Customers Engaged™ Paul Cardis CEO/Founder Avid Ratings Avid 3.0 Customer Engagement Technology.

Customers Engaged™

Paul CardisPaul Cardis

CEO/FounderCEO/Founder

Avid RatingsAvid Ratings

Avid 3.0Avid 3.0

Customer Engagement Customer Engagement TechnologyTechnology

Customers Engaged™ Customers Engaged™

Who is Avid?

A full-service customer satisfaction and reputation management technology firm.

Working with top performing home builders & renovators across North America since 1992.

Serving over 2000 home builders throughout the US and Canada, 20% of the largest builders.


The new rules of engagement...


The average person has 125 friends and family on their Facebook page.


If 50 people post to Facebook and less than

10% of their friends repost 5 percent of their friends’ friends repost

1 percent of their friends’ friends’ friends repost

Your message reaches 1,183,009 people.

Word of Mouse


Who Do You Pay Attention To?

or


How Can 1 Home Buyer Affect You?


Customers are Wired and Dangerous

www.kbhomesucks.comwww.beazersucks.comwww.pultesucks.comwww.not-khov.comwww.bewareofroycehomes.com

TIP: Buy the Negative Versions of Your URL


Key DestinationsGoogle ReviewsBetter Business Bureau (BBB)Ripoff ReportOrganization Blogs

– Homeowners Against Defective Dwellings (HADD)– Homeowners for Better Building (HOBB)– National Alliance Against Construction Defects– Advocates for Quality Housing– Distressed Homeowners

http://distressed-homeowner.tripod.com/id12.html


Housing Trends

96% of home buyers aged 18-45

use the Internet to search for a home.

Source: 2011 National Association of Realtors Buyers and Sellers Study


Housing Trends



90% of all home buyers use the Internet to search for a home.


Customers Engaged™ Customers Engaged™Source: National Association of Realtors® Profile of Home Buyers and Sellers 2013

Leading Sources to Find a Home


Housing Trends



90% of all home buyers use the Internet to search for a home.

Nielsen Ratings identified that reviews are the 2nd most trusted source behind actual referrals.



“Online consumer reviews are the second most trusted source of brand information and messaging, with 70 percent of global consumers surveyed online indicating they trust messages on this platform, an increase of 15 percent in four years.” (Nielsen Ratings, 2012)


72%


Power of Referrals

Home Buyers who receive a positive referral from an existing homeowner are twice as likely

to buy from that builder.

Customer Reviews are as important as Customer Referrals, if not more important


What are you doing to connect the last mile between customer loyalty and frontline of sales?


Avid 3.0

GoSocial™GoTour™

GoSurvey™


Strategies for Reputation Management

Proactive Defense– Fill the internet with positivity

• GoSocial Programs– Facebook– Twitter– Public Reports– Video Testimonials– Mobile Apps

– Transparency - THE REAL SOLUTION


GoTour™ Screenshot


Exclusive Home Features Database


21 Years of Home Buyer Reviews


Impact of Mobile on Real Estate

“Over half of all the views of U.S. real estate listings occurred on a mobile device.” Wall

Street Journal, Dec 2013

http://m.us.wsj.com/article_email/SB10001424052702304096104579242370212312370-lMyQjAxMTAzMDEwMzExNDMyWj


AvidMobile™ Screenshot


Integrated Solutions


Live Demonstration


Discussion

Customers Engaged™ Paul Cardis CEO/Founder Avid Ratings Avid 3.0 Customer Engagement Technology.

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