D jung tideline e portfolio
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Transcript of D jung tideline e portfolio
![Page 1: D jung tideline e portfolio](https://reader036.fdocuments.us/reader036/viewer/2022062515/55d55a98bb61eb0e4d8b45f6/html5/thumbnails/1.jpg)
An E-Portfolio IntroductionHealthcare Creative/Copy
Doug Jung
Navigate via and
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A Healthcare Creative/Copy Expert with…• Experience– RX, OTC– DTP, DTC– Medical Devices
• Wins & Launches– Lipitor, Reminyl, Olympus….
• Perspective– Client- and agency-side– Rose to agency copy creative director– Ran own ad firm 8 years– MBA in Marketing
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…And a fresh creative view
2011 Global Corporate Recruitment Campaign: Sole consultant retained to help re-position, re-energize and re-write the book for this biopharma company to recruit and retain employees internationally
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Community Health Outreach Privileged to help create
NY clinic’s first ad campaign to better reach the homeless and
others in need
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Launches…• Blockbuster
LIPITOR DTC Print Launch Ad
• Wrote thebest-testing print ad in multi-agency pitch for launch
Top-scoring ad tested to target patients became the DTC launch ad for
LIPITOR
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Managed Markets…
• Fresh Approaches for Managed Care Marketing• Diabetes Intervention Initiative for MCOs/Employers
“Loved the yin-yang heart!” – Pitch agency president
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Managed Markets…
• TOPAMAX MOSAIC MIGRAINE Program for Ortho-McNeil Pharmaceutical
• Managed markets program (AV, print, newsletter articles, patient aids, sales materials)
• “Best employer program in the industry” – independent market research firm
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Launches…
• REMINYL Sharing Care Program for Alzheimer’s Disease Patients & Caregivers
• Multimedia relationship marketing (AV, newsletters, collateral) for early diagnosis & long-term compliance
Campaign continued 7 years post-launch
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Pitches and Wins…• OLYMPUS
Medical Systems
• Key writer in winning AOR pitch
• From corporate…
“You were great, …”
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Pitches and Wins…• …to new ideas
• Insights & extras
beyond the expected
• Informed creative
“… a plus!” – Creative Director, Olympus
AOR
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Pharma…• In-house McNeil/J&J• Clients include:
– Johnson & Johnson:• Corporation• Divisions
– Pfizer– Bristol-Myers
Squibb– Teva– Alcon Surgical– And others
“Extraordinarily well done” – VP, Corporate Communications,
Johnson & Johnson
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Repositioning…
• Fresh Approaches for established brands• Relaunching eye-surgery device for Alcon Surgical
Solving the “expensive gray box on table” problem
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Repositioning…
• Fresh Approaches for established brands• Pitch for Caduet launch in Canada
“Loved the yin-yang heart!” – Pitch agency president
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Repositioning…• Fresh Relationship
Marketing Approach for established brand
• EpiPen Center for Anaphylactic Support Compliance Campaign
Expanding the market for a category king
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Creative Know-How…
• “Orphan disease” drug launch for Teva branded division • Physician education campaign for early recognition and treatment
Launching the only treatment for a rare, fatal disease
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Creative Know-How…
• Taking ConvaTec/BMS into Sports Med Market• Niche marketing: advertising, sales aids, collateral
Taking an established brand into a new niche
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Creative Know-How…• Pfizer Cardiovascular
“Anatomy of a Storm” multisensory experience (Lipitor, Norvasc, Caduet)
• Conceived, pitched, won, & scripted AV exhibit
• Experienced by 25% of attendees at AHA annual meeting
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…Follow-through
Corporate ad for exhibit company, based on Pfizer “Anatomy of a Storm” success story (see previous)
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Recap…
• RX, OTC, DTP, DTC, Medical Devices
• Roll-Up-Sleeves Teamwork Style with staff, colleagues, and clients…
• and the Passion to Add Strategic & Creative Value in Healthcare Marketing
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Ready for Your Team• Mid-New Jersey based
• Within easy reach of NY/NJ/Philadelphia and the world
• Contact via:– Tel: 609-529-2028– [email protected]– www.linkedin.com/in/dougjung – www.tidelinehealth.com
Doug Jung