O oodlesodlesDStyle Guide

Brand Statement

The purpose of re-branding Oodles & Doodles with a new identity is to represent them as a professional, high quality and easily recognizable events decoration company. The new logo design will become the face of this re-brand and is intended to give a strong sense of the company’s specialty- balloon displays, to ensure first time viewers of the logo can

get an idea of exactly what it is that Oodles & Doodles do. We hope that the fresh, new aesthetic of the brand will help to raise the

profile of Oodles & Doodles and increase recognition amongst the people of Leeds and beyond.

Size & Boundaries

O oodlesodlesDThere should always be an isolation area around the logo. This is calculated by measuring a quarter of the logo’s height. E.g. if the height is 20mm, the isolationarea should be a minimum of 5mm.

Logo Height SizingA5 Portrait & Landscape: 28mmA4 Portrait & Landscape: 36mmA3 Portrait & Landscape: 50mm

This is the primary logo design for Oodles & Doodles. This version should be used whenever possible and suitable for the design. It must not be distorted or amended in any way and the colour

must not be changed unless using it in silhouette form or using a sample colour from the image it is on.

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Usage Rules

O oodlesodlesDExample of acceptable colour change

Alternative Logo Styles

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This is the silhouette version of the logo. This is for useon formal documents both digital and print.

This is the simplified version of the logo. The full design should be used whenever possible. This should only beused when the primary logo does not fit or work with the design. If using this logo, the full name of the company must be clearly displayed and visible within the same design so that a first time viewer is still able to learn the companies name.

Typography

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AA BB CC DD EE FF GG HH II JJ KK LL MM NN OO PP QQ RR SS TT UU VV WW XX WW ZZaa bb cc dd ee ff gg hh ii jj kk ll mm nn oo pp qq rr ss tt uu vv ww xx yy zz

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Poor Richard:

Poor Richard Bold:

Poor Richard Italic:

The typography Oodles & Doodles uses is a variation of the “Poor Richard” font available for free on adobe software. Titles and headers should use “Poor Richard Bold’ with capitalised first letters and use lower case for the rest of the word. Main bodies of text should be in standard ”Poor Richard” font and any quotes used

should use an italicised version.

Colour Pallet Pantone 2665 C/ #7A52C7

Pantone 542 C/ #6699CC

#ffffff

This colour pallet was carefully chosen to appeal to the largest audience possible byusing gender neutral colours including purple which denotes luxury to give a

high quality representation of the brand. The blue colour demonstrates an analogous colour scheme

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