DABUR- celebrate life

8/7/2019 DABUR- celebrate life

1/21

-ABUR celebrateABUR celebratelifeife

Presented By

Abhay Narayan Singh

Satyendra Kumar Sing


2/21


3/21

BOARD OF DIRECTORSDr. Anand BurmanChairman

Mr. Amit Burman ViceChairman

Mr. Pradip BurmanDirectorMr. Mohit Burman

DirectorMr. P D Narang

Director

Mr. Sunil DuggalDirector

Mr. R C BhargavaDirector

Mr. P N VijayDirector

Dr. S Narayan


4/21

Cont-GM (Finance) & Company Secretary

Mr. Ashok Jain

Auditors M/s G. Basu & Co. Chartered

Accountants

Internal Auditors

Price Waterhouse Coopers Pvt. Ltd.


5/21

Vision

Dedicated to health & well being of every household.

MissionTransform an ayurvedic company to growing modern FMCG

player based on herbal platform one that would embody all

the characteristics of a FMCG company.


6/21

Dabur today: Largest Indian Personal & healthCare Company

Largest herbal & natural portfolio.

4000 distributers in India.

Retail reach 25,00,000.

5 umbrella brands.

350+ products.

4000 employees.

17 manufacturing plants.

Sizeable presence in high growth international market.


7/21

Journey so for.. Dabur India Limited was set up in the year 1884 in Kolkata by Dr. S. K. Burman

and was renamed Dabur India Ltd. in 1936

1940 - Personal care through Ayurveda

1949 Launched Dabur Chyawanprash in tin pack

1970 - Entered Oral Care & Digestives segment

1972 - Shifts base to Delhi from Calcutta

1978 - Launches Hajmola tablet

1984 - Dabur completes 100 years

1996 - Enters foods business with the launch of Real Fruit Juice

2002 - Dabur record sales of Rs 1163.19 crore on a net profit of Rs64.4crore

2008 - Acquires Fem Care Pharma

2009 - Dabur Red Toothpaste joins 'Billion Rupee Brands' club


8/21

MANUFACTURING

LOCATIONS - INDIA


9/21

MANUFACTURING LOCATIONS -INTRNATIONAL


10/21

STARS WITH DABUR Vidya Balan Dabur Uveda(cosmetic products).

Amitabh Bacchan & M S Dhoni Dabur Chayawanprash.

Rani Mukharjee dabur hair oil.

Priety Zinta - Dabur hair shampoo.

Zaheer khan Dabur glucose D.

Vivek Oberai dabur babool toothpaste.

Sonakshi sinha Dabur fem products.


11/21

PRODUCTSHEALTH CARE-


12/21

PERSONAL CARE-


13/21

HOME CARE-


14/21

FOODS-


15/21

STRATEGIESExpansion

Acquisition

InnovationRegional branding

Promotional strategy

Distribution strategy


16/21

DISTRIBUTION STRATEGY.

D E A LE R

W H O LE S E LLE R

A G E N T S

R E TA IL E R S

E PA R T M E N TA L S T O R E S


17/21

TARGETFocus on growing their core brands across

categories.

Reaching out to new geographies, within and

outside India, and improve operationalefficiencies by leveraging technology.

Be the preferred company to meet the healthand personal grooming needs of their target

consumers with safe, efficacious, naturalsolutions by synthesizing their deepknowledge of ayurveda and herbs withmodern science.

Provide their consumers with innovative

products within easy reach.


18/21

Cont-Build a platform to enable Dabur to become a

global ayurvedic leader.

Be a professionally managed employer of

choice, attracting, developing and retainingquality personnel.

Be responsible citizens with a commitment toenvironmental protection.

Provide superior returns, relative to theirgroup, to their shareholders.


19/21

POSITIONDabur India Limited is one of Indias leadingFMCG Companies. Building on a legacy ofquality and experience of over 125 years,

Dabur is today Indias most trusted name andthe worlds largest Ayurvedic and NaturalHealth Care Company. Dabur India's FMCGportfolio today includes five flagship brands

with distinct brand identities -- Dabur as themaster brand for natural healthcare products,Vatika for premium personal care, Hajmola fordigestives, Real for fruit-based beverages,

and Fem for skin care.


20/21

POSITION OF DABUR IN FMCG

PRODUCTS Category Position

Market share

Hair care 312%

Oral care 313%

Skin care 3 7% Aurvedic tonics 1

63%

Digestives 1

55%


21/21

DABUR- celebrate life

Documents

Transcript of DABUR- celebrate life