CUSTOMER STORY - CoSchedule · systems, marketing services, website development and customer...
Transcript of CUSTOMER STORY - CoSchedule · systems, marketing services, website development and customer...
How This Agency Got
16 Million Views On One Post(And Doubled Their Clients)
C U S T O M E R S T O R Y
Virtual Resort Manager provides customers with vacation rental management software
systems, marketing services, website development and customer support.
The marketing team at VRM is responsible for their own marketing projects PLUS
blogging, social media management and email marketing for their many customers in
the hospitality industry.
Having the right all-in-one tool for managing their projects is necessary for driving
business for their company AND their clients.
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"For me, it’s come down to the fact that I’ve been able to take on more clients and make
more money."
B R I T TA N Y T H O M P S O N ,
Social Marketing and Media Manager
To reach their goals, their marketing team needed a tool that could...
Improve Client Retention With Results Driven Campaigns
Every minute saved on project management and processes is time spent creating
better posts. So e�ciency is a top priority for Brittany Thompson, Social Marketing and
Media Manager at VRM. Her team of 6 is responsible for posting to 30+ social profiles
multiple times per day.
And post performance is important. So Thompson and her team are laser focused on
creating campaigns that provide results.
They wanted a tool that would...
Improve Client Retention With Results Driven Campaigns
Every minute saved on project management and processes is time spent creating
better posts. So e�ciency is a top priority for Brittany Thompson, Social Marketing and
Media Manager at VRM. Her team of 6 is responsible for posting to 30+ social profiles
multiple times per day.
And post performance is important. So Thompson and her team are laser focused on
creating campaigns that provide results.
They wanted a tool that would...
Eliminate The Guesswork In Their Social Scheduling
Virtual Resort Manager uses Best Time Scheduling to share their messages at the
highest tra�c times for each network - according to social media best practices -
every time they post.
"When I was manually scheduling, I wasn’t getting as good of results as just using the
best time feature. Which is on every single post that we do. I’m really appreciative of
that feature," explains Thompson.
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To reach their goals, their marketing team needed a tool that could...
Improve Client Retention With Results Driven Campaigns
Every minute saved on project management and processes is time spent creating
better posts. So e�ciency is a top priority for Brittany Thompson, Social Marketing and
Media Manager at VRM. Her team of 6 is responsible for posting to 30+ social profiles
multiple times per day.
And post performance is important. So Thompson and her team are laser focused on
creating campaigns that provide results.
They wanted a tool that would...
Improve Client Retention With Results Driven Campaigns
Every minute saved on project management and processes is time spent creating
better posts. So e�ciency is a top priority for Brittany Thompson, Social Marketing and
Media Manager at VRM. Her team of 6 is responsible for posting to 30+ social profiles
multiple times per day.
And post performance is important. So Thompson and her team are laser focused on
creating campaigns that provide results.
They wanted a tool that would...
Eliminate The Guesswork In Their Social Scheduling
Virtual Resort Manager uses Best Time Scheduling to share their messages at the
highest tra�c times for each network - according to social media best practices -
every time they post.
"When I was manually scheduling, I wasn’t getting as good of results as just using the
best time feature. Which is on every single post that we do. I’m really appreciative of
that feature," explains Thompson.
Since using best time scheduling, her team has been able to...
Get More Clicks + Drive Sales With Every Social Post
With so much competition, it’s tough to get through the noise. Best Time Scheduling
spaces out their messages for maximum coverage, getting their clients the most social
engagement every time.
"Last summer we posted for one of our clients using CoSchedule and best time
scheduling. It went 'mini-viral' It was something we never expected,", exclaims
Thompson.
The post had over 16 million views, 550,771 post clicks and 956,704 reactions,
comments and shares on Facebook. Giving Virtual Resort Manager’s client better
results than they could’ve imagined.
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"Overall, our engagement across the board has increased phenomenally with our
client’s stu�. We’re getting way more clicks on content we’re posting for them,"
Thompson continues.
Managing these 30+ social profiles is no easy task, but CoSchedule has allowed her
team to….
Instantly Create Dozens Of Social Messages(In Seconds)
With reusable social templates, they can share posts faster and drive more tra�c to
client’s blogs.
The Virtual Resort Manager team uses social templates to eliminate the tedious
process of manual scheduling. They can create the perfect social sharing plan, fine
tune messages for maximum engagement and apply the reusable templates to any
content they create.
"I absolutely love social marketing templates. Being able to create something that I can
apply quickly and easily to all of my social media campaigns makes it so much easier
for me. For our blogs, I can actually see that the language is good on all the social
posts and the timelines measure up. It’s quick and easy. And I love that," says
Thompson.
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"It’s just one button. I don’t have to go in and manually schedule those every single
time. It’s an extreme timesaver," Thompson says.
Social templates aren’t the only way CoSchedule has helped Virtual Resort Manager
save time. Thompson’s team also used CoSchedule to...
"It’s just one button. I don’t have to go in and manually schedule those every single
time. It’s an extreme timesaver," Thompson says.
Social templates aren’t the only way CoSchedule has helped Virtual Resort Manager
save time. Thompson’s team also used CoSchedule to...
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"We are able to grow as quickly as we’ve grown because we have the right tool.
That’s what it all comes down to."
Double The # Of Clients They Manage (Without Hiring MORE People)
As a marketing manager, Thompson is responsible for overseeing every task and
project her team is working on. By using custom task templates, she’s able to assign
tasks to her team + track the progress of every project her team is working on.
Before CoSchedule, her team used a combination of tools like Hootsuite, MeetEdgar,
Evernote and calendar reminders to track, complete and publish projects.
“We’ve actually been able to take on additional clients because of what we do being so
much more organized and streamlined,” explains Thompson.
Since they started using CoSchedule, Brittany and her team have been able to double
the number of clients they work with due to increased bandwidth.
B R I T TA N Y T H O M P S O N ,
Social Marketing and Media Manager
"We all talk about how we want to be powerful and effective. And we want to get as
many likes as we can. But the reality is at the end of the day, if you’re not making
money, then your business is not sustainable. For me, it’s come down to the fact that
I’ve been able to take on more clients and make more money. And I haven’t had to
spend as much time as I would have had to spend with other tools," Thompson added.
CoSchedule is mission control for your entire marketing
strategy! Get everything organized in one place, so you
(and your team) can focus on the important stu�...getting
sh*t done! See your entire marketing schedule at a glance
and sync your team inside a collaborative,
cross-functional calendar for social, content,
email, events, and more.
Ready To Map Your Marketing Plan
with CoSchedule?
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