D1_15.45_AD_06_How search influences online advertising DRAFT_120514_PFv1

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #AdobeSummit @bmungovan @Gwenozore @Monarch

May 14-15, 2014 | ICC ExCel, London

Learn more at summit.adobe.com/emea #AdobeSummit


AD06 How Search is Influencing Online Advertising Bill Mungovan | Director, Product Management, Adobe

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #AdobeSummit @bmungovan @Gwenozore @Monarch 3

Bill Mungovan Director, Product Management, Adobe [email protected] | @bmungovan


Gwenvael Blécon Search Marketing Manager EMEA, Adobe [email protected] | @Gwenozore


Chris Fensome Online Marketing Manager, E-commerce, Marks & Spencer [email protected]


Rob Foulkes Online Marketing Manager, Monarch Travel Group [email protected] | @Monarch


Mobile: search, apps and measurement


Can Facebook compete with search?


Audiences and search


Thoughts for the future


Key Takeaways

Mobile measurement is different – don’t let that

stop you

1 Social targeting can be as rich as search, the

ROI is there

2 Use all the customer data you have to find

value from search

3


Questions and Answers


Every Session Complete 8 surveys to enter the prize draw

Go HERE, do THIS, and you could WIN!

Download the App

Just hit the survey button

Give us feedback It takes less than a minute

Eight to win

Win a MeCam Record every minute

Win an iPad Air


May 14-15, 2014 | ICC ExCel, London

Learn more at summit.adobe.com/emea #AdobeSummit

D1_15.45_AD_06_How search influences online advertising DRAFT_120514_PFv1

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