DAB DIGITAL RADIO - A PLATFORM FOR EUROPE

GRAHAM DIXON

HEAD OF RADIO, EBU

RADIO: THE APPEAL

EUROPEAN CITIZENSEUROPEAN CITIZENS in 2015 listened to on average2:26 OF RADIO DAILY 85%

EUROPEAN

2:42 2:38 2:37 2:34 2:31 2:29

-13 MINUTESon 5 years ago -2 MINUTES

on previous year

EUROPEAN CITIZENS

reached weekly

2:31 2:29

84 8% 85 2% 85 2% 85 7% 85 5% 85 2%

-0.3 POINTSon previous year

+0.4 POINTSon 5 years ago

2010 2011 2012 2013 2014 2015

84,8% 85,2% 85,2% 85,7% 85,5% 85,2%

2010 2011 2012 2013 2014 2015

RADIO PRIMARILY LIVE

RADIO PRIMARILY LIVE

RADIO PRIMARILY LIVE

Radio deserves a deserves a robustmodern solution, maintainingit l i its role in society…

DAB ROLL-OUT

DIGITAL LEADERSDAB ROLL-OUT

Norway: Digital Switchover (DSO) in 2017

Switzerland: DSO after 2020

UK: in 2017, >50% of U 0 , 50% olistening will be digital

Denmark: set date for DSO when 50% of listening is when 50% of listening is digital

DIGITAL EMBRACERSDAB ROLL-OUT

Germany: roadmap in development for Digital Switchover

Netherlands: fastest Netherlands: fastest launch ever

DIGITAL NEWBIESDAB ROLL-OUT

Poland: services cover 55% of population

Czech Republic requires Czech Republic requires legislation

France: Paris, Nice and Marseille, plans for major cities

Belgium: national French Belgium: national French and Flemish services from 2017/18

It l t 85% i Italy: coverage to 85% in 2017

WAIT‐AND‐SEEDAB ROLL-OUT

TECHNOLOGY CENTRAL

Surely theywould have been fascinatedbeen fascinatedby digital radio?

RADIO MARKET AS PRISON

It may look beautiful butIt may look beautiful, but…

• Crowded spectrump• No flexible services

Limited data• Audio only• Limited marketing• Aging limited FM devices• Aging, limited FM devices

DAB STATIONS GAINING GROUND

EBU MIS: RAJAR, TNS Gallup, Mediapulse, 2015

MOBILE AUDIO WIDESPREAD% average weekly reach to ANY AUDIO by device

32%

70%Smartphone

17%

24%Tablet

15-24All adults

39%

71%PC/laptop

All adults

BBC16%

20%Digital music player

LIVE AND INCREASINGLY MOBILE

MOBILE DATA FOR RADIO LISTENINGAverage radio daily listening  in Europe, 2:42 hour (Q2, 2015).Cost of internet radio in the five big markets (France, Germany, Italy, Spain, UK).

25 euro per month maximum

Data allowance

Euro per GB

128kbp  hours per

listening cost per

listening cost per

64kbps hours per

listening cost per

listening cost perallowance 

(GB)GB

hours per day

cost per hour

cost per day 

hours per day

cost per hour

cost per day

France 20 1.25 11.57 0.07 0.17 23.15 0.06 0.15

Germany 0 5 50 0 29 2 88 6 97 0 58 2 49 6 02

In most countries examined, 25 EUR does not give

Germany 0.5 50 0.29 2.88 6.97 0.58 2.49 6.02

Italy 3 8.3 1.74 0.48 1.16 3.47 0.41 1.00

Spain 0 0 0.00 N/A N/A 0.00 N/A N/A

UK 2 12 5 1 16 0 72 1 74 2 31 0 62 1 51

sufficient data to accommodate daily radio listening.

UK 2 12.5 1.16 0.72 1.74 2.31 0.62 1.51

Average 6.4 18.0 3.69 1.04 2.51 7.38 0.90 2.17

35 euro per month maximum

MOBILE DATA FOR RADIO LISTENING35 euro per month maximum

Data allowance (GB)

Euro per GB

128kbps hours per day

listening cost per day

listening cost per day

64kbps  hours per day

listening cost per hour

listening cost per day

France 20 1.75 11.57 0.10 0.24 23.15 0.09 0.21

In this case, radio would cost around 480 euros per year.

Germany 1 35 0.58 2.02 4.88 1.16 1.74 4.22Italy 7 5 4.05 0.29 0.70 8.10 0.25 0.60Spain 3 11.6 1.74 0.67 1.63 3.47 0.58 1.41Uk 20 1.75 11.57 0.10 0.24 23.15 0.09 0.21

Average 10 2 11 0 5 90 0 64 1 54 11 81 0 55 1 33Average 10.2 11.0 5.90 0.64 1.54 11.81 0.55 1.33

60 th i

In the five major European markets, not Germany, 35 euros is sufficient data.

60 euro per month maximum

Data allowance (GB)

Euro per GB

128kbps hours per day

listening cost per hour

listening cost per day

64kbpshours per day

listening cost per hour

listening cost per day

France 20 3 11.57 0.17 0.42 23.15 0.15 0.36

60 euros give enough data in all markets, but cost is not sustainable in low income groups, undermining France 20 3 11.57 0.17 0.42 23.15 0.15 0.36

Germany 5 12 2.89 0.69 1.67 5.79 0.60 1.45Italy 14 4.3 8.10 0.25 0.60 16.20 0.21 0.52Spain 8 7.5 4.63 0.43 1.05 9.26 0.37 0.90Uk 20 3 11.57 0.17 0.42 23.15 0.15 0.36

groups, undermining universality.

Average 13.4 6.0 7.75 0.34 0.83 15.51 0.30 0.72

DATA PLAN VS BATTERY USAGE

DAB Receiverhttp://m2appinsight.com/popular‐android‐music‐streaming‐apps‐battery‐drain/

POWER CONSUMPTION COMPARISON

Energy consumed in one hour:DAB+: 6.8JSpotify: 59.9J

Average power consumption DAB+: 304mWDAB+: 304mWSpotify: 736 mW

Streaming consumes Streaming consumes much more power than DAB.

Measurements taken with Power tutor app, tested on LG Stylus2

KEY INDICATORS ENCOURAGING• PSM Digital-only Radio Stations: 74 from EBU

Memberse be s

• Percentage Of New Cars With DAB+: 85% UK, 63% Norway, 70% Switzerland

• Launch: First DAB+ Smart Phone (LG)

• Price Of DAB+ Radios: 12 EUR In Czech Supermarket• Receiver Availability: 485 Current Models On German Receiver Availability: 485 Current Models On German

Market

SIX EBU CORE VALUES

SIX EBU CORE VALUES

UNIVERSALITY

AUDIENCE REACH • No gatekeepers• N b i ti i

PLATFORM REACH

• No subscription, ongoing costs

• Transmission and

ACCESSIBILITY

• Transmission and reception cheaper than IP

• Transmission c10% of FM

SOCIAL COHESION

Transmission c10% of FM cost

• Mobile, but not 3G-Mobile, but not 3G-dependent

• Disaster resilientDisaster resilient

DIVERSITY

PROGRAMMING • Economical with spectrum• R d t i h

INTERACTION WITH THE AUDIENCE

• Responds to niche, underserved audiences

• Meets changing THE AUDIENCE

ORGANIZATION

• Meets changing demographics

• Permits experimentation ORGANIZATION Permits experimentation, such as pop-up channels

• Gives new energy to radio Gives new energy to radio market

INNOVATION

CONTENT • Releases technical and editorial creativity

TECHNICAL INNOVATION

editorial creativity• Provides data/slide show• Combines with hybrid and INNOVATION

PARTNERSHIPS

• Combines with hybrid and yet-to-be-invented services

• Meets contemporary PARTNERSHIPS Meets contemporary expectations

WE CAN WORK TOGETHER…

• Strategic experience based on broader picture• Strategic experience, based on broader picture• Experience at making digital case• Positive studies• Positive studies• Expertise from EBU MIS on audience trends

T h i l ti di it l di d t• Technical expertise on digital radio and spectrum• Broad range of industry contacts

WHAT CAN YOU DO?

K i f d b t it ti• Keep us informed about your situation• Attend EBU events: Digital Radio Summit,

N R di GNew Radio Group

B d t i f EDRA k • Broadcasters can sign up for EDRA - make a difference

Let’s continue Let s continue the dialogue:

dixong@ebu.ch