Cybermedia - Digital Communication Japan 2009
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Transcript of Cybermedia - Digital Communication Japan 2009
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Welcome to Welcome to CyberMediaCyberMediaCreative and marketing driven online communication
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overview
Founded: 1987 in Tokyo, Japan
Consolidated revenue: 25 millionUSD
Employees: 100 multinational staff
Offices: 5 cities worldwide
President & CEO: AndreasDannenberg
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Welcome to CyberMedia
CyberMedia is one of Japan’s leading digitalcommunication agencies. It’s work is based onstrategic thinking, is creatively driven and employsthe latest global technologies available.
Leveraging the strength’s of the Ad-comm Group,Cybermedia is multi-national, multi-cultural, multi-lingualand highly passionate about it’s clients and workperformed.
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Empowered by group synergies…
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The ad-comm group
Advertising: StrategicPlanning, Creative,Media Strategy andMedia Buying
Digital Communications,PC & Mobile Applications
Public Relations,Corporate Crisis Communications& Government Relations
Building & Managementof Brand Equity
Event Marketing,Space Design &
Exhibitions
Investor Relations& Communications
Pharmaceutical &Healthcare Marketing
Mar-comm basedVenture Fund
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CyberMedia Client selection
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Website Examples :
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Website Examples :
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Website Examples :
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Website Examples :
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Website Examples :
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Website Examples :
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Website Examples :
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Website Examples :
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T9 Friends Web
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Case Study Web…
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www.renault.jp
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Case Study:Web
In 2003 CyberMedia becamethe online lead agency forRenault Japan with themission to completelyrevolutionize the car makersonline communicationstrategy.
Since then CyberMedia turnedRenaults Japanese staticwebsite into a fully interactivecommunication platform.
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Case Study:Web
Site evolution
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Case Study:Web
Cars
F1
Fun
Racing
Lifestyle
Rich content
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Case Study:Web
Lifestyle related
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Case Study:Web
Interactive
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Case Study:Web
Personalized and database driven
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Case Study:Web
Sales tool
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Case Study:Web
Loyalty building
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Case Study:Web
Result:
215% growth of the user database (from 6,500 to 31,000)
25% of first time visitors become members (before 7%)
60% of the members read the monthly newsletters
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Mobile Expertise
CyberMedia also has over 6years of experience in mobilemarketing, being responsiblefor the Japanese mobilestrategy of manyinternational brands …
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Mobile Site Examples
Porsche Whitebook Heineken/Warner Campaign GotchaTV
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Mobile Site Examples
T9 mobile site T9 Games T9 Friends Monthly Manga
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Mobile Site Examples
Brita Main Page Brita Flashlite Games Brita Flash screensaver
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Mobile Site Examples
Oxygen O2 Mobile Site O2 Flash Wallpaper O2 Flash Game
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Mobile Site Examples
RedBull Main Page RedBull Media Section RedBull GPS locator
*sample design
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Mobile Site Examples
Moet Mobile Site Moet Campaign Section Moet Screensaver
*sample design
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Case Study Mobile…
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Case Study : Mobile Lufthansa Japan - introduction
From January 2006 CyberMediadeveloped and is currentlymaintaining the Lufthansa Japanmobile site.
Japan was the first country forLufthansa to launch a mobileplatform and it plays a key role inLufthansa's future global mobilestrategies.
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Case Study : Mobile Lufthansa Japan - Site features
Lufthansa Firstclass
Interactive city guide Blog featuring the Lufthansa Baer
German Style
Section about seasonal events, locations and places
Flash GamesSoccer Games, Travel Games
Monthly Lufthansa mobile presentSounds for download, screensavers, picture frames, Flash wallpapers
Monthly campaign quiz
Win tickets to Europe and other Lufthansa “goodies”
Monthly mobile newsletter
Monthly special flight offer & “Miles and More” promotion
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Case Study : Mobile Lufthansa Japan - Site features
Main page Lufthansa First Class Lifestyle
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Case Study : Mobile Lufthansa Japan - Site features
Euro Travel Game Discover Germany Game Soccer game
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Case Study : Mobile Lufthansa Japan - Site features
Flight Screensaver Flash Flightschedule Wallpaper Collection
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Case Study : Mobile Lufthansa Japan - Site features
City Guides Europe Blog in Flashlite
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Case Study : Mobile Lufthansa Japan - a loyalty driver
26% of first time visitors become members
70% of visits to the site are returning visitors
65% of members access the website at least 2-3 times
every month
35% of all members access the website within 6 hours
following a mobile newsletter delivery
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Case Study : Mobile Lufthansa Japan
According to the FinancialTimes, CyberMedia hascreated a website that isregarded as the mostcutting edge mobile site inthe airline industry.