CXM from a Structured Content Perspective

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description

CXM is not just something new, but it is something that has always been there. Although it is not new, right now we are trying to apply the same mechanisms in the digital world. People are engaging more and more online. Although it is clear what CXM means in the offline world, we still have issues bringing a similar experience to the online world.

Transcript of CXM from a Structured Content Perspective

Reference: Fred Reichheld, The Ultimate Question 2.0

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Your

Message

<p> <b> </b> </p>

<problem> <product> </product> </problem>

If approx 2,000 contributing engineers save just 1 hour

per week on documentation tasks, that represents an

annual productivity gain of more than 400 man months.

By involving engineering in the documentation process,

it would contribute to a reduction in defect levels by

making key engineering documentation more accurate

and up to date - potentially saving us 50 man months a

year in direct defect fixing costs

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Source: Clay Shirky, Keynote, Web 2.0 Expso

The doctor prescribed this to me for burn

infections, but on the web site I read it is

for bum infections? #cxm #nicosia

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