D4.3 / D4.4 Local Partner Awareness Activities Partner ......called a storyboard. Thereafter several...

D4.3 / D4.4

Local Partner Awareness Activities

Partner: Yangzhou Environmental

Monitoring Central Station (YEMC)

Author: Ms Chen

Date：26.01.2015


D4.3-4.4/v04

Project Co-ordinator

Lisa Blyth Project Co-ordinator Atmospheric Modeling Group, VITO Mol, Belgium Email: [email protected] Tel: (+32-14) 33 67 57

Deputy Co-ordinator

Lei Yu Assistant Director Chinese Academy for Environmental Planning Chaoyang District, Beijing, P.R.China Email: [email protected] Tel (+86-10)84949507-801

www.ecegp.com

1

Work Package 4

Deliverable D4.3, D4.4, D4.5

Version number V04

Ver Date Author Reviewer Comments

01 July 2014 Lisa Blyth First draft, waiting for

content input from partner

YEMC

02 September

2014

Ms. Chen Lisa Blyth Request for further

information

03 October

2014

Ms. Chen Lisa Blyth New information added

04 January

2015

Ms. Chen Lisa Blyth Update of TV clip links

Corresponding author Ms. Chen

E-mail address： [email protected]

Phone number： +86 0514-80988039

http://www.ecegp.com/


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Table of Contents

1. INTRODUCTION _________________________________________________________ 5

2. THE YANGZHOU ENVIRONMENTAL MONITORING CENTRAL STATION (YEMC) AQ

PUBLIC INFORMATION WEBSITE ________________________________________________ 6

3. AWARENESS CAMPAIGN __________________________________________________ 7

3.1 Overview of the Public Participation Events ________________________________ 7

3.2 Overview of the Media Awareness Campaign Activities _______________________ 7

3.3 Media Awareness Campaign Activities - Further Information ___________________ 8

3.4 Conclusions _________________________________________________________ 21


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List of Figures

Figure 1 A screenshot of the public information website on 8 January 2015 _____________ 6

Figure 2 A screenshot from the first of the 3 AirINFORM Films ________________________ 8

Figure 3 A screenshot from the first of the 3 AirINFORM Films being shown at a kindergarten

_________________________________________________________________________ 9

Figure 4 Display of the AirINFORM Movies on Electronic Information Boards in Yangzhou _ 10

Figure 5 Demonstration of the project and AQ Information to Yangzhou Residents ______ 11

Figure 6: Demonstration of Air Quality Pollution (above) and the monitoring equipment

(below) to School Children ___________________________________________________ 12

Figure 7: Project Brochure Made at the Start of the Project _________________________ 23


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List of Acronyms

AQ Air Quality

AQI Air Quality Index (New Chinese version)

CAEP Chinese Academy for Environmental Planning

CO Carbon Monoxide

EPB Environmental Protection Bureau

EMC Environmental Monitoring Centre

EU European Union

LIBOVITO Beijing LIBOVITO Environmental Technology Co.

NRT Near Real Time

NO2 Nitrogen Dioxide

OPAQ Operational Prediction of Air Quality tool

O3 Ozone

PM2.5 Particulate Matter (<2.5µm)

PM10 Particulate Matter (<10µm)

SAEP Shanxi Academy for Environmental Planning

SO2 Sulphur Dioxide

VITO Vlaamse Instelling voor Technologisch Onderzoek N.V. (Flemish

Institute for Technological Research)

UEMC Urumqi Environmental Monitoring Central Station

YEMC Yangzhou Environmental Monitoring Central Station


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1. INTRODUCTION

One of the objectives of the AirINFORM project is to ensure that the recently improved AQ

information generated by the partners is communicated to the public in an effective,

interpretable and visual way. This is being done through dedicated awareness campaigns in

each pilot city.

Yangzhou EPB as leader of the awareness campaign activities was responsible for the design

of the awareness campaign and implementation of a comprehensive campaign in the city of

Yangzhou. The core activities may be summarised as follows:

1. Preparation of a Communication plan for Yangzhou

2. Preparation of an Air Quality Survey Questionnaire and Evaluation of the Survey

3. Preparation of Air Quality Information Movies (instead of TV documentary)

4. Display of the AirINFORM project and the movies on information panels

5. Ensure coverage of the project and promotion of air quality awareness via local news

journalists

6. Distribution of the movies and questionnaire to the other local partners of UEMC and SAEP

so that they can carry out their own smaller awareness campaign

The communication plan for the key pilot city, Yangzhou was published in August 2013, (Ref:

Communication Plan Report, Deliverable 4.1v03). At the annual partner meeting in Beijing,

October 2013 it was reviewed and amendments to the plan were made. The most notable

change to the original plan was the proposal to make a small movie/animation on air quality

in China instead of producing a series of TV documentaries or TV broadcasts. It was decided

at the partner meeting in October 2013, that a film would be more effective and sustainable

compared to a once-off TV broadcast.

The evaluation of the air quality survey was already reported under the AirINFORM

Deliverable 4.4, Awareness Campaign Evaluation Report, December 2013.

This report contains an overview of the rest of the awareness campaign activities (2 →6)

carried out by Yangzhou Environmental Monitoring Central Station (YEMC) during the

AirINFORM project.

In the next chapter we first present an overview of the current AQ public information website.


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2. THE YANGZHOU ENVIRONMENTAL MONITORING CENTRAL STATION

(YEMC) AQ PUBLIC INFORMATION WEBSITE

At the end of the project, YEMC are reporting daily forecasted AQI values to the public up to 3

days ahead. Air quality concentration maps of the 6 primary pollutants (PM10, PM2.5, SO2,

NO2, O3 and CO) are also available for view to the public: please visit

http://218.91.157.54:8100/yz_airinform_web/cn/index.jsp

A screenshot of the new public information website is shown below:

Figure 1 A screenshot of the public information website on 8 January 2015

The air quality information is also presented to the public through the Bureau of Meteorology's

microblog on WEIBO (microblog) and on smartphone applications.

http://218.91.157.54:8100/yz_airinform_web/cn/index.jsp


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3. AWARENESS CAMPAIGN

3.1 Overview of the Public Participation Events

Time Activity Attendees /

Target Group

Place Supporting

Document

2013.6.

5

Non Profitable Advertisement

Competition to raise the attention of

public regarding environmental

protection

Residents Yangzhou

City

Pictures

2013.7

—

2013.9

Organize Environmental knowledge

survey, compose report to understand

the requirement of general public

regarding environmental information

Students from

Yangzhou

University and

residents

Yangzhou

University

and Darunfa

square

AQ knowledge

survey and

analyses

report

2014.6.

5

Promote AirINFORM project in schools;

Open Yangzhou EMC to the public to

visit the lab & join a training course on

environmental protection to improve

the their awareness

100 residents

and lots of

students

YEMC Pictures

2014.8.

19

Invite teenage to visit Yangzhou EPB 50 students Yangzhou

EPB

Picture, News

report

3.2 Overview of the Media Awareness Campaign Activities

2014.6 Broadcast cartoon movies regarding to

air pollution in kindergarten

Little

children

No. 3

Kindergarten

of Yangzhou

Pictures

2014.6 Distribute DVD with movies of “What

is the air pollution” in schools

Students Yangzhou Pictures, DVD

2014.7 Broadcast movies “What is the Air

Pollution” in outdoor LED

General

publics

Yangzhou Pictures

2014.8 Arrange volunteers to community to

demonstrate web page of “AQ forecast

of Yangzhou”

Residents Buqiao

community,

Yangzhou

Pictures

2014.3

——201

4.10

Publish AirINFORM project and AQ

forecast information

General

public

Yangzhou Pictures


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3.3 Media Awareness Campaign Activities - Further Information

Yangzhou EPB had various core tasks for their awareness campaign activities as detailed

hereunder:

1. Preparation of an Air Quality Survey Questionnaire and Distribution to the Public

2. Preparation of dissemination animations/movies (instead of TV documentary)

3. Display of information panels on AirINFORM and/or air quality information

4. Ensure coverage of the project and air quality awareness via local news journalists

5. Distribution of the movies and questionnaire to the other local partners of UEMC and

SAEP so that they can carry out their own smaller awareness campaign

An overview of the activities performed follows below.

a. Air Quality Survey Questionnaire and Distribution to the Public

A copy of the questionnaire and evaluation of the results is provided in Deliverable D4.4.

b. Movie Production and Dissemination on Information Panels

An AQ animation film was created that highlights the cause of air pollution in China, where

you can find information on air quality and what is the government doing regarding air

pollution. It comprises of 3 cartoon movies.

Figure 2 A screenshot from the first of the 3 AirINFORM Films


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The AirINFORM film was produced by Beijing Miller Sunshine TV Culture Media Ltd. after

careful selection of the production companies available. At the start of the production

process the AirINFORM project team were required to write a draft script of the 3 films.

After various iterations of the script, an agreement was made and a version was sent to the

production team. They were then responsible to put the words into pictures in what is

called a storyboard. Thereafter several iterations were required to agree on the final script

and the design of the film. Creation of the film took about 7 months from the first

discussions to release of the final film.

The film was broadcast by Yangzhou in kindergartens, schools as well on outdoor LED

screens (which had to be rented) across Yangzhou city to disseminate the basic knowledge

of air pollution.

It was also distributed to the other local partners who used it for their awareness campaigns.

In addition it was distributed to the EGP component 2 team, and the other project

partnerships in the programme to help widen the distribution net across China.

The movie is available to download from our AirINFORM website.

Figure 3 A screenshot from the first of the 3 AirINFORM Films being shown at a kindergarten


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Figure 4 Display of the AirINFORM Movies on Electronic Information Boards in Yangzhou


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c. Dissemination of Air Quality Information and Methods of Dissemination to the

Community

Volunteers demonstrated the AirINFORM air quality information web page showing the AQI

and forecast to the community. They also taught the public how to use the web page to

seek the air quality information and the the basics of air pollution.

Figure 5 Demonstration of the project and AQ Information to Yangzhou Residents

Furthermore, there was an intensive awareness campaign for kindergarten and young school

children. As well as visiting the schools, the students were also invited to the

environmental monitoring centre facilities to see the monitoring equipment and get some

basic lessons on air quality pollution.


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Figure 6: Demonstration of Air Quality Pollution (above) and the monitoring equipment (below) to School Children


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d. Compose and publish articles in several newspapers

Various articles (8 in total) were written in “Yangzhou Daily”, “Yangzhou Evening News” and

“Yangzhou Time” to promote the progress of the AQ forecast information for the public in

Yangzhou city.


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e. TV Broadcasts on AirINFORM Project and OPAQ

In quarter 2 & 3 of 2014, several interviews and broadcasts were made.

http://www.yzntv.com/news/folder1/2014/07/2014-07-3077616.html: announcement

about the AirINFORM OPAQ forecasting system - will soon be operational - forecast

3days ahead.


that the OPAQ forecasting system uses EU technology & will be launched soon.

Journalists attended the regional workshop in which the AirINFORM OPAQ system was

officially launched. A general “AirINFORM” project interview was given for Yangzhou

TV channel to promote :AirINFORM” project and disseminate how to get AQ information

http://www.yzntv.com/news/folder1/2014/07/2014-07-3077616.html



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to the public. The TV broadcast clip can also be viewed on the project website:

http://www.airinform.com/airinform_web/airinform_cn/news/29-09-2014.html


that Yangzhou held a technical monitoring seminar in March 2014

http://www.yzntv.com/news/folder1/2014/11/2014-11-2190199.html; announcement

that the OPAQ forecasting system is in the pre-operation testing phase


that the OPAQ forecasting system is now publishing information to the public AQ

information website

YEMC also cooperated with Yangzhou TV, to produce a program called: “爱家园，随手拍

“Love home/earth, readily take (pictures) “ The aim of the broadcast was to encourage the

public to participate in environmental issues. For example to report any concerns they

have regarding environmental situations to the TV station, Yangzhou EPB and YEMC. These

reports will be given priority and will be played on the Yangzhou News. Links to Yangzhou

News, clips are provided below:

























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3.4 Conclusions

YEMC gain valuable experience in implementing the awareness activities

The project gave the management and personnel team (10 in total) involved in the project

the opportunity to be involved in an international project and learn from the experiences of

international partners. As well as receiving guidance on how they could approach many of

the activities, the team also learned how to manage their tasks in a structural way.

Yangzhou EMC will continue cooperation with other divisions of Yangzhou EPB regarding

communication of information to the public

Yangzhou EMC wish to build on from the awareness campaigns conducted during the project

to ensure that the momentum is kept going and that the range of impact is widened. It

would be beneficial if YEMC cooperated on a sustainable basis with the communications and

other air quality departments of Yangzhou EPB. So that there is a coherent communication

plan regarding both the dissemination of environmental information to the public and

promotion of public participation.

Yangzhou EMC incorporated the AirINFORM awareness activities into the annual Yangzhou

EPB public awareness activities during 2013 and 2014. Yangzhou EMC will continue to join to

arrange an annual public awareness event during the annual World Environment Day which

is organised by Yangzhou EPB.

Future awareness campaigns need to comprise of various different promotional methods

to improve the effectiveness of the propaganda

Due to the large variances in the educative background of the population, various

dissemination techniques should be used. For example visual techniques should be

prioritized for areas were some of the citizens are illiterate. All ages of the population

should be targeted. By playing simple animations on air quality to children and

encouraging discussions afterwards on the content, it often leads to discussions at home

with the rest of the family. Including the student volunteers in organization of the

awareness activities, was an awareness method itself.

Take practical measures to improve air quality

Improving the awareness of the general public is very important, but what is more important

is taking concrete measures to reduce air pollution based on the insights gained through the

various air quality assessments. Yangzhou EPB have put in place various mitigation

measures from their action plan on air: elimination of small coal-fired boilers, updating of

old buses, introduction of methods to reduce dust from construction sites and extract soot


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pollution from outdoor barbecues and other special operations and finally the

implementation of "co-insurance Blue Sky" special action, continuing to improve air quality.

.

Local Partner Awareness Activities, D4.3-4.4/v04

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ANNEX 1 Project Brochures

Start of the Project

Figure 7: Project Brochure Made at the Start of the Project


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ANNEX 2 Extra Pictures

June 5 2013 Awareness Campaign Event


25


26


27


28

AirINFORM 项目“六五”环境日校园公益活动

2014, 6,5, AirINFORM School Charity


29


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References

AirINFORM full application, March 2012, EU-China Environmental Governance Programme

(BGUE-B2011-19.100101-C1-DEVCO, Reference: EuropeAid/132-005/L/ACT/CN), Improving

AQ information systems and communication and awareness tools in pilot cities of China to

enhance public access to environmental information and environmental governance

(AirINFORM)

AirINFORM Deliverable 4.1, Communication Plan Report, Deliverable 4.1v03, August 2013

AirINFORM Deliverable 4.4,Awareness Campaign Evaluation Report, December 2013

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