unSmdm 8 - w n ~ ~ ? ~ ~ k w ~ m l ) d r ~ a ~ 6 ~ d ~ ~ ~ ' k t ~ ~ n ~ ~ ~ w n ~ ~ ~ n ~ ~ ~ q ~ ~ a ~ ~ ~ ~ f l ~ ~ d ~ ~ m LIU~IH~ unz da

d u u bfiuun?w~n ~ ~ u ~ f i 8 ; ~ ~ ~ d ~ ~ ~ ~ 1 u ~ ~ ~ u ' ~ d ~ ~ n 0 n ~ ~ ~ d ~ n ~ ' u n & 9 h u \l[uri huptAsn7r

bnmlqwfidnntnnw (cwganizer) hutruuna?nftnd rngistics) Auna~tqdb n (public Utility)

& ~ u d f i n ~ ~ z ~ ~ ~ f u (Accflmmodation) X~wafhmnmudrlnamlTu (Security} li?uhuew~t5~mn~t

mesawant) huq~fi4, ~duq mow ~ g c n c y ) AurlLn~v~ ~~uBIM?uUSL~~ (Rmatiw and

Entmtainrnent) ~ w i m h w d d n ~ n (Souvenir) n@li?arlwulu{d$:nmun7ddtlp1~aQ iinnuhh 432

mr undh~uuvrsumuhi~u~u 402 qn 3 a dubunz 93.05 @ < t 1 i 7 # m y ~ ~ 4 t ~ n ~ " t F R ~ n ' w ~ d i i i d a

~ l h k u r r i7rqdu i ~ u d w ~ u ~ a t ~ u u n x h p-mr) d ~ ~ u ~ ~ ~ u i d u ~ a ~ p i ~ w ' t ~ ~ 3 3 0.05

rmn7r?~rrud? ~~~uuuuclaun~rrdlu'Iurbj~flld~nrt~~~ $ Q ? F ~ z M ~ ? ~ 26-30 a iialyn7tvi7~w

m~41.1 1 2 du\d ~ ~ s u u u u a e u o ~ u d ~ u I u ~ i i ~ u G f t i ~ 1 u ~ q ~ fia h ~ d w nr ~~~mmdrrZuTI~~Y'ui67~

d%n 3nue1mirm (Acmmmodation) u~wKunqtlnw(4qmiio 1h41yrnd rl)aduudl n16&nmlrqu

U ~ ~ % M T T ~ ~ ~ T ~ ~ ~ ~ ~ M Q C ~ U ~ Z W ~ i t r ~ u r ~ n u n ~ r n e ~ ~ d t z n a u n ~ & ~ 9 h u a~~r~wummflud~u2~qj

~ ~ d ~ ~ ~ l 3 ~ ~ ? l u ~ ~ n ~ 1 ~ ' 1 1 ~ ~ ~ 9 1 ~ ' i f l 1 ~ ~ 9 ~ ~ d 3 5 ~ 7 ~ ~ d 1 4 ~ ~ 1 ~ i f t ~ ~ ~ @%47? ,<~M&P~u ,

Q d c n a u n ~ t / t 4 ~ a a ~ k n ~ ~ , r n ~ u n 7 ~ @ n q t u a z ~ ~ ~ n ~ l n 7 t r l e ~ n ~ n ~ w ~ d ~ : : ~ ~ u n ~ ~ ~ ~ 9 Xqu d ? d u

r i u h f f ~ w n i i i .05 nu4q iimluiim ~fiuUu~~h~tf iu~hd'~iaIu~

A b h c t The purposes of this research wcrc to study the potentiality of conference and exhibition

management in Cbiangmai and to compare attitudes Wards the present positions of the mtreprenam' potentiality on 9 aspects which consisted of organizer management, logistics, public unity, a c m d t i o n , security, restaurant, tour agency, rccreatlon and entatahmat, aa well as souvc~ir. Tbe samples of related mirepmeuf consisted of 432 persons, 402 copies of questionnaire returned and made 93.05%. The resmber analyzed data statistically by means of percentage, man, S .Dm, and F-test with s~atisti~ally significant at .OS level.

The mearch rssults showed that the hajority of rew id questionnaire was from female at the age of 2630 and over 12 years of working experience, Most of the questionnaire answers were of present titles of departmeat heads. Their present job counted on a c c o d t i o n providers. Their

latest educational background was either bachelor degree level or equivalent. The conference and exhibition management in Chiangmai showed the 9 levels of entrepreneurs at high 'level. Considering the difference of attitudes perceived by administrators, department heads, entrepreneursIowners, general managas and managers towards 9 aspects, at .05 of significance, it showed the same attitudes except on public unity. The administrators and entreprenedowners, and administrators and general managers compared showed different attitude toward conference venue. The management and exhibition showed adequate electricity, water supply, telephones and internets systems. On accommodation aspect, it was founded that the attitudes of administrators and department heads were different especially on booking. It finally turned out that Chianpei had potentiality to manage conferences and exhibitions.

Keywords: l).Tourism, 2). MICE, 3). Potential, 4). Chiangmai Province

RTIuL!~~ ~ m ~ l f l ~ ~ 1 .I ynamnrnfn~rriaww~ n.fl.2547-255 I qman7nnd I n~r~di!nn~~un~uisnlun7fu44~u$i~u

n d e a d m ~ J L P I ~ U Wodd Event Marketing i ~ u a n ~ u ~ w ~ n ~ a ~ ~ d r z r w [ i i f i umr i isnm1~r f lu~ tdR~n~~

viwrdumrin kn'u Trade UR:: Consumer ~u~uneindii~non~a 11nr~n?~uf lu1~~d~rn?u?~~3 ahsnwu I A 4 n s r ~ w u ~ : n ~ ~ u r d ~ r a u ~ ~ u n i ~ m world ~ v n n Marketing ~ d r n r ~ n r i a ~ m c l ~ ~ ~ i ~ u a = : ~ ? i r n ~ i ~ ~ ~ u ~ i d n ~ ~

~ u n l r r i a d u l n h s d e ~ n ~ ~ n m ~ u 1 S ; n r ~ u ~ q u ~ n n ~ n d ~ u u~~:huu~uuwn~wIo~~dm lliiitnu~lci 4 z uhl~mnltnltvler rduq~mu~~ri w q n ~ n 7 ~ w ~ 7 W L ; % ~ ~ ~ P ~ ~ Q ~ ~ Q Z ~ ~ T T N V ; B ~ t n u ~ n ~ ~ g : ~ u n ~ u ~ i d ~ ~ ~ ~ ~ ~ u ~ ~

~ r u i ~ ~ l l t r c n ~ a s ~ ~ n ~ & ~ r ] ~ : : ~ ~ 1 ~ 1 ~ 1 ~ 2 2 1 ~ ~ u ~ u d ~ ~ ~ ~ n ~ s l l t ~ ~ ~ n ~ ~ d ~ ~ ~ ~~arrnt~~nn~3~6ma~~i jn7f i

cadu (ywnw~lfwaf~~~lulu n~tns?anlrvia.tm&~~~::iifl7 (255 1)

n i n h ~ ~ ~ u a p l u u u n ~ ~ m n i ~ f p ~ ~ u ~ ~ ~ n o ' ~ ~ (MICE) bflupluuunwiw r ~ s ~ d i i 7 6 ~ ~ t i e r

f i ~ e l i w h i u einanr:1a~?sn~tu~dn4~~a7'3~~?~u~ifrnwirtiir n d v #a n d h C i n r s ~ n v

u.1uw5 ~ : ~ l l d n ? ~ ~ ~ * ~ ~ ~ ~ 7 f l ~ ( i z t d 4 1 ~ uf~~d~~p1~.ruwn7wios~dtl~~doi3td'p?~~fi sw8unwrllq

~ ~ u d r q u u n s n e ~ ~ u n ~ t c ~ u r n ~ ~ ua~n~rda . r rdu?~d u u u ~ ~ n d ~ a i i ~ a ~ u r i ~ 6 ~ d ~ ~ ~ u ~ I W T W ~ ~ ~ L L R ~

nm~nwd~wnlsrieq ~duq~flufiei79~17n idmwn~c8unw ad"~&flun@udf 5 7 ~ 1 ~ ~ 4 nloZ$.iiiuq~ nwilnw

~ ~ r m " r ~ l ~ G ~ n w n ~ u i i n K ~ ~ U M ~ P P ~ ~ ~ Z ~ ~ L ~ ~ U L I M ~ ~ V ; B ~ L ~ W ~ I ~ do l r~~un l~r$uo~u1~a~=:w!7~ dd v v n ~ ~ ~ n a r u n n ~ v l n u u u ~ ~ ~ ; ~ ~ ~ ~ u r l ~ ' ~ d 1 t r n u 9 ~ n ~ B A r i q ~ 1 M 2550 dsnnfi2wsijinr?u~nri~~ktn MICE

4 5.8% ~edniwawtzwh~dwvi~ undlr?ulh 12.6% u c l ~ n u ~ ~ l n n ~ r i o ~ d ~ i 3 ~ ~ ~ 7 a ~ z ~ w $I r t r r ~ ~ i t ~ d rimie~mu?un~t~bi~u~adud~~u~pd 75,000 U ~ M dam i ~ n i (5-7 Tu] ~ ) ~ l n n i ~ f i ~ ~ ~ ~ d ~ ~ C 3 1 d d ~ a 7 ~

2-3 b41 (Thailand Convention & Exhibition Bureau, 255 I ) u 4- auniu a46m1fi m ~ z d ~ u n ~ ~ u u l j j u ~ ~ ~ j ~ t d ~ ~ i ~ n ~ ' r ' n ~ = : n m ~ f i n w 3 n ~ ~ ' L ~ ~ t t ~ ~ u ~ ~ ~ w .p12551

r ll n d ~ n l ~ ~ 6 ~ d t ~ ~ ~ s ? ~ i a m ~ ~ ~ ; 1 ~ t d % ? ~ d 7 d ? ~ ~ ' ~ n 7 d ~ d ~ ~ ~ ~ ~ ~ t ~ 1 ~ d J U M ? M & ~ ~ R D W ~ P ~ % ~ ~ ~ B Q ~ ~ T \ ~

n~n~udakt~n~Smnh~qufid~::'g~u~u~'11~3 dk~% d u 4 1 ~ i d~~!uht.rn~s~~windufiui~o~~~nn'n~w

5 ~ q h u d n q f i C ~ I . ~ d ~ i l n w ~ u n m m ~ m n ~ d ~ : : ~ t l ~ ~ ~ ~ ~ ~ n ~ ~ ~ w ~ ' m ~ ~ ~ ~ ~ ~ ~ ~

2. ids~&u~rt luum~?u~rn~~zdo=:~d74i7 I L U ~ ~ ~ ~ U I U I I ~ ~ U ' U % ~ Q @I!IU UUU*(IU n ~ ~ d ~ ~ f l n j l ~ n ~ (dilrmeunwk 9 18714 Muri ~ u ~ d i l t n a u m t p o l k n ~ s s ' n n ~ n ] t q u ~ n ~ n w ~ n ~ ~ { ~ ~ i z e ~ ~ Xqu~au

m5ninfi (Logistics), bi?unmwh wbl ic utility), ~ ; l u d f i h ~ ~ l w u t u (~c~ommodation), klun?? ffllnfi?l%lIh~m~% (Security), &?uhwlu?s. firn.1~13 (Restaurant], h~~~f i i l~ lk t~ iw (hr Agency),

1 F;7tdunrr?nq t un -P1?1ulh?i4 (Recreation and Entataiamcnt), .iuhuii1aawrr2In (Souvenir)

Convemion Association = nCA) i luw 1 1 nu, ~dilo-naun~9Aus:uuamtfiinA h u w 1 9 flu. 44. ~d~l lnaun~s~udw'nf~~t tm audnau~nuq~~~ l~~uou lnu nl R ~vda'lu<quin ~hduri nuwu?uiiatvr'n

Y

fib,. 50 ~ ' a ~ i u ~ iluw 46 37". ~ d ~ z n o u n i t ~ ~ t a ~ ~ u ~ ~ w i f n'nrn?~?~ nulqnauoufiflrrl~isufl~ A& o c 1 4 * J L ~ #iuaw~Sm?nd&ai n u ~ ~ u ? u n C ~ k u ~ 200 nwardld 47u7t.4 24 mu, ~di :n~uni t6~; luu~n~qs i i~6~

4 ms? %u?u 31 ~ I U . ~ ~ P ~ ~ ( ~ u ~ ~ ~ & ~ u F ~ u R ~ ~ ~ . ; ~ ~ ? = : ~ ~ ' I I u ~ ~ I H ~ ~ U ? U 2 nu , ~dftn~unl'lJiluu~d4

sd'uwwn7mwm~rr~ ilwu 2 no. ~ d r m a u n ~ t ~ ~ u n ~ t ~ n w ~ a i u d ~ ~ m n ' ~ l iiunr 1 slu. qdizn~unit w A J J humntqdfn~ k u w 3 nrr, edn?rdanlrulnm &u?u 3 nu, n j u a r i ~ u . r ~ u u t l r ~ ~ ~ ~ t d ~ n ~ ~ L ~ L I ' ~ # B Q

i7uw 2 olu

~~%~~jm$!.glun&<ti 4 4 d d m t c r u e n l f l u n ~ 8 < 1 ~ ~ ~ ~ l ~ u d uuureuow I qn ~~azuuu8umani 1 qn 6du

I . wuaoun~urri~mn~illa 2 ROU ~ 4 i ~ 1 1 f i

mad I ~iluuuuneuo~u6m~ R ~ ~ I ~ I B ~ ~ W B L ] ~uullouolu Ikuci inn olg aqqnltriwlu iwQ

n~triwwlufl+u tnrm~ilwluil~qiiu rr G u n ~ s i l n a ~ q q n t m u u u u n a u o ~ u i i t i n ~ o r ~ ~ ~ u u u ~ ~ ~ n

hmau (Multiple Choice Item) wruuudn~u~Tiiln (Open-ended)

d

1

z 3

4

5

s

7

8

a

5 6 7

9

irnsnqw I

fintm~vrn~finni~IIoquu~5n~~wn~~ fii'lu~d~~naunisq~4n~09'mn~sll~qu

~ l $ ~ ~ ? ~ f l n q f (Or~an~zer)

~nunirrm&nn~drqu~~nz:~nnam~ husauaa~n~nd(t~gistics)

~nfln1wn~6mnidqr]um&n~p1~~? hua181~qdh~ (Public Ulility)

A ~ n i ~ n ~ r i m n ~ n i r q u wr:f nmn?? ~ ~ u ~ ~ n l m : l ~ ~ u w (Accammdatjon)

~nrm~wn~Knn~Az~uw: : t innp l~~ hunis~nmnnurlaawKu (Secudty)

~ntrniwn~~<mn~srlt:qr]ufi:k~~n~o bi7uhu~7mr Piwm~nis {~estaurant)

~ n u n ~ ~ n ? t i m m d $ q i ] L L ~ ~ ~ ? P P ( ~ ? T X I U ~ Y ~ ~ ldff 9 (Tour Agency)

8nun~wn~o4mn~nls=~uw::On~'0~n~0 BG7u~uwu~msw:w~i~Y'u%~

(Recreation and Entertainment)

L u n ~ m ~ ~ f i n ~ n l t q u ~ t ~ z Q n t ~ ~ n i ~ ~ i ~ u ~ u l h r a r d ~ ~ l n (souvenir)

mu

t d u

irntln~rt

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uln

mn

uin

win

uqn

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uin

_ _ Potential of Security Potential of Restaurant Potential of Tour Agency

Of . and Entertainment

Potential o f Souvenir _

3.71 4.18

4.28

3.97

4.05

0.72 0.64

0.49

0.62

0.48

3.68-0.82 4.13

4.16

' 4.02

4.05

0.64

0.59

0.70

0 . U

3.65 4,Q6

4.00

3.96

3.92

0.90 0.69

0.70

0.76

0.83

3.73 3.96

3.97

3.93

4.04

0.65 0.60

0.54

0.69

0.49

3 . 5 6 4.16

4.11

3.70

4.07

0.87 0.51

0.45

0.60

0.51

0.46 0.90

2.29

0.18

0.83

0.77 0.46

0.06

0.95

0.51 _

~ l f ~ i f i ~ ~ n i ~ u ~ r n u r n ~ a i n r d 245ahd2

a7idmuwmn76<w * " 3 qinnltilnw r T n a n i w n ~ ~ i m n i d ~ ~ q u ~ ~ a ~ ~ n ~ ~ ~ n i ~ ~ ~ 4 ~ ~ P i m ~ ~ u ~ ~ ~ ~ ~~um-m?dnclbnw 3

I . srbhunlw n ~ ~ ~ m n ~ d ~ 2 : q u ~ a 5 ~ 1 m n n ~ S ~ ~ ? ' m ~ 3 ~ ~ l ~ i kviwun8w.rMum 9 Riu i4u

1 .I ~ i u ~ d t m ~ u n ~ t q t i i ~ n i ~ i m n i s f l ~ ~ ~ ~ ~ b w : : ~ n ~ ~ (Organizer) nudl s-biui-Tnun~ whu

~drmnun~~gsiisniv<mn7~dfqa ua:Gn?ofln7? (Organizer) ny?uo~iu~luln~~ud%da~d d7~Tu~:Ku

Kntmlaqqn $9 q d n m l ~ n ~ n ~ i u a i e u ' L u n ~ ~ . 1 " ~ n ~ ~ d s ~ q ~ u w ~ f n f n ~ ? s ~ ~ ~ n q d n s d u n ~ r ~ m n i o d ds:quudw3tnnls (Technical Equipment) d $ z n a u f i ~ L R T D P B ~ W ~ W (Projector), qdnoniri~~5ulunv

udwim, dacd?ullrru?aa~ (Digi Vote), ca%dmmll ~ n % . r r i ~ ~ m p 7 7 fn~ f idW&, b~Kwf l , Twplsaw d" a , nauiinmoi bndcduw' (printer), P I U U I Y ~ ~ ' P ~ ~ U ~ L I A ~ M % ~ ~ T ~ T ~ U , ~*%i14dlu'n~u (dqld'n113nw

q ~ i i ~ u n z d ~ n m ~ n ~ ~ u n ~ ~ u ~ ~ ~ i l r y u ~ L L ~ ~ 7 ~ ~ r , 2542)

1.2 6ilu~::uuio7a^.nd (~o~ist ics) W U ~ I ~ ~ ~ ~ T ~ l n i ~ ~ i ~ Y i u ~ u " e r ~ a ~ n ~ t Z t i ~ ] ~ n i ~ (nqmwk7 Y

~Aunire-ticket) lunimud.r@mcld~tnisinnmlr:quuari*ln~n~sn~~unni.r8on~os~n~nQ~

* u n ~ r r q ~ ~ j ~ ~ ~ ~ 4 : o . n i ~ ~ U f l ~ 7 ~ t d ~ b ~ ~ f t d ' 5 ~ ~ ' I I ~ 4 ~ l d L B I ~ ~ I P d ~ b ~ ~ U 7 d ~ U ~ f i ~ ~ 7 ~ ~ = : ~ ~ ~ U f ~ ~ ~ ~ f n c l h l ~ ~ Q ~ ~

L~/UMW ~ % n ~ n u d r a t d ~ ~ u ~ r d ~ ~ ~ ~ d ~ ~ 1

I .3 hunis~wydbpl (Public Utility) nudl ~ n ~ ~ d m ~ m n ~ d ~ : ~ ~ u ~ : : ~ n ~ ~ n i ~ ~ ~ ~ ~ ~ d ~ ~ Y

oruud~:d? .tzu.u&trTnvT I I R ~ T ~ u ~ u L ~ ~ ~ L U P I ~ ~ ~ ~ ' L I ~ ~ ~ I Q I ~ U ~ W Q ~ U ~ ~ ~ ~ ~ I ~ T Cui

flnwnrnq4~)m flonfi&fi~fiumfi~nmrdmc ~fiiiutzifl fioaaolqa (2552) iinirn??Id#1 ~nzn~dtsdmo.r

n 1 ~ 4 ~ u h ~ i l u ~ b r i ~ n a ~ ~ ~ ~ ~ ~ 9 ~ n ~ f ~ m ~ ~ q u B d ~ = : ~ ~ ~ ~ u ~ ~ ~ ~ d ~ u f ~ ~ 1 ~ A " a nddil~qnafiinmflunw

I(.rrnah~~~~~~du~~~d~fltdrgtdd ICT m?uuRnnr .iu nlanrvl., TOT, lT&T 8n~rrsah,ruuhoflwn'~u

~meiwm 44 a ~ N Z ~ ~ L G O ~ W O ~ ~ u n ? ~ ~ b i ~ ~ n ~ . n a ~ d ~ = : n ~ " ~ ~ t d ~ u ~ ~ v i i n d s h d ~ 6 9 (r~un~ard~&a'ud 16

rJnnnu 2552)

1.4 67iluilflnun:~t4 usv (Aocommodation) wuil i ~ n ? ~ ~ n ~ ~ ~ t o n ~ ' ~ ~ ~ u ~ n ~ f l ~ d y w n ~ n ~ rTnunmgqm n o r ~ k a T u irniwsru ynafi~nnu6 p 5 0 ) dnuil a ~ n ~ s i ~ ~ n ~ 6 6 n t l n ~ w ~ ~ u n ~ ~ ~ o u f

3 ~ a ~ l 4 n ~ m d ~ r d ~ ~ a ~ ~ u ~ u ~ ~ t d 6 ~ ~ ' n ~ f 1 ~ ~ d ~ ~ ~ ~ 1 ~ r / ~ ~ ~ ~ ~ ~ 0 ~ n ~ ~ n ~ ~ 0 m ~ n l u l ~ ~ ~ ~ ~ ~ ~ ~ ~ u 0 ~ ~ ~ u ~ n

tnailnun7w d i~un~r I l 'w~~u~=:Z Inw~ P E ~ i l d o = : ~ n p l Z u n ~ ~ n d q U E I I ~ B I V I W ~ ~ ~ ~ F I SOJ(WU+~(J "73

fininnw u a r n ~ ~ c l l ~ ~ ~ ~ i v~d;ly 9qmfldq414 mi~l7Ku u 4-

1.5 #qunwFn w n a w d m (Security) wuli t:KurTnunw gcq n#o iw?ur&~uwtnln n a i m l a a n f i ~ a e ~ 4 ~ ? ' ~ 1 ~ Q ~ ~ l ~ I j i ~ ~ ~ u t w ' ufizmnauiEre i~rn~gdnodnl~nm~a~ud~~81n'und4

i i~ukdu t l u r i ~ n a ~ ~ d ~ ~ w ~ nennkqriu u ~ n ~ ~ ~ u w i l m r l o r ~ q m n ~ ~ n ~ v u s = : ~ ~ u n ~ ~ i ~ n ' r ~ ~ ~ u n ~ ~ Q n m

R? ilrdmanfifl#nfi~~tdmdi~hn~fi62d~qu l u u ? uasnsrfi nqt (uon .22300-255 1) ~fi~~ci7vuml%

nhmnt nut4 n%w"1mqnnn du ~ u ~ ? u ~ ~ ~ ~ ~ ~ u d ~ ~ l ~ n s = : ~ ' ~ ~ f i ~ f ~ ~ n ~ ~ ~ n ~ ~ ~ i ~ n ~ ~ ~ ~ ~ ~ ~

hue1r7.r nlRslqn7~ 'lurntIh3ms ~ o n ~ k a r i l i nounuw% m:nmms~tolqr (2550) h q$iise~ummr. 4 4 mrawu (FOOCI and Beverage) ~ ~ ~ ~ t ~ ~ 1 ~ d e ~ i l ~ ~ m ~ i 4 u ~ u ~ ~ u ~ ~ A u ~ ~ u ~ a . i ~ fludmkr~nvi~~ ~Sluq

4 a & 3 q t 7 1 ~ s ~ a ~ t u ~ r ~ n r o ~ ~ ~ ~ ~ ~ f l ~ ~ ~ 6 1 1 ~ ~ n ~ u d d ~ ~ r y ~ ~ ~ q ~ ~ ~ ~ ~ ~ ~ ~ v i ~ ~ ~ d t l q ~ ~ n d ~ l t ~ ~ ~ a ~ ~ ~ d ~ : u l r m m u I t

mw%~sdd~fl;lkqm~w~~d4a~7tlo d-mmrzwm pnwa'naw?$fw w~mmruurt#ufiuqw~w

I -7 kuqt7idnj(u? ~rovr ~gency) rnh si7Hfut~XuXnunmg~4ptZ~ i?uaub~c(witldm

~anfifig3r~u 72% dryyqsn~rga (2548) $ w u i ~ l i ~ u g ~ ~ ~ 6 n ~ ~ v i a 4 ~ d u ~ ii~duudeu&n~lnaaam=

r i l . s r l r~m~ ~ l ~ n ~ n r w ~ u l i ~ ~ d ~ ~ ~ ~ n ~ f i u ~ m n ~ ~ n 6 ' ~ ~ ~ ~ # ~ 1 ~ n ~ ~ d 2 uas 3 kuiinmrraul~lu5wirfi'r~u

fiwaca 1.8 h ~ u ~ u w u ? n ~ ~ u w z ~ ' ~ ~ u ~ t d ~ ~ ~ (Recreation and Ent&inmeat) rmd? ~du8nmmgilgm

ils ~iuwynrintZun~r1fluf n w ~annhufi~un8un~ani'u~aw'u~w Ofidtz iaf 47 nwlr*lndA li nr1n~~u\un~~~ii7n~trinria.r~du=aci~~1d~rlwm icnrh4.r nu1dil.rr!~n~vrlun~tl#u3n~~6~6~u

~ ~ ? U ~ ~ U V ~ . ~ J ~ M ~ U ~ ~ ~ ~ ~ Q ~ ~ ~ ~ B Y U U ' Y ~ Q ~ ~ O ~ U kUUII 9 8711 ~ 4 3

2.1 (Organizer) nudl Q r n b n n l u ~ ' ~ ~ a ~ ~ ~ d i r ~ ~ u u t i ~ ~ ~ u ~ u t ~ u i l ~ ~ ~ u ~ m t l u ~ ~ t i u m n ~ a ~ f i u Z t a ~ n ~ ~ z ~ f i u ad~~il~uci~~~w~rfi5i~il~ziu 0.05 4 kuelr9~nn~r%~nrwiw=:w k ~ ~ 2 : ~ n f i ~ n ~ ~ w ~ ~ ~ x l ~ ~ ~f l?~ ln73<nd~~~uu7~7q"18 (Thailand hmtive and

A d * 2.2 &~utruuaa;iltRntb (~o~ist ics) w u i ~ ~ ~ e u u u u ~ o u ~ ~ ~ ~ 1 ~ m ~ u ~ ~ ~ ~ ~ ~ 1 u ~ ~ ~ Y ' u ~ K ~ I U

~nduWumnsi~~n'uIup3nd~zt~u eduiiGuiu4~~ryni~nnwn~t:Ku 0.05 tdm~:oc9~nmno~&n~tk~uw~~~~6d

< ~ ~ ~ d u ~ l ~ r i i i k ~ u r m 4 ~Elumr lhi itpuui, i,rml~~4iw~~ ~ ~ i i m ~ ~ a ~ ~ ~ a r s u m ~ ~ ~ = : o n ~ m ~ ~ i o t ] ~ ~ ~ n ~ a

acp u.r.a . u ~ z m ~ e n r u \d~iuqIuaiyniu rnnw~~av-i i~~lunw (U"P~M nuk hh, 2552), mid hi! hva~n 6 ~ U ~ ~ L Z U I P I P ( n ~ n # u w ~ d ~ : ~ n d k ~ , 2552) L I ~ Z L R ~ ~ P O U ~ ~ ~ ~ d ~ ? i ~ n ~ ~ ~ m + i ~ ~ . t l ~ ~ r i

d 4 ~ H U ) I 14 L J ( u ~ ~ u ~i lwlrn~-n~iww~~wam 12 duq~u (iiuiu&km 1 u u i ~ u 2552) (u-% n~dulnu

4 7 5 ~ (urrmu) uaWn u~wonu~hu' kn 'n fib uu$bo~iie rs5mh h f i m UA:: u31h nlun~Buunuaf

i ? f m , 2552) 4 4 0

2.3 Kiuma7~qdfnn (Public Utility) wudl ~~euuuua~un~unrm~~~d~~~u'Lfdlil~~u'ld d n~iu~m~flu~uslnmufi~2ugnd~::~~u~~~~~u~i~1~qdfn w (Public Utility) un~jun~~uiinrfldud~::~Rtd

~ o ~ u ~ n ~ ~ ~ n ~ d r t ~ u u ~ & n ~ o ~ n ~ d ~ : : ~ ~ u l d ~ T Z U U ~ E ~ T ~zuuTm~&wfi UR ~TZUUIIIMIB/LUR 9a~hl

--A a d m i ~ ~ ~ w ~ ' l u n ~ ~ ~ ~ n ~ d ' ~ q u u w : Q n ' ~ ~ ~ ~ n ~ u~nci~~~uaB~~$fd'ud7K~n~~~nrnno=:K~ 0.05 u ~ w n n ~ s

IIJ%JIJ ~ilaui i d u n e i ~ a . r r i i i u ~ d ~ l u i l ~ ~ l j u 1 r t z i ~ u n o ~ d n i ~ ~ n ~ ~ ~ = : ~ x 1 ~ ~ 3 2 : ~ n ~s~nitii.lruu'lv~~

z u d t d i rtuubdw6 unz~u1~~uip1~fcum r a ~ f u e d i ~ ~ ~ u . m e ~ u n 7 ~ m n 7 ~ ~ ' g ~ u ~ ~ n n ~ ~ i ~ nudi

s i ~ u H l i r ~ ~ 6 u ~ u ~ ~ ~ f i ~ 1 ~ d 0 = : n ~ ~ n 1 ~ / ~ 4 ~ n ~ ~ f i ~ n ~ iin91u

i i m rrluunnd~sni1ud~::~~ua n i u d n ~ ~ ~ n ~ ~ d ~ : : ~ u ~ ~ ~ n ~ ~ i n ~ f p s i ~ : : ' ~ ~ ~ ~ ~ ~ ~ mudsrrll mulnr&wfi

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u 3 H n ~ ~ J n q u u n ~ u n ~ ~ ~ u i f i u ~ u ~ ~ ~ 3 . npmm: ~flia.mmiuu~lnwb. Cooper, C., Fletcher, J., Gilbert, D. and Wanhill. (1998). %Towism Principles and Prrtcth 2"

edition, Singapore, Addison Wesley Longman Singapore (Pte) Ltd. Gee, C.Y., Makens, J.C. and Chy . (1 997). D.J.L. The Travel Induetry. (3* cd). New Yo*: Van

Nostrand Reinhold. Mclntosh, R-W., Goeldnm, C.R., and Rikbie J.R.B. (1995). Tourism : Principles, Practfces,

Phhsophies. 0'" cd). New York Wiley. Special Sooep. (2006). MICE. Retrieved on Febmcy 1,2Q08 fmm http:/lwww.micernagazine.com

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