Cycle Industry

Prepared by :Vikram Passy

1

Pedal driven Human powered

Bicycle

1817 in Germany by Baron Von Drais. Name of 1st bicycle was Running machine.

History of bicycles

History Indian bicycle Industry

Bicycle was seen in India in the year 1890.

Five persons in Punjab imported Bicycles.

Allowed to use bicycles on ‘The Mall' Shimla only for one hour in a

day.

INDIAN CYCLE INDUSTRY

The Indian Bicycle Industry is having an annual turnover of over 1.2 million bicycles.

Indian Bicycle Industry is second to that of china in international market .

Major players are 1. Hero Cycles Ltd 2. Atlas Cycles Ltd 3. TI Cycles 4. Avon Cycles Ltd5. Others

source::http://www.indianbicycleexporters.com/

Hero Group

F1 Series

Fast & Furious Range

Ranger MTBs / ATBs

RoadSters

City Bikes

Racers

9

Models

FOUNDER AND CHAIRMAN OF HERO HONDA

Brijmohan Lall Munjal

10

4 P’s

PRODUCT

1. CYCLES

2. RIMS

3. PEDALS

4. COLD ROLLED STRIPS

5. E – BIKES

PRICE

COST PLUS PRICING

PLACE

DEALERS

SUB - DEALERS

DIRECT COMPANY

PROMOTION

WALL PAINTINGS

TELEVISION

PRINT MEDIAS

Departments

Marketing

Manufacturing

Human Resource

Finance

Dispatching

Mass production Maintenance Kaizen rules

About Manufacturing Department

Suggestion

Reduction of prices Light Weight

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Designs.