An Empirical Study of False Advertising Claims Under the ...
Customers & false advertising
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CUSTOMERS & FALSE ADVERTISING
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Transcript of Customers & false advertising
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CUSTOMERS & FALSE ADVERTISING
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WHAT IS THE PURPOSE OF ADVERTISING?
To raise awarenessTo encourage, persuade or
manipulate audienceTo increase the demand for
goods & services
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WHAT IS FALSE ADVERTISING?
Advertising information & statements that are false & misleading or even deceiving customers
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EXAMPLE OF FALSE ADVERTISING
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SOLUTION FOR ERADICATE FALSE ADVERTISING?
Clearly spell out their expectation of users/ visitors in the T&C section
“Certify” reviewers by permitting only people who have bought a product to review it.