Cycling manifesto

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Bikenomics & Manchester Steve Connor

description

Quick presentation delivered at Love Your Bike's launch of a cycling manifesto for Greater Manchester.

Transcript of Cycling manifesto

  • 1. Bikenomics& ManchesterSteve Connor

2. sicko?1% 95m increasesaving forin cycling businessBased on TNO Dutch study of employee sick days and levels of cycling 3. The Great Bicycle Economy150100Millions of units produced per yearBicycles50Cars0 1950 1957 1964 1971 1978 1985 199219992006 Earth Policy Institute 4. Happy Commuters 100% HAPPY CYCLISTS 80%Perception of daily commute, by mode 60% 40% 20%0%Car only Public only Mixed car & public WalkingCycling DislikeNeutral LikeTodd Litman, Victoria Transport Policy Institute 5. LIVE LOOK LONGER YOUNGERBEATBUNS OFPOLLUTIONSTEEL 6. CAPACITY AND CAPACITY A QUALITY...(A DI QUALITY...(A Its ec th en an co Its ec W th an en da an no co 1 Person 1 Person Person 99 Person Person 24 Perso24 ThCar / bikes / pedestrian / pedestrian comparsion WCar / bikes comparsion of an w da in6,689 1 Person200 1 Person Person99 Person Person 24 no Th24 Perso Th ou Annual running costs for cars versus bikes - RAC & Sustrans Car / bikes / pedestrian / pedestrian comparsion Car / bikes comparsion 7. Catching Up27% % TRIPS BY BIKE19% 10% 2%HollandDenmark Germany UK (US$48k) (US$56k)(US$41k) (US$35k)EU Statistics 8. THE ENEMY 9. THE BRITISH CYCLING ECONOMYSKY RIDE PARTICIPATION 1.3m 22,000 daily journeys 200,00 Sky Ride new participantsCYCLING ACCESSORIES= 853m PER ANNUM 1AN EXTRA 12,000MILES OF CYCLE cyclistsNETWORKS208m CYCLE JOURNEYS TAKENACROSS THE UK IN 2010INFRASTRUCTUREFREQUENTREGULAR OCCASIONAL 200% Expansion of theNational CycleWORK PERFORMANCENetwork1Regular Cyclists take 1 less sick day than non-cyclists saving the economy 128m a year in VALUE TO THE ECONOMY reduced absenteeism inactivity costs in the UK = 760mper annum 40% OF HOUSEHOLDS958m717m801m OWN A BIKETOTAL ANNUALCOST OF TREATINGOBESITY = 4.2b GROSS CYCLING MARKET POTENTIAL PRODUCT MARKET 2.9b = 230141m per cyclist = value of 1m additional EMPLOYMENT 3.7mannuallyRegular Cyclists over next two years23,000 bikes soldEmployed directly in cycling 28 per cent increase ineconomy generating over 500m volume of cycle sales 51m of which werein wages and 100m in taxesBritish-built Generating 1.62b OLYMPICS * * * LEISURE AND PREFERENTIAL TRAFFICRECREATION* * * CARBON COMMUTING * NEUTRAL SIGNALSHEALTHRISING FUEL COSTS MOTIVATIONS FOR CYCLING 10. 1 9 24 11. GROSS CYCLINGPRODUCT2.9b= 230 per cyclist annually 12. The Great Turnaround15 1952 14 billion10 Billions vehicle miles by bike5 2010 3 billion0195019571964 1971 19781985 1992 1999 2006Depart for Transport