Czech Tech Pitch Day - Oscar / KiWi (Petr Adamik)
14
Communicator for Seniors
description
Ki-Wi´s core business is development of its own and scalable digital signage software. On top of it we design our own displays, tablets and interactive kiosk.
Transcript of Czech Tech Pitch Day - Oscar / KiWi (Petr Adamik)
Communicator for Seniors
KI-WI DIGITAL
esta
blis
he
d2008 e
mp
loye
es
19 co
un
trie
s
2
Exp
eri
en
ce
9
Few family
visits
Uninformedabout family
matters
Safety and health
problems
Irregularmedicine
consumption
Passive life
Information
overload
Poorunderstanding
of IT
What´s bothering elderly people?
Stats
45% of 65 and older don´t use internet/email
80% of 65 and older don´t use tablet
93% of 65 and older with PC use It to keep in touch with family/firends
Older adults own 77% of US financial assets
How oscar helps?
• Easy to use and durable device
• No notifications and SW problems
• Sense of security and sociability
• Helps seniors to keep in touch with family
• Reads text aloud
• Nurse calls
• Medication reminder
• Remote management and help
• Provides easy-to-consume info and news
Oscar helps seniors to keep in touch with theirfamily and friends in an easy way.
Retirement is more fun, active and safer with Oscar.
Value proposition
12
23
5,3
USA 201040.3 milion (13%)
65-69
70-84
85+
Source: U.S. Department of CommerceEconomics and Statistics AdministrationU.S. CENSUS BUREAU
Market opportunity - US
18
30
7
USA 202055 milion (16%)
65-69
70-84
85+ (13%)
World 2010546 milion (8%)
65+
0-64
World 20501560 milion (17%)
65+
0-64
Source: U.S. Department of CommerceEconomics and Statistics AdministrationU.S. CENSUS BUREAU
Market opportunity - World
Unique Technology
Attractive and smartdesign
System forremote
managament
US ProvisionalPatent
Application61/757,205
Monetization
Fre
e • 2 familymembers
• Limited data
$2
5 U
SD
/mo
nth • 10 family
members• Unlimited
features• Additional
familymember $5 USD/month $
45
US
D/m
on
th • 25 familymembers
• Unlimitedfeatures
• Additionalfamilymember $ 5 USD/month
$ 500 USD/oscar
Goals 2013
Oscar launch07/13
Team-up with
distributors
$1 milof smartmoney
4Q/2013
DistributorsUS market penetration
What we want?
CO
ST
S • SW development• Marketing• HW development
RE
VE
NU
ES • 1% group 70-84 yo
• 230K oscars sold• 115mil USD HW
sale• 69mil USD/year
license fee
What’s In it for me?
Ki-Wi Digital Petr Adamik
Lidicka 31 (415) 316-6241
Brno +420 603 811 270
Czech Republic [email protected]
Watch our new video animation on
www.oscar-care.com
Contact
Thank you
