Czech Tech Pitch Day - Druidly (David Smehlik)
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Transcript of Czech Tech Pitch Day - Druidly (David Smehlik)
DAVID ŠMEHLÍK CEO @davidsmehlik
MARTIN ŠTĚPAŘ CTO @martinstepar
ROSTISLAV KOCMAN PR & MARKETING @rkocman
+ 7 OTHER TEAM MEMBERS WORKING TOGETHER FOR MORE THAN 2 YEARS
IN DIGITAL / SOCIAL MEDIA AGENCY.
TEAM
3
MEDIUM PUSLISHERS TRY TO FIND
HOW TO MONETIZE CONTENT.
THEIR NEED IS TO HAVE LOYAL READERS.
PUBLISHING MOBILE APPS
FEW CLICKS APP BUILDING FOR IOS, ANDROID, WIN8
CONTENT MONETIZATION
SECURE SOLUTION WITH PAYWALL AND CONTENT DELIVERING
ANALYTICS
BEHAVIORAL AND SEMANTICS DATA GENERATED BY READERS
PRODUCT
5
APP BUILDER
5
DIRECT DISTRIBUTION: WORDPRESS
63 MIO+ BLOGS WORLDWIDE
0,5 % OF THEM WITH VALUABLE CONTENT
MORE THAN 13 000 POTENTIAL WORDPRESS USERS
PARTNERSHIPS: SITE GENERATORS, BLOG PLATFORMS
THOUSANDS OF BLOGS, MAGAZINES ETC.
MARKET SIZE
4
MONTHLY PAYMENTS ($9/$19/$39/$49)OPTION: FREEMIUM
REVENUE SHARE FROM CONTENT MONETIZATION
SELLING BEHAVIORAL ANALYSIS TO MEDIA HOUSES
BUSINESS MODEL
6
COMPETITION
7
CLEENG.COM BRIGHTCOVE.COMPIGEONPAYWALL.COM
$2,5MIO+ YEARLY REVENUE AT THE END OF 2014 GROWING
PRIMARY: MONTHLY FEES + PAYWALL REVENUE SHARES
SECONDARY: ANALYTICS PACKAGES FOR MEDIA HOUSES
FINANCIAL OVERVIEW
8
RAISED $110K FROM PRIVATE INVESTOR (4Q/2012)
SEED MONEY USAGE
MARKETING & SALES
HANDCRAFTING APP BUILDER
FINALIZING MONETIZATION PLATFORM
ANALYTICS MODULE
USE OF FUNDS
9
NEXT ROUND: $500K
TO BE ONE OF THE FIRST IN THIS RAPIDLY GROWING MARKET
BE THE PART OF THE CONTENT MONETIZATION REVOLUTION
18%
INVESTMENT OPPORTUNITY
10
CONTACT
18%
DAVID ŠMEHLÍK
LINKEDIN.COM/IN/DAVIDSMEHLIK
+420 774 303 305
11WWW.DRUIDLY.COM ANGEL.CO/DRUIDLY