Da Facebook al social revenue in hotel versione pdf
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Transcript of Da Facebook al social revenue in hotel versione pdf
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Da Facebook al Social Revenue
B.T.S. Montecatini 5 Ottobre 2013
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Obiettivo Social Revenue
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E’ tutta una favola ?
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Regola 1 del Cluetrain manifesto
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La questione del R.O.I.
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Alcuni dati del fenomeno
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Cambiano le dinamiche della comunicazione
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Da consumer a prosumer
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Il nuovo passaparola
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Quali contenuti pubblicare
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UN PO’ DI MUSICA
http://youtu.be/RPAs08Z7D8A
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MOLTI LA COMPIONO
CI FIDIAMO DI CHI LA COMPIE
AUTOREVOLE CHI LA
COMPIE
IMITIAMO UN’AZIONE QUANDO
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FACEPILE - IL plugin della riprova sociale
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Presente e futuro della ricerca su Google
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Presente e futuro della ricerca su Google
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La nascita dell’Open Graph
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Il grafo sociale di facebook
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Relazioni di
amicizia
Like a pagine e
brand
Azioni tipo giochi , ascolto
musica o altro
Posti e geolocaliz
zazioni
Affiliazione a reti
Gli elementi del grafo
Like , share e commenti
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Basta una frase
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Ed ora le Graph Search
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La privacy solito tasto dolente
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ORA SUCCEDE QUESTO
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Un nuovo tipo di ricerca
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ORA SARA’ PIU’ SEMPLICE
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E NEL FUTURO…
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Strumenti di marketing su Facebook
Pagina Ufficiale
Profilo Personale
Gruppi Facebook
Ads
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LA PAGINA AZIENDALE PER
ESPRIMERE L’IDENTITA’ AZIENDALE
RAGGIUNGERE E INFORMARE IL
PUBBLICO
INCREMENTARE IL PROPRIO PUBBLICO
RISPONDERE ALLE PERSONE
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PIU’ CONTATTI
INSIGHT TAB E APP ADS
NON C’E’ LIMITE AL NUMERO DI FAN
ACCESSO A STATISTICHE ESSENZIALI PER IL MARKETING
Perchè una pagina aziendale
MAGGIOR SERVIZIO E POSSIBILITA’ DI INTERAZIONE
STRUMENTI DI ADVERTISING PROFILATO
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La vanity url
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La vanity url
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CARATTERISTICHE E LIMITI
• 90 CARATTERI • POSSIBILITA’ DI LIMITARE IL NUMERO DI
OFFERTE • DATA DI SCADENZA • MINIATURA DI 90X90 PX
IN NEGOZIO
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7 nuove funzioni
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SOCIAL AUTO
GENERATION LEAD
SISITEMA S.A.L.G.
Cit. Friendstrategy A. Sportelli
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SISITEMA S.A.L.G.
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SISITEMA S.A.L.G.
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SISITEMA S.A.L.G.
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SISITEMA S.A.L.G.
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PER UN BUON UTILIZZO DELLA NEWSLETTER
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IL LIMITE DEL SITO WEB
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CREIAMO CONNESSIONI
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Come cambia l’acquisto con l’integrazione
Facebook strategies – A. Sportelli
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Facciamo andare Facebook sul sito
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Il contest direttamente sul sito
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Il nuovo regolamentro sui contest
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CI CERCANO LORO – CROSS MARKETING
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REAL TIME MARKETING E NOTIFICHE
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REAL TIME MARKETING E NOTIFICHE
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Con il “rispondi” ora è vero dialogo anche con foto!
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Facebook e le recensioni
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Le immagini sono importanti e LUI lo sa
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Il peso delle interazioni
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La foto interattiva
http://www.viaggioatorino.it/le-nostre-iniziative/scorri-con-il-mouse-sull-immagine-e-ripercorri-il-2012-passato-insieme
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Il retrobottega
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Perchè tanta fatica ?
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Ma chi raggiungiamo ?
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Il nuovo algoritmo
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Il nuovo algoritmo
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Il nuovo strumento degli #
Fonte . Edgerankchecker
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Maggiore engagement
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Cosa e come scrivo ?
• “ SE AVESSI UN AMICO CHE PARLA COME UNA PUBBLICITA’ NON PENSERESTI CHE E’ UN DEFICIENTE ? “ ( M.Pallera)
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Se hai fretta … ( ma con cautela )
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Un buon esempio
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VOCABOLARIO
Numero di utenti che hanno visualizzato post della pagina
PORTATA
Like alla pagina + Post utenti in bacheca+azioni(like, commenti e condivisioni) +risposte alle domande+conferme a un invito+menzioni/tag pagina + condivisioni offerte o check in
PERSONE CHE
PARLANO
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GLI INSIGHTS DI FACEBOOK
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QUANDO POSTARE ?
H 10,00-11,30 H 15,00-16,00
H 20,21,30
2 - 3 pubblicazioni
al giorno
MENO GIOVANI MENO NEL WEEK END
Sito con integrazione
FB
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NOVITA’ : Quando sono on line I nostri fan ?
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RICAPITOLANDO
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Page 72
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