Customers or
ENGAGED customers? Gamification as the key to real loyalty
Current situATION
Ó
© 2014 Hooptap, SL. All rights reserved
1. CURRENT SITUATION
© 2014 Hooptap, SL. All rights reserved
1. CURRENT SITUATION
© 2014 Hooptap, SL. All rights reserved
1. CURRENT SITUATION
© 2014 Hooptap, SL. All rights reserved
ADDICTION
IS
NOTICEABLE
1. CURRENT SITUATION
© 2014 Hooptap, SL. All rights reserved
1. CURRENT SITUATION
© 2014 Hooptap, SL. All rights reserved
1. CURRENT SITUATION
© 2014 Hooptap, SL. All rights reserved
1. CURRENT SITUATION
AT THE END OF A LONG PROCESS
© 2014 Hooptap, SL. All rights reserved
1. CURRENT SITUATION
© 2014 Hooptap, SL. All rights reserved
2. reaction
© 2014 Hooptap, SL. All rights reserved
2. reaction
© 2014 Hooptap, SL. All rights reserved
2. reaction
© 2014 Hooptap, SL. All rights reserved
2. reaction
© 2014 Hooptap, SL. All rights reserved
3. SOLUTION
BENEFITS for USING
GAMIFICATION • Boosts engagement • Multiplies incomes • Provides customer feedback • Generates brand awareness • Allows differentiation
© 2014 Hooptap, SL. All rights reserved
3. SOLUTION
© 2014 Hooptap, SL. All rights reserved
TRAFFIC TO SOCIAL NETWORKS
REWARD
M-COMMERCE AND SALES
VISIT WEB
INTRODUCE A PRODUCT
VISIT POINT OF SALE
EXCLUSIVE CONTENT
3. SOLUTION
© 2014 Hooptap, SL. All rights reserved
LONG TERM
RELATIONSHIP?
ENGAGEMENT?
3. SOLUTION
revenue?
Before going, take a l k at these
awesome metrics!
© 2014 Hooptap, SL. All rights reserved
© 2014 Hooptap, SL. All rights reserved
3. SOLUTION
of the loyalty points delivered ended with a purchase
75%
© 2014 Hooptap, SL. All rights reserved
3. SOLUTION
increase on partners’ targeted offers
60%
© 2014 Hooptap, SL. All rights reserved
3. SOLUTION
web traffic increase during gamified campaings
50%
© 2014 Hooptap, SL. All rights reserved
3. SOLUTION
10%
increase on youtube views
35% increase on facebook fan community
© 2014 Hooptap, SL. All rights reserved
GAMIFICATION CAN SAVE LOYALTY
3. SOLUTION
We’ll tell you how to achieve it.
[email protected]
(+34) 96 383 327 17
www.hooptap.com