CVB Funding New ways of raising money Bente Bratland Holm Norway Convention Bureau.
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Transcript of CVB Funding New ways of raising money Bente Bratland Holm Norway Convention Bureau.
CVB Funding
New ways of
raising money
Bente Bratland Holm
Norway Convention Bureau
Norway Convention Bureau
- 21 members ( destinations, hotel chains, venues, airline)- No official funding from the government- Staff: 3 persons- Original budget from membership: 525 000 €- New budget after finding new sponsorship: 837 500 €
Case: We need more funding!
• Airport authority in Norway = Avinor– Makes a lot of money on tax when flights are arriving the
country– Growth of low cost airlines - good business for Avinor!– Avinor wanted to re-invest some of the money in the travel
industry
Sent out tender to the travel industry for a 3 year cooperation project• We had to sell them a
message of money
• We need 375 000 euro • Target 50 000 new
passengers• Avinor makes 15.6 euro per
passenger in tax
= 781 250 € to Avinor.
Results and positive spin offs
• 2007: 42 000 new passengers• 2008: 40 000 new passengers
• Avinor - positive image in the industry
• The project has created a strong cooperation among our members
• Invest together in:
- advertising
- fam trips
- campaigns
- etc.
””Light show”
- by mother nature
Thank you for the attention
- NCB and partners