Customers and False Advertising (Intro to Business)
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CUSTOMERS & FALSE ADVERTISING
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Transcript of Customers and False Advertising (Intro to Business)
![Page 1: Customers and False Advertising (Intro to Business)](https://reader036.fdocuments.us/reader036/viewer/2022082700/54c431204a79590f4a8b4624/html5/thumbnails/1.jpg)
CUSTOMERS & FALSE ADVERTISING
![Page 2: Customers and False Advertising (Intro to Business)](https://reader036.fdocuments.us/reader036/viewer/2022082700/54c431204a79590f4a8b4624/html5/thumbnails/2.jpg)
WHAT IS THE PURPOSE OF ADVERTISING?
To raise awarenessTo encourage, persuade or
manipulate audienceTo increase the demand for
goods & services
![Page 3: Customers and False Advertising (Intro to Business)](https://reader036.fdocuments.us/reader036/viewer/2022082700/54c431204a79590f4a8b4624/html5/thumbnails/3.jpg)
WHAT IS FALSE ADVERTISING?
Advertising information & statements that are false & misleading or even deceiving customers
![Page 4: Customers and False Advertising (Intro to Business)](https://reader036.fdocuments.us/reader036/viewer/2022082700/54c431204a79590f4a8b4624/html5/thumbnails/4.jpg)
EXAMPLE OF FALSE ADVERTISING
![Page 5: Customers and False Advertising (Intro to Business)](https://reader036.fdocuments.us/reader036/viewer/2022082700/54c431204a79590f4a8b4624/html5/thumbnails/5.jpg)
![Page 6: Customers and False Advertising (Intro to Business)](https://reader036.fdocuments.us/reader036/viewer/2022082700/54c431204a79590f4a8b4624/html5/thumbnails/6.jpg)
SOLUTION FOR ERADICATE FALSE ADVERTISING?
Clearly spell out their expectation of users/ visitors in the T&C section
“Certify” reviewers by permitting only people who have bought a product to review it.