Dabur rural marketing initiatives
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Transcript of Dabur rural marketing initiatives
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• BIRTH: 1884 as a small pharmacy in calcutta.
• FOUNDER: Dr. S.K.Burman.• VISION: Dedicated to health and well
being of every household.• HEADQUARTERS: Ghaziabad, U.P• TYPE: Public (NSE, BSE)
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• GROUP COMPANIES: 5 Subsidiaries - Dabur Foods - Dabur Oncology - Dabur Nepal - Dabur Pharma - Dabur Egypt
• INDUSTRY: Health Care & Food
• CO- OWNER: IPL, KINGS XI
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“What is that life worth which cannot bring comfort to others"
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•Dabur's heritage, commitment and stability through the form and colours of the tree.
•Stands for wellness across age groups
•Sacred, trustworthy and a symbol of fertility.
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• FMCG- Herbal and natural products• Baby health care• Skin care• oral care• Hair care• Foods• Energisers• Digestives• Homecare
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• PROMOTES CONTRACT OR CORPORATE FARMING. EG: GHORBOTCH, BRAHMI, CHIRAITA AND PIPLI
• Chemical free baby products.
• Beauty Pageant shows in rural areas.
• Reality shows.
• Tie up with IOC
• Project Garuda- to avoid shortages in rural areas
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PROMOTIONAL INITIATIVES IN RURAL AREAS
• Radio• T.V ads• Newspapers/ Magazines• POP display • Wall paintings & Hoardings• Contest in Melas and Haats• Video vans• Sales promotion techniques
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SUCCESS STORY
• Rural sales accounts for 50% of Dabur's turnover. The company had reported a turnover of Rs 532.29 crore in the first quarter of the fiscal ended June 2008.
• Initiated the plants for life project in Himalayas for eco regeneration & cultivation of medicinal herbs.
• State of the art green house and nurseries.
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