LAST RUN D&AD | Department of healthCampaign & Application

Last Run is based around the idea of a post-apocolyptic world. Zombies running wild everywhere, government’s falling down, no social order remaining. You as one of the dwindiling number of survivors start a journey, trying to find out why this zombocalypse has occured and doing your best to survive...

The Last Run app, tries to use popular media (gaming and storytelling) and mix it with fitness to try and get Britain and the world on their feet. Once you have created your character, your story begins, where exploration is completed by burning calories (walking, running and other forms of excerise) all contribute to your ability to continue the story.

Front Screen | A simple and intuitive log in system that allows for social integration.

LAST RUN D&AD | Department of healthThe Main Menu

Main Menu | Multiple tile system, that fits in perfectly with the windows os asthetic.

Main Menu | The menu gives access to the

game itself, map and location, daily challenges, a music

player, settings and the social hub.

The main menu has been designed to feel familiar yet have it’s own, unique, aesthetic. It gives access to a number of functions that all expand the game, its universe and usability.

Last Run - play the game’s main storylinemap - gives live detail’s about what is going on around youDaily Challenges - random challenges, outside story modeMusic Player - set the playlist for your gameSettings - make the game a tailored experiencesocial - the social hub of the game

LAST RUND&AD | Department of healthThe Settings

The way Last Run utilises it’ss setting’s, allow for a really personal experience. Tuning every little detail, so the game responds to YOU not a generic player.

You are able to tailor the setting’s by tuning the game to your body and the way you want to play. If you are a begginer the game will start off in ‘easy’ mode, while if your a seasoned fitness fanatic you can opt for ‘extreme’ difficulty. facets such as social settings, gps and gameplay tune up’s can all be done through the setting’s menu.

Settings | The settings allow for the user to tailor the game,

to make it a personal experience, one that

will benefit the gameplay and their

fitness.

LAST RUN D&AD | Department of healthThe Social Hub

Social Hub | gives access to the latest feeds from your friends and gamers in your area.

The social hub is very much designed as a pitstop inbetween workouts. A stop-gap to get organised and prepared, before trying to prevent the zombocalypse spreading.

Using the social hub you are able to follow your friends progress; details such as trophies collected, game completion and location are all available. The hub also allow’s for co-operative gameplay by getting active with your friends and community, by being able to complete daily challenges and story mode with up to 4 player’s simultaneously. Their is also a messaging function available to arrange meeting’s between game friends. all of this leading to a much more social and enjoyable game experience.

gameplay | This is the inventory for Last Run. You are able to collect

items to help your character to survive as well as help others and drive the story forwad.

LAST RUN D&AD | Department of healthThe Gameplay

The game is very much an interactive user experience, to encourage the user to play and get fit as often as possible.

There are two modes to play. A story mode; which works through sound interaction as well as interacting with the screen, and the daily challenges mode; sort of a day-to-day gaming experience that, gives the game and the exercise powering it more endurable. The gaming experience is powered by doing exercise, reaching new destinations, interacting with new characters and experiencing a postapocalyptic world, through sound and screen.

gameplay | this is the main screen a player would be using to interact with the story mode. it displays all of the necessary informaiton, such as; goals, story quests, itemization and perilous dangers to avoid.