66 KV, 2 x 100 MVA sub-station at Kala and Establishment of 66/11 KV, 2 x 10 MVA substation at Kala

Rs 200 Lac

Will augment the power supply to the interior; southern part D&NH, which has a large number of tourism destinations.

5 Establishment of 66/11 KV, 2 x 10 MVA substation at Khanvel

Rs 100 Lac

Will supply uninterrupted and reliable power to Dudhni and Khanvel.

WATER SUPPLY AND SANITATION

1 Urban water supply Rs 500 Lac

Caters for water supply in Silvassa & Amli.

2 Underground Sewerage scheme for Silvassa

Rs 1000 Lac

Caters for Sewerage system in Silvassa

3 Rural water supply Rs 950 Lac

Water harvesting structures in Dudhni, Mandoni and Randha patelads

4 Master plan for rural water supply scheme Rs 350 Lac

Will cater for Naroli (Luhari) Khanvel, Dapada (Pati) Kilvani (Umerkhoi), among other areas.

5 Other schemes include drilling of borewells, drinking water wells and minor piped water supply schemes.

Rs440 Lac

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6.9 DESTINATION SPECIFIC INFRASTRUCTURE

6.9.1 DUDHNI - KAUNCHA

ACCESS ROAD

The road connecting Silvassa and Khanvel, which is a major corridor and a State highway (dual lane, 20km length) is proposed to be widened and developed on priority basis under the 10th five- year plan.

The road beyond Khanvel, connecting Dudhni is a district road with 5.5 mtr carriage way width and is 17 km long. The road passes through a ghat section and is lined with trees on either side. The existing traffic on this road is not heavy.

The existing road does not have adequate Informatory and cautionary signage. The centreline marking, particularly in the ghat section of this road, is absent. Signage conforming to MOST/ IRC standards is recommended.

A provision of Rs 8.5 Lac for signage and road marking and Rs 680 lac for strengthening and shoulder paving, to be implemented in Phase 3 is being budgeted for as indicated under table 6.8. A provisional cost of Rs 25 lac for tree plantation along the road length, on either side is also included. Table No: 6.8 Approach road development at – Khanvel - Dudhni stretch , 17.0 km

Cost Heads Phase 1 ( 2003-2005)

Phase 2 (2006-20010)

Phase 3

( 2011-2016)

Phase 4

(2017-2022)

Road marking and Signage for approach road to Dudhni, including Mandatory, Cautionary and Informatory signage.

Rs 8.5 lacs

Shoulder improvement and strengthening of road from Khanvel to Dudhni (17 km)

Rs 680 lacs

Tree plantation along either side of road

Rs 25 lacs

PWD Rs 8.5 lacs Rs 705

lacs

POWER SUPPLY

Dudhni has stable power supply. Power interruptions at Kauncha during the monsoons are more frequent. The interruptions are attributable to faults in the transmission line, which circles from the outside of the reservoir from Dudhni. A provisional cost of Rs 10 Lac for cabling and power distribution improvements from Dudhni to Kauncha is proposed.

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Table No: 6.9 Transmission line from Dudhni to Kauncha

Power supply Phase 1 Phase 2 Phase 3 Phase 4

Laying weatherproof power cable of 3 km length and other improvements.

10 lacs

The existing infrastructure for power supply is adequate, augmentation of transformer capacity would be phased along with the destination development plan. The additional substation being proposed at Khanvel under the 10th five-year plan will ensure stable power to this region.

WATER SUPPLY

Dudhni is located on the upstream side of the reservoir created by the Madhuban dam. Water supply to the villages in this region is by borewells. It is proposed to have a permanent water supply scheme to cover this region which is presently under study.

The intermediate and ultimate stage projection for tourists is given under the following table. The water supply scheme, which is presently under design phase, could include these projections. Table No: 6.10 Water requirement for tourists to Dudhni - Kauncha

Head Intermediate Year 2013 Ultimate stage 2022

Tourist Visitation

Water Requirement

Tourist Visitation

Water Requirement

For Tourists ( at 70 lpcd)

Approx. 1340 daily tourists

93800 Liters/ day

Approx. 1900 daily tourists

133000 Liters/ Day

Total 93800 133000

(Assuming that 50% of the Eco Tourists and 100 % Health Tourists will visit Dudhni- Kauncha during the Summer and Winter months, the peak daily tourist visitation at the ultimate stage is around 1900 tourist.) For water supply, for tourists, two drinking water units at a cost of Rs 5 lac are proposed with bores, elevated water tanks and distribution networks Table No: 6.11 Drinking water units at Dudhni and Kauncha

Head Phase 1 Phase 2 Phase 3 Phase 4

Drinking water supply units 2.5 Lac 2.5 Lac

PWD 2.5 Lac 2.5 Lac

SEWAGE & SOLID WASTE

At Dudhini – Kauncha, there is no permanent sewage system. To be able to maintain the eco – sensitivity of the region, a sewage system, using septic tanks and soak pits, of appropriate dimensions, will have to be engineered keeping in view the proximity to the water reservoir. The local administration will have to be equipped with appropriate

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equipment for disposal of effluent and sludge. A block provision for capital procurement of mobile sewage pumping and disposal equipment has been included under the cost estimates. Table No: 6.12 Sewage disposal unit at Dudhni – Kauncha

Disposal of sewage Phase 1 Phase 2 Phase 3 Phase 4

Procurement of sewage pumping unit

15 Lac

PWD 15 Lac

The presence of large number tourists will necessitate a planned approach to solid waste management. Waste collection bins, pickup vans and regular cleaning maintenance and upkeep of the destination will be required. A provision of Rs 15 Lac for procurement of vans, bins and creation of other ancillary infrastructure is proposed. Table No: 6.13 Solid waste management at Dudhni – Kauncha

Disposal of solid waste Phase 1 Phase 2 Phase 3 Phase 4

Provision for solid waste management 5 Lac 10 Lac

PWD 5 Lac 10 Lac

6.9.2 KHANVEL - SATMALYA

The Khanvel / Satmalya region is proposed to be developed into a major nature & forest tourism destination.

ROAD ACCESS

The Satmalya reserve forest is adjoining the State highway connecting Khanvel to Silvassa, it is proposed to widen the existing two-lane road of 7.0 mtr carriageway width on priority basis under the 10th five-year plan. About 5 kms from Satmalya is Khanvel where it is proposed to conduct handicraft exhibitions, cultural performances and other tourism activities and further augmenting the accommodation capacity.

INTERNAL ROADS

The 150 hectares of forest reserve area at Satmalya is accessible by a 4-km internal road network. The area within the reserve forest around the pond is inaccessible during the monsoons. A block provision towards improving the internal roads has been estimated.

Table No: 6.14 Provision for internal approach roads

Phase 1 Phase 2 Phase 3 Phase 4

Approach repairs and improvement *

Rs 5 lacs Rs 7 lacs

FD Rs 5 lacs Rs.7.0 lacs

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* The cost is for a basic 3.5 mtr wide moorum/gravel road.

POWER SUPPLY

Stable power supply is available. The power department has proposed augmentation of existing substation and additional substations at Khanvel to cater for the increasing power requirement of this region. The proposals have been consolidated under table 6.7. The power infrastructure is observed to be adequate.

WATER SUPPLY

There is no permanent water supply scheme. Water is available through a borewell. A proposal for a permanent water supply scheme for Khanvel, sourcing water from the Madhuban reservoir is presently under consideration.

Wild life is dependent on the “pond” within the Satmalya forest for drinking water. During monsoons this source dries up and alternate water tanks are used for drinking water. A block provision of Rs 7 lacs is provided for repair and maintenance of these tanks and a provision of Rs 2 lacs is maintained for creating infrastructure for drinking water facility, opposite the forest reserve. Table No: 6.15 Provision repair & maintenance of water tanks


Repair and Maintenance of water tanks

2 lac 2 lac 3 lac

Provision of drinking water facility along with ticketing centre opposite the reserve.

2 lacs

FD 4 lac 2 lac 3 lac

Khanvel will be a major tourist accommodation center. The water supply scheme, under study by WAPCOS, could cater for additional water requirement, due to the resultant tourist influx, which is projected as follows: Table No: 6.16 Water requirement for tourists to Khanvel


Tourist Visitation

Water Requirement

Tourist Visitation

Water Requirement

For Tourists ( at 70 lpcd)

Approx 810 daily tourists

56700 Liters/ day

Approx 1140 daily tourists

79800 Liters/ Day

Total 56700 79800

( In the intermediate stage 250 rooms and in ultimate stage additional 150 rooms are projected, the net augmentation in accommodation at Khanvel is 400 rooms. The existing accommodation is approximately 50 rooms. With 2.2 tourists per room the tourist influx during intermediate stage is 660 and during ultimate stage the influx is at 990 tourists,

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assuming full occupancy. Additional visitation of approximately 150 tourists for restaurants and bars is assumed.)


At Satmalya, the access to the forest reserve being restricted will not necessitate need for a separate sewage disposal scheme. Conventional sewage disposal methods using soak pits are adequate.

Khanvel, being a major accommodation center for tourists, will require an appropriate sewage disposal mechanism. In the long term, an arrangement for sewage collection and stabilization, over and above the septic and soak pit arrangements, could be considered, subject to an detailed environmental and hydrology study.

The Administrative infrastructure should, in the short term, be well equipped with sewage pumping equipment, particularly to cater for resorts and restaurants. A provision of Rs 15 lacs for capital procurement of one mobile sewage pumping equipment is being maintained for operation of the said service. Table No: 6.17 Provision for sewage pumping equipment

Item description Phase 1

(2003-2005)

Phase 2

(2006-2010)

Phase 3

( 2011-2016)

Phase 4

(2017-2022)

Mobile sewage pumping unit

One unit of

Rs 15 lacs

PWD 15 lacs

The tourist presence will necessitate a solid waste management setup. Waste collection bins, pickup vans and regular cleaning maintenance and upkeep of the destination will be required. A provision of Rs 15 lacs for procurement of vans, bins and land for disposal of solid waste and creation of other ancillary infrastructure is proposed. Table No: 6.18 Solid waste management at Khanvel


Provision for solid waste management 5 lacs 10 lacs

PWD 5 lacs 10 lacs

6.9.3 VASONA

APPROACH ROAD

The Nature education center spread across 38 hectares and the Lion Safari spread across 19.36 hectares are poised become major tourist attractions for Eco tourists and School children. The approach connecting the Lion Safari to the State highway is 2.3 km long. The road is with 3.5mtr carriageway width.

In the short term immediate resurfacing of the road is recommended with appropriate parking arrangements. In view of the anticipated large number of tourist buses, in the long term the road would be widened to 7.0 Mt. carriageway width.

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Block costs towards these improvements have been estimated. The proposal is summarized under table 6.19. Table No: 6.19 Approach to Vasona Lion Safari and Nature Education Centre


Approach road resurfacing and signage

19 lacs

Approach road widening and resurfacing

92 lacs

Plantation 4 lacs

PWD 19 lacs 96 lacs

WATER SUPPLY

Water to the Lion Safari and the Nature Education center could be supplied by the channel running adjoining the Safari. The irrigation channel originates from the Madhuban dam. Alternately, bore well water could be used for drinking. A system using submersible pumps and elevated water tanks (on platforms) is proposed.

A provision of two units for 5 lacs for Bores, Pumps and Elevated tanks is being maintained. It is proposed to implement this system in the first phase and augment in the second phase. The proposed permanent water supply scheme to Khanvel is expected to cater to the water requirement of this region. The scheme is presently under study and is unlikely to become operational before 2006.

POWER SUPPLY

There is a 11 kv line near the Lion Safari. The power supply is adequate considering the proposed development in this region.


There is no permanent sewage disposal scheme. Sewage disposal using septic tanks and soak pits is adequate to accommodate the anticipated tourist influx.

The capital procurement, at Khanvel, for sewage pumping and disposal would cater to the requirements of Vasona. No additional cost provisions are thus proposed.

The tourist presence will necessitate a solid waste management setup. Waste collection bins, pickup vans and regular cleaning maintenance and upkeep of the destination will be required. A provision of Rs 5 lacs for procurement of bins and creation of other ancillary infrastructure is proposed. The infrastructure for pickup and disposal at Khanvel would be shared with Vasona.

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Table No: 6.20 Solid waste management at Vasona


Provision for solid waste management 5 lacs

DOT 5 lacs

6.9.4 LUHARI

APPROACH ROAD

Luhari is proposed to be developed as an event and convention center. The proposed center could be approached via the 7 km Athal - Luhari road. The existing carriageway is 3.75 mtrs. It is proposed to widen carriageway to 7 mtr width and resurface and strengthen this road and provide hard shoulders on either side. The work is phased as indicated under table 6.21. Costs include provision of road marking, informatory and cautionary signage and improvements to junctions and culverts. The specifications shall adhere to IRC recommendations. Table No: 6.21 Resurfacing and Shoulder improvements to Athal Luhari Road


Approach road resurfacing 56 lacs

Approach road widening and shoulder improvement.

245 lacs

PWD 56 lacs 245lacs

POWER SUPPLY

In view of the development proposed at Luhari, it is desirable to have an 11 kv additional line and a distribution transformer at the proposed convention center during the early stages of phase 2. A provision of Rs 25 lacs for extension of line and installation of transformer, has been budgeted.

WATER SUPPLY

Luhari does not have a permanent water supply scheme. The region is prone to acute water scarcity during the summer months. The local community and industries are dependent on water tankers, during the summer. Water harvesting structures, subject to a detailed hydrology study, could meet the water needs of this region. The proposed development will require water for landscaping and the convention center. A block provision of Rs 100 lacs is being maintained for construction of water harvesting structures during Phase II & III.

The water requirement in lieu of the proposed tourism activities proposed in this region are as follows:

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Table No: 6.22 Water supply to Luhari


Tourist visitation

Water requirement

Tourist visitation Water requirement

For Tourists* (at 70 lpcd)

200 tourists 14000 500 tourists 35000 ltrs

For landscaping using drip irrigation.

Assuming 50% development

50000 Assuming 100% development, at 4000 ltrs / acre, space landscape with localized irrigation requirement.

100000 ltrs

Total 64000 ltrs 135000 ltrs

*Assuming 200 conference tourists and 300 health tourists.


No permanent sewage disposal system is available. A combination of septic tanks and soak pits with capacity to cater to the convention center requirement would have to be designed. Adequate arrangement for pumping and disposal of sludge needs to be provided. The procurement of two mobile pumping units envisaged under the regional perspective shall cater for Luhari. No additional cost provision is being provided.

To manage solid waste, waste collection and disposal, regular cleaning maintenance and upkeep of the destination, a provision of Rs 5 lacs for procurement and creation of ancillary solid waste management infrastructure is budgeted. Table No: 6.23 Solid waste management at Luhari


Provision for solid waste management infrastructure. 5lacs

PWD 5 lacs

6.9.5 UMERKHOI

APPROACH ROAD

Umerkhoi is located in the North- East part of D&NH. The reserved forest at Umerkhoi could be approached via the Silvassa – Athola – Filandi Road. The junction, within Silvassa, from where the road to Athola commences, needs improvement in terms of widening, junction improvement, signage, closed drains and islands. A provisional cost of Rs 15 lacs is being budgeted.

The Silvassa – Athola – Filandi road, has low traffic and no additional improvements are presently proposed. The 3 km Kilvani – Umerkhoi road needs to be resurfaced and

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strengthed and the 2 km Umerkhoi – Dungarpada road (Leading to the proposed forest guest house ) needs to be resurfaced. The costs are as indicated under the following table. Table No: 6.24 Improvement to approach roads at Umerkhoi


Junction Improvements

Rs 15 lacs

Resurfacing of Umerkhoi – Dungarpada road

Rs 15 lacs

Resurfacing and strengthening of Kilvani – Umerkhoi road

Rs 30 lacs

PWD Rs 15 lacs Rs 45 lacs

POWER SUPPLY

A provision of Rs 25 lacs for the augmentation of transformer capacity and extension of 11 kv line is being proposed. The development at Umerkhoi, other than the health resort, is based on the natural assets of the region. The proposed development will not significantly influence the power considerations for the region.

WATER SUPPLY

The region is prone to acute water shortage during the Summer seasons. No permanent water supply scheme for the region is currently being proposed or is under implementation. The only water source includes bores, openwells and water tankers. A provision of Rs 5 lacs for an additional water bore, with pump and overhead tanks on temporary support for water supply is proposed. Table No: 6.25 Water supply augmentation at Umerkhoi


Provision for bore and overhead tank on temporary support

5 lacs

PWD 5 lacs


No permanent sewage disposal system is available. A combination of septic tanks and soak pits with capacity to cater for tourist influx at the proposed forest guest house and health resorts would have to be considered. Cost has been included under the individual structure development costs.

To address solid waste management, waste bins and regular cleaning maintenance and upkeep of the destination, a provision of Rs 3 lacs for bins, disposal of waste and creation of other ancillary infrastructure is budgeted.

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Table No: 6.26 Solid waste management at Umerkhoi

Solid waste Phase 1 Phase 2 Phase 3 Phase 4

Provision for solid waste management 3 lacs

PWD 3 lacs

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7

INITIAL ENVIRONMENTAL EXAMINATION

The natural and socio-cultural environments of a region are important for its development as a tourist destination. If, however, the development is not planned well, it will not only damage the environment, but also have a negative impact on development of Dadra & Nagar Haveli as a tourist destination. Tourism projects, though mostly smaller in magnitude than other type of development projects, need to be screened for probable environmental impacts.

This chapter examines the environmental quality of the region and an initial examination into the probable impacts of the proposed developments on the environment. An Initial Environmental Examination is especially necessary in view of the rich natural resources of Dadra & Nagar Haveli.

The features of the natural and socio-cultural environment are most important resources for tourism development because of their aesthetic, recreational, or historical value. Many of the same features, however, are particularly sensitive to disturbance by human activities. Increased vigilance will, therefore, be necessary to protect the environment from damage, which would in turn not only protect its tourism value but the resource itself.

7.1 OBJECTIVES OF IEE

The purpose of environmental assessment is to ensure that development is environmentally sound and sustainable, and that any environmental consequences are recognised early and taken into account in project design. It should also include avoiding, mitigating or compensating for adverse impacts.

Environmental analysis has to be integrated with all stages of the tourism project life cycle, to facilitate incorporation of the findings into selection of sites, designs and implementation plans. Environmental review includes monitoring the project’s environmental performance and compliance with relevant conditions. After implementation, evaluation of the impacts that actually occurred and the effectiveness of mitigation measures should be done.

Integration of the IEE with feasibility studies and design work is essential so that alternatives which might be desirable from an environmental view point can be considered realistically. At a later stage, making a major design change or selecting an alternative site, or even deciding not to proceed at all with a project, becomes very expensive. Similarly, an early consideration of the environmental issues enable formulation of implementation and operating plans designed to respond to critical environmental issues in the most costs- effective manner. Delays in implementation of a project because of environmental issues, which were not considered at the design stage, can be very costly.

In brief, role of an IEE is to influence or modify project planning so that the project will, within the limits of feasibility, avoid environmental damage and use positive measures to offset unavoidable damage. The feasibility of the project should be determined based on

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an assessment of all costs, including the specific provisions needed for minimising or offsetting the adverse effects on the environment.

The objective of an initial environment examination (IEE) is to identify and assess the adverse impacts of a development in the planning stages itself, so that measures to mitigate adverse impacts can be planned. In view of this, the specific objectives of this IEE were as follows:

• To assess the existing environmental quality of Dadra & Nagar Haveli and examine the environmental issues.

• To identify the environmental impact potential of the proposed development.

• To recommend mitigation to protect the environment of Dadra & Nagar Haveli.

7.2 APPROACH AND METHODOLOGY

A participatory approach was adopted for IEE of tourism development of Dadra & Nagar Haveli. Various alternatives were discussed with the project team and the stakeholdders in tourism in the region, keeping in view their relative impact on the environment. The methodology followed for IEE was:

• Review of existing environmental quality of the Dadra & Nagar Haveli region

• Identification of environmental issues

• Preliminary screening of tourism sites & sub-regions on basis of environmental issues

• Environmental evaluation of the developments and probable impacts.

• Suggestions on possible environmental mitigation measures

7.3 ENVIRONMENTAL QUALITY OF THE REGION

The consultants visited the sites in the project area. Information was collected, mainly through discussions with the local people, Forest Department and Tourism Department of Dadra & Nagar Haveli. The consultants collected information on:

The natural environment (air, water, land, noise, flora, fauna, etc.)

The socio-economic status of the population

Ecologically-sensitive habitats

The Industry- Environment Interface etc

Field visits to various sites in the project area were made for familiarisation. During these visits, information on the following aspects was collected, mainly through visual observations and discussions with local people and officials from Forestry Department, Planning Department, Dadra & Nagar Haveli Tourism Department, and various local government bodies.

• Existing environmental conditions (air, water, land, noise, flora, fauna, etc.)

• Existing socio-economic status of the population around potential tourism development sites

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• Ecologically sensitive habitats

A. METEOROLOGY

Climate : The climate in the U.T is moderate and generally healthy, particularly in the central zone. The heat is however felt during the summer months.

Rainfall: Normal rainy season is from June to September. The average annual rainfall received is between 2000 and 2500 mm

B. AMBIENT AIR QUALITY

The ambient air quality varies in different areas of Dadra & Nagar Haveli. The predominantly industrial areas (parts of Silvassa etc) have moderate to poor air quality. However, Dudhni and other tourist potential areas are devoid of air pollution and the ambient air quality is very good.

C. WATER QUALITY

Daman Ganga river passes through Dadra & Nagar Haveli before discharging in the Arabian Sea at the Port of Daman. It is a seasonal river and swells during the monsoon period. Three tributaries namely, Piparia, Golak and Sakartod join Daman Ganga within the Region. With the construction of Madhuban dam on Daman Ganga, its flow is controlled which has helped in increasing the irrigation potential of the region. The water quality of the river is found moderate.

D. NOISE

Silvassa and other industrial areas have noise pollution from two sources of pollution. One is from the industrial production plants distributed in various parts and the second from the trucks carrying industrial load and produces. Though on many of the potential destinations, this is not intense, at Silvassa, the entry point of tourists, this is very apparent.

E. LAND DISTRIBUTION

The total area of Dadra & Nagar Haveli is 491 sq km as per Census. The land use distribution as per the digitisation for the Regional Plan, DNH is: Table No: 7.1 Land Use

Major Land-Use Classification

Gross Total Area in sq.km

% to Gross Total Area

Net Developable area in sq.km

% to Net Developable area

Built-up 8.08 2% 8.08 3%Industries 17.82 4% 17.82 7%Agriculture 153.64 32% 153.64 59%Irrig. Command area 69.48 15% 69.48 27%Reserve Forest 190.35 40% Roads 9.19 2% 9.19 4%Water bodies 29.04 6% Total 477.60* 100% 258.22 100%* Area based on digitisation of map for Regional Plan

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The development has not taken in a planned manner leading to distributed settlement, haphazard distribution of industrial and other type of development without any zoning.

F. CULTIVATION

The main staple crops are paddy, ragi, small millets and pulses. Sugarcane is also produced in recent times. The central, northern and western parts of the region, which have comparative less undulating topography, are suitable for agricultural activities, a considerable size of which has been brought under command area of Madhuban Dam.

G. BIOLOGICAL ENVIRONMENT (FLORA & FAUNA)

DNH has 40% forests with moderate thick jungle cover. The name Silvassa means ‘woods’ in Portuguese. Teak, Sandra, Khair, Mahara and Sisam are the major tree species in the region. Some of the forests have been declared as reserve forests. There have efforts at afforestation from time to time.

The territory has got good potential of wild life. Wild animals such as Panther, Nilgai, Sambar etc are found especially in the Natural Forest area, Satmaliya etc. Variety of birds are found in different parts of the territory and on the banks of the river upstream of the reservoir. The Administration has declared a wild life sanctuary area, which is expected to further help in preserving the natural habitat of the region. A lion safari is being developed which is in the final stages of completion, which is an external introduction.

H. INDUSTRIAL ENVIRONMENT

Over the years number of industrial units have been set up in the region owing to its accessibility to industrial hubs like Vapi, Surat etc and more so due to the tax concessions declared. Now there are 1510 industrial units functioning, out of which 1180 are in small scale sector and 330 in medium scale sectors in these industrial estates. They provide employment to about 32601 persons. One of the major issues at the entry points to Dadra and Nagar Haveli is the Industry- Tourism Aesthetic Interface owing to the distributed industrial land use.

I. SOCIO-ECONOMIC ENVIRONMENT

(Kindly refer Chapter 2 for details)

7.4 ENVIRONMENTAL ISSUES

The environmental issues and parameters were selected considering the close relationship between tourism and environmental quality, and the linkages between tourism and other sectors.

The impact of tourism development on the environment may not be significant, but the impact of secondary activities (as a result of this development) can be damaging. The associated environmental impact can be both short-term as well as long-term.

Classification of Environmental components:

The various environmental components that have been considered for conducting the IEE are classified in table below:

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Table No: 7.2 Environmental Components Components Sub-component Parameters Physical • Water • Air • Land

Surface water Ground water Sea water Air, noise Soil

Hydrology, quality Air quality, noise Erosion, quality

Ecological • Aquatic • Terrestrial

Fisheries (inland/ marine) Aquatic Biology Forests, vegetation Wildlife

Species, diversity, economic value Density, species, Species, population Species, population

Infrastructure • Water Supply • Electricity • Transport • Land use • Drainage

Surface/ground water — Highways/Roads Rail Air Water

Frequency, quality Generation, Transmission, requirement, power gap Access, availability, type, utility of each mode — Flooding, drainage

Quality of Life • Socio-economic • Cultural • Aesthetics

Public health Public safety Economic and social structure Human ecology Resettlement Historical Archaeological Recreation and aesthetics

Demographic, amenities, occupational pattern Locations and importance — —

The major environmental issues involved in developing Dadra & Nagar Haveli as a tourist destination is:

• Increased demand on local infrastructure — transportation, water supply, wastewater collection and treatment, solid waste disposal, and health-care facilities

• Indirect effect of tourism on the local tribal culture, business, population, and workforce

The magnitude and scale of the impact will depend on the magnitude and kind of development proposed. For example, projects that involve the setting up of a large hotel complex and a sports and recreation facility will do more damage to fragile ecosystems, than projects with tourist attractions such as bird watching, nature photography.

Eco-tourism projects combine conservation of the environment with economic benefits. Comprehensive environmental and land use planning can identify options and alternatives in the long run and balance single- or multiple-use concepts.

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7.5 ENVIRONMENTAL ASSESSMENT OF THE BROAD HEADS OF PROPOSED DEVELOPMENT

The following assessment is based on the preliminary survey conducted and the availability of data. The assessment also includes recommendations to protect the environment.

The following are some of the important environmental issues to be considered.

(a) Unplanned Physical Development

Unplanned development can have serious repercussions on the environment. If the proposed activities do not take into consideration the need to have adequate zoning and clustering of activities, this will result in increasing load on infrastructure, spread development increasing area of impacts etc. Also in view of opening part of the forests for tourists, adequate regulations need to be provided for preservation of forest areas.

• To protect the scenic beauty of the riverbanks, cluster development should be given priority over ribbon development.

• Provision should be made for adequate open spaces.

• Rubbish should not be dumped into the forests or river. Sewage and wastewater must be treated before it is dumped. Provision should be made for the disposal of solid waste.

(b) Natural and Social Environmental Impacts

The environmental concerns and possible mitigating measures are considered here in the more specific context of the type of natural or cultural resource, which may be affected. These categories are, however, interrelated, and not mutually exclusive.

The magnitude and scale of the impacts of tourism development depend on the type and size of the development proposed. Recreational tourism, involving a variety of sporting activities and a large hotel complex and infrastructure, has a greater potential to degrade fragile ecosystems than projects, which attempt to attract tourists with special interests such as wildlife viewing or archaeology.

Generally many projects or project components have a potential impact on forests building complexes, architecture, tribal settlements and other physical remains considered part of a country’s cultural heritage. In numerous cases, cultural property sites coincide with important natural sites. Cultural resources are a part of the tourism resource base and therefore, it is essential to screen development projects for potential impacts on cultural property.

The possible natural and social environmental impacts, which have to be considered in the initial environmental examination, are as follows:

- Changes in physical resources including air quality, soil, water quality, and topography.

- Impact on the ecological/ biological resources including aquatic biology, fisheries, and wildlife.

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- Changes in the land use pattern i.e. the activities performed by the people inhabiting the region such as agriculture, irrigation and industry.

- Impact on the quality of life and values of the local population. This would include employment patterns, noise levels, cleanliness, cultural values, population density, and public safety.

(c) Environmental Impacts of Infrastructure Development

Tourism development projects require not only development of tourism related facilities, but also development of the associated infrastructure such as highways and roads, water supply and power. Initial environmental examinations of the sites include the examination of impacts due to the infrastructure development projects. Some of the environmental problems often connected with such projects, and which require special attention, are discussed here.

Construction Stage Problems

Certain construction stage problems would be common to the various components of the project. These are:

1) Runoff erosion during rains from unprotected excavated areas resulting in excessive soil erosion can be very damaging.

Mitigation measures include:

- Careful planning of cut-and-fill to minimize erosion, including resurfacing/revegetation of exposed areas.

- Provision of dikes to hold runoff to settle out soil particles.

2) Pollution of groundwater by dumping of construction spoils can be mitigated by careful planning for spoils disposal.

3) Noise and vibrations, which are hazardous or nuisances to workers or nearby residents require appropriate planning and controls.

4) Cultural hazards due to differences in customs of imported workers and local villagers also require appropriate planning at the construction stage.

5) Slum hazards can arise if workers decide to stay after construction is completed, unless appropriate planning provides for acceptable permanent housing in such cases.

Problems Due to Water Supply Projects

Water supply projects involve any of the following construction, expansion or rehabilitation of dams and reservoirs, wells and intake structures, transmission mains and pumping stations, and treatment works and distribution systems.

Environmental problems commonly identified are;

1) Problems Related to Project Siting

- Pollution of water supply source by upstream waste inflows from communities, industries, agricultural runoff and soil erosion runoff;

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- Abstractions of raw water for water supply conflicting with other beneficial water uses (for both surface and groundwater’s)

- For groundwater sources, hazard of land subsidence caused by excessive groundwater pumping.

2) Problems Related to Design Phase

- inadequate protection of water source (intakes or wells) from surface runoff pollution.

- Polluted/contaminated water in distribution system, which may be due to:

• inadequate filters and chlorinators, or

• fluctuation pressures due usually to excessive leaking in the distribution system causing inflow of pollutants/contaminants.

- excessive growth of algae in distribution reservoirs;

- inadequate disposal of sludges from water treatment plants; these can generally be satisfactory disposed of by engineered landfills.

- Inadequate buffer zone around pumping and treatment plants as needed for alleviating noise and other possible nuisances to neighbouring properties and for protecting these facilities from damage by outsiders.

Problems Due to Highways and Road Projects

Direct impact of highways and roads projects result from construction, maintenance and traffic use. The most significant construction-related impacts are those related to clearing, grading or roadbed construction: loss of vegetative cover, foreclosure of other land uses, modifications of natural drainage patterns, changes in groundwater elevation, and interference with movements of wildlife.

Environmental problems associated with new major highways and roads projects include:

- encroachment on precious ecological resources, such as forests,

- unwarranted depreciation of environmental aesthetic (scenic) values.

- Highway runoff pollution

- Air pollution due to vehicle emissions

- Traffic congestion and hazards at access and exit points

Socio-economic benefits provided by highway and road projects include all-weather reliability, reduced transportation costs, increased accesses to markets for local produce and products, access to new employment centres, employment of local workers on the project itself, better access to health care and other social services and strengthening of local economics.

7.6 MEASURES TO PROTECT THE ENVIRONMENT

Developing Dadra & Nagar Haveli as a tourist destination will have both positive and negative results. The negative results can be minimised by enforcing suitable measures to

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protect the environment such as fixing the carrying capacity of the beaches and appropriate waste-management practices.

The various problems that will accompany the development of Dadra & Nagar Haveli as a tourist destination, and measures suggested to protect the environment are summarised in the following table Table No: 7.3 Measures to Protect the Environment ENVIRONMENTAL ISSUE RECOMMENDATIONS Direct Destruction of wetlands, forests, other sensitive habitats, and cultural, historical and archeologically-important sites

• Areas considered for development should have zoning plans to account for natural, geographic and socio-economic conditions

• Development to be based on an inventory of resources

Erosion resulting from uncontrolled clearing, and infrastructure development, such as roads and marinas.

• Formulation of erosion and sediment control plans

• Afforestation along the slopes

Loss of ‘free’ environmental services from natural systems and degradation of air, water, and land resources

• Definition of carrying capacity so that the tourist segment targeted can be sustained without overburdening existing infrastructure and resources

Water pollution from inappropriate sewage or solid waste disposal • Marine effluent disposal • Residential sewage disposal • Marinas • Contamination of

groundwater

• Upgradation of existing municipal/regional collection and disposal system, or construction of a sewage treatment plant onsite

• Liquid wastes should not be discharged on the river banks, into the river/ reservoir, or other sensitive areas

• Strengthening of local capacity to monitor and enforce pollution regulations

Solid and liquid waste disposal next to amenities

• Appropriate waste disposal options • Landfill versus incineration alternatives, as well

as waste minimization Problems created by: • Traffic congestion • Noise • Air pollution • Demand for services

exceeding supply

• Integrated planning to reduce traffic, overcrowding and noise

Displacement of local population • Implementation of compensation and resettlement programs after proper planning

• Implementation of a rehabilitation plan

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Indirect Conflicts that arise with the use of other resources, such as fisheries, agriculture

• Tourism development in a framework of national, regional, local socio-economic development plans to integrate new objectives into development strategies

• Identification of zones suitable for tourism

Capacity to manage the “tourist or related environment” • Legislation and polling constraints • Lack of agency support • Absent/reduced human and financial

resources to alleviate environmental problems

• Inadequate training in Environment Management

• Periodic and comprehensive action to address direct and indirect problems and their monitoring and evaluation

• Staffing and equipment support must be budgeted. This will include training needed to alleviate environmental problems and monitor the Environmental Management Plan or any other alleviation plan.

Multiplier effect on other industries increases the burden on natural resources and public services

• Provision of adequate infrastructure and services to meet physical, social and economic needs of the region

• Recognition that overbuilding may be a persistent problem

Congestion, overcrowding

• Design of urban areas, transport network according to the carrying capacity of the natural setting

Natural hazards peculiar to developed sites such as coastal storms, flooding, landslides and earthquakes may damage infrastructure and reduce long-term benefits

• Design of facilities: − for natural hazard management − to take advantage of natural resources

such as wetlands to act as a buffer against storms or absorb treated wastewater

A detailed assessment of environmentally sensitive sites will be helpful in developing Dadra & Nagar Haveli as a tourist destination that is environmentally sound and sustainable.

Guidelines for Construction of buildings and basic Infrastructure Table No: 7.4 Negative Impacts and Mitigative measures

Impact Problem Negative

Mitigation measures.

Noise pollution Creates problem to the nearby habitants and residents

- Planning and control of the construction phase should be done properly

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Air pollution Smoke and dust. - Planting trees is one of the mitigation measures.

- Construction should be away from the local habitants and tourist traffic.

Groundwater pollution Due to dumping of construction spoils

- Planning should be done to dispose the spoils properly.

Runoff erosion Excessive soil erosion from unprotected excavated areas

- Careful planning of cut-and-fill to minimize erosion, including resurfacing/revegetation of exposed areas.

- Provision of dikes to hold runoff to settle out soil particles.

Table No: 7.5 Positive socio-economic benefits

Impact Problem Positive


Socio economic benefits - Creates employment to the local tribal population

- Long term benefit from the construction of the roads.

- Improvement in the quality of life - Better accessibility to the health care,

social service centres.

-

Table No: 7.6 Negative Impacts due to other projects and mitigation measures

Impact Problem Negative


Camping & Tentages on trekking routes

Indiscriminate liquoring of the trekking routes

- Trail walkers &campers should be cautioned about the pollution

- Waste disposal measures should be taken properly by providing waste bins at appropriate intervals.

Waterfront development May pollute the river bank

Should enhance the strength of the riverbanks and in no case should weaken the riverbank.

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Camping site at water/ reservoir front

- Spreading dust during construction stage

- Effect of construction of facilities on aquatic organisms

- Care should be taken to see it that the natural habitats of marine creatures should not get affected due to the construction.

- Habitat should be identified prior to the construction, and active constructive zones should be away from such sensitive habitats.

- Care should be taken to preserve the fresh water balance of the ocean park area.

- Stability of the reservoir should be considered while planning theme park arrangements.

7.7 SUMMARY

As indicated in this chapter, the tourism development in Dadra & Nagar Haveli could result in a wide range of environmental and social impacts, some positive and some negative. In order to minimise the negative impacts and enhance the positive ones, a detailed environmental impact assessment of sensitive sites and carrying capacity studies of this region may be helpful in environmentally sound and sustainable tourism development of the region.

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Thus the impacts and broad mitigative measures can be summarised as under: Table No: 7.7 Summary of Impacts and Mitigative Measures

Sr. No.

Activity Environmental Issue Impact Scale of impact

Mitigative Measures

1 Increasedtourist activity

• Inadequate potable water supply during summer

• Threat to ecology

• Water-borne diseases to tourists as well as local people

• Destruction of exotic flora

Moderate Negative

• Modernisation of existing water treatment facilities or supply of groundwater after chlorination

• Demarcation of restricted zones for tourist activities at locations where exotic species exist

• Vehicular pollution • Disposal of untreated

sanitary waste • Health hazards due to untreated

sanitary waste and solid waste • Unscientific disposal of

solid waste

• Deterioration of air quality Low Negative

• Better traffic planning • Provision of septic tank and soak

pit system at each site • Provision for sanitary landfill

facility for solid waste disposal • Cultural change • Preservation of Fort

• Training of new craftsmen to cater to the increased tourist activity

Low Positive

• Socio-economics of the region

• Generation of direct employment • Availability of better amenities • Secondary growth such as small

scale industries, handicrafts, commercial establishments, etc.

• Improvement in quality of life

High Positive

• Loss of cultural identity and commercialisation of traditions

Low Negative

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Sr. No.


Mitigative Measures

2 Construction of facilities

• Landuse change • Cutting of trees (approx.300

trees) for proposed accommodation &other facilities and threat to sand dunes etc

• Disposal of sanitary waste

• Urbanisation • Potential loss of agriculture • Sedimentation, loss of topsoil,

soil erosion • Health hazards to tourists •

Low Negative

• Implementation of area development plan to regulate the secondary growth

• Compensatory afforestation • Disposal of sanitary wastewater

into septic tanks and soak pits

Construction

• Noise • Fugitive dust • Machinery emissions • Congestion traffic • Structural addition to coast

and landscape

Ecosystem impact • Disturbance of animals • Poison environment • Water quality degradation • Lower oxygen in land/ water Human Impact • Worker safety • Public health risk • Respiratory irritation • Welfare loses (quality of life,

subsistence) • Aesthetics

• Noise and emission control ordinances

• Toxic substance controls • Timing to avoid migratory or

spawning • Improve over original

Landscaping construction

• Introduction of exotic species

• Fertiliser/ pesticides • Toxicity: species/ habitat

loss • Downstream eutrophication

Ecosystem impact Displacement of indigenous, rare species Human Impact Natural/ cultural resource loss Welfare loss (subsistence, recreation)

Low • use of native plants • management of chemical

products

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Sr. No.


Mitigative Measures

3 Solidwaste disposal

• Waste from humanactivities pollutes water and soil

Ecosystem impact

• Drainage from landfills or dumps

• Smoke and fumes form burning

• Water and air quality reduced • Species/ habitat poisoned • Fish caught in trash • Clean up costs Human Impact • Public Health risk • Economic loss (tourism) • Aesthetics

High Negative

• Lots of trash cans • Routine clean-up • Adequate treatment and disposal

technology

4 Sewagedisposal

• Suspended solids • Fish and plants need oxygen • Bacteria and germs • Chlorine • Freshwater demand • Toxic Industrial waste

Ecosystem impact • Water quality goes down • Oxygen in water decreases • Environment poisoned • Ground water contamination • Drainage from landfills or dumps • Smoke and fumes from burning Human Impact • Public Health risk • Welfare loss (subsistence,

recreation, economic- fisheries and tourism)

• Aesthetics • Increased local infrastructure

costs

High Negative

• Waste management • User/ impact fees

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Sr. No.


Mitigative Measures

5 Land UseChanges

• Secondary development • Enhanced access/ high

density

Ecosystem impact • Urbanisation • Overfishing/ resources depletion • Change in ecosystem structure Human Impact • Public Health risk (air and water

pollution) • Welfare losses (Quality of life,

loss of agricultural land, overburdening of infrastructure)

• Aesthetics

Moderate

• Land use planning • Resource management (Catch

limits, education) • Appropriate site selection

avoiding sensitive areas

6 TouristActivities(sight seeing, , forest walking)

- More people in area - Increased contact different

cultures and lifestyles

Ecosystem impact • Resource depletion • Change in ecosystem structure • Degradation of important

cultural/ historic or recreational areas

Human Impact • Welfare losses - Commercialisation of culture/

religious practices - Quality of life - Subsistence - Economic (fisheries)

Low • Education/ information • Ensure compatibility with

community through • Compensation in money or land

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8

MARKETING STRATEGY

8.1 VISION AND GROWTH OBJECTIVES:

By 2012 Dadra Nagar Haveli will be a well-known destination amongst the nature lovers and the health tourists for both business and leisure tourists in the neighbouring states of Gujarat and Maharashtra.

By 2022 Dadra Nagar Haveli will be the destination of choice for health tourists, nature lovers for both business and leisure tourists in Gujarat and Maharashtra. It will also be a preferred destination for health tourists from states in Northern and Central States in India.

The vision would have been achieved when:

• Tourism grows at rates higher then the existing growth at Dadra Nagar Haveli.

• Tourists are offered a unique combination of nature including forest wilderness and water adventure for nature tourists, specific nature based health rejuvenation opportunities for the health tourists, and top class convention and festival facilities for the typical MIC (meetings, incentives, convention tourists).

• Proper packaging of the tourism attractions to create a special destination experience for the leisure tourists.

• Offer value for money tourism facilities and services to the tourists.

• Tourism is regarded as a priority sector within the destinations economic strategy and is supported by the community.

• Tourism creates new jobs and increases the direct and indirect benefit to the community.

8.2 CURRENT STATUS OF TOURISM

Performance:

• Dadra Nagar Haveli has a CAGR of 1.2% in 2000 over the last four years in the tourist arrivals to the region.

• Current tourists are primarily of the following type:

♦ Resort tourists from the nearby industrial towns of Gujarat and Maharashtra like Surat, Mumbai, Nasik have an average stay duration of 2.5days

♦ Business tourists who have their business’s in Dadra Nagar Haveli. These tourists either have their own guest-houses or stay in hotels and have a varied pattern of stay duration.

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Smriti

ssumption

♦ Site seeing tourists from Vapi, Surat, Aurangabad, Nasik are typically weekend tourists with stay duration of 1.5 days.

• Dadra Nagar Haveli also witnesses nominal amount of international tourist arrivals which is less than 0.1% of the total tourists coming to the destination.

• A large number of day tourists also visit DNH who typically visit the gardens, and are mainly from Vapi, Daman, and local tourists.

8.3 PROCESS TOWARDS A WINNING STRATEGY

A. INVENTORY OF THE UNIQUE SELLING FEATURES TO BE OFFERED: Table No: 8.1 Inventory of probable USP’s

Attractions Unique Special, But not unique

Scale of Contribution & potential

Where?

Scenic attractions

Promenades/ Walking Trails

8 Major Ghats along river, Dudhni.

along mangroves

Boating/ Driving Tours with varying topography – Hills, River, reservoir,

forests, waterfalls

8

Major Khanvel – Dudhni Stretch

River Cruise 8 Major Daman Ganga River,

Dudhni – Pati

Outdoor Active

Trekking 8 Substantial Umerkhoi, Kauncha,

Dudhni

Underwater Treasure Hunt & Scuba Diving

School 8

Substantial Daman Ganga River,

Dudhni

Camping 8 Substantial Nature Forest, Satmaliya,

Dudhni

Biking Routes 8 Substantial Dudhni – Khanvel Stretch

Rafting and Canoeing 8 Substantial Dudhni – Madhuban Dam

reservoir

Downhill Skateboarding 8 Limited Kauncha Jetty

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River pool 8 Substantial Dudhni

Paragliding & air balloons

8 Limited Dudhni

Archery Range 8 Limited Kauncha

Angling 8 Limited Dudhni

Culture

Rural/ Village tours 8 Substantial Kauncha

Haats 8 Substantial Dudhni

Handicrafts stalls & Artisans work centre

8 Substantial Silvassa, Khanvel, Dudhni

Historical Museums & Displays

8 Limited Khanvel, Silvassa

Boat Museum 8 Substantial Daman Ganga River, Dudhni

Eco

Lion Safari 8 Limited Vasona

Wild Life tours 8 Limited Vasona, Satmaliya, Natural

Forest

Forest/ Jungle Walk 8 Limited Satmaliya, Umerkhoi

Bird Park/ Ornithology Centres

8 Limited Nature Education Centre

Living History Experiences


Native Plant Tours 8 Limited Nature Education Centre

Tropical Gardens 8 Substantial Nature Education Centre

Botanical Gardens 8 Limited Nature Education Centre

Horticulture & Geological tours


Reptile Park 8 Limited Nature Education Centre

Herbarium & Library 8 Limited Nature Education Centre

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Leisure

Resorts 8

Major Khanvel - Dudhni stretch, Luhari, Umerkhoi, Pati &

Silvassa.

Conventions & Meetings 8 Substantial Khanvel, Luhari, other

Class-I resorts

Festivals & Events

Picnicking 8 Major Nature Forest, Satmaliya, Dudhni

Birding & Nature Festivals 8 Limited Nature Forest

Flower Show Festivals 8 Substantial Luhari, Khanvel, Randha.

General festivals & events 8 Substantial Luhari, Khanvel, Randha

Photography & Painting 8 Substantial Khanvel, Dudhni

Health Resorts 8 Major Kauncha, Khanvel, Khanvel – Dudhni Stretch.

Affordability & access

Easy access to the place 8 Major To the destination

Affordability 8 Major Throughout province

B. THE TARGET MARKETS:

Geographic Market Segments:

The primary target market for Dadra Nagar Haveli would be the domestic market. This target market would be classified into the following two categories.

A. Key Segment Markets

B. Watch List

The key segment market or the core mass market includes the neighboring states of Maharashtra and Gujarat. This segment is already contributing significantly to the tourism in Dadra Nagar Haveli that is typically individual resort based. However the endeavor of this strategy is to increase significantly the number of tourists from these markets with the following interests: Health, nature and adventure (wild life and water), business. The detailed activity based segmentation is explained in the next section.

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The watch list includes some of the northern and central states i.e. Rajasthan, Madhya Pradesh, Uttar Pradesh and Delhi. The current contribution of these states to tourism in Dadra Nagar Haveli is negligible. However the strategy aims at attracting the health based and business tourists from this geographic segment. This segment is proposed to be targeted in the last ten years of the twenty years perspective plan.

In the international market, tourists who are visiting Daman will be targeted. These tourists would be tapped at Daman and the airport of their disembarkation to India. The international tourists would be typically from the Western European countries and the Asian countries, visiting Daman before embarking from Mumbai. However most of these tourists would be day tourists and a small percentage would typically spend a night in Dadra Nagar Haveli.

Activity market segments:

Activity market segments are identified based on the primary activities conducted while travelling. These segments are identified as the activities are major motivators for the selection of a destination vis-a-vis the other destinations.

The following activity segments identified will be targeted for Dadra Nagar Haveli. These segments identified are subsets of the special interests tourists groups. The special interest tourists require specific types of experiences, often based on interests/ hobbies and mixed in with traditional holiday experience and attractions. The segment includes:

• Out door active Adventure Tourists

These tourists love to practice adrenaline sports and activities and belong to the 18 to 35 age group. These risk prone tourists travel in couples, or are from corporations for team building exercises. They need extreme sports facilities in the destinations they visit, like river rafting, bungi jumping, rock climbing, etc. These tourists would be from both Gujarat and Maharashtra in the Phase I (1st ten years) and in phase II (last 10 years) from the watch list states.

• Culture Travelers

These are tourists interested in the lifestyle and culture followed by the people inhabiting the villages of Dadra Nagar Haveli. They fall in the age group of 25 to 45 years of age, are educated and intellectual. These travelers visit destinations with their special interest society members or as singles. They look out for interaction with the locals, real experiences in terms of food, lifestyles, language, etc in the destination.

• Eco tourists

Eco tourists would be in two categories, one would be general nature tourists and the other education tourists. The general nature tourists would be typically in the 30 years + age group, travelling in families, couples or groups with special interest in nature. They not only enjoy scenic trails but also are curious about the wild life, herbs, wild flowers, birds, tropical gardens, etc. The education tourists are students of nature typically interested in understanding the habitat, horticulture and geological tours, wild life viewing, etc.

• Resort Tourists

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Resort tourists are visitors who confine their visit to a destination to the resort they are staying, typically want to chill out, relax and spend time with their families after there hectic business schedule. These are the kind of tourists Dadra Nagar Haveli is currently attracting. They are in the age group of 35 to 55 years, and like their resort to offer the best amenities for entertainment. They travel with their families

• Health Tourists

This is a new but growing segment of tourists stressed out in their work life, looking for physical and mental rejuvenation. These tourists typically fall in the 25 years plus age group. They generally travel as couples or with friends. They are curious and believe the age hold therapy of ayurveda.

• Business tourists

The business tourists fall into the Meetings/Conferences and Events tourists segment.

- The meetings and conferences visitors are professionals or managers or academicians in the 30- 55 years age group, single sometimes accompanied by their spouses have high per capita expenditure. These visitors require high quality, flexible convention and business facilities, accommodation and entertainment. The destination should have good accessibility and local transport infrastructure. These destinations should also possess different range of hotels.

- The events & festivals visitors travel either as individuals or families and are of all age groups. These are culturally or sport affiliated tourists and the participants are accompanied by the families and friends. They typically combine event participation with other destination travel making it essential to develop good attractions to increase the word of mouth publicity of the destination.

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Outdoor active Adventure Tourists

8 8 8 8 8 8 8 8 8 8

10

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8 8 8 8 8 8 8 8 8 8 10

Nature tourists General Nature

8 8 8 8 8 8 8 8 8 8 8 8 8 12

Nature tourists Educationalist

8 8 8 8 8 8 8 8 8 8 10

Resort Tourists 8 8 8 8 8 8 8 8 8 8 8 8 11

Health Tourists 8 8 8 8 8 8 8 8 8

Business Tourists -

Meetings & conferences

8 8 8 8 8 8 8 8 8 8 8 8 8

13

Business Tourists - Events & festivals

8 8 8 8 8 8 8 8 8 8 8 8 8

13

4 8 5 7 2 2 2 8 3 8 6 7 5 7 8 6 3

Expand- Products with high current attractiveness, immediate scope of expansion without much of investment. Invest- Products with low current attractiveness, large scope of expansion, require investment Focus- High current attractiveness, moderate scope of expansion, investment already made or planned in near future

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C. MATCHING PRODUCTS TO MARKETS

On the basis of the analysis of market and product segments, the table on page 105 endeavors to match product strengths with the target markets. The following deductions can be made out of the exercise:

• The product base of Dadra & Nagar Haveli is extremely suited to serve the needs of the nature tourists, culture tourists, meetings, conferencing and event tourists, the health tourists and last but not the least the adventure tourists that are basically the subsets of the special interest tourists groups.

• The unique selling features of the tourism product in Dadra & Nagar Haveli are and will be the natural scenic attractions and unique adventure offerings, health with nature resorts.

• Affordability and easy access to the destination is a major attraction of the destination.

• The scenic attraction and the adventure offerings of the destination is the unique product that is suitable for all the segments targeted.

• The products at the destination are most suited for the general nature tourists and the business tourists

D. POSITIONING DADRA NAGAR HAVELI

Positioning Strategies

a. Core Positioning Challenge: Positioning Dadra & Nagar Haveli as the “leisure and health with nature” destination and a convention tourism hub of the Western India.

i. Create an integrated, visitor friendly image at the major tourism points of Dadra Nagar Haveli.

Good visitor information network, local public transportation infrastructure and facilities, directional signage throughout the destination, the destination entrance and other visitor services should support this objective.

This should be

- Part of integrated development plan of local authorities.

- A priority in financial allocations and capital expenditure plans.

ii. Introduce a promotional campaign theme to serve as a positioning point for marketing efforts.

- Campaign should be professionally designed and endorsed by the stakeholders.

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- Campaign for a two year duration will be introduced which will aim at creating awareness about Dadra and Nagar Haveli vis-à-vis the offerings developed in the destination in states of Maharashtra and Gujarat. After a two-year break a single year campaign will be undertaken to strengthen the positioning of the destination and create awareness on new offerings. In the watch list states identified, a one-year campaign will be introduced in the eleventh. This will be repeated after two years for one year to strengthen the positioning of Dadra Nagar Haveli in the potential and existing tourist’s perception.

- The campaign should reinstate the overall unique selling theme of the destination developed.

- The campaign should have a visible identity and practical actions vis-à-vis the possible budget allocations and actual offerings of the destination. This should be used by the private sector and tourism organization as an anchor for their marketing efforts.

iii. Strengthen the distribution of Dadra & Nagar Haveli tourism in lines with the positioning created.

- Pursue the introduction of DNH in the packages of tour operator programmes.

- Develop customer databank of the event organizers, and corporate in the commercial states of Maharashtra and Gujarat for tapping the events and convention tourists through proper customer relationship management.

iv. Reinforce the positioning through interaction and co-promotion with the film, events, trade and investment sectors.

- Cooperative marketing with these sectors.

- Introduce promotional incentives with these sectors for the tourists

- Creation of zero entry barrier situations for the trade, investment, events and film sectors.

Other Positioning Challenges:

b. Increasing public and private sector co-operation and partnerships

i. Creation of Advisory boards that adequately represents the private and public sector partners.

ii. Endorsement of the annual marketing programmes with private & public sector partners.

- To establish co-operative marketing programmes.

- To maintain similar positioning in the marketing programs undertaken by both the private sector and the administration.

c. Improving community tourism awareness and support

i. Introduction of community participation and awareness programmes.

- Tourism awards

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- Customer care and tourism products training

Critical Capabilities for a success ul marketing strategy f

i. Improved public transportation system:

Current Situation:

· Intra destination public transport not developed.

· Unorganized public transport connecting Vapi and Dadra & Nagar Haveli.

Strategies

· Tourism role players to participate in macro transport plan.

· Standardization of the taxi services

ii. Market research

Current Situation

· No research effort on tourism, needs and trends of market segments in the region.

Strategies

1. Identify the current tourist arrival trends jointly with the tourism service providers in the destination to help develop DNH as a better destination.

2. Publish annual statistics with the market research findings, which will not only help identify the areas for improvement but also help attract more private investors who will now have a clear picture of tourism in Dadra Nagar Haveli.

iii. Visitor Management System

Current Situation

· Visitor information limited to office hours

· Lack of proper road signage to DNH and to its attractions

Strategies

1. Make available information for visitors 24 hrs 7 days week on the approach gate to the destination.

2. Liaison with private sector tourism providers for providing tourist information at their hubs.

3. Improve the road signage facility through out the destination.

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E. THE MARKETING STRATEGY:

The marketing mix for the selected market segments is detailed in the table below.

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Target Market (activity based)

Product Distribution Channel Promotion

Outdoor Active Adventure Tourists

Culture Travelers

Easy reference product data base

Ensure organized access to facilities

Identify and train guides and facilitators locally

Dedicated marketing materials as detailed in the next point F.

Special interest associations, societies

Internet

Tour operators

Corporates

State tourist boards in the target states like TCGL, MTDC.

Sales:

Tourism exhibitions, shows in the target geographical market.

Cooperative marketing programmes with key operators

Promotion:

Cooperative price promotions with the private sector like hotels, local tour agents, etc.

Public Relations:

Liaison with television nature & adventure channels to showcase DNH

Guest media programmes on radio channels in target geographies

Customer relationship marketing

Advertising:

A co-operative advertising campaign with India tourism in the target states.

Outdoor advertising in Daman, the Airport in Mumbai, railway stations of the target states, trains like Shatabdi, NH8 Highway.

Nature tourists

Creative integrated nature packages, tying together the best of environmental

Tour Operators & agents

Environmental i ti d

Sales:

Cooperative marketing programmes with key operators

experiences including animal safaris, bird watching, flora viewing, and light adventure activities like biking, camping, etc.

Guided tours to explore the above in further detail.

Visitor facilities & interpretive signage at nature sites.

societies and movements

Academic institutions and departments

Camping & outdoor associations


All good schools in major industrial towns of Gujarat and Maharashtra

programmes with key operators

Local Agent educational programmes

Promotions:

Cooperative price promotions with the private sector like hotels, local tour agents, etc.

Public Relations:

PR programmes on nature channels on television like Discovery, Animal Planet; Articles in special interest nature publications.

Guest media programme

Advertising:

A co-operative advertising campaign with India tourism in the target states.

Outdoor advertising in Daman, the Airport in Mumbai, railway stations of the target states, trains like Shatabdi, NH8 Highway.

Resort Tourists

Resorts with latest sports and relaxation amenities.

Easy access to the destination and these resorts.

Integrated package on Dadra & Nagar Haveli.

Major Corporates

Representation in major markets

Other branches of these private resorts

The entire resort specific promotion to be undertaken by the resort owners.

Assistance from the administration in the form of creating awareness about DNH destination with the positioning as described in Section 8.3D.

Health Tourists

Resorts with different rejuvenation, relaxation techniques and supporting professionals

Easy access to the destination and the

Major Corporates

Internet

Special interest associations

The promotion of these health resorts will be undertaken by the private owners as in the case of normal resorts.

Assistance from the administration in the form of

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Smriti

Ask the name to Bharat.

resorts.

Facilitate development of resorts located at select spots that enable maximum interaction with nature.

Dedicated marketing brochures/material.

Easy reference product database.

Tour operators

Hotels in target markets


creating awareness about DNH destination with the positioning as described in Section 8.3D.

Business Tourists

- Meetings &

conferences

- Events & Festivals

Top class convention centre.

Shades and well developed tourist amenities at the events/ festival sites

Creating and updating a database and inventory of members.

Dedicated brochures on inventory of both conferencing and events facilities offered.

Easy access to the destination and these resorts.

Integrated package on Dadra & Nagar Haveli.

Major Corporations

Representation in target markets

Internet

Clubs

Professional Convention & events organizers

Tour operators

Sales:

Contact & information visits to visits to major corporations and organizers

Lead identification and bidding for national festivals, events and conventions.

Promotions:

Cooperative price promotions with the local tourism service providers like hotel owners, travel operators, etc.

Public Relations:

Articles on every event, festival held in the publications in the target market.

Advertising:

Cooperative advertising with the hotel and resort owners in business publications.

Outdoor advertising at prominent locations in central business districts of the target markets.

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F. MEDIA MATERIALS FOR DADRA & NAGAR HAVELI:

The different media materials, which would form a part of media strategy for effective promotion, are described in brief as follows:

• BROCHURES/GUIDE BOOKS/LEAFLETS

Comprehensive Brochures

This brochure would be to enhance experience of tourists during their stay in the region as well as while visiting the tourist spots.

There would be detailed booklets and brochures, which would be comprehensive for self-interpretation by the tourists and would cover all tourist spots, giving exhaustive information about the spots i.e. historical, geographical, religious, cultural information, and the tourism products offered by each of the attractions. The books and brochures would also include information of festivals held in Dadra & Nagar Haveli along with their schedule, with their cultural significance. Pictorial and geographical maps giving complete details of tourist spot layout, amenities, etc would accompany all booklets.

Leaflets by spot/theme and comprehensive

These would be some separate leaflets detailing the services, attractions, products, facilities and infrastructure of the spot, which when combined can form a brochure pack.

♦ Dudhni destination

♦ Wild life at Satmalia, Lion Safari at Vasona & Nature Education centre

♦ Resorts for health & business tourists

♦ Spots for events & festivals

♦ Village experience at Kauncha

The brochures would provide readers with knowledge on the spots so as to create awareness and a desire to visit them and the accompanying information on the various facilities would hasten their decision making process. The salient points to be incorporated are as follows:

• The brochures should epitomize the culture of Dadra & Nagar Haveli and its natural gifts. It would have comprehensive information in short form on the respective spots, accommodation, means of travel and other available facilities.

• The brochure should be picture based and created in the form of a jacket with supplementary inside brochures on the various other attractions in Dadra & Nagar Haveli to increase their stay.

These Brochures would be distributed through channels such as hotels, State tourist boards, Airports and Bookshops, Travel Agencies, Tour Operators, event organisers, etc.

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• MAPS

The maps would be to enhance experience of the tourists.

Pictorial Maps

The maps would give the following indications:

- Tourist spots - Refreshment places - Rest places & picnic spots - Driving routes/ Nature walks - Road map directions to the tourist spots with details on wayside amenities - Toilets - First aid centres - Security & Emergency services - Inquiry and information booths.

The maps would depict all these facilities in the form of diagrams and pictures. These would be large maps folded to look like a small booklet, which is handy to carry. The addresses of hotels and their phone numbers would also be mentioned.

These would be available at the tourist site, they could be part of the travel kit and could also be available at the hotel bookshop.

• SIGNAGE

The signs are to enhance experience.

Welcome/invitation Boards

This sign would carry a message welcoming the tourist to:

- Main destination point e.g. at the entrance from both the Bhilad and Vapi.

- Tourist sites

- Transit points & Hotels.

- Wayside amenities

To Dadra & Nagar Haveli:

This could have an eye-catching visual of Dadra & Nagar Haveli. There could be boards at the nearest railhead Vapi, at various destinations near Dadra & Nagar Haveli in Gujarat and Maharashtra.

To Tourist sites

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At the entrance of every tourist site there would be a welcome board inviting tourists to the spot. The board would be pictorial and would have visual of the tourist spot. To Transit points & hotels

There would be an invitation board at the entrance of every hotel that would contain a welcome message to the tourists.

Information Boards

There would in the form of Signage/ information board for:

- At the entry and exit routes

- At the entrance of tourist spot

- At key locations around the tourist sites and region.

All around the region

These would be in the form of direction boards and would indicate the distances from various points in the region to places of tourist interest. They would also indicate directions to various places of accommodation. Boards would be of different sizes depending on the text but will follow standard highway code for the colour, background, letter size and physical size and height of the board.

Direction Board.

There would be direction Boards all around and in the tourist sites which would indicate locations in and around the tourist sites.

- Direction board within the tourist site i.e. in the Dudhni destination directing tourists to various offerings in the area, indicating the visitor flow directions.

- Facility boards around the site, which would indicate locations of various facilities such as Toilets, Refreshment rooms, Dustbins etc.

- Signage indicating route, distances and title description to various tourists sites on the arterial and branch roads in the Dadra & Nagar Haveli Region.

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9

IMPLEMENTATION PLAN

9.1 INTRODUCTION

Tourism development involves participation of many government agencies. There is a need for proper co-ordination in implementing the recommendations of the project.

The DN&H administration is constrained with limited budget allocation for the maintenance of its core infrastructure. Some of the unique constraints faced by the DN&H administration in any Infrastructure projects are

Meagre Budget Allocation: for example the proposed water supply schemes are being implemented in phases, each phase is sanctioned with a meager annual budgets compared to the total cost projections, which results in the projects overshooting budgeted cost and time.

Longer Project Approval cycle time: The Union territory administration being directly under the Central Government requires all major proposals to be routed through New Delhi for approval, which results in substantial project delays.

At present the Administrator (DN&H) has Collector Dadra Nagar Haveli, Development Commissioner, Finance Secretary and various other heads working under him. All the above IAS officers hold various portfolios and are secretaries to various departments. Administrator is in charge of Home, Personnel, Vigilance, Parliamentary affairs, Revenue, Social welfare, Tourism Information & Publicity. Similarly Secretary (Finance) has charge of Finance Accounts, Taxation (including excise), Industries, Official Language, PWD (I &WS), Election, Power, Transport. These responsibilities are finalised by the Administrator. As observed above multiple responsibilities result in lack of focussed approach for Tourism development.

To channelise an appropriate tourism implementation plan there is need for institutional framework focused at tourism development.

9.2 REQUIREMENT OF A GROWTH CATALYST

The initiative for development will have to be necessarily from the government supported by a strong institutional set up to catalyse development by providing developed land, tourist services and single window clearance to private sector projects etc. There is need for wide scale awareness of potential schemes among prospective investors.

9.3 IMPERATIVE FOR QUALITY OF DEVELOPMENT

Development and subsequent feed back and monitoring for quality will be of paramount importance. This can be achieved through tourism authority vested with regulatory powers.

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9.4 SOCIAL FACTORS

The Dadra Nagar Haveli Tourism Project envisages planned and integrated development of tourism facilities. A key component of the development plan is to ensure that socio-cultural value and societal patterns are not disturbed. What is sought to be established is a network of resort sites that will harmoniously merge with the socio cultural landscape of the region. The resort sites are to be located in discrete, scattered locations, which will be interconnected by a network of roads.

9.5 OBJECTIVE & SCOPE

The objective of setting up an Implementing framework will be Tourism Development in Dadra Nagar Haveli. The broad functions to be carried out for meeting the objective will be:

1. Development of core infrastructure in a prioritised manner, liaison with other implementing agencies, identify, acquire and Develop land for facilities proposed for setting up tourism infrastructure in public & private sector.

2. One nodal authority for setting up all tourists facilities.

3. Frame regulations and standards and enforce for tourist infrastructure and services being set up.

4. Operate as Single Window Clearance authority for all tourism related projects in private sector.

5. Set up training facilities for employing local population in the tourism industry using existing state institutions.

6. Focus at shortfall and gaps to be addressed in the development strategy.

7. Monitor tourism activities and become the nodal point for tourism trends & statistics.

9.6 CONFIGURATION

For the above purposes a Dadra Nagar Haveli Tourism Development Authority (DNHTDA) as a Special Planning Authority. The board be vested with authority to levy tariffs for various services provided to Local bodies, private & public sector enterprises and tourists.

The DNHTDA will be constituted as

1. Administrator Chairman

2. Representative MOT Member

3. Development Commissioner Member

4. Collector Member

5. Tourism secretary Member

6. Deputy Director Member

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The DNHTDA will have a skeleton staff of officials earmarked from various departments. In addition it should engage reputed professionals in the field of Urban Planning, Tourism Planning, Architects and Finance on retainer basis, for guiding the development. The DNHTDA will oversee the following development initiatives:

a. Make available the developed land/ facilities to the private sector on lease/ commercial basis

b. Prioritise setting up of core infrastructure by Government agencies, PWD, Electricity Department, Water Supply Department etc.

c. Adopt a single window concept for clearing, awarding to tourism project in the district and availing concessions.

d. To review the tourism development from time to time to suggest modifications.

e. To package integrated tourism master plan for Micro-financing to enable benefits to the local population.

9.7 PRIVATE SECTOR INVESTMENT OPPORTUNITIES While developing Dadra & Nagar Haveli as a tourist destination, the private sector can be encouraged to participate in developing the attractions, infrastructure, transport facilities, and the required amenities at any site. Private investors should be encouraged to develop accommodation and recreation facilities at various sites. It is proposed that the private sector should undertake the role of developing tourist accommodation and amenities in Dadra Nagar Haveli. The projects identified for development of resorts and hotels and the development of amenities are given. Table No: 9.1 Projects identified for development of resorts, hotels and amenities.

Dadra Nagar Haveli

Name of Site Total Develop

ment Cost (In

Lakh Rs.)

Private sector

(In Lakh Rs.)

Dudhni 511.50 365.50

Kauncha 452.00 430.00

Khanvel 1,088.00 1,050.00

Khanvel-Dudhni Stretch 618.00 618.00

Vasona 58.00 40.00

Satmaliya 19.00 0.00

Nature Education Centre (NEC) 69.00 5.00

Nature Forest 9.00 0.00

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Luhari Development 963.00 960.00

Umerkhoi Development 326.00 300.00

Madhuban Dam Garden Development 100.00 100.00

Pati Area 205.00 205.00

Silvassa 451.00 451.00

Randha Development 200.00 200.00

Rest of DNH 500.00 500.00

Silvassa-Khanvel Stretch 300.00 300.00

Marketing of DNH 1,285.00 0.00

Grand Total (In Lakh Rs.) 7,154.50 5,524.50

The above cost doesn’t include infrastructure development cost.

9.8 INVITATION OF TENDER FROM THE PRIVATE SECTOR

Tenders for investment in projects should be invited from private sector. The tender should mention details about the kind of projects the private sector is expected to set up. The tender should ask for details of the financial and technical background of the private party and their past experience of such projects for the shortlisting of the investors.

9.9 EVALUATION OF THE TENDER

A committee set up by the Administration Dadra Nagar Haveli should evaluate the tender. The Tender Evaluation committee should consist of technical and financial experts to evaluate the technical and financial strength of the prospective promoter.

9.10 PROMOTION STRATEGY TO INITIATE PRIVATE SECTOR INVESTMENT

Private sector investment can be attracted through a promotional campaign to attract various players in the tourism industry

Objectives

• To create awareness amongst the players of the tourism industry.

The private sector needs to be made aware of the investment opportunities in the tourism sector. The parties interested would be from the tours and travel industry, the hotel, food and beverage industry, and the support industry or other firms looking for diversification.

• To provide information about the proposed tourist destination.

To encourage private sector to invest in tourism development, adequate information should be provided about aspects such as the site, condition and attitude of the local people, the level of infrastructure development of the region, level of commercial

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development near the site, and the estimated tourist demand. Also, information about the current level of tourism development, the benefits offered by Dadra & Nagar Haveli Administration, and plans of Dadra Nagar Haveli for the region need to be made available.

• To provide guidance to the private sector.

In spite of realising the tourism potential of a site, investors may lose interest if the procedures are not transparent. Thus, the entrepreneurs should be provided with information about the investing procedure, the parameters of selection and the benefits offered.

9.11 PROMOTION CAMPAIGN

• Participating in conferences/conventions

The tourism industry has been active in conducting conferences and conventions at the national level. Such events would provide Dadra & Nagar Haveli with a chance to interact with the players in the tourism industry and in turn inform them of the tourism potential and investment opportunities in Dadra Nagar Haveli.

Presentations can be made in the conferences and conventions to give the following information:

− Current level of Tourism in Dadra Nagar Haveli.

− Current level of private sector investments

− Briefs on successful private sector investments, which consist of tourism destination, photographs of developments and interviews with entrepreneurs

− Information of location, people, culture, history, and economic development, level of tourism development of the region.

• Distributing brochures and pamphlets

The brochures and pamphlets should provide the following:

− Information about the location, people, culture, history, and economic development, level of tourism development of the region

− Contact offices and persons

− Projects identified

− Benefits offered for investment

These should be available at all offices and can be used in conferences and conventions.

• Distributing brief project profile booklets

These booklets would give the list of the projects identified at the proposed tourist destinations. The booklets would give information about the location of the destination, tourist demand estimates, capital requirements and financial estimates.

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These brochures should be made available to all prospective private sector participants.

• Conducting project site tours

Project profile booklets and presentations would create an interest in the private sector to invest in the proposed development. But, the entrepreneurs need to visit the site to be convinced of its tourism potential. Dadra & Nagar Haveli Tourism Department should arrange for such visits for the private parties interested. The private sector must be made aware of the region, and must be given chance to interact with the local authorities and people through meetings.

• Distributing brochures on investment procedures

This brochure should provide information about:

− Requirements for the entrepreneur to qualify for investing to deter non-serious investors − Details required from the entrepreneur — past performance, experience − Offices where more information can be obtained − Investment procedure

The strategy for attracting private sector investment for the properties by the tourism department of the Union territory is placed as Annexure C.

9.12 PHASING

The plan proposed earlier in the chapters should be executed in four phases, depending on the time taken for execution and the expected volume of tourists. As is evident from the projections, there will be an increase in the number of tourists visiting Dadra Nagar Haveli territory, starting from the year 2003 as discussed in chapter-3. Therefore, the developments have been phased into the following phase. Table 9.2 gives investments under broad categories under these phases. The table 9.3 gives in detail all the projects and sub projects proposed in the entire report, their phase wise implementation schedule and the implementing agency for each the projects. Table 9.4 details projects proposed under the 10th five year plan and Table 9.5 details the region wise and product wise investments proposed in Dadra & Nagar Haveli. Table No: 9.2 Investments in the four phases under broad heads (in Rs lacs)

Investment Head Phase I 2003-2005

Phase II 2006-2010

Phase III 2011-2016

Phase IV 2017-2022

Total

Core Infrastructure 153.00 262.00 1136.00 0.00 1551.00

Tourism Infrastructure 124.50 631.50 227.00 202.00 1185.00

Accommodation 645.00 2307.00 1533.00 200.00 4685.00

Mktg and promotion 130.00 250.00 380.00 530.00 1290.00

HRD 2.45 7.05 7.64 7.30 24.44

Total 1054.95 3457.55 3283.64 939.30 8735.44

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Table No: 9.4 Projects proposed under the 10th five-year plan

Sr. no

Project proposed Budgeted Expenditure(In Rs. Lac)


ROAD

1 Four laning – Masat – Rakholi road and Athal Naroli road

1112

Masat – Rakholi road is a feeder road to major tourism destinations in southern part of D&NH, Athal – Naroli road is the approach road to D&NH and will improve accessibility.

2 Upgrading major district roads to State Highway status:

(Provision also includes Kilvani – Morkhal road)

A Silvassa - Kilvani road Feeder road to Umarkui and Randha tourism destinations.

B Kilvani -Randha road

208

Approach road to Randha

3 Upgrading road network in Silvassa

409

Regulated parking, drains and footpaths will regulate traffic and improve accessibility to D&NH tourism destinations.

4 Upgrading district and other roads

( Includes other roads , to cater a total of 25 km road length)

A Silvassa – Umarkui road Access to Umarkui tourism zone

B Kilvani Umarkui road Caters to Umarkui - Randha circuit

C Athal – Luhari road

219

Approach to proposed convention center at Luhari

POWER (Proposed Schemes)

1 66/11kv, 2 x 10 MVA substation at Silli 700

Will improve quality of power to Umarkui

2 Augmentation of 220/66 KV substation at Kharadpada from 2 x 100 MVA to 3 x 100 MVA, and ongoing augmentation from 2x5 MVA to 2x15 MVA for additional 225 lac

480

Will ensure stable power to proposed Convention center at Luhari. The sub station serves predominantly to a number of industries.

127

Sr. no

Project proposed Budgeted Expenditure(In Rs. Lac)


3 Improvement of Transmission line connecting Amli to Khadoli

410

Will improve the power quality at Khadoli the sub-station catering to Dudhni & Khanvel tourism zones

4 Establishment of 220/66 KV, 2 x 100 MVA sub-station at Kala and Establishment of 66/11 KV, 2 x 10 MVA substation at Kala

200

Will augment the power supply to the interior; southern part D&NH, which has a large number of tourism destinations.

5 Establishment of 66/11 KV, 2 x 10 MVA substation at Khanvel

100

Will supply uninterrupted and reliable power to Dudhni and Khanvel.

WATER SUPPLY AND SANITATION

1 Urban water supply 500

Caters for water supply in Silvassa & Amli.

2 Underground Sewerage scheme for Silvassa 1000 Caters for Sewerage system in

Silvassa

3 Rural water supply 950

Water harvesting structures in Dudhni, Mandoni and Randha patelads

4 Master plan for rural water supply scheme 350

Will cater for Naroli (Luhari) Khanvel, Dapada (Pati) Kilvani (Umarkui), among other areas.

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9.13 COST BENEFIT ANALYSIS

The break even of the project has been done for the purpose of Cost benefit Analysis.

A. COSTS

The cost of the project includes:

1. Cost of developing tourism infrastructure

2. Accommodation

3. Marketing

4. Core infrastructure

5. Human Resource Development.

The gross cost have been tabulated below

The break up of costs have been presented in Table 9.2. The detailed break down have been furnished in Table 9.3. Cost of the project consists of cost incurred in developing tourism infrastructure (including accommodation), basic or core infrastructure, human resource development and marketing. The total cost of the project is Rs 87.35 Cr. These have been tabulated below as Table 9.5.

B. CALCULATION OF BENEFITS

The costs and benefits from the present project have been tabulated below.

Per day expenditure is Rs 566.07 as per the primary survey. Average stay of tourists is assumed to be 1.5 days. In the present calculation per day expenditure of domestic and foreign tourists have been assumed to be equal.

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Table No: 9.5 Detailed cluster wise costs

A. TOURISM INFRASTRUCTURE

Year Dudhni Kaunhcha Khanvel Khanvel Dudhni stretch

Vasona Satmaliya

Nature Education Centre

Nature Forest

Luhari Develop

ment

Umerkhoi

Silvaasa-Khanvel Strech

Total

2003 39 80 203 150 33 0 0 0 0 509.5 Phase 1

2004 18 65 100 50 245 0 0 0 0 259.5

2005 164 92 285 120 7 19 128.5 2 50 952.5

2006 90 74 154 83 4 20 99.5 0 45 623

2007 38 44 111 40 0 8 84.5 0 40 407.5

2008 21 22 85 30 0 2 77.5 0 20 297.5

2009 14 20 48 30 0 0 67.5 0 15 379.5

Phase2

2010 11 0 42 30 2 1 67.5 0 15 278.5

2011 66 0 40 25 4 7.5 6 147.5 118.5 15 655.5

2012 31 0 20 15 2 5.5 3 92.5 80.5 15 411.5

2013 14 0 0 10 0 3.5 65.5 75 12 282

2014 5 0 0 10 0 0.5 62.5 25 12 185

Phase 3

2015 0 0 0 10 0 0 37.5 25 12 134.5

130

2016 0 0 0 5 0 0 32.5 0 12 91.5

2017 0 35 0 5 0 1 0 0 10 186

2018 0 20 0 5 0 1 0 0 12 133

2019 0 0 0 0 0 0 0 0 5 43

2020 0 0 0 0 0 0 0 0 5 30

2021 0 0 0 0 0 0 0 0 5 10

Phase4

2022 0 0 0 0 0 0 0 0 0

Total 511 452 1088 618 58 19 69 9 963 326 300 5869.5

B. BASIC INFRASTRUCTURE

Year Dudhni-Kauncha

Khanvel-Satmalya

Vasona Luhari Umerkhoi DNH Total

2003 16 6 15 43 10 13 103Phase 1

2004 7 2 12 18 5 7 50

2005 9 18 4 0 33 23 87

2006 2 8 1 0 10 14 35

Phase2

2007 0 1 0 0 5 5 11

131

2008 0 1 0 0 8 0 9

2009 0 1 0 50 6 15 72

2010 0 2 0 30 6 10 48

2011 328 5 37 118 6 5 498

2012 156 3 28 85 5 0 279

2013 86 1 18 62 0 0 167

2014 65 1 9 25 0 0 100

2015 48 1 0 0 0 0 49

Phase 3

2016 42 1 0 0 0 0 43

2017 0 1 0 0 0 0 0

2018 0 0 0 0 0 0 0

2019 0 0 0 0 0 0 0

2020 0 0 0 0 0 0 0

2021 0 0 0 0 0 0 0

Phase4

2022 0 0 0 0 0 0 0

Total 759 51 123 431 93 92 1551

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Year C. HRD COST D. MARKETING COST

Phase 1 2003 0.9 20

2004 1.55 110

Phase2 2005 1.55 105

2006 1.55 0

2007 1.55 0

2008 0.8 145

2009 0.8 0

2010 0.8 0

Phase 3 2011 1.886 185

2012 0.976 0

2013 0.976 195

2014 1.846 0

2015 0.976 0

2016 0.976 0

Phase4 2017 1.69 260

2018 0.72 0

2019 0.72 0

2020 1.65 270

2021 1.26 0

2022 1.26 0

Total 24.44 1290

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The benefits from the project are: Table No: 9.6 Project Benefits

No. of tourists in lakhs

Percentage utilization

Benefits Profit

Phase 1 2003 4.66 2% 116 -517

2004 4.71 2% 117 -304

Phase2 2005 4.76 5% 297 -849

2006 5.00 5% 311 -348

2007 5.26 5% 328 -93

2008 5.49 10% 683 231

2009 5.74 10% 715 262

2010 6.00 10% 748 421

Phase 3 2011 6.25 25% 1946 606

2012 6.51 25% 2027 1336

2013 6.79 25% 2115 1469

2014 7.09 30% 2648 2361

2015 7.40 30% 2764 2580

2016 7.72 50% 4807 4672

Phase4 2017 8.06 60% 6024 5576

2018 8.37 70% 7299 7165

2019 8.69 80% 8654 8611

2020 9.02 90% 10115 9813

2021 9.37 95% 11082 11071

2022 9.72 95% 11505 11504

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C. COST BENEFIT ANALYSIS:

It can be noticed that the project reaches it break even in the sixth year.

Figure No 9.1 Cost Benefit Analysis

Benefit cost Analysis

0.005000.00

10000.0015000.00

2003

2006

2009

2012

2015

2018

2021

Costs in Rs.LakhsBenefits in Rs.Lakhs

Figure No 9.2 Break Even Analysis

Break Even of the Project

-5000.00

0.00

5000.00

10000.00

15000.00

2003

2005

2007

2009

2011

2013

2015

2017

2019

2021

Income

The direct and indirect employment generation for the project has been calculated taking the tourism employment multiplier of India. It is based on the assumption that per day expenditure of tourists in DNH would be similar to national figure. The Employment Multiplier is 2.36. The employment generated due to tourism have been tabulated below. Table No: 9.7 Estimated Employment Generation

Employment Generation

Phase 1 2003 15173

2004 15336

Phase2 2005 15498

2006 16280

135

2007 17126

2008 17875

2009 18689

2010 19536

Phase 3 2011 20350

2012 21196

2013 22108

2014 23085

2015 24094

2016 25136

Phase4 2017 26243

2018 27252

2019 28294

2020 29369

2021 30508

2022 31648

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10

ACTION PLAN

10.1 PHASE I

A. DESTINATION DEVELOPMENT PLAN

DUDHNI DEVELOPMENT:

Dudhni and surroundings is proposed to be a Tourist Destination in itself. Dudhni development is expected to get a main boost in the first two years of development. The first step would be preparation of a detailed master plan for Dudhni involving the recommended developments after which the following developments are to be undertaken in the first two years:


Along the banks of the Reservoir/ River, a promenade of the character of a walking arcade is proposed to be developed. The outline of the development is:




- Covered relaxation decks: The walking arcade will be interspersed with projected decks towards the reservoir side. The decks will be primarily for relaxation, viewing and small picnics. The decks will be covered with sloping roofs. However, the seating and drinking water facilities will be provided in the second phase of development.


ii. Haats

The exhibition haats are proposed to be developed on the landward side of the promenade. The characteristics of the haats are:

- The design is proposed to be flexible in nature to accommodate various types of uses. The haats are covered, but open in nature.

- Activities: Weekends will house full-scale haat activities with tourist specific sales. Essential facilities market would be in the form of a village market. There will be shopping facilities, handicrafts stalls, local food stalls etc. However, on normal days and non-tourist seasons, the haats will be functional by housing local weekly markets. There will shops, which sell the traditional metal jewellery etc. Women will run the stall.

137

138

- Special tourist interest centre: On special tourist seasons, the haats will house an artists work centre along with the handicrafts centre where tourists will get the feel of how local handicrafts and Warli paintings are made and the stall will be an economic activity for the local craftsmen. The materials required for painting will be given free of cost to the artists and the revenue from the same will go to the artists.

The construction of the haats is proposed to start in the beginning of 2004.


- Underwater Treasure hunt will be the main attraction to the adventure tourists visiting Dudhni. A Scuba diving centre is proposed. An area well demarcated in the creek part of the river will be developed for the purpose. In the first phase of 2 years, the study to determine the exact location is to be undertaken and the setting up of scuba diving school to start

iv. Water sports



v. River Cruise





vi. Angling


vii. Tourist Facilitation

- Restaurants and light refreshment Stalls : Organised refreshment space with few restaurants and light refreshment stalls will be developed.

- Availability of Space : A rental space for sports equipments with a ticketing counter is provided at Dudhni.

- Tourist information centre : At Dudhni, a tourist information centre with booking facilities is provided.

viii. Waste management

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Prohibition of plastics usage, proper solid waste management practices will be strictly adhered to. Suitable bins will be provided.

KAUNCHA:

ix. Village tours- Kauncha

Village tour is proposed to be conducted to the Kauncha village with walking trails developed to he uphill of the village. The large piece of grazing land along few hillocks gives a commanding view of the Daman Ganga reservoir. Ferry service carries tourists from Dudhni to Kauncha jetty/ platform.

x. Trekking

Trekking facilities are proposed to be provided for trekking in the hills of Dudhni, Kauncha and surrounding areas with thick tree cover and rocky terrain. It will be developed in the following manner:

- A small ‘Tarzaining’ area will be developed where there are big trees and a safer and uniform ground. It is proposed to develop Tarzain’ swings and suspended walkways between trees. Also treetop relaxing houses, machans will be built in this area which will offer a good view of the reservoir, forests, village and hills.



No trees shall be cut or the natural environment destroyed for development of the Tarzaining area.

However, the services of experienced trekkers are required for developing marked trails with route maps and assessment of difficulty levels.

xi. Health Resorts at Kauncha

Kauncha is proposed to be developed as one of the major areas for health tourists. In addition to health and rejuvenation treatments and facilities, Meditation hall, Restaurants, coffee house, and multi purpose hall will also provided. In the first phase of two years, the existing health resort will be upgraded with all facilities, meditation hall etc. Also, the first phase is expected to undergo major marketing spree to bring in private investment projecting the immense potential in health tourism sector.

CLUSTER DEVELOPMENT:


140

KHANVEL - DUDHNI- KAUNCHA CLUSTER DEVELOPMENT


KHANVEL:


Khanvel will have a mix of attractions of which the following are proposed to be developed in the first phase of two years:


- Walking trails

Walking trails are proposed to be developed along the river in the rocky river bed. At ghats into the river. The ghats will have sloping roof and relaxing platforms which can be also used for star gazing at nights. Interpretative signage



ii. Resorts


iii. Health Resorts


VASONA- SATMALIYA- NEC- NF CLUSTER DEVELOPMENT

VASONA:

i. Lion Safari The lion safari is a manmade habitat specially created for the wild cats species. The safari reserve includes natural water sources, trails in the reserve for the tourists to view in the wildlife in their natural habitat, cages specially designed to cater to the ill and pregnant/ lactating lioness.

141

The lion safari has a limited tourist carrying capacity in view of minimal disturbance for the lions. The first phase would have major promotion and publicity efforts. Amenities:














SATMALIYA:


i. Nature trails

The Satmaliya Garden visit is proposed to be developed as a pedestrianised zone of activity. Only service entry in times of emergency will be provided. The following will be the various activities undertaken through the nature trails:


There will be identified, cleared trails for wild life viewing with local guides for identification and background of the animals


ii. Waterfall

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OTHERS

NATURE LAB

A part of the nature tourism would be targeted on school and college children and an area will be developed as Nature Lab for them. This will be involving local tribals participation. The Schools will be partners in this, the children will be given a farmland (the ownership remains with tribals) where they could experiment cultivation of various produces along with the tribals and have frequent visits to the area to see every stage of growth. The tribals could be given the produces or could be purchased by paying a good amount to the tribals. This would be a participative nature education for the children as well as socio- economic upliftment of the tribals.

NATURE FOREST

In the last phase of development it is proposed to take the tourists through the periphery of the nature forest and through some small protected and fenced routes to a small distance partly inside. The tourists will get a feel of the wildlife, the flora and fauna. Either side of the route, there will be Nature Interpretation Signs.

‘Pick your fruit’ garden: A part of the Nature Forest, an area will be developed for horticulture and wild fruit bearing trees where tourists could go on nature picnic, pay and self pick fruits.

IMPROVEMENT OF GARDEN ENTRY


B. DESTINATION SPECIFIC INFRASTRUCTURE DEVELOPMENT PLAN

DUDHNI - KAUNCHA

The approach road to Dudhni, for the Khanvel-Dudhni stretch could be improved by providing adequate Informatory and Cautionary signage, adhering to MOST specifications. A sum of Rs 8.5 lacs for the same would cater for the proposed improvements.

Basic amenities, particularly drinking water units and solid waste management facilities are required around the Dudhini – Kauncha stretch . The provision of Rs 2.5 lacs for drinking water units and Rs 5 lacs for the solid waste management plan would cater for the same.

KHANVEL – SATMALYA

In parallel with the proposed development of tourism products at Khanvel, facilities for solid waste management at a cost of Rs 5.0 lacs are proposed.

143

VASONA

With Vasona, becoming a major tourist destination, it would be desirable to improve the access road to the sanctuary and implement a solid waste management plan. The widening and strengthening could be undertaken during the later phases, however resurfacing could be planned within the initial stages of phase 1. A provision of Rs 19 lacs for resurfacing and signage and Rs 5.0 lacs for solid waste management is proposed.

C. THE MEDIA PLAN

The Media Strategy

The media strategy proposed for the destination includes the following features:

• Advertising in 2 bursts, pre-summer and pre-Diwali/Christmas in year 2 (year 2004).

• Using Public Relations as an initial awareness creator in year 1 (year 2003) and an advertising, sales & promotion support in the year 2 (year 2004) on the destination Dadra & Nagar Haveli.

• Billboards and translites in major towns & cities, & airports (domestic and international) of the target states of Maharashtra and Gujarat, the NH 8 Highway, Shatabdi train.

The Media Plan The media plan for the first two years is summarized in the table below detailing the monies to be spent in the first two years of implementation of the plan. It is observed that the first year doesn’t witness much marketing activities as a new tourism product range is being proposed to be developed in the destination development strategy in the first year of the phase I. Hence the tourists from the target market will attracted second year onwards.

The Media Plan is summarized as Table 10.1 followed by category wise details:

MEDIA VEHICLE YEAR I YEAR II

Press - 35 lacs Outdoor - 25 lacs

Events & Exhibitions - 15 lacs Public Relations 15 lacs 15 lacs

Publicity Material (brochures,CD,Maps)

5 lacs 20 lacs

Total 20 lacs 110 lacs

Table 10.1 Budget allocation in Year I & II

The media plan in detail is as follows:

A. PRESS:

The features:

• The launch campaign to be undertaken in year II.

144

• The Media plan for India in Press should essentially consist of qualitative and cost effective high reach magazines.

• The launch campaign should be on general interest and travel magazines to reach out the target segment.

• The campaign should focus on the target states of Maharashtra and Gujarat.

• Other than the advertising bursts, one-off insertions should be taken in local dailies/ weekly/ magazines to address the local people and announcing special promos.

The press media vehicles are detailed below in table 10.2.

Table 10.2 The Media Plan

Publication Edition Language Freq Inserts Circulation Schedule Maharahstra Times

Maharashtra Marathi Daily - 200000 Announcement of special promos

Gujarat Samachar

Gujarati Gujarati Daily - 10,09,972

Announcement of special promos

The Times of India (Spl Feature)

Mumbai English Daily 1 1600000 September Year II

Chitra Lekha Gujarati Gujarati Weekly 6 263907 Feb-March, August- Sept Year II

Chitra Lekha Maharashtra Marathi Weekly 6 103204 Feb-March, August-Sept Year II

Outlook Mumbai English Weekly 2 215385

June, Nov Year II

Outlook Traveller

National English Monthly 2 55000 June, Nov Year II

Jetwings Inflight English Monthly 1 120000 Nov Year II Hotel & Restaurants Guide

Mumbai English Annual 1 - Sept Year II

B. OUTDOOR ADVERTISING:

The features:

• Billboards, translites, etc will be used for outdoor advertising at airports (International arrival in Mumbai), at select spots on the NH 8 Highway, the Shatabdi train, the CBD’s (Central business districts) at the major cities in Maharashtra & Gujarat.

• Creatives to be prepared by the advertising agency hired

• The outdoor advertising campaign to be taken up in year II for the entire year.

The outdoor media is detailed below:

145

Table 10.3 The Outdoor Media

Type Place Numbers Schedule

Airport International Arrival, Mumbai

1 Jan, Feb, Oct, Nov, Dec- Year II

NH 8 Highway Between Mumbai Vapi, and Vapi Surat

2 Entire Year II

Shatabdi Train Mumbai-Ahemdabad - Entire Year II

Billboards in CBD’s in cities

Pune, Mumbai, Nasik, Nagpur, Surat, Baroda, Ahemdabad, Vapi,

1 hoarding per city, Mumbai – 3

May, June, Sept, Oct- Year II

C. PUBLIC RELATIONS

The features:

• The only media activity in year I is Public Relations.

• Public Relations to be carried out in year II for general awareness creation to capture the attention of the attention of the tourists targeted.

• In year II the PR activity will act as a support to the destination development and the advertising activity done by the destination.

• The immediate plan of action would include hiring of a Public Relations agency for both the years in phase 1.

D. EVENTS AND EXHIBITION

• As all the other media vehicles, participation in trade events and exhibitions will happen in year II.

• The administration will need to identify specific trade events in II in the target states of Gujarat & Maharashtra and participate jointly with the hoteliers, tour operators in them.

E. THE PUBLICITY MATERIAL (BROCHURES, LEAFLETS, MAPS,):

• A total of 1,00,000 leaflets will be printed in year I which will be used to create awareness on existing facilities and a few attractions in the pipeline. These may be used as inserts in leading newspapers in Gujarat and Maharashtra.

• A total of 5,00,000 leaflets will be printed in year II which will be detailing the attractions of DNH. These may be used as inserts in leading newspapers in Gujarat and Maharashtra.

• 10,000 poster size maps will need to be produced and printed detailing various trails (trekking, nature and driving) developed. These maps would also detail the various attractions the destination has to offer on the rear side in the year II when the proposed products are in near ready state.

146

• 25,000 destination brochures need to be produced and printed detailing all the attractions in Dadra and Nagar Haveli for distribution to the tourists through various hotels, tour operators, Tourism development corporations in the target states, etc.

F. LIAISON WITH PUBLIC SCHOOL IN MUMBAI:

• The administration will need to identify a list of various public schools in Mumbai and send invitations with a brochure pack on Dadra & Nagar Haveli to the school principals offering their schools special facilities.

• Land for hands on experience in farms will also be earmarked for these schools.

D. HUMAN RESOURCE DEVELOPMENT

The plan for human resource development for the first phase includes the following immediate points of action.

A. Travel and Tourism Course:

The travel and tourism course offered will be a year long course conceptualised and provided by private parties, with the space for the course being provided by the local administration. The first year (2003) of the phase I will witness development of the course for the local people. The course will commence in the second year (2004). It is proposed that the administration should provide a scholarship of an amount of Rs. 12000/- each to two students in the merit.

B. Travel Agents Course:

This is proposed to be a six weeks course. In the first year (2003), the administration shall invite a professional to design the curriculum and content of the course for a sum of Rs. 45,000/-. Hereafter professionals will be called in the next year to conduct the course. An amount of Rs. 30,000/- has been allocated for the same in the perspective plan.

C. Hotel Management Course:

The hotel management course offered will be a year long course conceptualised and provided by private parties, with the space for the course being provided by the local administration. The first year (2003) of the phase I will witness development of the course for the local people. The course will commence in the second year (2004). It is proposed that the administration should provide a scholarship of an amount of Rs. 12000/- each to two students in the merit.

D. Guide Course:

This is proposed to be a two months course. In the first year (2003), the administration shall invite a professional to design the curriculum and content of the course for a sum of Rs. 45,000/-. Hereafter professionals will be called in the next year to conduct the course. An amount of Rs. 45,000/- has been allocated for the same in the perspective plan.

E. Entrepreneurship Development Programme

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In the first year the administration shall identify some good courses being provided by the colleges in the nearby areas. From the second year onwards the administration will two students for the course. An amount of Rs. 16000/- for each student has been allocated for the course.

10.2 PHASE II TO PHASE IV

The action plan proposed for the second, third and the final phase is summarized as tables 10.4, 10.5 and 10.6 respectively below. The table not only provides a list of works and developments proposed for the phase but also gives an insight on which the implementing agency will be.

Table: 10.4 Action plan Phase II

Developmental Measures Implementing Agency

Dudhni Development Plan Investment Required to Develop Dudhni

I Promenade 1 Drinking water arrangements DOT 2 Lighting DOT II Exhibition Haats 1 Haat Stalls DOT/Private 2 Open Platforms DOT

III Underwater Treasure Hunt 1 Street, sunken boat replication Private 2 Masks,Gear, Scuba facilities etc Private 3 Printed Maps Private 4 Safety measures Private 5 Scuba Diving school Private

IV Water Sports 1 Bumper boats Private 2 Water tricycle, Private 3 Rafting & float trips Private 4 Canoeing Private V River Cruise 1 Purchase of house boats Private 2 Minor repair at Jetties at Dudhani, Kauncha & Pati DOT/PWD 3 Ticketing counter DOT/Private

VI River Pool 1 Toilet DOT/Private

VII Angling 1 Angling Platforms DOT

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2 Micro-finance for Angling Equipments DOT/Bank VIII Camping

1 Campfire huts (10) Private 2 Resorts (40 rooms) Private

IX Tourist Facilitation 1 Restaurants & Refreshment Stalls Private 2 Sports Rental Space & Ticketing Counter DOT/Private 3 Locker Rooms DOT 4 First Aid Centre DOT

Kauncha X Village Tours 1 Walking trails Forest 2 Village Maps Private

XI Skateboarding 1 Paved road DOT/PWD 2 Skate boards Private 3 Safety anchors & Break points Private

XII Trekking 1 Development of trekking Routes Forest/Private 2 Printing of Trekking route Maps Forest/Private 3 Safety Ropes Forest 4 Swings and Treetop huts Forest

XIII Health Resorts at Kauncha 1 Health Resorts ( 200 rooms with full facilities) Private 2 Meditation Hall Private

Cluster Development Khanvel-Dudhni-Kauncha Cluster Development

Khanvel I River bed Development 1 Walking Trails Development Forest 2 Landscaping of River bed Forest 3 Refreshment Stall Forest 4 Parking Area Forest 5 Signages Forest II Resorts (350 rooms) Private

III Club House (50 rooms) Private Khanvel-Dudhni Stretch

1 Printing of self driving guide/Bicycle Map Private

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2 Bicycle rentals Private 3 Resorts at Khanvel-Dudhni Stretch (200) Private 4 Light Refreshment stalls Private 5 Shopping Stalls Private

Dudhni-Kauncha Infrastructure I Water Supply 1 Drinking water supply units at Dudhni & Kauncha DOT/PWD II Solid waste management at Dudhni 1 Provision for solid waste management DOT/PWD

III Transmission line from Dudhni to Kauncha

1 Laying weatherproof power cable of 3 km length and other improvements. Electricity

Khanvel-Satmaliya Infrastructure I Provision for internal approach roads 1 Approach repairs and improvement * PWD II Water Supply 1 Repair and Maintenance of water tanks Forest

2 Provision of drinking water facility opposite the reserve. Forest

III Sewage 1 Mobile sewage pumping unit DOT/PWD

IV Solid waste management 1 Provision for solid waste management DOT/PWD

Vasona-Satmaliya-NEC-NF Cluster Development Infrastrucutre at Vasona

I Water Supply 1 Bores, Pumps & Elevated tanks Forest

2 Provision of drinking water facility opposite the reserve. Forest

Satmaliya 1 Nature Trails Forest 2 Development of Waterfall Forest 3 Tree Top relaxation & viewing huts Forest 4 Nature Interpretation Signs Forest 5 Drinking water facilities Forest

Nature Education Centre (NEC) 1 Pathway developments Forest 2 Tropical Gardens Forest 3 Botanical Gardens Forest 4 Reptile Park Forest

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5 Nature Interpretation Signage Forest 6 Conducting festival & tours Forest

Luhari Development 1 Multi-Conference centre & Exhibition facilities Private 2 Accommodation facilities (225 rooms) Private 3 Resorts (100 rooms) Private 4 Restaurants Private 5 Tourist Information centre DOT II Power Supply 1 Extension Of Line & Installation of transformer Electricty

III Water Supply 1 Water Harvesting Structures PWD/DOT/FD

Umerkhoi Development 1 Nature Interpretation Signs Forest

Umerkhoi Infrastructure Development 1 Resurfacing of Umarkui – Dungarpada road PWD

2 Resurfacing and strengthening of Kilvani – Umarkui road PWD

II Water Supply 1 Bores & overhead tank on temporary support PWD/DOT/FD

III Sewage 1 Provision for solid waste management DOT/PWD

Madhuban Dam Garden Development DOT/Private Silvassa

1 Museum Development DOT Rest of DNH

1 Accommodation facilities (250 rooms) Private Silvassa-Khanvel Stretch

1 Accommodation facilities (200 rooms) Private Infrastructure for DNH

I Provision for signage at Vapi railway station

1 Informatory signage at Vapi station and junctionsen-route to D&NH DOT

II Sewage disposal 1 Mobile sewage pumping unit PWD

III Monitoring 1 Tourism monitoring infrastructure DOT

IV Marketing 1 Marketing Dadra Nagar Haveli Union territory DOT V Human Resource Development DOT

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Table 10.5 Action Plan Phase III



I Water Sports 1 Water Skiing, Private 2 Para Sailing, Private II River Cruise 1 Purchase of house boats Private

III Boat Museum 1 Purchase of boats Private 2 Development of Museum inside boat DOT

IV River Pool 1 River Pool DOT/Private 2 Changing rooms DOT V Air Based Sports 1 Hot Air Balloon ride Private 2 Para gliding Private

VI Tourist Facilitation 1 Restaurants & Refreshment Stalls Private

Cluster Development Khanvel-Dudhni-Kauncha Cluster Development Khanvel

I River bed Development 1 Refreshment Stall Forest II Cultural Centre 1 Open Air Theatre DOT/Private 2 Changing rooms, toilets, drinking water etc. DOT

III Resorts (350 rooms) Private IV Health Resorts

1 Health Resorts at Khanvel (50) Private Khanvel-Dudhni Stretch

1 Health Resorts (100) Private 2 Resorts at Khanvel-Dudhni Stretch (200) Private

Dudhni-Kauncha Infrastructure I Road

1 Shoulder improvement and strengthening of Road from Khanvel to Dudhini (17 kms) PWD

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2 Tree Plantation Forest II Sewage disposal unit at Dudhni 1 Procurement of sewage pumping unit DOT/PWD

Khanvel-Satmalya Infrastructure I Water Supply 1 Repair and Maintenance of water tanks Forest

Vasona-Satmaliya-NEC-NF Cluster Development Vasona Infrastrucutre at Vasona

I Approach Road 1 Approach road widening and Resurfacing PWD

Satmaliya 1 Tree Top relaxation & viewing huts Forest 2 Relaxation huts Forest

Nature Education Centre (NEC) 1 Bird park/Ornithology centres Forest 2 Herbarium Forest 3 Conducting festival & tours Forest

Nature Forest 1 Nature Interpretation signages Forest 2 Protected routes Forest

Luhari Development 1 Accommodation facilities (225 rooms) Private 2 Resorts (100 rooms) Private 3 Club house (50 rooms) Private I Approach Road 1 Approach road shoulder improvement. PWD II Water Supply 1 Water Harvesting Structures PWD/DOT/FD

Umerkhoi Development 1 Forest Walk Forest 2 Hiking & Rock Climbing Forest/Private 3 Provision of anchor points Forest/Private 4 Tentages on the routes Forest/Private 5 Treetop relaxing huts Forest

6 Signages ( for banning waste disposal & use of plastics) Forest

7 Resorts (150 rooms) Private Tourist facilitation centre

8 Information & travel Assistance centre DOT

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9 Locker facility DOT 10 First Aid Facility DOT

Umerkhoi Infrastructure Development I Power Supply 1 Additional line from substation Electricity Dept.

II Water Supply 1 Bores & overhead tank on temporary support PWD/DOT/FD

Madhuban Dam Garden Development DOT/Private Pati Area

1 Tourist Bungalows/Resorts (100) DOT/Private 2 Jetty area development DOT

Silvassa 1 Accommodation facilities (100 rooms) Private 2 Avenue Plantation & Pathway Paving Forest

Rest of DNH 1 Accommodation facilities (250 rooms) Private

Silvassa-Khanvel Stretch 1 Accommodation facilities (200 rooms) Private

Infrastructure for DNH I Sewage disposal 1 Mobile sewage pumping unit PWD II Marketing 1 Marketing Dadra Nagar Haveli Union territory DOT

III Human Resource Development DOT Table 10.6 Action Plan Phase IV



I Health Resorts at Kauncha 1 Health Resorts ( 200 rooms with full facilities) Private

Cluster Development Khanvel-Dudhni-Kauncha Cluster Development Khanvel

I Resorts (350 rooms) Private 1 Health Resorts (100) Private 2 Resorts at Khanvel-Dudhni Stretch (200) Private

Khanvel-Satmalya Infrastructure

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I Provision for internal approach roads 1 Approach repairs and improvement * PWD II Repair and Maintenance of water tanks Forest

Nature Education Centre (NEC) 1 Conducting festival & tours Forest

Pati Area 1 Tourist Bungalows/Resorts (100) DOT/Private

Silvassa 1 Accommodation facilities (100 rooms) Private

Randha Development 1 Amusement Park Private

Rest of DNH 1 Accommodation facilities (250 rooms) Private

Silvassa-Khanvel Stretch 1 Accommodation facilities (200 rooms) Private

Infrastructure for DNH I Marketing 1 Marketing Dadra Nagar Haveli Union territory DOT II Human Resource Development DOT

Annexure A

CALCULATION OF ECO TOURISTS

Year Domestic Tourists In

India

% of eco & outdoor tourists

% Tourists from Gujarat, Maharashtra

% tourists aware & interested in visiting DNH

Eco tourists in Dadra Nagar Haveli

2005 223014694 23.95% 20% 4% 427296 2006 231935282 23.95% 20% 4% 444388 2007 241212693 23.95% 20% 4% 462164 2008 250861201 23.95% 20% 4% 480650 2009 260895649 23.95% 20% 4% 499876 2010 271331475 23.95% 20% 4% 519871 2011 282184734 23.95% 20% 4% 540666 2012 293472123 23.95% 20% 4% 562293 2013 305211008 23.95% 20% 4% 584784 2014 317419448 23.95% 20% 4% 608176 2015 330116226 23.95% 20% 4% 632503 2016 343320875 23.95% 20% 4% 657803 2017 357053710 23.95% 20% 4% 684115 2018 371335859 23.95% 20% 4% 711480 2019 386189293 23.95% 20% 4% 739939 2020 401636865 23.95% 20% 4% 769536 2021 417702339 23.95% 20% 4% 800318 2022 434410433 23.95% 20% 4% 832330

I

Annexure B DEMAND FORECASTING DAMAN

It is projected that Dadra and Nagar Haveli will attract a % of the tourists visiting Daman. Kindly refer Chapter 4 of the report for the demand estimation to DNH. The tourist growth projections and visitor estimates to the Daman region till the year 2022 and a projected mix of targeted tourists segments is given in this section. STUDY APPROACH The analysis and projections have been based on the officially published documents, statistics and reports of the Ministry of Tourism (MOT) and the yearly plans of the local administration of Daman. Assumptions made during the calculations of the projections are based on the Consultants interactions with the stakeholders in Daman, i.e. the hoteliers association, the industry association and the government officials. The reports referred to by the Consultants include the official statistics prepared by the MOT, approved yearly plans prepared by the local administration of Daman, other surveys and published reports. OVERVIEW OF TOURIST GROWTH IN INDIA AND DAMAN: As per the estimates of the World Tourism Organisation, annually, 8.9 million people are expected to visit India by the year 2020. As per the WTO estimates tourism to South Asian region is expected to grow at an average of 6.2%, much above the world average of 4.1%. CONSTRAINTS AND ASSUMPTIONS: Data for visitor arrivals at Daman provided by the local administration are assumed as a benchmark for future projections of domestic tourist arrivals to Daman. No statistical data is available to indicate neither the composition of domestic tourists and international tourists nor the state-wise composition of the domestic tourists. However on the basis of the Consultants interaction with the hotel owners, and government officials the following characteristics were highlighted:

99% of the tourists are domestic tourists. The 1% international tourists are mostly tourists who are embarking from Mumbai

back to their country The composition of domestic tourist is from the nearby towns and cities like Surat,

Nasik, Mumbai, etc. of the states Gujarat and Maharashtra.

II

The domestic tourists are in two broad categories, the leisure tourists and the business and conference tourists.

Assumptions for Domestic Tourist Arrivals: During the course of calculations of the domestic tourist estimation, it is assumed that 1. Even though Daman has witnessed a compounded growth rate in tourists arrivals at

11.94% over the last 10 years, the future growth would be at a lesser rate as firstly the development plan proposed will endeavor to Increase the stay of the existing tourists. The existing tourists’ visitation will not be concentrated during the weekends but

will have spread over the week, increasing the business days of the tourism providers. Maintain the percentage share leisure tourists and business tourists. Once the existing market of the nearby towns and cities is exhausted the

destination will have visitation from other states like Madhya Pradesh from awareness created through word of mouth and limited publicity.

2. The growth rate of tourist arrivals in Daman is more than double than that of the India

average of tourist’s arrivals. However the world’s average of growth in tourist at 4.1% is being taken upto 2012, followed by the growth tapering to 1% till 2022,

♦ To maintain a pessimistic figure to cater to the ups and downs in the India Inc, ♦ Tapering of the growth rate due increase in quality tourists rather than quantity,

stagnation of market and future development of better alternative destinations.

Assumptions for Foreign Tourists Arrivals: From interactions with the hotel owners and the other tourism stakeholders in Daman, it was realized that the current international tourists visiting Daman are typically those who are going to embark from Mumbai and are on a look out for a value for money tourist accommodation, facilities, proximity and easy accessibility to Mumbai. These tourists also belong to the international target segment for Daman. They have further been classified into Asian and European Tourists. The following facts and assumptions have been used to forecast their arrival in Daman. ♦ 26.75% of international tourists use Mumbai as a port for disembarkation ♦ 26.5% visitors are South Asian and 32.3% are European travelers (excludes arrivals

from Bangladesh and Pakistan). (Source, Tourists Statistics, DOT, Government of India) ♦ Foreign tourist arrivals are projected to grow at 4.1% per annum as projected by

WTO world tourist’s growth average.

III

♦ The awareness cum desire of the foreign European and the Asian tourists embarking from Mumbai is assumed to gradually increase from 1% to 3% till the year 2022.

The forecasted tourist’s arrivals based on the above mentioned facts and assumptions are as follows:

Year Domestic Foreign Total 2003 575514 3493 579007 2004 598535 4364 602899 2005 622476 5300 627776 2006 647375 6305 653680 2007 673270 7384 680654 2008 700201 8541 708742 2009 728209 11114 739323 2010 757338 11570 768907 2011 787631 12044 799675 2012 819136 13541 832677 2013 827328 14096 841424 2014 835601 14674 850275 2015 843957 15276 859232 2016 852396 17669 870065 2017 860920 18393 879314 2018 869530 19147 888677 2019 878225 19932 898157 2020 887007 20749 907757 2021 895877 21600 917477 2022 904836 22486 927322

IV

Annexure C STRATEGY OF PRIVATIZATION OF ADMINISTRATION OWNED TOURISM

PROPERTIES

INTRODUCTION: Tourism is envisaged to be a strategic industry for the Union territory of Dadra and Nagar Haveli. Tourism offers the potential to provide jobs and hard currency, foster development of small businesses, and attract private investment. Privatization will transfer assets into productive hands that can attract needed capital and skilled management. Privatization may also produce revenue but this is a secondary consideration. Opponents of rapid privatization will argue that current conditions will result in decreased selling prices and delay will increase revenues when political uncertainties resolve or when stability returns and tourists again flock to the region. In reality moving rapidly offers the best solution to attract capital that will make the assets productive. The value of the asset is the economic activity it generates not the selling price it brings. This calls for private sector investment both Indian & Overseas, JV’s between Government and the private sector with primacy towards the private sector. The Consultants have evolved a broad strategy for achieving the objective of privatization. MECHANISMS OF PRIVATIZATION: Various mechanisms exist to transfer the administration owned properties into private hands. These include: • Asset Sales • Management Contracts • Leases • Franchises Asset sales offer a good possibility of privatization. Here the focus would be on attracting “good owners”. The selection criteria should concentrate on proven performance of the chosen operator and the proposed business plan should emphasize on the brand standards and be less weighted toward price. Management Contracts are another vehicle of attracting capital and prominent players with marketing power to attract tourists. For such agreements the administration should publish an open offer. The selection criteria should be tailored to individual property or group of properties, primarily based on the operators ability to generate revenue and not the solely on the fee structure. Management of properties by an experienced and professional operator enhances the valuation of the asset. One of the other vehicles for privatization is the license to operate and lease that is also very popularly used by most government owned tourism-related properties. The properties are envisaged to be developed under the Build Operate and Transfer (BOT) structure wherein the government can retain the title of the land while the private operator will have the property leased on his name and have the right to operate and earn profit for a specified period. Here the government benefits from a yearly stream of rent revenue and the new owner requires a smaller initial cash outlay.

V

The selection criteria for the above mentioned vehicles will favour potential owners backed by prominent operators. However local operators will also play an important role as they compete for the available assets. These operators can enhance their potential by obtaining franchises with hotel chains that offer professional management as well as brand recognition. DO’S AND DON’TS: • The Government should continue to entertain offers until the deal is signed. • The Government should reserve the right to reject all offers if the Privatization

committee feels that an acceptable offer was not received. • A suitable marketing plan should be a part of the process to have a competitive

process. A brief overview of the promotion strategy is as given in Chapter 9, The Implementation Plan in section 9.10 & 9.11.

• The Government will need to address several legal issues to attract private investment like title documents, a proper framework on land leases which protects both the Government and the new owner.

• The Government should select a financial advisor preferably an investment banker with a proven record in structuring such deals and have the ability to identify both investors and operators.

KEY STRATEGY COMPONENTS: • Selection of a Financial Advisor • Offer the properties for sale/ long-term lease by national tenders. • Publish an open/continuous announcement inviting offers for management contracts. • Develop selection criteria which include past performance of the operator, business

plan with brand strategies and price. • Establish an administrative center for marketing and contact with potential investors. • Develop and document detailed property profiles for each asset. • Draw a land use map with recommendations on areas for redevelopment, new

development. • Address all legal issues such as asset titles, land leases and land restitution issues that

may impede private investment. ATTRACTING INVESTORS, LENDERS AND MANAGEMENT COMPANIES: To attract potential private operators it is imperative to firstly understand their perceptions when evaluating properties. They show preference for: - Separate ownership and management - Large properties - New development projects - Target specific industry segments like resorts, health resorts, business travel, water

sports, etc. Secondly access to comprehensive, easy to understand information on properties for privatization is also a crucial component. Hence availability of detailed property profiles and an active administrative center of contact are imperative.

VI

Finally, investment bankers active in this field should be engaged as advisors for the privatization process. SELECTION OF POTENTIAL INVESTORS, LENDERS AND MANAGEMENT COMPANIES: In addition to the financial concerns, the private operators should be evaluated on their level of brand recognition and market identification in the desired market segments and class. These points would form an important part of the technical proposal evaluation that would form the first level of screening of the privatization bid participants. The second level of screening would be done at the business proposal evaluation stage. The final and the deciding stage of the process would be the financial proposal evaluation. Evaluation Level 1 Technical proposal evaluation: Eligibility for bidding: Bidders may be individuals, proprietorship firms, partnership firms, private limited companies, or public limited companies and may bid individually or as a consortium. Evaluation of relevant experience: Points for evaluation: • Bidders should have financed/ developed/ managed atleast one property with the

project cost being not less than 50% in a related field of activity or not less than 80% in an unrelated field of activity.

• The image and reputation of the individual/ company/ consortium nationally and in the target markets.

• Quality of references provided by the bidder. • Quality and experience of field/ management support staff, industry professionals • Turnover of top management in properties operated and managed • Number of years of experience in the field • Operating returns generated in the past projects. Evaluation of Financial Capability: Points for evaluation: • The minimum net worth of the bidder should not be less than 100% of the project

cost. • The bidder should provide the required amount of bank guarantee as bid security. • The following substantiating documents need to be submitted

· Net worth statement (Assest minus liabilities) duly certified by Chartered Accountant for individuals, proprietorship and partnership firms.

· IT/WT returns statements filed the immediate preceding year for individuals and proprietorship firms.

· Previous three years audited financial statements. · Bank statement of the individual/ proprietorship/ partnership firms certified by the

bank manager as on date less than 15 days prior to submission of proposal. • In case of a consortium, the name of the members, shareholding percentage, tangible

net worth of entity should be provided. • Details of projects financed, developed and managed earlier should be provided.

VII

Evaluation Level 2 Business proposal evaluation: The bidders will be evaluated on the following points on the project concept submitted: • Proposed quality and technology used for major facilities and utilities. • Site Utilization and architectural and design plan. • Uniqueness of the concept evolved • Reasonableness and practicality of the project costs, envisaged revenues and the

underlying assumptions for the same. • Marketing arrangements envisaged. • Safety and Environment Management • Adherence to specifications. Evaluation Level 3 Financial proposal evaluation: The successful bidder would be one with highest present value of the financial offer.

VIII

Annexure D

FUNDING MODALITIES

For the implementation of the perspective plan for Dadra and Nagar Haveli, there is a need to arrange for finances over and above plan allocations. International financial institutions’ contribution would be required for the mobilization of resources. Loans can be obtained from multilateral and bilateral lending agencies under heads of various socio-economic development schemes, provided benefits of tourism are widely spread in society and that the poor benefit from tourism development. There is a widespread acknowledgement that tourism is making significant contributions to the socio-economic development of many countries in the Asian and Pacific region through its role in expanding their economic base, increasing foreign exchange earnings, providing employment and enhancing standards of living.

TOURISM AND SOCIOECONOMIC DEVELOPMENT

World Tourism Report

The WTTC (World Trade and Travel Council) has measured that, directly and indirectly, the Travel & Tourism industry constitutes: 11 per cent of global GDP (US$3,575 billion); supports 200 million jobs world wide; 8% of total employment or and 1 in every 12.4 jobs. By 2010, the Travel & Tourism Economy contribution is estimated to grow to 11.6% (US$ 6,591 billion) of global GDP and will support 250 million jobs, 9% of total employment or 1 in every 11 jobs. Multiplier effect of tourism Other than direct benefits from tourist expenditure, indirect benefits also accrue to the economy. This is because tourism has strong backward, forward and lateral linkages with other sectors of the economy. The direct, indirect and induced impacts of tourist expenditures are quantified with the help of multipliers. When an injection of expenditure into an economy leads to an increase in production more than the original injection, it is called the multiplier effect.

The employment multiplier for the leisure industry is 2.36 i.e., a direct employment of one person in tourism creates job for 1.36 persons in other sectors of economy. Normally, a foreign tourist produces job for one person and 6.5 domestic tourists generate one job. The sector provides direct employment of 7.8 million or 2.4 per cent of total labour force. (Source The Hindu (May 13, 1998))

TCS had conducted an extensive tourist survey and calculated Tourism Multipliers for the state of Kerala. The results from the study have been tabulated below.

IX

Tourism Multipliers for Kerala

Multiplier type Domestic Foreign Total Open Model 2.07 2.08 2.07Output Closed model 8.68 9.65 8.83Open Model 1.39 2.32 1.54Income Closed Model 5.29 7.15 5.57Open Model 4.62 2.41 4.62Employment Closed model 15.77 11.95 15.19

Employment

The tourism industry is a major employer of skilled labour and also provides much scope for unskilled and semi-skilled employment.

Employment for women

This industry employees a number of educated uneducated, skilled unskilled, semi-skilled women, who have outnumbered men in hotels. airlines, travel agencies, handicraft and cultural services.

Employment Output Ratio

The employment- output ratio in tourism is 71, leather 51, textiles 27, electricity 14, beverages 12 and cement 6. Tourism is therefore a highly labour intensive industry. (source: www.datamatics.com)

Labour Capital Ratio

Capital - labour ratio per million rupee of investment at 1985-86 prices in the hotel and restaurant sector is 89 jobs as against 44.7 jobs in agriculture and 12.6 jobs in the manufacturing sector. It is apparent that the investment required to create one job in manufacturing is around Rs.79,000. It should be evident that Tourism holds out great promise for the country to create additional jobs at a much lower cost and consequently ease the country’s unemployment problems. (source www.datamatics.com).

Infrastructural Development

Tourism has been a major factor in the infrastructural development of the country, especially in coastal regions, and its contribution to the transport infrastructure has been undoubted.

Exports

The tourism industry is one of the world's fastest growing export industry in one of the world's fastest growing sections. It is claimed to be the third largest export industry in India. next to gem jewellery and garment industries

X

Environment

Various ecotourism projects work towards maintaining an amicable environment in the tourist destinations. They aim towards responsible travel to natural areas that conserves the environment and sustains the well-being of local people.

MULTILATERAL FUNDING AGENCIES This section describes the focus areas of various multilateral agencies. Tourism industry would help in achieving growth in the areas which have been marked with a a. The section gives a detailed description of agencies which have frequently been approached by India for social development projects: Asian Development Bank The Asian Development Bank, is a development finance institution with 56 members and loan projects in 30 countries. China, India and Indonesia are the top 3 borrowers. ADB has provided loans for specific tourism projects in Meckong, Nepal and Srilanka. Below given is a brief picture on ADB loans to india.

ADB Loans to India

37%

32%

15%

11% 5%

Transport and Communication Social Infrastructure

Energy Agriculture and natural resources

Others

Focus area of the bank

• Poverty alleviation a • Accelerating human development a • Promoting State level reforms in rural and urban areas • Resettlement • Child labour • Gender equality a • Environment a

XI

World Bank Founded in 1944, the World Bank Group is one of the world's largest sources of development assistance. The Bank, which provided US$19.5 billion in loans to its client countries in fiscal year 2002. Focus area of the bank

• Poverty a • Education • Gender Equality a • Child Mortality • Maternal Health • HIV/AIDS, other diseases • Environment a • Global Partnership a

UNDP UNDP helps developing countries plan and implement national strategies and solutions for reducing poverty These assist in:

• Support for National Poverty Eradication Efforts a • Poverty Strategies Initiative & Strategies to Overcome Poverty (STOP) a

UNICEF Focus area in India

• Health and nutrition • Child protection • Gender equality • Education • Water supply and sanitation • Environmenta

UNFPA United Nations Population Fund Focus area in India

• Promotion of policy support and inter sect oral linkages between reproductive health and other services. a

XII

All the funding agencies mentioned.

1

UNDP WB DFID GTZ NORAD CIDA ADB

Figure Number D.1: Sector specific fundin USAID United States Agency for International De Focus area in India

• Enhancing child survival

1 Education 2. Poverty Alleviation 3 Child protection 4Women empowerment and s5 Water supply and sanitation

WB USAID NORAD CIDA ADB DANIDA UNESCO WHO

5

LEGENDS 6 Health and Nutrition7 Environment

ocial welfare

g of

vel

XI

2

various funding agencie

opment

II

3

s

4
7
6

JBIC UNDP WB USAID SIDA DFID NORAD CIDA ADB UNISEF

USAID WB JBIC ADB UNESCO WHO

Funds

• Establishing population growth • Preventing spread of infectious diseases • Improved status of womena • Protecting the environmenta

NORAD

Focus area in India • To combat poverty and contribute towards lasting improvements in living

standards and quality of life, thereby promoting greater social and economic development and justice nationally, regionally and globally. In such development, priority must be given to employment, health and education. a

• To contribute towards promoting peace, democracy and human rights. • To promote responsible management and utilisation of the global environment and

biological diversity. a • To contribute towards preventing hardship and alleviating distress arising from

conflicts and natural disasters. • To contribute towards promoting equal rights and opportunities for women and

men in all areas of society. a

DANIDA Danish Agency for International Development Focus area in India • Health • Agriculture • Water Supply and Sanitation • Environmenta

Department for International Development (DFID) DFID is the British government department responsible for promoting development and the reduction of poverty.

Japan Bank for International Cooperation (JBIC) JBIC has provided loan for tourism development in India (Ajanta Ellora tourism and Conservation Project).Focus area of the bank

Sector-specific Information for Incorporating Social Dimensions • Economic Infrastructure a • Irrigation • Flood Control • Agriculture • Forestry a

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• Fishery • Water Supply, Sewerag and Sanitation a • Health • Education • Urban/Rural Community Infrastructure a

* Rural Electrification * Rural Roads * Microfinance * Housing

Figure No. D.1 gives a brief description of the funding agencies and sectors funded by them. FUNDING PROCEDURE The generic funding procedure adopted by the funding multilateral and bilateral funding agencies has been presented in a flow chart given below:

XV

Figure Number D.2: Funding Procedure

PROJECT IDENTIFICATION/ INITIAL SOCIAL ASSESSMENT

Identify stakeholders Identify vulnerable groups Involve stakeholders and vulnerable groups in consultative processes Prepare information campaign and plans for dissemination Organize public meetings Decide on the need for social preparation phase

SOCIOECONOMIC SURVEY

20-25% of the present sample of

affected population using household questionnaire

Prepare demographic and psychographic profiles of Affected People (APs)

To assess the present socio-economic condition of the populace

Identify productive activities and plans for income generation and social upliftment

Decide on the need for social preparation phase

INITIAL ENVIRONMENT EXAMINATION

land, water, noise, solid waste disposal

ENVIRONMENT IMPACT ANALYSIS

Detailed study of the impact of project on environment for certain specified projects

DATA TO BE COLLECTED

Demographic, education, income and occupational profiles

Inventory of all properties and assets affected

Economic activities of the people Social network and social organizations Cultural systems and sites Land use pattern and income

restoration , land acquisitions norms etc for slum rehabilitation projects

XVI

XVII

FEASIBILITY STUDIES

Financial feasibility Socio Economic Feasibility

SOCIAL COST BENEFIT ANALYSIS

Rationale of the project Project alternatives and cost

effectiveness Choose a unit of account for analysis Obtain the Standard Conversion Factor Obtain willingness to pay for non

traded outputs Estimate Shadow prices Estimate Shadow wage rate factor for

project labour Estimate the economic value of land Calculate IRR or NPV Sensitivity analysis

FINANCIAL FEASIBILTY

Estimate construction, maintenance and

recurring costs Annual Revenue Generation Create a Cash Flow Statement taking

into account the tax rates, interest and loan repayment schedules, depreciation and salvage value of assets

Calculate NPV or IRR Sensitivity analysis

PROJECT REPORT

Preparation of Project report for loan A note on project implementation and

Evaluation

IMPLEMENTATION

Monitor internally progress in meeting targets for budget, time frame, consultation, grievance etc

Prepare regular reports

EVALUATION

Conduct ex-post evaluation to assess effectiveness, impact and sustainability of the project; and to learn strategic lessons for future policy formulation and planning

Annexure E

SHORT TERM PLAN FOR PHASE I (2003-2004)

DESTINATION DEVELOPMENT PLAN

A. DUDHNI DEVELOPMENT:

Dudhni and surroundings is proposed to be a Tourist Destination in itself. Dudhni development is expected to get a main boost in the first two years of development. The first step would be preparation of a detailed master plan for Dudhni involving the recommended developments after which the following developments are to be undertaken in the first two years:


Along the banks of the Reservoir/ River, a promenade of the character of a walking arcade is proposed to be developed. The outline of the development is:




- Covered relaxation decks: The walking arcade will be interspersed with projected decks towards the reservoir side. The decks will be primarily for relaxation, viewing and small picnics. The decks will be covered with sloping roofs. However, the seating and drinking water facilities will be provided in the second phase of development.


ii. Haats

The exhibition haats are proposed to be developed on the landward side of the promenade. The characteristics of the haats are:

- The design is proposed to be flexible in nature to accommodate various types of uses. The haats are covered, but open in nature.

- Activities: Weekends will house full-scale haat activities with tourist specific sales. Essential facilities market would be in the form of a village market. There will be shopping facilities, handicrafts stalls, local food stalls etc. However, on normal days and non-tourist seasons, the haats will be functional by housing local weekly markets. There will shops, which sell the traditional metal jewellery etc. Women will run the stall.

XVIII

- Special tourist interest centre: On special tourist seasons, the haats will house an artists work centre along with the handicrafts centre where tourists will get the feel of how local handicrafts and Warli paintings are made and the stall will be an economic activity for the local craftsmen. The materials required for painting will be given free of cost to the artists and the revenue from the same will go to the artists.

The construction of the haats is proposed to start in the beginning of 2004.


- Underwater Treasure hunt will be the main attraction to the adventure tourists visiting Dudhni. A Scuba diving centre is proposed. An area well demarcated in the creek part of the river will be developed for the purpose. In the first phase of 2 years, the study to determine the exact location is to be undertaken and the setting up of scuba diving school to start

iv. Water sports



v. River Cruise





vi. Angling


vii. Tourist Facilitation

- Restaurants and light refreshment Stalls : Organised refreshment space with few restaurants and light refreshment stalls will be developed.

- Availability of Space : A rental space for sports equipments with a ticketing counter is provided at Dudhni.

XIX

- Tourist information centre : At Dudhni, a tourist information centre with booking facilities is provided.

viii. Waste management

Prohibition of plastics usage, proper solid waste management practices will be strictly adhered to. Suitable bins will be provided.

KAUNCHA:

ix. Village tours- Kauncha

Village tour is proposed to be conducted to the Kauncha village with walking trails developed to he uphill of the village. The large piece of grazing land along few hillocks gives a commanding view of the Daman Ganga reservoir. Ferry service carries tourists from Dudhni to Kauncha jetty/ platform.

x. Trekking

Trekking facilities are proposed to be provided for trekking in the hills of Dudhni, Kauncha and surrounding areas with thick tree cover and rocky terrain. It will be developed in the following manner:

- A small ‘Tarzaining’ area will be developed where there are big trees and a safer and uniform ground. It is proposed to develop Tarzain’ swings and suspended walkways between trees. Also treetop relaxing houses, machans will be built in this area which will offer a good view of the reservoir, forests, village and hills.



No trees shall be cut or the natural environment destroyed for development of the Tarzaining area.

However, the services of experienced trekkers are required for developing marked trails with route maps and assessment of difficulty levels.

xi. Health Resorts at Kauncha

Kauncha is proposed to be developed as one of the major areas for health tourists. In addition to health and rejuvenation treatments and facilities, Meditation hall, Restaurants, coffee house, and multi purpose hall will also provided. In the first phase of two years, the existing health resort will be upgraded with all facilities, meditation hall etc. Also, the first phase is expected to undergo major marketing spree to bring in private investment projecting the immense potential in health tourism sector.

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B. CLUSTER DEVELOPMENT:


KHANVEL - DUDHNI- KAUNCHA CLUSTER DEVELOPMENT


KHANVEL:


Khanvel will have a mix of attractions of which the following are proposed to be developed in the first phase of two years:


- Walking trails

Walking trails are proposed to be developed along the river in the rocky river bed. At ghats into the river. The ghats will have sloping roof and relaxing platforms which can be also used for star gazing at nights. Interpretative signage



ii. Resorts


iii. Health Resorts


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VASONA- SATMALIYA- NEC- NF CLUSTER DEVELOPMENT

VASONA:

i. Lion Safari The lion safari is a manmade habitat specially created for the wild cats species. The safari reserve includes natural water sources, trails in the reserve for the tourists to view in the wildlife in their natural habitat, cages specially designed to cater to the ill and pregnant/ lactating lioness. The lion safari has a limited tourist carrying capacity in view of minimal disturbance for the lions. The first phase would have major promotion and publicity efforts. Amenities:














SATMALIYA:


XXII

i. Nature trails

The Satmaliya Garden visit is proposed to be developed as a pedestrianised zone of activity. Only service entry in times of emergency will be provided. The following will be the various activities undertaken through the nature trails:


There will be identified, cleared trails for wild life viewing with local guides for identification and background of the animals


ii. Waterfall


C OTHERS

NATURE LAB

A part of the nature tourism would be targeted on school and college children and an area will be developed as Nature Lab for them. This will be involving local tribals participation. The Schools will be partners in this, the children will be given a farmland (the ownership remains with tribals) where they could experiment cultivation of various produces along with the tribals and have frequent visits to the area to see every stage of growth. The tribals could be given the produces or could be purchased by paying a good amount to the tribals. This would be a participative nature education for the children as well as socio- economic upliftment of the tribals.

NATURE FOREST

In the last phase of development it is proposed to take the tourists through the periphery of the nature forest and through some small protected and fenced routes to a small distance partly inside. The tourists will get a feel of the wildlife, the flora and fauna. Either side of the route, there will be Nature Interpretation Signs.

‘Pick your fruit’ garden: A part of the Nature Forest, an area will be developed for horticulture and wild fruit bearing trees where tourists could go on nature picnic, pay and self pick fruits.

IMPROVEMENT OF GARDEN ENTRY


‘

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DESTINATION SPECIFIC INFRASTRUCTURE DEVELOPMENT PLAN

DUDHNI - KAUNCHA

The approach road to Dudhni, for the Khanvel-Dudhni stretch could be improved by providing adequate Informatory and Cautionary signage, adhering to MOST specifications. A sum of Rs 8.5 lacs for the same would cater for the proposed improvements.

Basic amenities, particularly drinking water units and solid waste management facilities are required around the Dudhini – Kauncha stretch . The provision of Rs 2.5 lacs for drinking water units and Rs 5 lacs for the solid waste management plan would cater for the same.

KHANVEL – SATMALYA

In parallel with the proposed development of tourism products at Khanvel, facilities for solid waste management at a cost of Rs 5.0 lacs are proposed.

VASONA

With Vasona, becoming a major tourist destination, it would be desirable to improve the access road to the sanctuary and implement a solid waste management plan. The widening and strengthening could be undertaken during the later phases, however resurfacing could be planned within the initial stages of phase 1. A provision of Rs 19 lacs for resurfacing and signage and Rs 5.0 lacs for solid waste management is proposed.

THE MEDIA PLAN

THE MEDIA STRATEGY

The media strategy proposed for the destination includes the following features:

• Advertising in 2 bursts, pre-summer and pre-Diwali/Christmas in year 2 (year 2004).

• Using Public Relations as an initial awareness creator in year 1 (year 2003) and an advertising, sales & promotion support in the year 2 (year 2004) on the destination Dadra & Nagar Haveli.

• Billboards and translites in major towns & cities, & airports (domestic and international) of the target states of Maharashtra and Gujarat, the NH 8 Highway, Shatabdi train.

THE MEDIA PLAN

The media plan for the first two years is summarized in the table below detailing the monies to be spent in the first two years of implementation of the plan. It is observed that the first year doesn’t witness much marketing activities as a new tourism product

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range is being proposed to be developed in the destination development strategy in the first year of the phase I. Hence the tourists from the target market will attracted second year onwards.

The Media Plan is summarized as Table 1 followed by category wise details:

Press - 35 lacs Outdoor - 25 lacs Events & Exhibitions - 15 lacs Public Relations 15 lacs 15 lacs Publicity Material (brochures,CD,Maps)

5 lacs 20 lacs

Total 20 lacs 110 lacs

MEDIA VEHICLE YEAR I YEAR II

The media plan in detail is as follows:

I. PRESS:

The features:

• The launch campaign to be undertaken in year II.

• The Media plan for India in Press should essentially consist of qualitative and cost effective high reach magazines.

• The launch campaign should be on general interest and travel magazines to reach out the target segment.

• The campaign should focus on the target states of Maharashtra and Gujarat.

• Other than the advertising bursts, one-off insertions should be taken in local dailies/ weekly/ magazines to address the local people and announcing special promos.

The press media vehicles are detailed below in table

Publication Edition Language Freq Inserts Circulation Schedule Maharahstra Times

Maharashtra Marathi Daily - 200000 Announcement of special promos

Gujarat Samachar

Gujarati Gujarati Daily - 10,09,972

Announcement of special promos

The Times of India (Spl

Mumbai English Daily 1 1600000 September Year II

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Feature) Chitra Lekha Gujarati Gujarati Weekly 6 263907 Feb-March,

August- Sept Year II

Chitra Lekha Maharashtra Marathi Weekly 6 103204 Feb-March, August-Sept Year II

Outlook Mumbai English Weekly 2 215385

June, Nov Year II

Outlook Traveller

National English Monthly 2 55000 June, Nov Year II

Jetwings Inflight English Monthly 1 120000 Nov Year II Hotel & Restaurants Guide

Mumbai English Annual 1 - Sept Year II

II. OUTDOOR ADVERTISING:

The features:

• Billboards, translites, etc will be used for outdoor advertising at airports (International arrival in Mumbai), at select spots on the NH 8 Highway, the Shatabdi train, the CBD’s (Central business districts) at the major cities in Maharashtra & Gujarat.

• Creatives to be prepared by the advertising agency hired

• The outdoor advertising campaign to be taken up in year II for the entire year.

The outdoor media is detailed below:

Type Place Numbers Schedule

Airport International Arrival, Mumbai

1 Jan, Feb, Oct, Nov, Dec- Year II

NH 8 Highway Between Mumbai Vapi, and Vapi Surat

2 Entire Year II

Shatabdi Train Mumbai-Ahemdabad - Entire Year II

Billboards in CBD’s in cities

Pune, Mumbai, Nasik, Nagpur, Surat, Baroda, Ahemdabad, Vapi,

1 hoarding per city, Mumbai – 3

May, June, Sept, Oct- Year II

III. PUBLIC RELATIONS

The features:

• The only media activity in year I is Public Relations.

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• Public Relations to be carried out in year II for general awareness creation to capture the attention of the attention of the tourists targeted.

• In year II the PR activity will act as a support to the destination development and the advertising activity done by the destination.

• The immediate plan of action would include hiring of a Public Relations agency for both the years in phase 1.

IV. EVENTS AND EXHIBITION

• As all the other media vehicles, participation in trade events and exhibitions will happen in year II.

• The administration will need to identify specific trade events in II in the target states of Gujarat & Maharashtra and participate jointly with the hoteliers, tour operators in them.

V. THE PUBLICITY MATERIAL (BROCHURES, LEAFLETS, MAPS,):

• A total of 1,00,000 leaflets will be printed in year I which will be used to create awareness on existing facilities and a few attractions in the pipeline. These may be used as inserts in leading newspapers in Gujarat and Maharashtra.

• A total of 5,00,000 leaflets will be printed in year II which will be detailing the attractions of DNH. These may be used as inserts in leading newspapers in Gujarat and Maharashtra.

• 10,000 poster size maps will need to be produced and printed detailing various trails (trekking, nature and driving) developed. These maps would also detail the various attractions the destination has to offer on the rear side in the year II when the proposed products are in near ready state.

• 25,000 destination brochures need to be produced and printed detailing all the attractions in Dadra and Nagar Haveli for distribution to the tourists through various hotels, tour operators, Tourism development corporations in the target states, etc.

VI. LIAISON WITH PUBLIC SCHOOL IN MUMBAI:

• The administration will need to identify a list of various public schools in Mumbai and send invitations with a brochure pack on Dadra & Nagar Haveli to the school principals offering their schools special facilities.

• Land for hands on experience in farms will also be earmarked for these schools.

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HUMAN RESOURCE DEVELOPMENT

The plan for human resource development for the first phase includes the following immediate points of action.

A. Travel and Tourism Course:

The travel and tourism course offered will be a year long course conceptualised and provided by private parties, with the space for the course being provided by the local administration. The first year (2003) of the phase I will witness development of the course for the local people. The course will commence in the second year (2004). It is proposed that the administration should provide a scholarship of an amount of Rs. 12000/- each to two students in the merit.

B. Travel Agents Course:

This is proposed to be a six weeks course. In the first year (2003), the administration shall invite a professional to design the curriculum and content of the course for a sum of Rs. 45,000/-. Hereafter professionals will be called in the next year to conduct the course. An amount of Rs. 30,000/- has been allocated for the same in the perspective plan.

C. Hotel Management Course:

The hotel management course offered will be a year long course conceptualised and provided by private parties, with the space for the course being provided by the local administration. The first year (2003) of the phase I will witness development of the course for the local people. The course will commence in the second year (2004). It is proposed that the administration should provide a scholarship of an amount of Rs. 12000/- each to two students in the merit.

D. Guide Course:

This is proposed to be a two months course. In the first year (2003), the administration shall invite a professional to design the curriculum and content of the course for a sum of Rs. 45,000/-. Hereafter professionals will be called in the next year to conduct the course. An amount of Rs. 45,000/- has been allocated for the same in the perspective plan.

E. Entrepreneurship Development Programme

In the first year the administration shall identify some good courses being provided by the colleges in the nearby areas. From the second year onwards the administration will two students for the course. An amount of Rs. 16000/- for each student has been allocated for the course.

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Annexure E

HUMAN RESOURCE DEVELOPMENT and TRAINING

The tourism industry is a major source of employment. It is a highly labour-intensive industry that offers employment to educated, semi-skilled and unskilled workers, especially the locals. Hotels, resorts, travel agents, and tour operators are some of the jobs that the local people can take up. As employment opportunities for the local people in Dadra & Nagar Haveli are mainly in the industrial service class with very less wage rate and strenous work, and since industrial development in the region is declining, there is high importance to the potential of tourism in employment generation. The development of tourism will provide employment to the people in their native district. People are undoubtedly the most important resource in any region. This is especially true for areas that provide highly personalised service to customers. As the tourism industry is customer-driven, it is imperative that tourism development be integrally linked with human resource development (HRD) in Dadra & Nagar Haveli. This chapter discusses the means of developing human resources in Dadra & Nagar Haveli with an objective to provide trained and qualified persons to the tourism industry. Objectives The objectives of the HRD Plan for the region are as follows: • To provide additional job opportunities to the local people. • To provide trained and qualified persons to the tourism sector. • To ensure that the quality of service in tourism and allied sectors is excellent. To maintain high standards of professionalism in any industry, it is very important to have trained personnel. Training improves the knowledge, skill and attitude of an employee, which in turn improves job performance. Keeping in mind the objectives of the HRD Plan, the following aspects have been covered in this chapter: • The quality of trained personnel and the training courses currently available

• The requirement for trained personnel in the tourism sector, especially in the Nature

Based Tourism, Hotel and Tour Operation sectors.

• The type of training to be imparted and the institutional set-up for imparting training. Current Employment Situation in Dadra & Nagar Haveli Hotel and Accommodation Currently, most hotels in Dadra and Nagar Haveli have no trained personnel from the local population. The local people find only menial jobs here. There is hardly any

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awareness about the importance of training in hotels. There are few highly maintained upper class hotels where at the trained service positions and at the managerial level, people from outside the region are employed. Guides Currently, no authorised guide service exists in Dadra & Nagar Haveli. This is of prime importance as DNH has lot of nature resources and need for trained guides in the same. Travel and Tourism Currently, there is no Travel and Tourism Management course in Dadra & Nagar Haveli. Employment Opportunities in the Tourism Industry Hotels

The hotel industry is one of the most important segments in the tourism industry. It has been estimated that this sector, along with the catering sector, accounts for more than 50 percent of the total employment generated by the tourism industry.

Hotels require trained personnel for housekeeping and front office, and in the kitchen. Trained personnel can ensure customer satisfaction. Owing to the rising standard of living, customer service has become a crucial differentiating factor in the hotel industry. While most up-market hotels realise the importance of providing quality service, budget hotels hardly focus on customer service. Caterers

The catering sector includes all outlets that retail eatables. Customer service is very important in this sector; therefore, trained personnel would be required here. While most good restaurants provide some kind of formal and on-the-job training to their employees, the smaller establishments rarely do so. Travel Agents

Travel agents play a key role in promoting and developing tourism because they are responsible for enthusing tourists to visit a particular tourist destination. Travel agents will be especially significant in Dadra and Nagar Haveli as there are different clusters within the region itself and other tourist places nearby like Daman with which Tourist Circuits are proposed. The main activities of travel agents are: • To advise potential tourists on the relative merits and demerits of tourist destinations

and provide the necessary travel information. • To make the necessary travel arrangements for its customers. Such arrangements

include accommodation, transport and other services. For this purpose, travel agents enter into contracts with hoteliers, transport companies and so on.

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Of late, the role travel agents play in determining and influencing the vacation plans of tourists has become more important. Tourists may have only vague ideas of where they want to vacation, and they seek guidance from the travel agent. After selecting a destination, they rely on the travel agent to choose a carrier for travelling. Many tourists seek the travel agent’s advice and guidance to settle such issues as hotels, package tours, and car rentals.

Most of the travel agents in India are members of the Travel Agent Association of India (TAAI). Many of them are also approved by the Department of Tourism, GOI. This approval adds to their credibility. However, there is no legislation in India to regulate the business of travel agents. Tour Operators Tour operators plan, organise and retail tours. They make all the necessary arrangements for travel, such as accommodation, sightseeing and transport as part of the package. They either own or contract transport, hotel accommodation and other facilities to be able to deliver the services promised to tourists. Guides

Guides play an important role in making tourists’ trip more informative and enjoyable. The services provided by well-trained guides help in projecting a good image of the region to domestic or international tourists. On the other hand, self-appointed guides are a nuisance, because they often trouble tourists and in some cases cheat them. In DNH, there is requirement and ample scope for trained guides for the Lion Safari, Satmaliya Development, Nature Education Centre, Village Tours, Destination Dudhni Facilities etc. Recommendations Based on the appraisal of the current situation in Dadra and Nagar Haveli and the level of trained personnel required, the following are the recommendations: Travel and Tourism Course Diploma courses in Travel and Tourism are proposed to be started at the local colleges/ vocational centres at Dadra & Nagar Haveli. The course content should be the same as for the programme conducted by Indian Institute of Travel and Tourism Management in association with TAAI. The faculty should be professionally qualified, experienced and enthusiastic. Students can be sent for summer training to provide them with practical working experience. In addition, the following certificate courses should be introduced to take tourism to new heights in the district:

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This year long course is proposed to be run by the interested private parties at a reasonable fee. The administration would provide scholarship to top two students in merit. The cost incurred for the same would be approximately Rs. 24,000/- per annum from year 2004 to 2010(phase I & II), Rs. 28,800 per annum in phase III and Rs. 36,000 /- per annum in phase IV. The course would also include the following courses: • Basics of Computers

This course will help people to learn basic computer applications. This will, in turn, help them to learn the Computerised Reservations System (CRS). • Financial Management

People should be taught financial management, especially the management of finance in the tourism industry. • Spoken English and Hindi People need to be fluent in spoken English and Hindi to interact with customers and to obtain higher positions in the corporate environment. Travel Agents Course • A new course of duration of 6 weeks should be developed to train people in the travel

sector. This course should cover all aspects of travel agency and tour operator business. It should include the legal and regulatory formalities of setting up this business, financing aspects, need for the highest level of customer service, the ethical standards required, tour planning and logistics.

• To enable travel agencies to attract corporate clients, employees should be trained in the use of CRS. In addition to booking regular business trips, they can also book conventions; business meetings and incentive travel trips for corporate client groups. Business travellers have an itinerary that is considerably more rigid than those of pleasure travellers. However, in some cases, travel agents’ advice and guidance may be sought on such aspects as the trip itinerary and choice of hotels.

• A travel agent must have the approval of the Department of Tourism to claim publicity and promotional benefits for tour operators handling inbound tourists. This approval is not necessary for travel agents that do not propose to service inbound traffic, although it would be helpful. As the approval adds to their credibility, travel agents should be encouraged to get an approval from the Department of Tourism.

• This course will be for duration of 6 weeks. An initial sum of Rs. 45,000/- would be

required to design the course in the first year 2003, followed by minor course modification expenditure of Rs. 4000/- in the years 2011 and 2017 each. Rs. 30,000/- per annum from 2004 to 2007, Rs. 36,000/- in the years 2011 and 2014 each, Rs. 39,000/- in the years 2017 and 2022 each may be budgeted for conducting the course.

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Hotel Management Course

Professional managers are required in the tourism industry. Currently, there is no institutional framework to develop such professionals and, therefore, a course in Hotel Management should be started.

Courses in basic areas of hotel operations such as Housekeeping, Catering, Room Service and Front Office operations should be conducted both in Hindi and English. This is with a view to enable rural youth from remote areas to have access to employment opportunities in the region. This is proposed to be a year long course proposed to be provided by a private party. The administration shall however provide scholarship for the top two students from the merit list. An amount of Rs. 24,000/- per annum from 2004 to 2010 (phase I), Rs. 28,800 per annum in phase III and Rs. 36,000 /- per annum in phase IV. is proposed to be budgeted for the same. Guide Course • The training course for guides should be revamped to cover areas such as the history

of Dadra & Nagar Haveli, the agro climatic characteristics, the flora and fauna of the region etc. This training should be conducted in Gujarati, Hindi and English so that the guides can handle domestic as well as international tourists.

• There should be some regulatory authority to certify and regulate the profession. There should be some basic eligibility criteria that a person has to meet to become a guide, such as HSC or a relevant certificate course.

• The course content for this two months training will be professionally designed. An

amount of Rs. 45,000/-is budgeted for designing the course content and curriculum. For conducting the course Rs 45, 000 /- per annum for years 2004 to 2007, Rs. 51,000/- for years 2011 and 2014 each and Rs, 54,000/- for years 2017 and 2022 each may be allocated

Entrepreneurship Development Programme A new entrepreneurial class is required to develop tourism in Dadra & Nagar Haveli, which in turn will lead to economic growth, dispersal of economic activities, development of backward areas, creation of employment opportunities, improvement in the standard of living and involvement of all sections of society in the process of growth. In this regard, an Entrepreneur Development Programme (EDP) can play a big role in the identification and promotion of entrepreneurs in this sector. EDP is a programme designed to help people strengthen their entrepreneurial abilities and acquire skills and capabilities necessary to be effective entrepreneurs. EDP can help in tapping skills and channelising them for the growth of tourism in particular. This programme will mainly develop first-generation entrepreneurs, that is the local youth, who would otherwise have found it difficult to do so on there own.

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It is proposed that the administration should sponsor two students for the programme each year for taking up this course offered by colleges in the neighboring areas. An amount of Rs. 32,000/- per annum for year 2004 to year 2010 and Rs 40,000/- per annum for year 2011 to 2016 may be allocated for the same.

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Dadar & Nagar Haveli

Documents

Transcript of Dadar & Nagar Haveli