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Curriculum Vitae Massimo Percopo

Personal data Name / Last name) MASSIMO PERCOPO

Address Via Ivo Lazzeri, 55 – 50012 Bagno a Ripoli (FI) - Italia Telephon 055 6560292 mobile: 348 3580420

Fax 055 5609776 E-mail [email protected]

Nationality Italian Birth date 9th june 1961

Gender male

Professional Experience

Date from july 2015 [see attached 1/2] Occupation or position held Planning Manager and strategic development

Main activities and responsibilities Design of the business model for the creation of a Business Development Agency can help SMEs to compete in the world of digital business

Name and address of employer Restart srl – Corso Italia 15 – 50126 Firenze Type of business or sector Web marketing, Digital Marketing, Performance Marketing

Date from january 2015 [see attached 1/2]

Occupation or position held Planning Manager Main activities and responsibilities Design of the business model for the creation of a start-up company in the

field of energy efficiency, the Social Housing and Welfare. Name and address of employer HAPPEE – under development

Type of business or sector Energy efficiency, Technologies related to the Welfare, Social Housing

Date from january 2014 [see attached 1/2] Occupation or position held Development Manager in the field of LED lighting for the Portuguese

market Main activities and responsibilities Development of lighting projects with LED technology in the Portuguese

market in adherence to what took place in the Italian market Name and address of employer POUP Energy lda – Av. D. Antonio Correia de Sá, 98

Herança do Pinheiro – RAL 2705-905 Sintra (PT) Type of business or sector LED lighting, Energy efficiency

Date from january 2013 to september 2015 [see attached 1/2]

Occupation or position held Consultant for the coordination and development in the field of LED lighting

Main activities and responsibilities Development of lighting projects with LED technology, market analysis, relationship with suppliers, research partners

Name and address of employer SIC srl – Corso Italia 15 – 50126 Firenze

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Arch. Percopo Massimo 13/12/15

Type of business or sector LED lighting, Energy efficiency

Date from january 2010 [see attached 1/2] Occupation or position held Planning Manager and strategic development

Main activities and responsibilities Designing of the following portals online recruitment for the Spanish and Portuguese markets: www.trabajorapido.org, www.123trabajo.com, www.trabalhorapido.org

Name and address of employer PES progetti Eco Sostenibili srl – Via Reims 8 – 50126 Firenze Type of business or sector ITC, Web Content, Web marketing, SEO

Date from may 2008 to december 2010 [see attached 1/2]

Occupation or position held Planning Manager and strategic development Main activities and responsibilities Design of SimpliCity Guide PDA with GSM georeferencing for the city of

Florence with tasks design of the computer system and communication Name and address of employer PES progetti Eco Sostenibili srl – Via Reims 8 – 50126 Firenze

Type of business or sector ITC, Web Content, Web marketing, Digital Guide

Date from february 2007 to november 2015 [see attached 1/2]

Occupation or position held Planning Manager and strategic development Main activities and responsibilities Design of information systems, communications, web marketing, sales

strategies and new implementations Name and address of employer Simplytec srl – Via Reims, 8 – 50126 Firenze

Type of business or sector ITC, Web Content, Web Marketing, Portal of online recruitment www.lavoro.org

Date from april 1995 to december 2009

Occupation or position held Owner and CEO [see attached 1/2] Main activities and responsibilities Franchising Manager, Project Management Information System,

Architectural and Design Manager, Marketing and Communication Strategies, joint ventures. Final design of layout of 70 Internet Point in the whole Italian territory

Name and address of employer Internet Train srl – Via Guelfa 54 rosso – 50129 Firenze Type of business or sector ITC, Franchising Network, Web Agency, ISP

Date from july 1991 to date [see attached 3]

Occupation or position held Architect Main activities and responsibilities Architectural design, Computerized design, Construction Supervision,

Industrial Design and Furniture, Design of complex systems Name and address of employer Massimo Percopo Architetto - Via Ivo Lazzeri, 55 – 50012 Bagno a

Ripoli (FI) - Italia Type of business or sector Architecture, Design

Date from february 1992 to november 1995

Occupation or position held Junior Designer and Drawing Designer Main activities and responsibilities Designer, CAD Designer, Project Manager



Name and address of employer architetto Giovanni Corradetti – Via di Tegolaia 39 Grassina (FI) Type of business or sector Architecture

Date from february 1994 to march 1995

Occupation or position held Designer Main activities and responsibilities Responsible for preparing the Quality Manuals for the company:

ATON s.r.l. I.CO.TEC. s.r.l.. (Istituto di Controllo Tecnico) DI VITTORIO Coop.Sociale s.c.a r.l.

Name and address of employer ATON srl Via di Tegolaia 39 Grassina (FI) Type of business or sector Quality Systems according to European standards UNI EN 29001 ed ISO

EN 9004/2

Date from february 1990 to february 1992 Occupation or position held Drawing Designer

Main activities and responsibilities Designer, construction management, reliefs, computations Name and address of employer Studio Arch. Elio Rodio - Ostuni (BR)

Type of business or sector Architecture, Design

Date from february to october 1981 Occupation or position held Embarking on tanker ship Gungnir 1 in Naples (February / August) and on

coal ship Gungnir X in Singapore (September / October) Main activities and responsibilities Ship engineer’s helper and Young Deck

Name and address of employer Compagnia Nautica Taglioretti Via S. Luca, 11 - 16124 Genova Type of business or sector Nautical

Education and training

Date 1992-1993 Title of qualification awarded Expert in Integrated Design and Control

Main subjects / occupational skills Specializing in integrated design, computerized management of design documents and implementation of Quality Systems (UNI EN 29000 and EN ISO 9000).

Name and type of organization providing education and training

A.R.E.S. e Regione Toscana (Biennial Course of Specialization for Architects and Engineers)

Level in national or international classification

MBA

Date

1992

Title of qualification awarded Admitted to the Architects of Florence and Prato from 1992 n. 4154 Main subjects / occupational skills Licensed to practice as an architect and urban planner


Ordine degli Architetti, Urbanisti e Paesaggisti della provincia di Firenze

Date 1991

Title of qualification awarded Graduated of Doctor of Architecture - score 110/110 + Laud



Main subjects / occupational skills Architectural design. Thesis in architectural design: "A center of peripheral services in Florence: reuse of the former industrial Longinotti". prof. Rosario Vernuccio.


Dipartimento di Progettazione - Facoltà di Architettura dell’Università degli Studi di Firenze

Level in national or international classification

Specialist degree in architectural design

Data 1991-1994

Title of qualification awarded Subject Expert Main subjects / occupational skills Three-year research seminar on the theme: "Development of an

exchanger intermodal Ponte del Pino - Florence". As an expert on the subject.


Dipartimento di Progettazione - Facoltà di Architettura dell’Università degli Studi di Firenze

Data 1990

Title of qualification awarded Subject Expert Main subjects / occupational skills Three-year research on the hypothesis construction and consolidation of

the Megalithic Temples of Malta (Hagar Qim, Mnajdra, Tarxien) and Gozo (Ggantija).


Dipartimento di Restauro - Facoltà di Architettura dell'Università degli Studi di Firenze e Governo Maltese

Capacità e competenze

Native language) Italian Other language English and Spanish

Self-assessment Comprehension Spoken Written European level (*) Listening Reading Spoken

Interaction Spoken

production

english B1

independent User B1

independent User B1

independent User B1

independent User B1

independent user

spanish A1 basic User B1 basic User A1 basic User A1 basic User A1 basic User

(*) Common European Framework of Reference for Languages

Social skills and competences Participation in competitive sports team 1976 - 1992 Player of Volleyball in cat. semi-prof in FLorence B, B2, C1, C2 (Itala Scandicci, Centro Incontri, Sales, Olimpia, EuroDue) 1974 - 1976 Baseball juniors (Mobilcasa Firenze) 1973 - 1975 Football juniors (Nova Sanger Firenze) Participation in individual sports for competitive teams 1966 – 1974 Swimming (CAN Firenze - 1971 Regional Champion for 50/100 mt breaststroke) Athletics 1975 – 1977 (Assi Firenze)



Organisational skills and competences - Ability to work in teams - Propensity to listen and to conflict mediation - Ability to speak in public - Animation skills and propensity for leadership - Ability to define roles, organization, procedures, programs and chrono-respect of deadlines - Negotiation skills

Technical skills and competences - Evaluation of projects related to architectural production - Architectural and Design - Construction Supervision and Inspection - Evaluation of complex information management systems - Reports and administrative contracts - Reports and feasibility studies for financings - Business plans and presentations for investors - Market analysis and statistics - Preparation of project budget - Preparation of executive development plans - Preparation of Quality Manuals ISO 9000 e 29000 - Problem solving - Innovation solutions - Web marketing - Web development - Preparation of content and keywords x digital marketing - Knowledge of the main social networks and application software - Knowledge of LED technologies and market analysis of the leading Italian suppliers

Computer and Digital skills and competences

Knowledge of S.O. Windows 98, NT, 2000 server, XP, Vista, Win10 Knowledge of software package Office 2000 and OpenOffice for creating presentations, reports, business plans, profit and loss accounts, ... Knowledge of AutoCAD and Rhinoceros software for the computerized design and modeling Knowledge of e-mail software Gmail, Eudora, Foxmail and Outlook Knowledge of HTML editing software and Macromedia Freehand for publishing content on the internet domains Knowledge of ADOBE Photoshop for construction sets, templates, CSS, images, layout, …. Knowledge of Webripper for search and crawling contents to download and publishing Knowledge of LAN and Ethernet connection systems Knowledge of the Chrome browser, Explorer, Firefox and communication systems Knowledge of Google Analytics for analyzing and managing statistics, metrics and web visitors access Knowledge of Google ADWords and Adsense for managing campaigns of advertising and publishing adv contents Knowledge of Google Drive platform for managing and sharing digital documents Knowledge of SEO activities for content management and optimization of keywords on search engines Knowledge of the Business Model Canvas for managing enterprise business models Knowledge platform of crowdfunding to finance start-ups and business ideas



Knowledge of payment platforms and eCommerce for the sale and promotion online

Artistic skills and competences Sculpture: modeling clay and plaster works and pottery Goldsmith: design and construction of rings Drawing: Freehand and geometric design computer Modeling: Creation of models and three-dimensional models Photography: photo of architecture and construction details

Other skills and competences Plans, with the architect Marco Parnasi for Bassnet srl, the system Habilio www.habilio.it motorized table for disabled users (winner of the 2005 Vespucci organized by the Region of Tuscany - innovation section). Knowledge and research on the management information systems for complex digital communications and corporate marketing. Research and design the definition of new professionals (Designer of the services) and new business (CommCenter / TUSCANITY) defining characteristics and vision plan

driving license Driving license A e B

Additional Information Entrepreneurship

2016 - He is seeking sponsors and partners for developing a new start-up company TUSCANITY Embassy of Tuscan taste and knowledge for design of a new model of concept store combining the physicality of a real meeting place, full of sounds, tastes, smells with the virtuality of a digital space, intangible, dynamic, about Tuscany and its products/history

2015 - He is a founding member of the RESTART srl Business Development Agency that helps companies achieve their business objectives by providing financial, the revision of the B-model and the application of strategies of Digital Marketing

2014 - He is founding member of the POP Energy lda based in Sintra (PT), consulting and marketing of LED lighting systems for companies and industries, for which develops projects of lighting, research suppliers, market analysis, negotiation and sale.

2013 - He is a consultant of SIC srl for the development and marketing of LED lighting systems for companies and industries, by conducting market analysis, design of lighting systems, research suppliers, negotiation and sale.

2008 - He is founding member of PES progetti Eco Sostenibili srl which designs, develops and administers SimpliCity Guide PDA with GSM georeferencing for the city of Florence

2007 - He is founding member of Simplytec s.r.l. cwhich designs, develops and manages the portal of online recruitment www.lavoro.org



1995 - He is founding member of INTERNET TRAIN s.r.l. and since 2002 has held the position of CEO by conducting design and construction management, coordination of the franchisee, marketing and communications, contracts, development strategies and control practices for funding and joint ventures. The position held until 31.12.2009

1994 - He is founding member of I.CO.TEC. s.r.l. (Istituto di Controllo Tecnico) From 1988 to 2010 shares with arch. Marco Parnasi entrepreneurial activities and specializes in the design of complex computer systems, the analysis of the main technologies of communication and implementation of executive applications and networking systems, in Web Marketing, in the design of digital services consumer side. He continues to carry out his professional activity in architecture and design for private clients

Attached 3

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Arch. Massimo Percopo

segue ATTACHED 1 - Description of the work performed as MANAGER / ENTREPRENEUR

ATTACHED 2 - Description of the work performed as DESIGNER SYSTEMS ATTACHED 3 - Description of the work performed as ARCHITECT / FREELANCERS



ATTACHED 1 – Description of the work performed as MANAGER / ENTREPRENEUR

As previously described in the previous information many of the businesses were shared with arch. Marco Parnasi especially those relating to the design of complex computer systems, the use of key technologies of communication and implementation of executive applications and networking systems, in Web Marketing, in the design of digital services consumer side.

CREATION OF ENTERPRISE ----------------------------------------------------------------------------------------- 2015 – Restart srl (Business Development Agency – Digital Marketing) 2014 – POUP Energy lda (Illuminazione Led società di diritto portoghese) 2008 – PES Progetti Eco Sostenibili srl (SimplyCity) 2007 – Simplytec srl (Lavoro.org) 1995 – Internet Train srl (Internet Point Network) 1993 – Icotec srl (istituto di Controllo Tecnico)

UNDER RESEARCH FUNDING ----------------------------------------------------------------------------------------- 2015 – TUSCANITY new concept of Embassy of Taste and Knowledge (New hybrid store concept to be placed in the global market of eCommerce and in the main streets of the world capital where the Tuscan spirit is a value). www.tuscanity.net (registered)



ATTACHED 2 – Description of the work performed as DESIGNER SYSTEMS

by Simplytec srl ----------------------------------------------------------------------------------------- www.lavoro.org – from 2007 to 2013 he designed the information architecture of the portal, communication flows push / call, layout and back office system for remote management of the system. He manages the campaign to promote Google Adsense and the promotion of the web through RSSfeed and engine ranking. He deals with the design of the site according to the criteria of engine optimization (seo) to get the best positioning and analysis of competitors and the techniques used visibility. by PES Progetti Eco Sostenibili srl ----------------------------------------------------------------------------------------- www.trabajorapido.org / www.123trabajo.com / www.trabalhorapido.org - from 2012 he Designed the following portals online recruitment for the Spanish and Portuguese markets based on Webripper and RSSfeed software and crawling method for publishing job advertising present on the net. by Internet Train srl ----------------------------------------------------------------------------------------- Sistema Selfnet – dal 1997 al 2010 he designed the information architecture of the system can create a network of Internet Point with architecture client / server and using access through magnetic cards / prepaid login. The system SELFNET, operates more than 1,500 locations on the national and international location, has been using from 1995 to 2010 by more than 3,000,000 different users. The system has enabled the creation of a Network franchises for which it was designed and furniture stores, promotional materials and communications, national advertising campaigns and local partnerships for the activation of digital services. Tra i principali clienti segnaliamo: UNICOOP Tirreno who installed the Selnet system in 9 COOP of Umbria, Lazio and Tuscany and for which it was created the brand si.COOP (servizi internet COOP) ICLOS srl who installed the system in more than 30 Barracks NATO-EU in Kosovo, Afghanistan, Iraq and Lebanon YEX who installed shops in Rome in areas with great tourist visibility Domains owner www.internettrain.it www.fionline.it www.wifisms.it www.lavoro.org www.trabalhorapido.org Design and execution of the website, the layout of communication and back office system for remote management. For each domain you are designed web marketing campaigns and promotion. Each web is designed according to the criteria of optimization for the engines to get better ranking and to allow a link exchange can increase your link popularity -----------------------------------------------------------------------------------------



ATTACHED 3 – Description of the work performed as ARCHITECT / FREELANCERS

CIVIL BUILDINGS PROJECTS [for Public Administrations] As DESIGNER and PROJECT MANAGER ----------------------------------------------------------------------------------------- 1997 - Design and construction management for the realization of the Day Centre for the Elderly for Comune di Figline Valdarno Client Azienda Sanitaria di Firenze Project carried out - works amounting to lire 380.000.000

1997 - Planning for the recovery of the Building residential properties located in Via Faenza 107/109 Firenze group D-Arch Parent Designer arch. Antonella Carratù, designer cosigners arch. Massimo Percopo, ing. Marco Bartoloni, ing. Mario Lanni Client Comune di Firenze Project carried out - works amounting to € 485.470,00

1996 - Special program of Residential Buildings – Parent Designer Arch. Barbacci Client Comune di Montevarchi Feasibility plan

1993 - Designing a municipal Doghouse in Greve in Chianti Client Comune di Greve in Chianti Project - amount presumed works lire 400.000.000 CIVIL BUILDINGS PROJECTS [for Public Administrations] as DESIGN ASSISTANT ----------------------------------------------------------------------------------------- 1995 - Preliminary, final and executive functional adjustments and regulatory Nursery School S. Colombano and of Elementary School Olmo-Pieve in Comune di Scandicci (FI); Architect in charge arch. Giovanni Corradetti Client Comune di Scandicci Project carried out - works amounting lire 4.000.000.000 1993 - Preliminary design of a center of services for Company in Gasperina (CZ); Progettista incaricato ATON s.r.l. Client Comune di Gasperina (CZ) Project - amount presumed works lire 20.000.000.000 CIVIL BUILDINGS PROJECTS and FURNITURES [for Private Clients] As DESIGNER and PROJECT MANAGER ----------------------------------------------------------------------------------------- 2015 - Design and construction management of an office in Via Fra Giovanni Angelico, 36/7 Firenze with study details of furniture and finishes Client A&D SPITZ (Sudafrica) Project carried out - works amounting € 150.000 2008 - Design and construction management of a private house in Via Ivo Lazzeri, 55 Bagno a Ripoli (FI) with study details of furniture and finishes Client Sig.ra Cristina Parronchi Project carried out - works amounting € 60.000

1998/2009 - Design, Works and furniture for 70 Internet Centres in Firenze, Siena, Perugia, Roma, Verona, Novara, Brescia, Torino, Bergamo, Bologna, Pinerolo (TO), Montepulciano (SI), Napoli, Saronno (VA), Agrigento, Cagliari, Carpi (MO), Fai della Paganella (TN), Bologna, Siracusa, San Miniato Basso (PI) and for 9 brand stores SI.COOP for Unicoop Tirreno in hypermarkets and supermarkets Client Internet Train srl Project carried out - works for a single store amounting € 45.000 (medium)



1997 - Design and construction management for an Internet center called Internet Train in Via Guelfa 24/a a Firenze Client Firenze On Line srl Project carried out - works amounting lire 120.000.000

1997 - Design and construction management for the removal of architectural barriers and the decor of the Cafeteria Piansa V.le Europa 128/130 Firenze Client Triservice srl Project carried out - works amounting lire 150.000.000

1997 - Design and construction management of a private house in Via Sacco e Vanzetti a Grassina (FI) Client Sig. Oreste Spagnoli Project carried out - works amounting lire 150.000.000

1996 - Design and construction management of a private house in Via Laura 20 Firenze Clients Dott. Stefano Masi / Dott.ssa Fabrizia Fonnesu Project carried out - works amounting lire 400.000.000

1995 - Design and construction management for the furnishing of Torrefazione Piansa in V.le Europa 126 a Firenze Client Sig. Staderini Project carried out - works amounting lire 150.000.000

1992 - Design of a villa named “Tuscan Villa” in Napa Valley (California) Client Sig.ra Maria Manetti Farrow Project - amount presumed works lire 3.000.000.000 CIVIL BUILDINGS PROJECTS and FURNITURES [for Private Clients] as DESIGN ASSISTANT ----------------------------------------------------------------------------------------- 1996 - Collaboration with Ing. Giusti for the construction of a shopping center in Selva Candida (Roma).

1996 - Participates in a contest contract with the ATON srl for the construction of a sports hall for 10,000 seats and a 80,000 seater stadium a Rades (Tunisia) for the Mediterranean Games in 2001, creating three-dimensional digital models of two works.

1993 - Collaboration as draftsman designer with ATON s.r.l. to the following projects: Autogrill in Grecia. Monument to the liberation of Kuwait.

1990/92 - Collaboration con l’arch. Elio Rodio for renovations of hotels, private constructions and social housing in Ostuni (BR) and the relocation of the Wooden Choir of Orvieto Cathedral. TEACHING ----------------------------------------------------------------------------------------- - In the academic years '93 -'94-'95 for the University of Florence has held lectures in a research seminar on the theme: "Development of an exchanger intermodal Ponte del Pino - Florence" as of subject expert for arch. Paolo Iannone - 1994 he was appointed by A.R.E.S. to carry out teaching activities on: "Integrated design and certification of a project" within the Specialization Course for "Project Manager", organized by the Region of Tuscany. - 1994 He held a series of lectures on the Certification of Quality Systems business and the CE mark at Confartigianato of Prato; - 1993 He held a series of lectures on the application of Quality Systems business in reference to European standards EN 29000 and EN ISO 9000 at:

Confartigianato di Prato; DI VITTORIO Coop. Sociale s.n.c.r.l.



PUBLICATIONS ----------------------------------------------------------------------------------------- - Publication of the Thesis on “Perturbazioni” venti anni di esperienze dei ricercatori dell’Università di Firenze 1995

- Architecture and context in "Paolo Iannone COMPOSIZIONE ARCHITETTONICA" ed. S.Marco 1993.

- Wooden Carpentry of fourteenth-century Church of St. Mark: case studies and restoration. in "LEGNO E RESTAURO" ed. Messaggerie Toscane 1989. COMPETITIONS ----------------------------------------------------------------------------------------- 1997 – Participates with the group DArk (parent Arch. Antonella Carratù) in the competition for architects under 40 called by the City of Florence “Progettazione per il recupero Edilizio di immobili residenziali” getting the 4th place and in charge of designing and construction management

1994 - Partecipates as a draftsman in the international competition for Monumento ai Caduti – Kuwait

1992 - Participate in the international competition “The International Competition of Ideas for Development Scheme for Warsaw City Core “.

1990 - Participates in the competition of a service station in Area Prenestina organized by Società Autostrade (parent arch. Marco Bonechi ) getting the "6th place".

1989 - He participated with the architect. Marco Parnasi the contest ideas " L'Arno, la città e la sua gente " organized by Comune di Firenze getting the "2nd".

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Arch. Massimo Percopo

Personal References mobile +39 348 3580420 email [email protected] certified email [email protected] skype mpercopo linkedin https://it.linkedin.com/massimopercopo



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