WHAT’S HAPPENING?

Located at the corner of 8th and V streets NW, Atlantic Plumbing (2030 8th Street NW) comprises one apartment residence and one condo residence with a total offering of 310 units. Residents have unique access to the U Street corridor’s most exciting features, from the city’s best live music to top-notch dining and drinking opportunities.

At The Shay (1924 8th Street NW), with its 245 units, find yourself in the heart of North End’s renaissance. Locals and tourists alike flock to the stretch of restaurants, bars, and shops between Logan Circle and U Street, and this modern apartment residence serves as an inviting, inspiring hub.

D/CITY EATS

IN T

HIS

ISS

UE

Kyirisan (at The Shay) The first D.C. venture by Water & Wall chef Tim Ma, this Asian-French bistro has local foodies eagerly awaiting the chance to book a table and experience Ma's juxtaposition of his Chinese heritage with classical French technique.

At Haikan (at Atlantic Plumbing), ramen lovers are in for a surprise. Instead of mimicking the noodle bowls served at sister restaurant Daikaya, Haikan will offer Sapporo-style ramen, characterized by a miso-infused broth.

Get your fashion fix & more @DCITYstyle

Washington’s most contemporary neighborhood is home to innovative restaurants, legendary music venues, and exciting retailers that make it a savvy shopper’s paradise. The affluent, educated community is comprised of young creatives, ambitious professionals, and growing families, each contributing to the pulse of a landmark city on the rise.

N O R T H E N D S H AW N O W

9th Street

Washington DC

EXTRA

Special Issue

Washington D.C. has enjoyed unprecedented growth in recent years, but few neighborhoods can match Shaw’s resurgence of retail, dining, and nightlife. Where the U Street and Shaw corridors intersect, the North End Shaw has emerged as a new haven for creativity and commerce.

W H AT ’ S N E W, W H AT ’ S N OW, W H AT ’ S N E X T I N T H E N O RT H E N D S H AW

D/CITY

PAGE 14

ALL THEBUZZ

PAGE 4-5

BY THENUMBERS

PAGE 2-3 PAGE 6-7 PAGE 8-13

THE LATEST& GREATEST

GETTINGORIENTED

NORTH ISNEW AGAIN

Louis at 14th & U1920 14th Street NW; Louisat14.com

An upscale residential & retail complex designed for young professionals seeking an exciting urban lifestyle.

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District1401 S Street NW DCDistrict.com

This new, upscale complex is home to local favorites like Ted's Bulletin and Redeem. JBG completed this project in 2012.

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1113th & U13th and U St NW13thandu.com

Once a temporary home to spots like The Wydown coffee shop, there are big plans afoot for this space soon.

2

5

Louis at 14th1920 14th St NWLouisat14.com

An upscale residential & retail complex designed for young professionals.

Matchbox1901 14th St NW(202) 328-0369

The local chain’s newest outpost features signature wood-fired pizzas.

60

14

KyirisanComing Soon to The Shay @ChefTimMa

Tim Ma, the chef behind Ballston's Water & Wall, brings his culinary exper-tise to the District with a restaurant that blends Chinese and French cuisine..

Warby Parker1924 8th St NW (202) 618-5606

Vintage-inspired designer eyewear at a revolutionary price. Its innovative direct-to-consumer approach eliminates retail markups.

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39 Izakaya Seki 1117 V St NW Japanese

40 Kit and Ace 1924 8th St NW @kitandace Luxe Sportswear

41 Kyirisan 1924 8th St NW Opening Spring 2016 @kyirisan Asian-French

42 Landmark Theatre 807 V St NW @LTWashDC Movie Theater

43 Le Labo 1924 8th St NW Opening Spring 2016 Grooming

44 Lettie Gooch 1921 8th St NW @LettieGooch Womenswear

45 Matchbox 1901 14th St NW @matchboxdc Pizza

46 Mitchell Gold & Bob Williams 1526 14th St NW @MGBWHome Furniture & Decor

47 Mockingbird Hill 1843 7th St NW @drinkmoresherry Wine Bar

48 Nellie’s Sports Bar 900 U St NW @NelliesDC Gay Bar

49 Pulp 1803 14th St NW @PulpDC Gifts

50 Redeem 1810 14th St NW @redeemus Clothing

51 Riide 1933 9th St NW @RiideBikes Electric Bikes

52 Read Wall 1921 8th St NW @ReadWall1 Menswear

53 Satellite Room 2024 9th St NW @Satelliteroomdc Bar

54 Seasonal Pantry 1314 ½ 9th St NW @SeasonalPantry Specialty Grocery

55 Serv-U 1935 9th St NW Beer, Wine & Spirits

56 Shaw's Tavern 520 Florida Ave NW @ShawsTavern American

57 Southern Efficiency 1841 9th St NW Whiskey / American

58 Steven Alan 1924 8th St NW @Steven_Alan Lifestyle Retail

59 SUNdeVICH 1314 9th St NW @sundevich Sandwiches

60 SwatchRoom 1527 9th St NW @SwatchRoom Gallery

61 Table 903 N St NW @Table_DC American

62 Tasty Burger 2108 8th St NW Opening Spring 2016 @TastyBurgerUSA Burgers

63 Town Danceboutique 2009 8th St NW @WhatsUpAtTown Dance Club

64 Trader Joe's 1914 14th St NW Neighborhood Grocer

65 Typecase Industries 2122 8th St NW @typecaseind Design/Letterpress Studio

66 Vinoteca 1940 11th St NW @VinotecaDC Wine Bar

67 Velvet Lounge 915 U St NW @VelvetLoungeDC Live Music

68 U Street Music Hall 1115 U St NW @uhalldc Live Music

69 Warby Parker 1924 8th St NW @WarbyParker Eyewear

70 Washington Project for the Arts 2124 8th St NW @wpadc Art Gallery

71 WeWork Wonderbread Factory 641 S St NW @WeWork Shared Workspaces

72 Whole Foods Opening Soon @WholeFoods Organic Grocer

73 The Wydown 1924 14th St NW @thewydown Coffee Shop

20 Chrome Industries 1924 8th St NW @Chrome_Ind Menswear & Gear

21 Churchkey 1337 14th St NW @churchkeydc Bar

22 City Market 1414 8th St NW @CityMarketatO Market

23 Compass Coffee 1921 8th St NW @CompassCoffeeDC Cafe

24 Corduroy 1122 9th St NW American

25 Darryl Carter 1320 9th Street NW Home

26 Declaration Pizza 804 V St NW @declarationdc Pizza

27 Dodge City 917 U St NW @DodgeCity_DC Bar

28 DC9 1940 9th St NW @dc9nightclub Live Music

29 Dickson Wine Bar 903 U St NW @dicksonwinebar Wine

30 Eat the Rich 1839 7th St NW @etrbar Seafood

31 Foundry Gallery 2118 8th St NW @galleryfoundry Fine Art

32 Frank & Oak 1924 8th St NW @FrankandOak Menswear

33 Glen's Garden Market 1924 8th St NW @glensgardenmkt Local food/produce

34 Haikan 805 V St NW Opening Spring 2016 Ramen

35 Hazel 808 V St NW Opening Spring 2016 @HazelRestaurant American

36 Hogo 1017 7th St NW @HogoDC Hawaiian

37 Home Rule 1807 14th St NW @HomeRuleDC Home Decor

38 Howard Theatre 620 T St NW @HowardTheatre Live Music

1 9:30 Club 815 V Street NW @930Club Live music

2 1905 1905 9th St NW @1905dc American

3 A&D 1314 9th St NW @AnDBarDC Bar

4 Aesop 1924 8th St NW Opening Spring 2016 @aesopskincare Grooming

5 Ambassador 1907 9th St NW Eritrean

6 American Ice Co. 917 V St NW @AmericanIceCo Barbeque

7 Baby Wale 1124 9th St NW American

8 Barber of Hell’s Bottom 818 Rhode Is. Ave NW Men’s Hair

9 Bazaar Spices 2130 8th St NW @BazaarSpices Pantry Staples

10 Ben's Chili Bowl 1213 U St NW @benschilibowl Half Smokes

11 Blind Dog Cafe 944 Florida Ave NW @BlindDogCafe Breakfast & Lunch

12 Blush 1925 8th St NW Opening Spring 2016 Spa

13 Birch & Barley 1337 14th St NW @BirchBarleyDC American

14 Bistro Bohem 600 Florida Ave NW @BistroBohem Central European

15 Bonobos 1924 8th St NW @bonobos Menswear

16 The Brixton 901 U St NW @TheBrixtonDC Gastropub

17 Bucketfeet 1924 8th St NW @BucketFeet Footwear

18 Cava Mezze 1924 8th St NW Opening Spring 2016 @CavaMezze Mediterranean

19 Cherry Blossom Creative 2128 8th St NW @CherryBlossomHQ Design Studio

Bars & RestaurantsShopping Night Clubs, Concert & Arts Venues

A JBG Holding

ALL THINGS MOVE NORTHPeople, restaurants, and retail continue to stream into downtown D.C. 9th Street NW is destined to be a vibrant north/south corridor, shuttling people back and forth from City Center to North End and all points in between. The area defined by these two hubs is the future of growth in D.C.

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The Shay1924 8th Street NW@TheShayDC

Where the good life and high style go hand in hand, the Shay is within reach of D.C.’s most exciting destinations.

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1924 8TH ST NW @THESHAYDC

9:30 Club815 V Street NW (202) 265-0930

A legendary name in the city for decades, this music venue is renowned for its mix of local pride and international talent.

Steven AlanThe Shay 1924 8th St NW

Highly edited selection of designer men's and women's clothing, accessories, eyewear, and home goods, along with an eponymous in-house line.

Atlantic Plumbing2112 8th St NW AtlanticPlumbingDC.com

This is exactly what Washington has been missing: high-design residences with a legitimate cool factor.

26 Declaration Pizza

19 Cherry Blossom Creative

70 Washington Project for the Arts

65 Typecase Industries

31 Foundry Gallery

34 Haikan

62 Tasty Burger

42 Landmark Theatre

9 Bazaar Spices

35 Hazel

APC945 & 965 Florida Ave NW Combining two residential towers and an inviting pedestrian street, APC is the newest destination for those who want to live in the city's cultural heart.

PERMANENTPOP UP

4 D/CITY

NORTHEND SHAW

VS

WILLIAMSBURG

It might be hard to believe, but the numbers don’t lie:

The Shaw neighborhood is a more dynamic urban destination

than the hipster mecca of Williamsburg, Brooklyn.

Shaw’s 20001 ZIP code will soon join Williamsburg’s 11211

as a cultural touchstone.

PEOPLE MAKING

OVER $100KS H AW

45.5%W I L L I A M S B U RG

18.3%

RETAILSALES/CAPITA

S H AW

16.5KW I L L I A M S B U RG

9.5K

HOUSEHOLD NET WORTH

S H AW

$365KW I L L I A M S B U RG

$88K

MEDIANAGE

S H AW

33W I L L I A M S B U R G

30

POPULATION GROWTH

SINCE 2000S H AW

33.9%W I L L I A M S B U RG

25.4%

4 D/CITY

S H AW

$ 115KW I L L I A M S B U RG

$ 61K

AVERAGE HOUSEHOLD INCOME

POPULATIONS H AW

35.8KW I L L I A M S B U RG

98.8K

D/CITY 5

NORTH END

SHAW

Right now, the North End Shaw market is remarkably underserved. Only 8% of the market is focused on apparel and accessories. Those sales totaled $8.8 million. Clothing demand estimates from ESRI / D&B put household apparel spending at over $47 million – and all of this doesn’t even include external demand. There are 233 annual fashion and lifestyle events in D.C., over 700 D.C. fashion and style blogs, and D.C. was featured as the #1 Most Shopaholic City in America in the Huffington Post.

FASHION FIGURES

$263Average monthly spending on

clothes, shoes, and other apparel

21,666People living within a

10-minute walk of Shaw

$63MAmount spent in neighborhood

restaurants

$ 8 MILLIONTotal local retail spending

$ 47 MILLIONTotal retail spending

CATCH THE

WAVE

Two macro trends have characterized the revitalization of downtown Washington D.C. The first moves from west to east, starting with Georgetown and spreading to Dupont Circle through the 1990s, into the 14th Street corridor in the early 2000s, and most recently up the 14th Street corridor and across the U Street corridor. The second trend began with the redevelopment of the Verizon Center and the surrounding Chinatown neighborhood. This area, like the 14th Street corridor, has boomed in the past decade, sending waves of growth out of the core market. Most recently, CityCenter has fueled this growth, and – along with numerous major developments – spread revitalization north through the Shaw corridor. The North End of Shaw is the nexus of this major urban resurgence.

The Mall

The Pentagon

Florida Ave.

Georgia A

ve.

16th Street

Conn. Ave.

Rhode Island Ave.

Mass. Ave.Reagan

National

S H AW

GEORGETOWN

DUPONT CIRCLE

14TH & U

CITY CENTER / CHINATOWN

6 D/CITY

THE NEXT EPICENTER FOR STYLISH SHOPS

WHAT’S NEW IN THE NORTH END

The most exciting new retail in Washington has landed in the North End of Shaw, and residents and tourists alike are flocking to shop the neighborhood's one-of-a-kind offerings.

READ WALL @ THE SHAY

FRANK & OAK @ THE SHAY

D/CITY 7

STEVEN ALAN @ THE SHAY

DECLARATION PIZZA @ ATLANTIC PLUMBING

BAZAAR SPICES @ ATLANTIC PLUMBING

GLEN’S GARDEN MARKETSourcing the freshest local and organic produce, meats, and more, Glen's newest location (1924 8th Street NW) is a favorite among locals striving to eat seasonally and sustainably. If you're in grab-and-go mode, choose from dozens of healthy to-go options or head to the deli counter for an exceptional sandwich.

WEWORK WeWork, a national network of boutique office space and co-working solutions, set up shop inside the former Wonder Bread Factory in Shaw (641 S Street NW), offering entre-preneurs access to shared office space, collaborative work areas, and shared desks.

Keep up with what's new, now, and next @DCITYstyle

CHROME INDUSTRIES @ THE SHAY

COMPASS COFFEE @ THE SHAY

9:30 CLUBA quick peek at the lineup for 9:30 Club (815 V Street NW) will give you a sense of the variety in D.C.’s music scene. The club has played host to everyone from Bob Dylan to Skrillex, and the state-of-the-art sound system makes it a mecca for music lovers.

8 D/CITY

With vibrant retail and restaurants around every corner, The Shay puts D.C.’s best opportunities to shop, dine, and socialize at your fingertips.

Location1924 8th St NWVibeWest Coast CoolFacebook: theshaydcTwitter: @theshaydcInstagram: @theshaydc

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RETAIL AT THE SHAY

KIT AND ACE

LE LABO

RIIDE

D/CITY 9

AESOP

MEET THE RETAILERS

@ The Shay

— [ELECTRIC BIKES]

RIIDE1933 9th St NW

Laying claim to the lightest electric

bike designed for the city commuter, Riide can get you set up with a fast set

of wheels for $79 per month.

— [WOMENSWEAR]

LETTIE GOOCH1921 8th St NW

The long-standing U Street

womenswear boutique moved into a new home at The Shay, bringing with

it a taste of D.C.'s signature style.

— [MENSWEAR]

READ WALL1921 8th St NW

Offering a mix of casual sportswear

and custom suiting, Read Wall aspires to be the ultimate hangout for the

well-dressed man.

— [LUXE SPORTSWEAR]

KIT AND ACE1924 8th St NW

This luxury sportswear brand from the

family behind Lululemon is a must-visit when you decide to stop running

errands in workout gear.

— [GROOMING]

LE LABO1924 8th St NW

The venerable fragrance brand is a cult favorite among hip and in-the-

know urbanites, who flock here to pick up a new scent or create a

custom blend.

— [GROOMING]

AESOP1924 8th St NW

With a new store at The Shay, the

Australian skincare and grooming line is no longer out of reach for product

junkies. Expect some competition for that last tube of hand cream.

— [EYEWEAR]

WARBY PARKER1924 8th St NW

Vintage-inspired designer eyewear at

a revolutionary price. Its innovative direct-to-consumer approach

eliminates retail markups.

— [MENSWEAR & GEAR]

CHROME INDUSTRIES1924 8th St NW

Made to withstand the rigors of a

daily commute, Chrome's heavy-duty messenger bags are a go-to for those

who pedal to and from the office.

— [MENSWEAR]

FRANK & OAK1924 8th St NW

This Canadian menswear outpost is ideal for those who want their wardrobes to do double duty and transition from work to weekend

without missing a beat.

— [LIFESTYLE RETAIL]

STEVEN ALAN1924 8th St NW

Highly edited selection of designer

men's and women's clothing, accessories, eyewear, and home goods, along with an eponymous

in-house line.

— [FOOTWEAR]

BUCKETFEET1924 8th St NW

BucketFeet takes an open platform approach where anyone can submit

a design. Currently working with over 20,000 artists from 100 countries.

— [MENSWEAR]

BONOBOS1924 8th St NW

Pants, shirts, and suits founded

around creating the perfect fit. Started because the founders were tired of

searching for pants that fit.

— [BEER, WINE, SPIRITS]

SERV-U1935 9th St NW

Carrying wine and spirits for all your celebration needs! With limited floor

space, don't hesitate to ask if you don't see what strikes your fancy.

— [ASIAN-FRENCH]

KYIRISANComing Soon to The Shay

Tim Ma, the chef behind Ballston's Water & Wall, brings his culinary

expertise to the District with a restaurant that blends Chinese

and French Cuisine.

— [LOCAL FOOD/PRODUCE]

GLEN'S GARDEN MARKET1924 8th St NW

Sourcing the freshest local organic produce, meats, and more, Glen's

newest location is a favorite among locals striving to eat seasonally.

— [MEDITERRANEAN]

CAVA MEZZE1924 8th St NW

Founded in 2006 by local childhood

friends, Cava Mezze serves a modern take on traditional Greek recipes in a comfortable, neighborhood setting.

— [CAFE]

COMPASS COFFEE1921 8th St NW

The second location of this up-and-

coming roastery, helmed by two former Marines, has been fueling

locals' mornings since opening last fall.

— [SPA]

BLUSH1925 8th St NW

Blush is a revolutionary and rapidly growing skin care concept created

around the belief that everyone deserves to have beautiful skin and

that it shouldn’t cost a fortune.

10 D/CITY

Atlantic Plumbing offers up a slice of what Washington has been missing: entertainment, dining, and creative spaces with a decidedly indie vibe—and a healthy dose of cool.

ATLANTIC PLUMBING

HOWARDU.

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Location2112 8th St NWVibeIndie Meets IndustrialFacebookAtlanticPlumbingDCTwitter@atlplumbingdcInstagram@atlanticplumbingdc

OUTDOOR COMMON AREA AND POOL

CHERRY BLOSSOM CREATIVE

D/CITY 11

MEET THE RETAILERS

@ Atlantic Plumbing

— [AMERICAN]

HAZEL808 V St NW

The latest venture from Neighborhood Restaurant Group (Birch & Barley, The Partisan) will be helmed by chef-on-

the-rise Rob Rubba.

— [JAPANESE]

HAIKAN805 V S NW

Following the success of Chinatown

hotspot Daikaya, the owners traveled to Japan to get their inspiration for

Sapporo-style ramen.

— [CINEMA]

LANDMARK THEATRES807 V St NW

Six theaters, a full bar, enough food options to keep you satisfied, and

the best arthouse flicks—what more could you need on movie night?

— [ARTS]

TYPECASE INDUSTRIES2122 8th St NW

This full-service letterpress shop

can meet all your stationery needs and increase your creative IQ with

workshops and classes.

— [ARTS]

CHERRY BLOSSOM CREATIVE2128 8th St NW

Known for vibrant watercolor maps of the District, this boutique design studio doubles as a retail shop and

workshop space.

— [PIZZA]

DECLARATION PIZZA804 V S NW

Expect a combination of pizzas

inspired by past presidents, such as Benjamin Franklin and John Adams,

plus pastas, wings, and more.

— [BURGERS]

TASTY BURGER2112 8th St NW

The Boston-based chain expands

to D.C. to offer grass-fed beef burgers, hot dogs, chicken

sandwiches, and more.

— [ARTS]

FOUNDRY GALLERY2118 8th St NW

With approximately a dozen members

exhibiting various styles and media, this innovative art space offers a

different experience with each visit.

— [ARTS]

WASHINGTON PROJECT FOR THE ARTS

2124 8th St NW

A focus on contemporary art sets WPA apart from other local galleries.

Don't miss the regular artist talks.

— [PANTRY STAPLES]

BAZAAR SPICES2130 8th St NW

The husband-and-wife team behind Union Market's most flavorful stall

get the chance to teach others about spice in a larger retail space.

FOUNDRY GALLERY

TYPECASE INDUSTRIES

8,974 SQ FTAVAIL ABLE

WOONERF (PEDESTRIAN STREET)

FLORID

A AVE.

7,974 SQ FTAVAIL ABLE

Located at 945 Florida Avenue NW, Atlantic Plumbing C is an exciting new mixed-use development comprising two towers that offer 10 stories of apartment residences and approximately 20,000 square feet of ground-floor retail.

Perfectly positioned in the city's most contemporary neighborhood and flanked by historic residences, Atlantic Plumbing C puts residents at the heart of Washington's cultural and creative scene. As if easy Metro access and a Whole Foods Market at residents' fingertips weren't enough, the building is complete with a rooftop terrace featuring a resort-style pool, grilling stations, a lounge area, and a dog run.

COMING SOON

12 D/CITY

ATLANTIC PLUMBINGPARCEL C

D/CITY 13

• 20,000 sq ft of retail space

• Convenient location in city's top neighborhood

• Private pedestrian street

• Two blocks from Metro

• LEED Silver certification in progress

• 257 residences

• Rooftop terrace with grilling stations

• Resort-style pool

• Lounge area and fitness center

• Rooftop dog run

• Floor-to-ceiling windows

THE 1-2-3 OF APC

9TH

STR

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V STREET

U STREETVE

RMO

NT

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FLORID

A AVE

9TH

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8TH

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N̂

FLORIDA AVE

IN THE PRESS D/CITY AND

NORTH END SHAW

The buzz surrounding North End Shaw has been supported over the last several years by D/City, a lifestyle publication that champions the people, venues, and creative culture that

make this neighborhood so unique.

• WASHINGTON• CITY PAPER

—

JAN 6, 2016 The 10 Most Anticipated Bar and

Restaurant Openings of 2016 7. Kyirisan

One of Northern Virginia's top chefs is finally venturing into the

District. Tim Ma—the force…

• WASHINGTON• POST

—

AUG 14, 2015What a new shopping hub in

D.C. shows us about the future of retail.

The arrival of [Warby Parker] in the Shaw shopping district

is an example of how much the industry's thinking has changed…

• WASHINGTON• BUSINESS JOURNAL

—

SEPT 25, 2015 More shopping for Shaw: The

Shay lands another trendy menswear retailer.

Frank & Oak, an online Canadian men's clothier with a growing

brick-and-mortar presence in the U.S. will join a slew of trendy…

• THRILLIST•

—

DEC 9, 2015 The Most Important DC Chefs

to Watch in 2016 Tim Ma - Kyirisan

If you're a District Denizen, trying Tim Ma's creative cuisine has always come with a schlep…

• WTOP•

—

JAN 6, 2016 A retail development is

breathing new life into D.C.'s Shaw neighborhood.

It has reimerged as one of the District's most desirable destinations—especially for

small retailers and the…

• NEW YORK TIMES •—

DEC 1, 2015 Washington's Shaw Neighborhood is Remade for Young Urbanites.

Over time, neighborhoods rise and fall and then rise again. Such has been the case with Shaw, an inner-city neighborhood named after and urban renewal district. A host of programs failed to revive the once-thriving

area, which was devastated by the 1968 riots that followed…

• MODERN LUXURY• DC—

GENERATION SHAY Shaw's newest development, The Shay, welcomes a host of

hip retailers. When Ethan Song, co-founder and CEO of the menswear line

Frank and Oak started scouting…

1/6/2016 WASH December 2015

http://www.modernluxury.com/dc/digital-archive 1/3

• WASHINGTON• POST

—

NOV 11, 2015 Are electric bikes the wheels of the future or just the new

Segways?Riide, a district-born start-up, is one of a slew of companies

developing electric bikes in the hope that they will become…

• WASHINGTONIAN•

—

FEB 24, 2015 Play with Siberian Huskies at

The Shay on Saturday As part of a promotional

event themed around "hitting the slopes" at The Shay

development this weekend, visitors to the North End Shaw…

D/CITY SOCIAL IS GROWING

D/City's robust social channels offer a behind-the-scenes look at the latest developments and happenings in North End Shaw. Follow along to stay in the loop on D.C.'s coolest neighborhood.

12KFOLLOWERS Approx. 400/month

1.5KFOLLOWERS

Approx. 54/month

3.4KTOTAL LIKES

Approx. 127/month