PRABHAT RAI

Mobile: +91 9871549997, Email:rai.prabhat@gmail.com

Glance at working profile

● A competent professional with over 6 years of experience in the areas of Event Management, which include Creative Designing, Production & Operations.

● Possess and demonstrated abilities in evolving marketing / promotional strategies and executing them in real time environments by coordinating on various stages of campaigns & events to achieve organization or clients objectives.

● Adept in devising various promotional marketing strategies for improving brand visibility and achieving the desired results for clients.

● Distinction of organizing various events like Live Concerts, Award Ceremonies, Promotions, Corporate Events, Exhibitions, Outdoor Advertising etc. during the career span.

PROFESSIONAL EXPOSURE

PERCEPT D’ MARK (A division of Percept Ltd) May’2011 onwards

Asst. General Manager - Special Projects(Client Servicing & National Key operations)

Key Result Areas:

● Conceptualizing & designing set ups for Events, exhibitions, promotions, conferences and launches.

● Venue Analysis & finalization as per requirement.

● Identifying the right target audience.

● Planning for the Branding at the Conference and printing of branding material.

● Fabrication of the printed branding material.

● Interaction with the venue management team for smooth flow of event.

● Planning for the exhibition and putting up exhibition along with the conference.

● Conceptualize, network and implement the publicity and promotional plan along with the PR agency.

● Finalization and negotiations with the vendors for logistical arrangements, backdrops, banners, stage, dais along with designing.

● Theme evenings.

● Promotions/ Promotional Campaigns/ Road shows handling.

● Vendor management & payments.

● New vendor introduction.

● Making of client cost & Internal budgets by saving profit as per the guidelines (Nationally).

● Check expenses of all projects nationally prior passing on to commercial & finance team.

● Check & Approve the fund request nationally as per the budgets.

● Execution planning, strategies and marking of timelines.

● Quality check by devising surprise visits.

● Maintaining team structures & hiring to achieve quality as per the project load(Nationally).

● Responsible for P&L of each & every project under the roof of PDM.

● Approval of funds request and approval of client management in mode of payments & new businesses.

● Manufacturing of merchandising.

● Retail Branding & interior décor of the stores.

Key Projects Handled:

● Canon DSLR sales workshops -2011/12 multicity

● Canon Selphy sales workshops - 2011/12- 12/13 multicity

● Canon proclinic workshop on fashion photography.

● Canon photo marathon.

● Canon Family day -2011.

● Canon Photo Tour

● Canon Anubhav Printer workshop (33 cities) 2011 & 12

● PAN INDIA CANON IMAGE SQUARE STORE LAUNCHES,INNAUGRATIONS,OUTDOOR BRANDING,MERCHANDISING – ANNUAL KEY ACCOUNT

● F1 race launch with Narayan kartikeyan for Base batteries -2011

● F1 mall promotions for Base batteries.

● Sunburn launch party 2011Mumbai,Delhi & GOA(Percept Property)

● Sunburn launch party 2012 – In procedure @ Noida (Percept Property)

● Go for gold – Launch of marathon to encourage our participant athletes including athletes convoy from Kashmir to Kanya kumari -2012

● Fashion shows for ministry of textiles (Chennai & Mussoorie is done still 18 are pending on PAN INDIA LEVEL)

● Corporate activation for ford @ Delhi & NCR

● Green ply launches @ Bahror -2011 & 12

● School activation for Sunfeast Yippee noodles(23 Cities)

● MSD Pharmatical retails market activation to promote sales & increase display racks in maximum stores (37 Cities).

● Nerolac painter’s meet – 2011/12 & 12-13

● Nerolac Rishta Rango Ka(RRK) – 04 cities

● Nerolac Little champ float activation – 9 cities (04 phase activation – Retail branding, Awareness from Nukad nataks ,main event with entertainment & On ground gratifications by LMs by creating hype in the market)

● Nimbuzz college activation to promote phone apparatus (multicity).

● Steria property launch in Noida.

● Auto expo- Suzuki (Fabrication & Merchandising)-2012

● Zuventus – Doctor’s meet (Delhi & Kolkata)

● Dabur Fem sales meet - multicity

● Dabur Uveda FSU - multicity.

● Dabur Almond oil launches (Multicity).

● Dabur New U pan INDIA retail branding.

● Dabur Fem gold seminar launches (Multicity).

● Dabur fem bleach advertisement making with SONAKSHI SINHA.

● Dabur Fem gold & pearl bleach launches(Multicity)

● Dabur sales meet -2011

● Dabur inshop activation (UP & Del).

● Dabur Gulabari Miss fresh beauty contest (Del & Punjab).

● Dabur Kidz expo in Mumbai.

● Dabur jasmine oil launches(multicity)

● Dabur Jasmine oil temple & whole sale market activation in Uttar Pradesh.

● Dabur Gulabari Meet & greet with Vanya Mishra (Miss.India) – 04 Cities.

● Dabur Almond oil meet & greet with NImisha Lamba – 02 cities

● Dabur Vatika Sampling activation in West INDIA.(Mumbai Pune, Nasik & Surat)

● Dabur Bhuna Masala retail sampling & sale activation in 7 cities

● Mirchi Sound Check - Pub activation with live performances ( Delhi & Kolkata)

● Mirchi Faccha party in metros.

● Hyundai dealer’s meet with Radio Mirchi.

● LG kitchen Queen RWA activation with Radio Mirchi.

● GPI - Cigarette corners promotions (Multicity).

● Birla tyres - Van campaign - multicity.

● Birla tyres - Fitters meet - multicity.

● Birla tyres - Company owners meet - multicity.

● L’Oreal YBM exhibition.

● L’Oreal BA conference ( 4 cities)

● MNY BA conference ( 4 cities)

● Colossal Kajal launch ( 4 cities)

● Maybelline Karwa activation @ Chandigarh and Delhi

● PAN INDIA MAYBELLINE BEAUTY SUDIO,HEALTH & GLOW ACTIVATION & L’OREAL GO GLAM ACTIVATION– ANNUAL KEY ACCOUNT

● Boxing Felicitation press con for FIGHT NIGHT (Percept Property).

● Samsung Croma meets (03 cities)

● Samsung dealer meets (27 cities)

● Samsung Ace Duos launch (06 cities)

● Designated as a NATIONAL PROJECT MANAGER for Samsung Ace Duos demo activation on different retails (1600 outlets) – On process

● Herbal life conferences on West & South Zone – Budgeting & planning only (PAN INDIA) – 123 workshops- On process

● IMAS felicitation to toppers

● McCain food products cookeries (Mall & retail Wet sampling)

● MY TVS 18 months plan for entire East Zone divide into 03 phases (Pre Activation + Launch + 06 Workshops) – On process.

● Sandvik Coropark Conferences – 13 cities

● Sandvik B2B product float activation industrial area for drilling & cutting tools(87 cities)

● Sports illustrative Events (18 launches of respective Magazines in different cities)

● Peerless funds – Paint my dream (06 cities school & societies programs).

● SKF exhibition in Pragati maidain – 2012

● Viacom 18 – Power Rangers 19 mall activation on PAN INDIA.

● Viacom 18 – Power Rangers event for top management – 02 cities.

● BOP Lounge at SHM Noida

● Exchange for Media conferences – 17 conferences.

● Mobile Marketing Association – 03 conferences.

● Sony Exhibition @ Pragati maidan.

● Durex valentine party @ Shroom -2013.

● Master card – Shopping Spree festival in 04 cities

● SITI BAJAO – PERCEPT PROPERTY – IN PIPELINE

● UNIVERSITY CRICKET CHAMPIONSHIP – OPENING CEREMONY @ BOUBORN STADIUM

● Suzuki Dealer’s meet – 2013

● VIDEOCON 09 CITIES POST MATCHES IPL PARTIES WITH BOLLYWOOD ENTERTAINMENT -2013.

● Durex parties in clubs for – Media event

● Honda Motorcycles & Scooters Ltd- Augmentation reality event in 52 cities.

● Honda Motorcycles & Scooters Ltd- Launches in Multiplexes in 33 cities – Media event

● Sahara Q-shop launches – 18 cities rest are pending.

● Sahara televised quiz show – On Roll

● Honda Neo Launch – On Roll

*Handling Samsung, Master card & L’Oreal accounts as an operational & servicing person on national level -:

Projects Handled -:

1) Note 800 Mall activation Mumbai & Bangalore – 03 months activation

2) Ace Duos retail activation – 27 cities – 02 months activation.

3) Note II mall activation – 05 cities – 03 months activation

4) Note II Mc Donald’s retail activation – 18 cities – 03 months activation.

5) Galaxy Camera mall activation – 04 cities – 03 months activation.

6) IRIA doctors exhibition with Gala night @ Daly College, Indore.

7) Note II KFC retail activation – 22 cities – 03 months activation.

8) Security device installation @ Samsung retail shops – 308 retails in 63 cities.

9) LED TV mall activation – 03 cities – 06 weekends activation

10) Galaxy camera mall activation – PAN INDIA

11)S4 retail activation – Mc Donald’s – North & West region.

12) Samsung Grand retail activation – North region.

13) Zee Business Awards -2013@Ahmedabad.

* Handling PERCEPT IPs in north regions i.e Sunburn music festival ( Asia’s biggest music festival),Fight nights, Go for Gold Olympic torch run, Press conferences of the movies produced by PERCEPT MOTION PICTURES…etc.

* Filmfare South -2011 & 2012.

*Mirchi Music Awards South – 2011 & 2012.

*Kirtilal’s Son’s Wedding – Chennai ( Zaveri Jewelers)

* Managed 05 matches of Kalinga Lancer’s team in Hockey India League @ Bhubaneshwar including all ATL & BTL campaign.

* Managed National Games @ Kochi – BTL campaign/Conferences and branding.

* Executed all International & National MICE & Exhibitions.

Top 100’s Annual Meet for United Health Group at Atlantis The Palm in Dubai

Master Card Annual meet (MICE) at Kovalam from past 02 years.

Canon Goa

DLF Pramerica MICE at Singapore & Zurich

MasterCard Dubai.

Canon Bangkok

Canon Johannesburg

CANDID MARKETING PVT.LTD May’2010 - April’2011

● Senior Project Head – Operations

Key Result Areas

● Fabrication & logistical planning of set ups for Events, exhibitions, promotions, conferences and launches.

● Venue Analysis & finalization as per requirement.

● Identifying the right target audience.

● Fabrication of the printed branding material.

● Interaction with the venue management team for smooth flow of event.

● Conceptualize, network and implement the publicity and promotional plan.

● Finalization and negotiations with the vendors for logistical arrangements, backdrops, banners, stage, dais along with designing.

● Promotions/ Promotional Campaigns/ Road shows handling.

Key Events Organized:

Promotions:

● Hit – RWA activation.

● HIT -corporate activation.

● Sunfeast Pasta – Multi City Activation

● Ashirvaad Aata select activation.

● Ashirvaad Multigrain Aata activation.

● Candy co Man Chocó double Activation.

● Pillsbury Cake Mix Activation.

● Kingfisher RED – Wine shop & Pub activation.

● Michelline road show in Rajasthan.

● Clear Shampoo MTO activation.

● Cadbury Bourneville MTO activation in North

● Cadbury Bourneville Corporate activation in Delhi NCR.

● Cadbury Valentine photo clicking activation.

● Cadbury category activations(Spar + BB+ Spencer +Walmart+ Easy days + Landmark + FB)

● Cadbury Gems activation.

● Galaxy chocolates activation.

● BB carnival for HUL in North.

● HIT CIK house hold cleaning activation.

● Saint Gobain-Zap Clean market activation.

● YBM Walmart exhibition for HUL + Galaxy chocolates + Cadbury

● Wall mart exhibition for Cadbury Tang + Galaxy Chocolates + Lipton Tea (HUL)

● Handled National Project Manager (CS + OPS) ADITYA BIRLA GROUP SALES ACTIVATION IN CRICKET WC 2011

Canter Activations:

● Bru Van Activation – Multi city

● Knorr Van activation - Multi city

Events :

● Avon Internal Meet – Multicity

● PepsiCo – Internal Meet.

● PepsiCo town hall 3 & 4.

● HIT – PR Event.

● Rishto Se Badi Pratha PR & RWA Event

Retail Work:

● Fabrication of Fosters Chill Out Zone @ Suburbia @ MGF Metropolitan Mall, Gurgaon.

Vibgyor Brand Services Pvt. Ltd. September 2008 – April 2010

● Manager – Creative & Production

Key Result Areas:

● Conceptualizing & designing set ups for Events, exhibitions, promotions, conferences and launches.

● Venue Analysis & finalization as per requirement.

● Identifying the right target audience.

● Planning for the Branding at the Conference and printing of branding material.

● Fabrication of the printed branding material.

● Interaction with the venue management team for smooth flow of event.

● Planning for the exhibition and putting up exhibition along with the conference.

● Conceptualize, network and implement the publicity and promotional plan along with the PR agency.

● Finalization and negotiations with the vendors for logistical arrangements, backdrops, banners, stage, dais along with designing.

● Theme evenings.

● Promotions/ Promotional Campaigns/ Road shows handling.

Key Events Organized:

Product Launches

- 6 city Dabur Fem Oxy bleach.

- 6 city Dabur Hot oil launch.

- Multicity promotion followed by Lay’s Dillogical launch.

Exhibitions

● Toshiba,IITF-2009

● Toshiba,Goregaon-2009

Promotions - Multicity Dabur Uveda cream (in shops & MTO’s).

● Multicity Dabur Real burst activation (in shops & MTO’s).

● Multicity Dabur Real active activation (in shops & MTO’s).

● Multicity Dabur Gulabari activation (in shops & MTO’s).

● Multicity Dabur Vatika hair oil activation (in shops & MTO’s).

● Multicity Kurkure Rajma activation

● L’Oreal hex shampoo activation in mall of north India.

● Maybelline New York activation in Mumbai & Delhi (four times in a year).

● Multicity Fair & Lovely anti marks cream activation.

● Multicity Fair & Lovely Menz Active cream activation.

Other Events

● UBM group networking event (Delhi & Mumbai).

● Maybelline New York “Gals In The City” (four times in a year).

● Japanese Association night at Taj Palace.

● SanDisk multicity road show.

● Bajaj Allianz multicity road show.

● HP multicity road show.

● Pepsi Youngistan WOW multicity road show.

● HDFC multicity school contact programmes

● Pepsodent Multicity school contact programmes.

● Toshiba Retail Production & Designing (In GIP mall).

● “Say No to Child Labour Logo launch” with CM of Delhi. TSA Promotions & Events Pvt. Ltd. November 2007 – August 2008

● Assistant Manager- Creative & Productions (Delhi Branch Head)

Key Result Areas:

● Conceptualizing & designing set ups for Events, exhibitions, promotions, conferences and launches.

● Finalizing the vendors for the Event.

● Set-up co-ordination and backstage production of the event.

● To work on the theme of the event & look out for various entertainment options for the stage shows.

● To prepare the logistic & checklist.

● Planning new themes and ideas for events.

● Managing the artist for event.

● Monitoring of Event Library and liaising with various legal departments related to events.

Key Events Organized:

Live Concerts

- Vodafone Live in Concert, IIT – Delhi, 2008 - Mika Night, New Delhi, 2007

- Sukhwinder Singh Concert, Polo Grounds, DU, 2007

Product Launches

- Samsung Crystal LCD Launch, Intercontinental, New Delhi, 2007

- Maruti A-Star

- Lupine pharematecal “HEARTY” launch.

Exhibitions

- Airtel, Mobile Asia, March 2007

- Philips, Maurya Sheraton, 2008.

- Halonex, Maurya Shereton, 2009.

- RAI, Gore Gaon, Mumbai

Promotions - 13 cities Mahindra Flyte activation.

● Regular multicity activation of General Mills, like Pillsbury cake mix, Aata...etc

● Washington Apples promotion for SCS group.

Other Events - Standard Chartered Bank – Seeing is Believing, New Delhi, 2008.

- ICI summit at Taj Palce-2008 & 09.

- Standard Chartered Car Rally-2008.

- Marico Dealer’s meet.

- Marico Family Day.

- SCB Town Hall-2008 & 09

- Maruti young driver-2009

- Airtel multicity Dealer’s meets.

-Screening & press conference of movie “QUICK GUNN MURGAN” in Delhi & Mumbai.

- Screening & press conference of movie “DIL BOLE HADIPPA” in Delhi & Mumbai.

-Special screening of “SLUMDOG MILLIONARE” for PM & Gandhi Family.

ACADEMIC CREDENTIALS

● A 3 year Bachelors Diploma in Multimedia from MAAC (Maya Academy of Advance Cinematic).

● Bachelor’s degree from MJPRU, Bareilly.

● Done MBA from NIMS in Marketing management & Business administration.

PERSONAL DETAILS

Contact Address: 4/44, Lodhi Colony, New Delhi – 110003.

Date of Birth : 02 – March – 1984

Father’s Name: Mr. G.P. Rai

Marital Status : Single

Place: New Delhi PRABHAT RAI