D9520 Young Professionals Forum - Attracting Young Professionals Part 1

40
Welcome to the Young Professionals Forum District 9520

Transcript of D9520 Young Professionals Forum - Attracting Young Professionals Part 1

Page 1: D9520 Young Professionals Forum - Attracting Young Professionals Part 1

Welcome to the Young Professionals Forum

District 9520

Page 2: D9520 Young Professionals Forum - Attracting Young Professionals Part 1

50% of the world’s population is under 50

12% of our district’s membership is under 50

Page 3: D9520 Young Professionals Forum - Attracting Young Professionals Part 1
Page 4: D9520 Young Professionals Forum - Attracting Young Professionals Part 1
Page 5: D9520 Young Professionals Forum - Attracting Young Professionals Part 1

Young Professionals Forum August 8, 2013

Attracting Young ProfessionalsPart 1 – Identifying our Challenges• 6 Major Challenges Rotary

needs to overcome

Page 6: D9520 Young Professionals Forum - Attracting Young Professionals Part 1

Since when do Rotarians take the easy option?

Page 7: D9520 Young Professionals Forum - Attracting Young Professionals Part 1

You might need to get uncomfortable.

Challenge 1:

Page 8: D9520 Young Professionals Forum - Attracting Young Professionals Part 1

So, why is change so hard to implement?

Over 50

Under 50

Because this group is comfortable.

Page 9: D9520 Young Professionals Forum - Attracting Young Professionals Part 1

You can be comfortable now or later, but not both.

Page 10: D9520 Young Professionals Forum - Attracting Young Professionals Part 1
Page 11: D9520 Young Professionals Forum - Attracting Young Professionals Part 1

We need to offer a more appealing version of Rotary.

Challenge 2:

Page 12: D9520 Young Professionals Forum - Attracting Young Professionals Part 1

SOCIAL PROGRESS

Developing world

Poor access to: Education Healthcare Potable Water Sanitation ElectricityPoor InfrastructureLow empowerment of womenNon-existent welfare systemUnstable government

These people see Rotary as a symbol of progress

(Scientific & Technological Advancement, Economic Maturity)

Membership growth

Page 13: D9520 Young Professionals Forum - Attracting Young Professionals Part 1

SOCIAL PROGRESS

Developed world

Good access to: Education Healthcare Hot & Cold Water Sanitation ElectricityGood InfrastructureEquality for womenWelfare systemStable government

Some of these people see Rotary as a symbol of obsolescence

Membership decline

MASSIVE SOCIETAL CHANGE

Page 14: D9520 Young Professionals Forum - Attracting Young Professionals Part 1

SOCIAL PROGRESS

If Rotary is to grow in the Developed world, we need to offer a different version of Rotary …

… a version that will appeal to a new generation.

Page 15: D9520 Young Professionals Forum - Attracting Young Professionals Part 1
Page 16: D9520 Young Professionals Forum - Attracting Young Professionals Part 1

The first change must be our mindset.

Challenge 3:

Page 17: D9520 Young Professionals Forum - Attracting Young Professionals Part 1

mindset: (noun)a set of beliefs or a way of thinking that determines one’s behaviour, outlook and mental attitude

Page 18: D9520 Young Professionals Forum - Attracting Young Professionals Part 1

We have an OLD and DYING mindset.

Page 19: D9520 Young Professionals Forum - Attracting Young Professionals Part 1
Page 20: D9520 Young Professionals Forum - Attracting Young Professionals Part 1

positioningis a marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer

Page 21: D9520 Young Professionals Forum - Attracting Young Professionals Part 1
Page 22: D9520 Young Professionals Forum - Attracting Young Professionals Part 1

Meetings cannot remain at the centre of our Rotary universe.

Challenge 4:

Page 23: D9520 Young Professionals Forum - Attracting Young Professionals Part 1
Page 24: D9520 Young Professionals Forum - Attracting Young Professionals Part 1
Page 25: D9520 Young Professionals Forum - Attracting Young Professionals Part 1
Page 26: D9520 Young Professionals Forum - Attracting Young Professionals Part 1
Page 27: D9520 Young Professionals Forum - Attracting Young Professionals Part 1
Page 28: D9520 Young Professionals Forum - Attracting Young Professionals Part 1
Page 29: D9520 Young Professionals Forum - Attracting Young Professionals Part 1

We need to change our message.

Challenge 5:

Page 30: D9520 Young Professionals Forum - Attracting Young Professionals Part 1

What do we lead with?

If our entire communication strategy with non-Rotarians was a newspaper or the nightly TV news, what would our headline be?

Page 31: D9520 Young Professionals Forum - Attracting Young Professionals Part 1

What’s in it for me?

• Polio Eradication

• Schools• Hospitals• Clean Water• Youth

Exchange• Shelter Box

Page 32: D9520 Young Professionals Forum - Attracting Young Professionals Part 1

What’s in it for me?

• Teamwork• Fun &

Friendship• Leadership• Networking• Mentoring• Responsibility

Page 33: D9520 Young Professionals Forum - Attracting Young Professionals Part 1

?

Page 34: D9520 Young Professionals Forum - Attracting Young Professionals Part 1
Page 35: D9520 Young Professionals Forum - Attracting Young Professionals Part 1

We need to aim for true vocational diversity.

Challenge 6:

Page 36: D9520 Young Professionals Forum - Attracting Young Professionals Part 1
Page 37: D9520 Young Professionals Forum - Attracting Young Professionals Part 1
Page 38: D9520 Young Professionals Forum - Attracting Young Professionals Part 1

Breakdown of Employment Status – D9520

Page 39: D9520 Young Professionals Forum - Attracting Young Professionals Part 1

Doc

tor

Teac

her

Polic

e O

ffice

r

Acco

unta

nt

Mec

hani

c

Arch

itect

Student

Apprentice / Trainee

Employee

Manager

Retired

??

Page 40: D9520 Young Professionals Forum - Attracting Young Professionals Part 1

We define our leaders by the way we think, not by our title.