Service Overview Q2 2015

Content & Services

• Global static safety camera database

PLUS

• Real-time, community based, safety alerts

History

• Established 2002

• Originally sold dedicated GPS devices

• Global premium content supplier

• 10 full time employees

• 25 surveyors worldwide

• Expanding client base

• Professional telematics team

Content Platforms

Static Content

Waypoint Technology

• Delivers ultra-reliable alerts

– Directional to route

– Relevant to speed

– Tailored to road geometry

– Eliminates all false alerts

– Patented technology

Static Sites - Global Coverage - 2015

49 countries

95,000+ sites 10m users worldwide

Comprehensive Content • All camera types – permanent and temporary

• Speed limit, type, position & direction

Content Generation

• All database content is independently researched by the in-house Cyclops database team

– Direct liaison with governmental and law enforcement agencies

– Monitoring of media outlets, blogs and motoring communities

Field Verification

• All content is professionally verified by the Cyclops survey teams • 100,000+ geo-tagged survey images - every site

surveyed • 25 GIS graduate surveyors worldwide

Database Management

• All content is managed using Cyclops proprietary systems to ensure absolute data integrity

Real-time Content

Community generated alerts

• High quality real-time alerts

• Global user community

• Built in report qualification

• Growing Cyclops user base

• Pooled client community

Cyclops HMI – v3.0 App

System Intelligence

• Smart server algorithm quality filters:

– Static users <5kmh

– Multiple reports same user

– Matches to known static cameras

• Cluster analysis of current & historic user reports

– Matching against known mobile zones

– Positioning of alert point to actual enforcement site

User Community

• Live in 25 countries worldwide

• 1,000,000+ user base

• 350,000 active users/month

• 650,000 reports/month

Summary

• Comprehensive static database

• Active user community

• Premium quality content

• Experienced OEM partner

• Profitable driver centric content

• App or API implementations

Legal Context

• Cyclops understand that the use of real-time community based safety reports and static safety camera location alerts are legal in all markets where Cyclops services are provided

• Countries where specific legislation exists:

– Switzerland – GPS alert for safety cameras are not legal • Cyclops do not provide any content or services here

– France – only danger zone alerts are legal • Cyclops provide legally certified content in this market

Next Steps

For further details on commercials sample data and implementation please contact: Steve Wreford – Director +44 (0) 7740409311 steve@cyclops-uk.com