Curriculum Vitae

ANOOP KESWANI. B.Sc.PGDBA.DMA. Date of Birth: 10.03.62Mobile: 09235633880 E-mail:anoopkeswani007@gmail.com

Career Objective:

Seeking a senior position where my strong interpersonal, organizational and marketing skills will have valuable impact towards enhancement of sales standards and corporate image of the organization.

Professional Synopsis:28 years of consistent track record of delivering results by consolidating and growing existing business in Pharmaceutical, Diagnostics & Pathology Industry.

An ambitious individual with a strong determination to succeed who also possesses impressive leadership skills and a deep understanding of customer-centric sales.

Having a proven track record of working within a target driven environment and of achieving sales targets consistently.

Corporate Sales experience :(1984-2010)

Review of my credentials will confirm that I have served as the catalyst for successful initiatives, in leading companies like Glaxosmithkline, Parke-Davis (Gulf), SRL Ranbaxy, Dr.Lalpathlabs and Cryobanks International India & complimented by Marketing Management Degree.

My Job responsibilities at Zonal/Regional Levels have been: Managing the promotion and direction of the sales and service activities amongst Medical

Fraternity in the region. Reviews market analyses to determine customer needs, volume potential, price schedules, and discount rates, and develops sales campaigns.

Reported to Sales Manager-North/Vice-Presidents/Director-Sales. Ensures that ASM’s/RSM’s/representatives keep informed of and Updates. Hold sales meetings. Make forecasts on anticipated market sales. Develop and implements methods and procedures for monitoring work activities, such as

preparation of records of expenditures, progress reports, etc., in order to inform management of current status or sales activities.

Corporate Launches: SRL-Ranbaxy and Cryobanks International India.

Notable Contributions in Path lab Industry.

Special expertise in CRM-(Customer Relationship Management)

Served: SRL Ranbaxy & Dr.Lal Pathlabs.

1. MAY”06: Till June’07 (DR.LALPATHLABS): Zonal Sales Manager-Based at Lucknow for UP/Bihar.

Managed a Team of 36, (UP, Uttaranchal, Bihar).

This involves wide range of Investigations for HIV, TB, Hepatitis, Hormones, Cytogenetic, DNA tests.PCR’s etc.

Successfully launched the concept of Clinical Reference Laboratories in India (Speciality Ranbaxy Laboratories).

Distinction of launching the modern concept of pathology testing & selling in India in the territory of UP by involving specialist and leading medical professionals for promoting the concept of specialized pathogical investigations in the field of Endocrinology and Tumour Markers,Haematology,Etc.

Networking through Collection Centres and Local Labs.

PROFESSIONAL ABILITIES:

Identifying and developing business opportunities with both new and existing customers. Accurately assessing customer’s needs & requirements. Used to establishing distributed/agent networks. Can negotiate skillfully in competitive situations. Analyzing market activity and trends. Track record of meeting tight deadlines. Excellent contacts with KOL are of medical fraternity. Networking with leading Pharma Distributors & C&F Agents. Networking with pathology collection centres.

Responsibilities (non-conclusive):

 1)   Meeting volume and value objectives of the assigned territory within budget, time and policy parameters through efficient control of the distributor network and staff.

2)    Planning, implementing and monitoring all traditional sales activities within the assigned territory as an entrepreneurial manager, particularly providing an annual drive-plan for the whole territory in collaboration with the Traditional Trade Manager.

3)    Guiding the Business Development Officers to appoint and sustain profitable distributors’ partners.

Awards & Achievements.

Won 5 star and super Star award for Best Sales in Glaxo. Won the Best Regional Manager Award-5th Best in the country (All India). Received award for Excellence in Communication & Detailing.

Trainings:

1. Selected for professional/specialized training on product development in Cairo (Egypt).

2. Specialised training on Excellency in Sales & Marketing in Limas sol (Cyprus).

Training Assignments. (2010-2014).

Worked as Manager Corporate Relations & Head of Department Training in a leading management institution.

Conducted sales training programs for Babycell, Simanz Pharma,Trigat Life Sciences, Lincoln Pharma,Pharma Career Academy etc.

Assist training department in designing market oriented presentations and conduct sales training programmes for teams across India.

Organisational Experience at a Glance:

Year Organisation Designation HQ Team Size Sept’16. Jaipuria Institute of Mgmt. Sr.Manager-Corporate

Relations & Training.Lucknow 15

2010-2014(Till Nov’14)

Shri Ramswaroop Memorial Group of professional colleges. Lucknow.

HOD-Corporate Training & MDP.

Luck now 12

June’07-Sept’2010 Cryobanks International India.

Regional Sales Head. Luck now 35

May’06-June’07

Oct’04-Apr’06

May’03-Sept’04

Dr.Lalpathlabs.

Apex Labs

British Biologicals

Zonal Sales Manager.

Zonal Sales Manager

Zonal Sales Manager

Luck now

Lucknow

Lucknow

36

32

28

April’99-April’03. GlaxoSmithKline Area Manager Kanpur & VNS

12

June’97-March’99 Specialty Ranbaxy Ltd. Area Sales Manager. Luck now 8Feb’93-March’97 Parke-Davis-Gulf. Territory Manager. Dubai 4July’84-Feb’93. Glaxo India Ltd. Medical Representative N.Delhi 0

Declaration:

I hereby declare that the above mentioned details are true to the best of my knowledge.

Anoop Keswani.