Customers or engaged customers?

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Customers or ENGAGED customers? Gamification as the key to real loyalty

Transcript of Customers or engaged customers?

Customers or

ENGAGED customers? Gamification as the key to real loyalty

Current situATION

Ó

© 2014 Hooptap, SL. All rights reserved

1. CURRENT SITUATION

© 2014 Hooptap, SL. All rights reserved

1. CURRENT SITUATION

© 2014 Hooptap, SL. All rights reserved

1. CURRENT SITUATION

© 2014 Hooptap, SL. All rights reserved

ADDICTION

IS

NOTICEABLE

1. CURRENT SITUATION

© 2014 Hooptap, SL. All rights reserved

1. CURRENT SITUATION

© 2014 Hooptap, SL. All rights reserved

1. CURRENT SITUATION

© 2014 Hooptap, SL. All rights reserved

1. CURRENT SITUATION

AT THE END OF A LONG PROCESS

© 2014 Hooptap, SL. All rights reserved

1. CURRENT SITUATION

reACTION

Ó

© 2014 Hooptap, SL. All rights reserved

2. reaction

© 2014 Hooptap, SL. All rights reserved

2. reaction

© 2014 Hooptap, SL. All rights reserved

2. reaction

© 2014 Hooptap, SL. All rights reserved

2. reaction

soluTION

Ó

© 2014 Hooptap, SL. All rights reserved

3. SOLUTION

BENEFITS for USING

GAMIFICATION • Boosts engagement • Multiplies incomes • Provides customer feedback • Generates brand awareness • Allows differentiation

© 2014 Hooptap, SL. All rights reserved

3. SOLUTION

© 2014 Hooptap, SL. All rights reserved

TRAFFIC TO SOCIAL NETWORKS

REWARD

M-COMMERCE AND SALES

VISIT WEB

INTRODUCE A PRODUCT

VISIT POINT OF SALE

EXCLUSIVE CONTENT

3. SOLUTION

© 2014 Hooptap, SL. All rights reserved

LONG TERM

RELATIONSHIP?

ENGAGEMENT?

3. SOLUTION

revenue?

Before going, take a l k at these

awesome metrics!

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© 2014 Hooptap, SL. All rights reserved

3. SOLUTION

of the loyalty points delivered ended with a purchase

75%

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3. SOLUTION

increase on partners’ targeted offers

60%

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3. SOLUTION

web traffic increase during gamified campaings

50%

© 2014 Hooptap, SL. All rights reserved

3. SOLUTION

10%

increase on youtube views

35% increase on facebook fan community

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GAMIFICATION CAN SAVE LOYALTY

3. SOLUTION

We’ll tell you how to achieve it.

[email protected]

(+34) 96 383 327 17

www.hooptap.com

YOU THANK