CXMSUMMIT

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Customer Experience

Management

Data &Content

MomMarriedSMU College GradiPhone UserLives in New York, NY

Likes: American Idol, BMW, Walmart, Neiman Marcus, &Nike

We’venevermet

Maryused ourFacebook app

Mary prefers our

Sweepstakesover

Surveys

Mary prefers our

White Papersover our

Newsletters

Mary is one Persona

Personasshould lead content

Why does this matter?

50% of my marketing works

Today’s eventTwitterLinkedinFacebook AdsLinkedin AdsDirect Email

Marketing,QÁXHQFHGCustomer %

CustomerAcquisitionCost

RatioLTV : CAC

CXMSUMMITTake Away

InnovativePartners

EngageCustomers asIndividuals

Seek data thatcomplimentsyour strategy

ProvideMeasurableReturn