Customer Stories Submission Process for AppExchange Partners
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ISV Partners Call for Stories December 11, 2012 Nidhi Teerdhala Manager, Strategic Tools & Stories [email protected]
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Transcript of Customer Stories Submission Process for AppExchange Partners
ISV Partners Call for Stories December 11, 2012 Nidhi Teerdhala Manager, Strategic Tools & Stories [email protected]
Agenda
• Why ISV success stories are important • Salesforce Customer Success Stories program
• Submission process
• What makes a good story
• Questions
Why are ISV success stories important?
Salesforce customer prospects looking for a partner that can demonstrate proven success with similar customers.
Who will be using these stories?
Salesforce AEs looking for the right partner to help them win a deal.
Salesforce marketers looking for customer validation of salesforce.com products and technologies.
Stories spread the word about your solution!
Salesforce Customer Success Stories Program
Storyforce team provides an effective channel to promote and share stories
ü The Customer Story tool is a centralized repository of customer success information ü Stories are classified by ISV Success and ISVs can be looked up using a simple keyword search
ü Stories are reviewed by marketing teams for promotion opportunities
“The first place I look for a reference is the
story tool.” - AE
“I’d love to see more use cases from our
AppExchange Partners.”
-Commercial Sales, SE
Stories are promoted to the entire Salesforce community via the Customer Story Tool. This is the “go-to” place for sales when looking for references and use cases.
Use storytelling to promote your solution inside Salesforce
Chatter provides increased visibility
Stories are widely promoted through various Chatter Groups
We’ve Created an Avenue for ISV Partners to Submit Stories
Story Submission Process 1. Join the “ISV Success Stories” Dropbox folder. Send an email to
[email protected] to request access. Please include names, job titles, and email addresses of all those who need access.
2. Download the AppExchange Partner – Customer Success Story Template from the Partner Community or the Dropbox folder and fill it out.
Please include name, job title, and email
3. Upload the completed template to the “ISV Success Stories” Dropbox folder.
4. Email [email protected] to let us know you have uploaded a story. The Storyforce team will review the submission and add the story to our internal customer stories database. We may also create a “front slide” to showcase and promote your story within Salesforce.
What makes a good story
What a good story looks like
• Challenge • What was their business like before your solution?
• What were they trying to accomplish but they couldn’t?
• Solution • What was your solution to solve their challenges, and how was
it implemented?
• List any integrations, customizations
• How long did it take to implement?
• Value / Results • What value or results has the customer seen from using your
solution?
• Use metrics whenever possible
Tips on crafting a great story
• Give enough details that anyone briefly retell the story • Use the 2nd slide to provide more details!
• Explain how your solution solved the customer’s challenges • Briefly describe what your solution is
• The more quantifiable the better!
Questions?
