CUSTOMER SATISFACTION WITH HYUNDAI MOTORS.doc

8/9/2019 CUSTOMER SATISFACTION WITH HYUNDAI MOTORS.doc

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Project Report

ON

“A STUDY OF CONSUMER BEHAVIOURS AND

SATISFACTION WITH HYUNDAI MOTORS”

Sub!tte" #or t$e p%rt!%& #u!&e't #or t$e %(%r"

O#

B%c$e&or o# Bu)!'e)) A"!'!)tr%t!o' #ro

C$%u"$%r* C$%r%' S!'+$ U'!,er)!t*- Meerut

./0.102

Sub!tte" To3

SHANTI INSTITUTE OF TECHNO4O5Y MEERUT

U'"er T$e )uper,!)!o' o#3 1 Sub!tte" B*31

Mr6 RAHU4 SHARMA PAWAN KUMAR

7H6O6D- o# BBA- Dept 8 BBA VI SEM

Ro&& No6 99:;2.;

DEPARTMENT OF MANAGEMENT

SHANTI INSTITUTE OF TECHNOLOGY MEERUT

BATCH1./0.102

1


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DEC4ARATION

I, PAWAN


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A)*NO&+EDGEMENT

I uld sincerely than- ur all %aculty $e$bers because ithut hse guidance this pr!ect

uld nt ha'e been pssible# I uld als li-e t than- the$ %r gi'ing an pprtunity tcnduct this su$$er training and e.tending $e %ull supprt and c/peratin tards the

c$pletin t this Pr!ect

I e.press $y gratitude Project 5u!"e Mr6 R%$u& S$%r% H6O6D6- BBA Dep%rte't - SIT

Meerut t all thse $entined ab'e and als the senir %unctinaries % the rgani0atin,

h helped $e directly and indirectly t $a-e this pr!ect a success#

Once again I e.press $y gratitude t yundai %r their -ind c/peratin and ha'ing gi'en

$e an pprtunity t assciate $ysel% ith the $a!r prducers % c$$ercial 'ehicles in the

cuntry#

&ith sincere regards,

PAWAN


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PREFACE

I had t undergne %r the pr!ect r- a%ter c$pleting the secnd se$ester# The attracti'e

%eature % the M#3#A# curse is that alng ith thery e als get t ha'e the e.psure % the practical en'irn$ent#

The su$$er training Reprt is based n “ A STUDY OF CONSUMER

BEHAVIOURS AND SATISFACTION WITH HYUNDAI MOTORS”6

The tpic %r $y research reprt is4

The Research Reprt re'l'es arund the yundai tried t e.plre the 'arius

aspects % car# The certain b!ecti'es ere prede%ined and the tas- as t acc$plish the$#

This reprt als pr'ides the sur'ey analysis abut the nature % retailer prescriptin and the

-ey %actrs 'er hich a c$pany shuld ha'e a strng hld t sur'i'e ith a lng/ter$

'ie#

The study as cn%ined gegraphically t Meerut# The data surce as cllected %r$

the regular 'isits % cust$er and target prspects#

A special tas- as als assigned t $e t analy0e the $ar-et pprtunities in di%%erent

regins % MEER5T# It under that di%%erent dealer has been 'isited# A set % 6uestinnaireas prepared 7 scrutini0ed be%re ging %r $ar-et analysis#

The hle prcess during the entire training prgra$ is ell planned and the data as

initially cllected abut the reputed cust$ers the respecti'e e.ecuti'es % cncerned areas#

The tas- as di'ided int s$all gals hich t be acc$plished n the daily basis#

Finally it as a great e.perience at the crprate le'el being interacted ith di%%erent reputed

persnalities and it $a-es practically aare abut the strategies de'elp$ent prcess and

their brea- up in gals and de%ining plicies t achie'e the$ and handle di%%erent di%%icult

situatins

8


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E=ECUTIVE SUMMARY

Present rld is the rld % c$petitin# There is huge c$petitin in each and e'ery

sectr# E'ery ne ants t be ahead % their c$petitrs# The c$petiti'e landscape, rapidly

changing technlgies, increased c$ple.ity % prducts and ser'ices and $re aare and

de$anding cust$ers are all pushing the Organi0atin t adpt the cust$er centric %cus#

In the present dyna$ic business en'irn$ent cust$er play a 'ital rle and is % centric

'alue t the Organi0atin# ence satis%ying a cust$er by pr'iding e.cellent ser'ices is %

pri$e i$prtance t the c$pany#

First % all a prper utline % the entire sur'ey r- as decided li-e research b!ecti'es,

research apprach# The $ain b!ecti'e % the research as t %ind ut the satis%actin le'el

% the cust$ers %r$ prducts %%ered by the c$pany in the $ar-et#

The ne.t step as decide upn ther areas % research design# T $eet the $ain b!ecti'es

% the research prgra$ $e a prper sa$ple si0e as decide upn, hich represents the

entire ppulatin and help in getting results# 9tructured 6uestinnaire as used as research

instru$ent and persnal inter'ie $ethd as used %r data cllectin in the hle sur'ey#

Analysis and interpretatin ere dran %r$ the entire data s as t %cus n the $a!r

prble$s# Analysis and interpretatin ere %urther used t reach the results and %indings %

the sur'ey and ere als help%ul in $a-ing the suggestins#

:


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TAB4E OF CONTENTS

OB>ECTIVES OF STUDY??????????????????66?66@1

COMPANY PROFI4E66???????????????????66?6:1.

PRODUCTS PROFI4E????????????????????6666.21.

INDUSTRY PROFI4E????????????????66?????912

R ESEARCHMETHODO4O5Y??????????666???????6662:1;:

R ESEARCH R EPORT

PROCEDURE

R ESEARCH DESI5N6

DATA CO44ECTION METHOD

SAMP4IN5

DATA ANA4YSIS?????????????????????66?@/12

FINDIN5S??????????????????????66???;1@

CONC4USIONS????????????????????666???61:

SU55ESTIONS????????????????????66?666??:/1:0

4IMITATIONS??????????????????????666666?:.1:9

ANNE=URE?????????????????????????6:10/.

UESTIONAIRE

BIB4IO5RAPHY

;


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OB>ECTIVES OF THE STUDY

=I> T intrspect int the satis%actin le'el % cust$ers ith respect t yundai $trs#

=II> T %ind ut the satis%actin le'el % cust$ers abut ser'ices pr'ided by yundai

$trs#

=III> T %ind ut hy cust$ers pre%erred yundai $trs Prduct in that )ategry %

ther cars#

The tpic has been already gi'en by the c$pany t cllect in%r$atin abut

)urrent happening in the $ar-et# It als helps t $a-es i$pr'e$ents in ser'ice and

6uality % the prduct, %r their lng ti$e e.istence in the $ar-et and getting pr%it#9i$ultaneusly, it as als help%ul %r $e t learn the channel % Distributin and

bser'e the de$and % particular prducts#

?


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@


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COMPANY PROFI4E

T*pePublic =*R4 BB:2?B,

+9E4 C5D>Fou'"e" 1@;<

Fou'"er7)8 )hung u/CungHe%"u%rter) 9eul, 9uth *reaAre% )er,e" Internatinal

1

Net !'coe (#8₩ billin =2014>1

Ep&o*ee) 1:B,BBB =as % March 21, (B18>P%re't yundai *ia Aut$ti'e GrupWeb)!te yundai/Mtr#c$

H*u'"%! Motor Cop%'*

A *rean4 di'isin % the yundai *ia Aut$ti'e Grup, is the rldHs %urth largest

aut$a-er in ter$s % units sld( and ne % the 3ig Asian Fur =ith Tyta, nda and

Nissan>#2 ead6uartered in 9eul, 9uth *rea, yundai perates the rldHs largest

integrated aut$bile $anu%acturing %acility in 5lsan, hich is capable % prducing 1#;

1B

http://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Korea_Exchangehttp://eng.krx.co.kr/mki/stc/stc_d_001.jsp?isu_cd=A005380http://en.wikipedia.org/wiki/London_Stock_Exchangehttp://www.londonstockexchange.com/exchange/prices-and-news/stocks/prices-search/stock-prices-search.html?nameCode=HYUDhttp://en.wikipedia.org/wiki/Entrepreneurhttp://en.wikipedia.org/wiki/Chung_Ju-Yunghttp://en.wikipedia.org/wiki/Seoulhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Internationalhttp://en.wikipedia.org/wiki/Chung_Mong-Koohttp://en.wikipedia.org/wiki/Chief_Executive_Officerhttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Automobile_manufacturerhttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Automobileshttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/South_Korean_Wonhttp://en.wikipedia.org/wiki/South_Korean_Wonhttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-hmc-figs-2008-0http://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-hmc-figs-2008-0http://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/Hyundai_Kia_Automotive_Grouphttp://en.wikipedia.org/wiki/Websitehttp://www.hyundai-motor.com/http://en.wikipedia.org/wiki/Korean_languagehttp://en.wikipedia.org/wiki/Hyundai_Kia_Automotive_Grouphttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-1http://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Nissanhttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-2http://en.wikipedia.org/wiki/Seoul,_South_Koreahttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Ulsanhttp://en.wikipedia.org/wiki/File:Hyundai_logo.svghttp://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Korea_Exchangehttp://eng.krx.co.kr/mki/stc/stc_d_001.jsp?isu_cd=A005380http://en.wikipedia.org/wiki/London_Stock_Exchangehttp://www.londonstockexchange.com/exchange/prices-and-news/stocks/prices-search/stock-prices-search.html?nameCode=HYUDhttp://en.wikipedia.org/wiki/Entrepreneurhttp://en.wikipedia.org/wiki/Chung_Ju-Yunghttp://en.wikipedia.org/wiki/Seoulhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Internationalhttp://en.wikipedia.org/wiki/Chung_Mong-Koohttp://en.wikipedia.org/wiki/Chief_Executive_Officerhttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Automobile_manufacturerhttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Automobileshttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/South_Korean_Wonhttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-hmc-figs-2008-0http://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-hmc-figs-2008-0http://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/Hyundai_Kia_Automotive_Grouphttp://en.wikipedia.org/wiki/Websitehttp://www.hyundai-motor.com/http://en.wikipedia.org/wiki/Korean_languagehttp://en.wikipedia.org/wiki/Hyundai_Kia_Automotive_Grouphttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-1http://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Nissanhttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-2http://en.wikipedia.org/wiki/Seoul,_South_Koreahttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Ulsan


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$illin units annually# The yundai lg, a slanted, styli0ed , is said t be sy$blic % t

peple =the c$pany and cust$er> sha-ing hands# Hyundai $eans J$dernityJ in *rean#

The c$panyHs success is dri'en by the c$$it$ent % appr.i$ately 1:B,BBB e$plyees in

$re than asse$bly plants, yundai 'ehicles are sld in 1@? cuntries thrugh s$e ?,BBB

dealerships and shr$s rldide#

History

)hung u/Cung %unded the yundai Engineering and )nstructin )$pany in 1@8


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In (BB8, yundai as ran-ed secnd in Jinitial 6ualityJ in a sur'eyLstudy by #D# Per and

Assciates# yundai is n ne % the tp 1BB $st 'aluable brands rldide# 9ince (BB(,

yundai has als been ne % the rldide %%icial spnsrs % the FIFA &rld )up#

In (BB;, the 9uth *rean g'ern$ent initiated an in'estigatin % )hung Mng *s

practices as head % yundai, suspecting hi$ % crruptin# On April (?, (BB;, )hung as

arrested, and charged %r e$be00le$ent % 1BB billin 9uth *rean n =591B; $illin>,; ith yundai ice )hair$an and )EO, *i$ Dng/!in, ta-ing 'er as head % the

c$pany#

3usiness

Asse$bly line at yundai Mtr )$panyHs car %actry in 5lsan, 9uth *rea

9ee als4 yundai

In 1@@?, a%ter a sha-e/up in the *rean aut industry caused by 'era$bitius e.pansin and

the Asian %inancial crisis, yundai ac6uired ri'al *ia Mtrs# In (BBB, the c$pany

established a strategic alliance ith Dai$ler)hrysler and se'ered its partnership ith the

yundai Grup# In (BB1, the Dai$ler/yundai Truc- )rpratin as %r$ed# In (BB8,

he'er, Dai$ler)hrysler di'ested its interest in the c$pany by selling its 1B#: sta-e %r

@BB $illin#

yundai has in'ested in $anu%acturing plants in the Nrth A$erica, )hina, )0ech Republic,

Pa-istan, India, and Tur-ey as ell as research and de'elp$ent centers in Eurpe, India,

Nrth A$erica, and apan# In (BB8, yundai Mtr )$pany had :#

1(

http://en.wikipedia.org/wiki/J.D._Power_and_Associateshttp://en.wikipedia.org/wiki/J.D._Power_and_Associateshttp://en.wikipedia.org/wiki/FIFA_World_Cuphttp://en.wikipedia.org/wiki/Chung_Mong_Koohttp://en.wikipedia.org/wiki/Corporate_crimehttp://en.wikipedia.org/wiki/Embezzlementhttp://en.wikipedia.org/wiki/South_Korean_wonhttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-5http://en.wikipedia.org/wiki/Ulsanhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Hyundaihttp://en.wikipedia.org/wiki/Asian_financial_crisishttp://en.wikipedia.org/wiki/Kia_Motorshttp://en.wikipedia.org/wiki/DaimlerChryslerhttp://en.wikipedia.org/wiki/Hyundai_Grouphttp://en.wikipedia.org/wiki/Daimler-Hyundai_Truck_Corporationhttp://en.wikipedia.org/wiki/North_Americahttp://en.wikipedia.org/wiki/Chinahttp://en.wikipedia.org/wiki/Czech_Republichttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Turkeyhttp://en.wikipedia.org/wiki/Research_and_developmenthttp://en.wikipedia.org/wiki/Europehttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Chaebolhttp://en.wikipedia.org/wiki/CKD_kitshttp://en.wikipedia.org/wiki/File:Hyundai_car_assembly_line.jpghttp://en.wikipedia.org/wiki/File:Hyundai_car_assembly_line.jpghttp://en.wikipedia.org/wiki/J.D._Power_and_Associateshttp://en.wikipedia.org/wiki/J.D._Power_and_Associateshttp://en.wikipedia.org/wiki/FIFA_World_Cuphttp://en.wikipedia.org/wiki/Chung_Mong_Koohttp://en.wikipedia.org/wiki/Corporate_crimehttp://en.wikipedia.org/wiki/Embezzlementhttp://en.wikipedia.org/wiki/South_Korean_wonhttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-5http://en.wikipedia.org/wiki/Ulsanhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Hyundaihttp://en.wikipedia.org/wiki/Asian_financial_crisishttp://en.wikipedia.org/wiki/Kia_Motorshttp://en.wikipedia.org/wiki/DaimlerChryslerhttp://en.wikipedia.org/wiki/Hyundai_Grouphttp://en.wikipedia.org/wiki/Daimler-Hyundai_Truck_Corporationhttp://en.wikipedia.org/wiki/North_Americahttp://en.wikipedia.org/wiki/Chinahttp://en.wikipedia.org/wiki/Czech_Republichttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Turkeyhttp://en.wikipedia.org/wiki/Research_and_developmenthttp://en.wikipedia.org/wiki/Europehttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Chaebolhttp://en.wikipedia.org/wiki/CKD_kits


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yundai $tr 'ehicles are sld in 1@? cuntries thrugh s$e ?,BBB dealerships and

shr$s# A%ter a recent sur'ey % glbal aut$ti'e sales by Aut$ti'e Nes, yundai

is n the tenth largest aut$a-er in the rld as % (BB


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yundai Genesis

yundai entered the 5nited 9tates $ar-et in 1@?; ith a single $del, the yundai E.cel#

The E.cel as %%ered in a 'ariety % tri$s and bdy styles# That year, yundai set a recrd

% selling the $st aut$biles in its %irst year % business in the 5nited 9tates c$pared t

any ther car brand =c# 1(;,BBB 'ehicles>#

Initially ell recei'ed, the E.celHs %aults sn beca$e apparent cst/cutting $easures caused

reliability t su%%er# &ith an increasingly pr reputatin %r 6uality, yundai sales

plu$$eted, and $any dealerships either earned their pr%its n repairs r abandned the

prduct# At ne pint, yundai beca$e the butt % $any !-es =i#e# yundai stands %r Jpe

yu understand nthings dri'able and ine.pensi'eJ> and e'en $ade Da'id +etter$ans TpTen ilarius Mischie% Night Pran-s T Play In 9pace4 K? / Paste a JyundaiJ lg n the

$ain cntrl panel#

In respnse, the parent c$pany % yundai began in'esting hea'ily in the 6uality, design,

$anu%acturing, and lng/ter$ research % its 'ehicles# It added a 1B/year r 1BB,BBB/$ile

=1;B,BBB -$> pertrain arranty =-nn as the yundai challenge> t its 'ehicles sld in

the 5nited 9tates# 3y (BB8, sales had dra$atically increased, and the reputatin % yundai

cars i$pr'ed# In (BB8, yundai tied ith nda %r initial brand 6uality in a sur'eyLstudy

%r$ #D# Per and Assciates, %r ha'ing 1B( prble$s per 1BB 'ehicles# This $ade

yundai secnd in the industry, nly behind Tyta, %r initial 'ehicle 6uality# The c$pany

cntinued this traditin by placing third 'erall in #D# Pers (BB; Initial Quality 9ur'ey,

behind nly Prsche and +e.us#

yundai cntinues t in'est hea'ily in its A$erican peratins as its cars gr in ppularity#

In 1@@B, yundai established the yundai Design )enter in Funtain alley, )ali%rnia# Thecenter $'ed t a ne 2B $illin %acility in Ir'ine, )ali%rnia in (BB2, and as rena$ed the

18

http://en.wikipedia.org/wiki/Hyundai_Genesishttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Hyundai_Excelhttp://en.wikipedia.org/wiki/Hyundai_Excelhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/David_Lettermanhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/J.D._Power_and_Associateshttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/J.D._Powerhttp://en.wikipedia.org/wiki/Porschehttp://en.wikipedia.org/wiki/Lexushttp://en.wikipedia.org/wiki/Fountain_Valley,_Californiahttp://en.wikipedia.org/wiki/Irvine,_Californiahttp://en.wikipedia.org/wiki/File:Hyundai_Genesis.jpghttp://en.wikipedia.org/wiki/File:Hyundai_Genesis.jpghttp://en.wikipedia.org/wiki/Hyundai_Genesishttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Hyundai_Excelhttp://en.wikipedia.org/wiki/Hyundai_Excelhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/David_Lettermanhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/J.D._Power_and_Associateshttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/J.D._Powerhttp://en.wikipedia.org/wiki/Porschehttp://en.wikipedia.org/wiki/Lexushttp://en.wikipedia.org/wiki/Fountain_Valley,_Californiahttp://en.wikipedia.org/wiki/Irvine,_California


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yundai *ia Mtrs Design and Technical )enter# 3esides the design studi, the %acility als

hused yundai A$erica Technical )enter, Inc# =AT)I, established in 1@?;>, a subsidiary

respnsible %r all engineering acti'ities in the 5#9# %r yundai# yundai A$erica Technical

)enter $'ed t its ne (BB,BBB/s6uare/%t =1@,BBB $(>, 11< $illin head6uarters in

9uperir Tnship, Michigan =near Ann Arbr > in (BB:# +ater that sa$e year, AT)I

annunced that it uld be e.panding its technical peratins in Michigan and hiring ;BB

additinal engineers and ther technical e$plyees 'er a perid % %i'e years# The center

als has e$plyees in )ali%rnia and Alaba$a#

yundai A$erica Technical )enter c$pleted cnstructin % its yundaiL*ia pr'ing

grund in )ali%rnia )ity, )ali%rnia in (BB8# The 8,2BB/acre =1< -$(> %acility is lcated in

the M!a'e Desert and %eatures a ;#8/$ile =1B#2 -$> 'al trac-, a ehicle Dyna$ics Area, a

'ehicle/handling curse inside the 'al trac-, a pa'ed hill rad, and se'eral special sur%ace

rads# A 2B,BBB/s6uare/%t =(,?BB $(> c$ple. %eaturing %%ices and indr testing areas is

lcated n the pre$ises as ell# The %acility as built at a cst % :B $illin# An aerial 'ie

can be %und here#1( yundai c$pleted an asse$bly plant !ust utside Mntg$ery,

Alaba$a in (BB8, ith a grand pening n May (B, (BB:, at a cst % 1#1 billin# At %ull

capacity, the plant ill e$ply (,BBB r-ers# )urrently, the plant asse$bles the yundai

9nata and the yundai 9anta Fe# It is yundais secnd atte$pt at prducing cars in NrthA$erica since yundai Aut )anada Inc#s plant in Quebec clsed in 1@@2#

In (BB2, accrding t )nsu$er Reprts, yundaiHs reliability ran-ings tied ndas#

In (BB:, yundai authri0ed Ed yles yundai dealership in 9$yrna, Gergia t bec$e

the %irst Jdea% %riendlyJ dealership in the entire rld# The sta%% in this dealership are able t

acc$$date dea% cust$ers ith the use % A$erican 9ign +anguage and 'ide

cn%erencing phnes#

In (BB;, #D# Per and Assciates 6uality ran-ing, 'erall the yundai brand ran-ed 2rd,

!ust behind Prsche and +e.us, and beating lng ti$e ri'al Tyta#18 The brand 'erall is

ran-ed $uch higher than the a'erage industry and resale 'alue cntinues t i$pr'e a

c$parable (BB2 yundai 9nata sedan ran-s !ust ((BB bel a si$ilarly e6uipped nda

Accrd, accrding t *elley 3lue 3- Pricing (BB;#

1:

http://en.wikipedia.org/wiki/Kia_Motorshttp://en.wikipedia.org/wiki/Superior_Township,_Michiganhttp://en.wikipedia.org/wiki/Ann_Arbor,_Michiganhttp://en.wikipedia.org/wiki/Michiganhttp://en.wikipedia.org/wiki/Californiahttp://en.wikipedia.org/wiki/Alabamahttp://en.wikipedia.org/wiki/California_City,_Californiahttp://en.wikipedia.org/wiki/Mojave_Deserthttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-11http://en.wikipedia.org/wiki/Montgomery,_Alabamahttp://en.wikipedia.org/wiki/Montgomery,_Alabamahttp://en.wikipedia.org/wiki/Hyundai_Sonatahttp://en.wikipedia.org/wiki/Hyundai_Sonatahttp://en.wikipedia.org/wiki/Hyundai_Santa_Fehttp://en.wikipedia.org/wiki/North_Americahttp://en.wikipedia.org/wiki/North_Americahttp://en.wikipedia.org/wiki/Quebechttp://en.wikipedia.org/wiki/Consumer_Reportshttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Smyrna,_Georgiahttp://en.wikipedia.org/wiki/Deafhttp://en.wikipedia.org/wiki/American_Sign_Languagehttp://en.wikipedia.org/wiki/J.D._Power_and_Associateshttp://en.wikipedia.org/wiki/Porschehttp://en.wikipedia.org/wiki/Lexushttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-13http://en.wikipedia.org/wiki/Hyundai_Sonatahttp://en.wikipedia.org/wiki/Honda_Accordhttp://en.wikipedia.org/wiki/Honda_Accordhttp://en.wikipedia.org/wiki/Kelley_Blue_Bookhttp://en.wikipedia.org/wiki/Kia_Motorshttp://en.wikipedia.org/wiki/Superior_Township,_Michiganhttp://en.wikipedia.org/wiki/Ann_Arbor,_Michiganhttp://en.wikipedia.org/wiki/Michiganhttp://en.wikipedia.org/wiki/Californiahttp://en.wikipedia.org/wiki/Alabamahttp://en.wikipedia.org/wiki/California_City,_Californiahttp://en.wikipedia.org/wiki/Mojave_Deserthttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-11http://en.wikipedia.org/wiki/Montgomery,_Alabamahttp://en.wikipedia.org/wiki/Montgomery,_Alabamahttp://en.wikipedia.org/wiki/Hyundai_Sonatahttp://en.wikipedia.org/wiki/Hyundai_Sonatahttp://en.wikipedia.org/wiki/Hyundai_Santa_Fehttp://en.wikipedia.org/wiki/North_Americahttp://en.wikipedia.org/wiki/North_Americahttp://en.wikipedia.org/wiki/Quebechttp://en.wikipedia.org/wiki/Consumer_Reportshttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Smyrna,_Georgiahttp://en.wikipedia.org/wiki/Deafhttp://en.wikipedia.org/wiki/American_Sign_Languagehttp://en.wikipedia.org/wiki/J.D._Power_and_Associateshttp://en.wikipedia.org/wiki/Porschehttp://en.wikipedia.org/wiki/Lexushttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-13http://en.wikipedia.org/wiki/Hyundai_Sonatahttp://en.wikipedia.org/wiki/Honda_Accordhttp://en.wikipedia.org/wiki/Honda_Accordhttp://en.wikipedia.org/wiki/Kelley_Blue_Book


16/105

In (BB;, the yundai Enturage $ini'an earned a %i'e/star sa%ety rating the highest hnr

the Natinal ighay Tra%%ic 9a%ety Ad$inistratin bests %r all seating psitins in

%rntal and side/i$pact crashes# The Insurance Institute %r ighay 9a%ety als rates

"GdS its highest rating in %rnt, side and rear i$pacts# The II9 =Insurance Institute %r

ighay 9a%ety, 5nited 9tates>, in %act, na$ed the (BB; yundai Enturage and *ia 9edna

a "Gld Tp 9a%ety Pic-,S $a-ing the sa%est $ini'an e'er tested#

In (BB;, yundai as aarded Tp/rated (BB; Ideal ehicle by Autpaci%ic, Mar-eting

research and cnsultancy %ir$ %r the aut$bile industry#

In (BB< 9trategic isin Ttal Quality Aards, yundai Mtrs leads the $st 'ehicle

seg$ents in 9trategic isinHs Ttal Quality Inde., $easuring the nership e.perience#They atte$pt t $easure $re than !ust the nu$ber % prble$s per 'ehicle# yundai tps in

9trategic isin Ttal Quality Aards# Fr the %irst ti$e e'er, yundai has risen t share the

psitin % ha'ing the $st $dels leading a seg$ent# three $dels ith the tp Ttal

Quality Inde. =TQI> scre in their seg$ents, including the yundai A0era, Enturage, 9anta

Fe#1@(B

In (BB


17/105

Reprts tp/ran-ed (BB? 'ehicle a$ng 1@ ther c$pacts and s$all %a$ily cars, beating

ut nda )i'ic, Tyta )rlla and Tyta Prius#(;

In (BB?, at the Nrth A$erican Internatinal Aut 9h, the prductin 'ersin % the lu.ury

7 per%r$ance/riented yundai Genesis sedan $ade its debut, dealerships ill ha'e the

Genesis as sn as 9u$$er (BB?# In (BB?, at the Ne Cr- Internatinal Aut 9h,

yundai debuted its prductin 'ersin % the per%r$ance/riented rear/dri'e yundai

Genesis )upe, slated t hit dealerships in early (BB@#

In (BB@ yundai annunced the %i'e/dr hatchbac- 'ariant % the Elantra c$pact sedan

ill carry the na$e Elantra Turing hen it ges n sale in the spring as a (BB@ $del# (


18/105

(B122; 8;%p%'

Despite ha'ing gring sales rldide, yundai struggled in apan, ha'ing sld nly

1:,BBB passenger cars %r$ (BB1 t (BB@# As a result % pr sales, yundai annunced n

N'e$ber (BB@ that they ill pull their passenger car di'isin ut % the apanese $ar-et

and %cus n their c$$ercial 'ehicle di'isin instead#8(

1?

http://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-35http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-36http://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-36http://en.wikipedia.org/wiki/Hyundai_i10http://en.wikipedia.org/wiki/Hyundai_i20http://en.wikipedia.org/wiki/Hyundai_Atoshttp://en.wikipedia.org/wiki/Hyundai_Clickhttp://en.wikipedia.org/wiki/Hyundai_Accenthttp://en.wikipedia.org/wiki/Hyundai_Vernahttp://en.wikipedia.org/wiki/Hyundai_Tucsonhttp://en.wikipedia.org/wiki/Hyundai_Elantrahttp://en.wikipedia.org/wiki/Hyundai_Sonatahttp://en.wikipedia.org/wiki/No%C5%A1ovicehttp://en.wikipedia.org/wiki/Czech_Republichttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-37http://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-38http://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-38http://en.wikipedia.org/wiki/Hyundai_i30http://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-39http://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-39http://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-39http://en.wikipedia.org/wiki/%C5%BDilinahttp://en.wikipedia.org/wiki/Slovakiahttp://en.wikipedia.org/wiki/Kia_Motorshttp://en.wikipedia.org/wiki/People's_Republic_of_Chinahttp://en.wikipedia.org/wiki/Volkswagenhttp://en.wikipedia.org/wiki/Beijinghttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-40http://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-41http://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-35http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-36http://en.wikipedia.org/wiki/Hyundai_i10http://en.wikipedia.org/wiki/Hyundai_i20http://en.wikipedia.org/wiki/Hyundai_Atoshttp://en.wikipedia.org/wiki/Hyundai_Clickhttp://en.wikipedia.org/wiki/Hyundai_Accenthttp://en.wikipedia.org/wiki/Hyundai_Vernahttp://en.wikipedia.org/wiki/Hyundai_Tucsonhttp://en.wikipedia.org/wiki/Hyundai_Elantrahttp://en.wikipedia.org/wiki/Hyundai_Sonatahttp://en.wikipedia.org/wiki/No%C5%A1ovicehttp://en.wikipedia.org/wiki/Czech_Republichttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-37http://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-38http://en.wikipedia.org/wiki/Hyundai_i30http://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-39http://en.wikipedia.org/wiki/%C5%BDilinahttp://en.wikipedia.org/wiki/Slovakiahttp://en.wikipedia.org/wiki/Kia_Motorshttp://en.wikipedia.org/wiki/People's_Republic_of_Chinahttp://en.wikipedia.org/wiki/Volkswagenhttp://en.wikipedia.org/wiki/Beijinghttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-40http://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-41


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Electric vehicles

Main article4 Electric 'ehicle

yundai plans t begin prducing hybrid electric 'ehicles in (BB@# The A'ante ill be the%irst 'ehicle t be prduced#82

9ince (BB8, yundai has supplied abut 2,BBB hybrid 'ersins % its Get0 and Accent s$all

cars t g'ern$ent %leets as part % a testing prgra$# The aut$a-er cites a lac- % lcal ta.

bene%its %r purchasing hybrids as a barrier t its hybrid de'elp$ent prgra$# 3ut yundai

e.pects the ta. situatin t change in (BB@#82

The ne hybrid electric 9nata ill $a-e its debut at the +s Angeles Internatinal Aut9h in N'e$ber (BB?# yundai e.pects t release it in the 5#9# $ar-et in (B1B, %eaturing

lithiu$/in battery technlgy#88

Environmental record

On April (2, (BB? yundai Mtr annunced the beginning % a %i'e/year pr!ect t turn

:B -$V % in%ertile land int grassland by (B1(# yundai is ding s ith the help % the

*rean Federatin %r En'irn$ental M'e$ent =*FEM># The pr!ect, na$ed yundai

Green Wne, is lcated ;;B -$ nrth % 3ei!ing# The gal % the pr!ect is t end the recurring

dust str$s in 3ei!ing, blc- deserti%icatin and prtect the lcal ecsyste$# +cal eeds

ill be planted in the regin that ha'e the ability t endure sterile al-aline sil# This is the

%irst en'irn$ental pr!ect % the c$panyHs scial cntributin prgra$#8:8;

yundai Mtr plans t aid )he'rn )rpratin in the cnstructin % up t si. hydrgen

%ueling statins that ill be lcated in )ali%rnia, including lcatins at the 5ni'ersity % )ali%rnia/Da'is and the yundai A$erica Technical )enter in )hin# yundai is ging t

pr'ide a cllectin % 2( Tucsn %uel cell 'ehicles, hich are pered by 5T) Fuel )ell

per plants#

1@

http://en.wikipedia.org/wiki/Electric_vehiclehttp://en.wikipedia.org/wiki/Hybrid_electric_vehiclehttp://en.wikipedia.org/wiki/Hyundai_Elantrahttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-autogenerated1-42http://en.wikipedia.org/wiki/Hyundai_Getzhttp://en.wikipedia.org/wiki/Hyundai_Accenthttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-autogenerated1-42http://en.wikipedia.org/wiki/Hybrid_electric_vehiclehttp://en.wikipedia.org/wiki/Hyundai_Sonatahttp://en.wikipedia.org/wiki/Los_Angeles_International_Auto_Showhttp://en.wikipedia.org/wiki/Los_Angeles_International_Auto_Showhttp://en.wikipedia.org/wiki/Lithium-ion_batteryhttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-43http://en.wikipedia.org/wiki/Beijinghttp://en.wikipedia.org/wiki/Beijinghttp://en.wikipedia.org/wiki/Desertificationhttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-44http://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-45http://en.wikipedia.org/wiki/Chevron_Corporationhttp://en.wikipedia.org/wiki/University_of_California-Davishttp://en.wikipedia.org/wiki/University_of_California-Davishttp://en.wikipedia.org/wiki/Electric_vehiclehttp://en.wikipedia.org/wiki/Hybrid_electric_vehiclehttp://en.wikipedia.org/wiki/Hyundai_Elantrahttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-autogenerated1-42http://en.wikipedia.org/wiki/Hyundai_Getzhttp://en.wikipedia.org/wiki/Hyundai_Accenthttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-autogenerated1-42http://en.wikipedia.org/wiki/Hybrid_electric_vehiclehttp://en.wikipedia.org/wiki/Hyundai_Sonatahttp://en.wikipedia.org/wiki/Los_Angeles_International_Auto_Showhttp://en.wikipedia.org/wiki/Los_Angeles_International_Auto_Showhttp://en.wikipedia.org/wiki/Lithium-ion_batteryhttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-43http://en.wikipedia.org/wiki/Beijinghttp://en.wikipedia.org/wiki/Beijinghttp://en.wikipedia.org/wiki/Desertificationhttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-44http://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-45http://en.wikipedia.org/wiki/Chevron_Corporationhttp://en.wikipedia.org/wiki/University_of_California-Davishttp://en.wikipedia.org/wiki/University_of_California-Davis


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Motorsport

Alister McRae dri'ing an Accent &R) at the (BB1 Rally Finland#

yundai entered $trsprt by c$peting in the F( class % the &rld Rally )ha$pinship

in 1@@? and 1@@@# In 9epte$ber 1@@@, yundai un'eiled the Accent &R), a &rld Rally )ar

based n the yundai Accent# The yundai &rld Rally Tea$ debuted the car at the (BBB

9edish Rally and achie'ed their %irst tp/ten result at that years Rally Argentina, hen

Alister McRae and *enneth Eri-ssn %inished se'enth and eighth, respecti'ely# Eri-ssn later

dr'e the car t %i%th place in Ne Wealand and %urth in Australia# In (BB1, yundai debuted

a ne e'lutin % the Accent &R), hich as intended t i$pr'e reliability, but the

per%r$ance % the car as still nt gd enugh t challenge the %ur big tea$s =Frd &rld

Rally Tea$, Mitsubishi, Peuget and 9ubaru># e'er, at the seasn/ending Rally G3, the

tea$ achie'ed their best result ith McRae %inishing %urth and Eri-ssn si.th#

Fr the (BB( seasn, yundai hired the %ur/ti$e rld cha$pin uha *an--unen, alng

ith Freddy +i. and Ar$in 9char0# *an--unens %i%th place in Ne Wealand as the

tea$s best result, but they $anaged t edge ut X-da and Mitsubishi by ne pint in the

battle %r %urth place in the $anu%acturers rld cha$pinship# In 9epte$ber (BB2, a%ter a

seasn ha$pered by budget cnstraints, yundai annunced ithdraal %r$ the &R) and

planned t return in (BB;, this has ne'er happened thugh#8?

In (BB;, %lling the annunce$ent that *rea as scheduled t earn a Fr$ula 1 Grand

Pri. race, yundai annunced that they plan t enter the sprt#

Electric propulsion

yundai plans begin prducing hybrid electric 'ehicles in (BB@# They are ging t use

H*br!" B&ue Dr!,e, that includes lithiu$ ply$er batteries, instead % lithiu$/in# TheA'ante ill be the %irst 'ehicle t be prduced# Other are the 9anta Fe ybrid, the Elantra,

(B

http://en.wikipedia.org/wiki/Alister_McRaehttp://en.wikipedia.org/wiki/Hyundai_Accent_WRChttp://en.wikipedia.org/wiki/Rally_Finlandhttp://en.wikipedia.org/wiki/World_Rally_Championshiphttp://en.wikipedia.org/wiki/Hyundai_Accent_WRChttp://en.wikipedia.org/wiki/World_Rally_Carhttp://en.wikipedia.org/wiki/Hyundai_Accenthttp://en.wikipedia.org/wiki/Swedish_Rallyhttp://en.wikipedia.org/wiki/Rally_Argentinahttp://en.wikipedia.org/wiki/Alister_McRaehttp://en.wikipedia.org/wiki/Kenneth_Erikssonhttp://en.wikipedia.org/wiki/Rally_New_Zealandhttp://en.wikipedia.org/wiki/Rally_Australiahttp://en.wikipedia.org/wiki/2001_World_Rally_Championship_seasonhttp://en.wikipedia.org/wiki/Ford_World_Rally_Teamhttp://en.wikipedia.org/wiki/Ford_World_Rally_Teamhttp://en.wikipedia.org/wiki/Ralliarthttp://en.wikipedia.org/wiki/Peugeot_Sporthttp://en.wikipedia.org/wiki/Subaru_World_Rally_Teamhttp://en.wikipedia.org/wiki/Rally_GBhttp://en.wikipedia.org/wiki/2002_World_Rally_Championship_seasonhttp://en.wikipedia.org/wiki/List_of_World_Rally_Championship_Drivers'_Championshttp://en.wikipedia.org/wiki/Juha_Kankkunenhttp://en.wikipedia.org/wiki/Freddy_Loixhttp://en.wikipedia.org/wiki/Armin_Schwarzhttp://en.wikipedia.org/wiki/%C5%A0koda_Motorsporthttp://en.wikipedia.org/wiki/List_of_World_Rally_Championship_Constructors'_Championshttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-47http://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-47http://en.wikipedia.org/wiki/Hybrid_electric_vehiclehttp://en.wikipedia.org/wiki/Lithium_polymerhttp://en.wikipedia.org/wiki/Lithium-ionhttp://en.wikipedia.org/wiki/Hyundai_Elantrahttp://en.wikipedia.org/wiki/Hyundai_Santa_Fehttp://en.wikipedia.org/wiki/Hyundai_Elantrahttp://en.wikipedia.org/wiki/File:Am2_hyundai.jpghttp://en.wikipedia.org/wiki/File:Am2_hyundai.jpghttp://en.wikipedia.org/wiki/Alister_McRaehttp://en.wikipedia.org/wiki/Hyundai_Accent_WRChttp://en.wikipedia.org/wiki/Rally_Finlandhttp://en.wikipedia.org/wiki/World_Rally_Championshiphttp://en.wikipedia.org/wiki/Hyundai_Accent_WRChttp://en.wikipedia.org/wiki/World_Rally_Carhttp://en.wikipedia.org/wiki/Hyundai_Accenthttp://en.wikipedia.org/wiki/Swedish_Rallyhttp://en.wikipedia.org/wiki/Rally_Argentinahttp://en.wikipedia.org/wiki/Alister_McRaehttp://en.wikipedia.org/wiki/Kenneth_Erikssonhttp://en.wikipedia.org/wiki/Rally_New_Zealandhttp://en.wikipedia.org/wiki/Rally_Australiahttp://en.wikipedia.org/wiki/2001_World_Rally_Championship_seasonhttp://en.wikipedia.org/wiki/Ford_World_Rally_Teamhttp://en.wikipedia.org/wiki/Ford_World_Rally_Teamhttp://en.wikipedia.org/wiki/Ralliarthttp://en.wikipedia.org/wiki/Peugeot_Sporthttp://en.wikipedia.org/wiki/Subaru_World_Rally_Teamhttp://en.wikipedia.org/wiki/Rally_GBhttp://en.wikipedia.org/wiki/2002_World_Rally_Championship_seasonhttp://en.wikipedia.org/wiki/List_of_World_Rally_Championship_Drivers'_Championshttp://en.wikipedia.org/wiki/Juha_Kankkunenhttp://en.wikipedia.org/wiki/Freddy_Loixhttp://en.wikipedia.org/wiki/Armin_Schwarzhttp://en.wikipedia.org/wiki/%C5%A0koda_Motorsporthttp://en.wikipedia.org/wiki/List_of_World_Rally_Championship_Constructors'_Championshttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-47http://en.wikipedia.org/wiki/Hybrid_electric_vehiclehttp://en.wikipedia.org/wiki/Lithium_polymerhttp://en.wikipedia.org/wiki/Lithium-ionhttp://en.wikipedia.org/wiki/Hyundai_Elantrahttp://en.wikipedia.org/wiki/Hyundai_Santa_Fehttp://en.wikipedia.org/wiki/Hyundai_Elantra


21/105

9nata ybrid =t the 5#9# $ar-et in (B1B> and the yundai i(B, hich ill replace the

yundai Get0# H*u'"%! B4UE1WI44 is a plug/in hybrid#

H*u'"%! Motor I'"!% 4!!te" 7HMI48

yundais ;th $anu%acturing unit utside the parent cuntry, is als the +roup) &%r+e)t

o,er)e%) pro"uct!o' b%)e6 E'en as the pr!ect as being cnceptuali0ed, H*u'"%! Motor)

I'"!% 4t"67HMI48 as alays ging t play an i$prtant rle in yundai Mtrs

)$panys internatinal peratins#

That the c$pany is #u&&* o('e" by the parent grup and the integrated unit at

(1

http://en.wikipedia.org/wiki/Hyundai_Sonatahttp://en.wikipedia.org/wiki/Hyundai_i20http://en.wikipedia.org/wiki/Hyundai_Getzhttp://en.wikipedia.org/w/index.php?title=Hyundai_BLUE-WILL&action=edit&redlink=1http://en.wikipedia.org/wiki/Plug-in_hybridhttp://en.wikipedia.org/wiki/Hyundai_Sonatahttp://en.wikipedia.org/wiki/Hyundai_i20http://en.wikipedia.org/wiki/Hyundai_Getzhttp://en.wikipedia.org/w/index.php?title=Hyundai_BLUE-WILL&action=edit&redlink=1http://en.wikipedia.org/wiki/Plug-in_hybrid


22/105

9ripera$budur can tday rll ut cars ith al$st 2 &oc%&!Ge"

co'te't, bears testi$ny that the Indian peratins ha'e been put dn t

play an i$prtant rle in yundais gal %r the (1st century / t be !int

the ran-s % the GT/1B =Grup 1B> )$panies#

T$e I'#r%)tructure

The yundai India plant lcated in Irungattu-ttai, 2B -il$eters %r$ )hennai as built in

recrd ti$e# The plant is %irst sel%/su%%icient $anu%acturing unit in India t be independently

in'ested by an 'erseas aut$bile c$pany# Incrprated in May 1@@;, the grundbrea-ing

cere$ny %r the )hennai plant as held in Dece$ber in the sa$e year, and the %irst pilt

9antr as ready in a recrd/brea-ing 1< $nths#

The plant hich stands n a :BBYacre plt has been built ith an initial in'est$ent % $re

than R)6 .2// crore)# It has a c%p%c!t* to %e 0./-/// c%r) %'" 09/-/// e'+!'e

tr%')!))!o' u'!t) per %''u %'" !) t$e &%r+e)t o,er)e%) !',e)te't %"e b* t$e


23/105

Pre)e't

Althugh the MI+ is said t ha'e initially planned t launch their Indian peratin ith acar %r the $id/si0ed seg$ent, the c$pany changed plicies and intrduced the 9antr %r

the s$all car $ar-et# A decisin hich in hindsight, see$s t ha'e paid hands$e di'idends#

A %r$al study as c$$issined by yundai prir t the launch % the 9antr, t gauge the

/ as Mr# 3R 9ubbu, Directr Mar-eting 7 9ales says / )t%te" %'" 'ot1)o1)t%te" needs %

the Indian s$all car buyer# 9e'eral %actrs right %r$ the design % the

car, the cling % the A), and the dealer netr- ha'e been n the basis

% the study s as t present t the peple the -ind % car that they ant

and need# The 9antr has been designed by in/huse yundai e.pertise#

Mdeled n the H*u'"%! Ato), the Merce"e) A0/ and SuGu!) W%+o' R , and then

cust$i0ed t Indian tastes, the 9antr ta-es the best % all the cars 'i0# the dri'eability % the

Ats, the sa%ety 7 design % the Mercedes A18B, and r$iness % the &agn R#

The 9antr =hich is a'ailable in three 'ariants / the +(, G+91 and G+9(> as launched in

9epte$ber 1@@?, and the c$pany has targeted a prductin % ;B,BBB 9antrs per year# &ith

sales % 2B,BBB 'ehicles in the last eight $nths MI+ see$s t be %airly n target#

T$e o't$&* )%&e) o# t$e S%'tro 7#ro October : to Au+u)t :: %re +!,e' be&o(8

Mo't$Oct No, Dec >%' Feb M%r Apr M%* >u'eU'!t) 11(2 2888 2??1 (


24/105

(8


25/105


26/105

PRODUCT PROFI4E

SANTRO =!'+

*ey Technical 9peci%icatin and Features

(;


27/105

SANTRO

060 4 Petro&

DIMENSIONS

O'erall +ength =$$> 2,:;:

O'erall &idth =$$> 1,:(: O'erall eight =$$> 1,:@B

&heelbase =$$> (,2?B

Frnt Trac- =$$> 1,21:

Rear Trac- =$$> 1,2BB

Min# Turning Radius =$> 8#8

9eating )apacity : Persns

Fuel Tan- capacity =litre> 2:

EN5INE

Displace$ent =cc> 1,B?;

Ma.i$u$ Per =ps L rp$> ;2 L :,:BB

Ma.i$u$ Tr6ue =*g$ L rp$> @#? L 2BBB

TRANSMISSION Type:/9peed Manual ith 'erdri'e in 8th

and :th

SUSPENSION

Frnt Mc Phersn 9trut ith )il 9pring

Rear Trsin 3ea$ A.le ith )il 9pring

BRA


28/105

HYUNDAI 5ETJ

*ey Technical 9peci%icatin

(?


29/105

5etG Pr!e

060 4 P4 069 4 P4

DIMENSIONS

O'erall +ength =$$> 2?(:

O'erall &idth =$$> 1;;:

O'erall eight =$$> 1:1:

&heelbase =$$> (8::

Grund )learance =$$> 1;B

Frnt Trac- =$$> 18:B

Rear Trac- =$$> 188B

*erb &eight =*g> @@: 1B1(/1B22

Fuel Tan- )apacity =+> 8:

EN5INE

N# % )ylinders 8

Displace$ent =cc> 1B?; 1281

Ma.i$u$ Per =psLrp$> ;;#;L::BB ?(#@L::BB

Ma.# Tr6ue =-g$Lrp$> 1B#8L2(BB 11#?L2(BB

SUSPENSION

Frnt 9uspensinMc Phersn 9trut ith Trsin

bar 7 cil spring

Rear 9uspensinDependent Trsin bea$ a.le 7

cil spring

BRA

1


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H*u'"%! Ver'%

PETRO4

Tr%')!))!o' Type Manual Manual Aut$atic

O'erall

+ength =$$>8,21B

O'erall

&idth =$$>1,;@:

O'erall 1,8@B

2B

http://hyundaiverna.co.in/verna_try.asp?pagename=down


31/105

eight =$$>

&heelbase

=$$>(,:BB

Fuel Tan-

)apacity =+> 8:

Min# Grund

)learance

=$$>

1

1B2#( L

:,:BB

11B L 8,BBB

Ma.# Tr6ue

=-g$ L rp$>

18#@ L

2,BBB(8 L 1,@BBZ(,

: 9peed

Manual

: 9peed

Manual

8 9peed

Aut$atic

Steer!'+ Type Per assisted Rac- 7 Pinin

Su)pe')!o'

Frnt MacPhersn 9trut ith )il

9pring and Anti Rll 3ar Rear )uple Trsin 3ea$ A.le

9hc-

AbsrbersGas Type

21


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H*u'"%! So'%t%

2(


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.6

VTVT.6/ CRD! MKT 6/ CRD! AKT

O'erall +ength =$$> 8?BB

O'erall &idth =$$> 1?2(

O'erall eight =$$> 18?:

&heelbase =$$> ( 1:;:

Rear Trac- =$$> 1::B

Grund )learance =$$> 1 :

Mdel Designatin(#8

TT(#B )RDi GT (#B )RDi GT

N# % )ylinders 8/)ylinder

Fuel syste$ MPFI )RDi )RDi

Displace$ent =cc> (2:@ 1@@1 1@@1

Trans$issin : / 9peedManual

; / 9peed Manual 8 / 9peed /Matic

Ma.# rseper =psLrp$> 1 (2#?L8BBB2(#1L(BBB 2(#1L(BBB

Frnt 9uspensin Independent Duble &ishbne ith cil spring and

gas shc- absrber and antirll bar

Rear 9uspensinFully independent Multi/lin- ith cil springs, Gas

shc- absrber and anti/rll bar

9teering 9yste$ Rac- 7 Pinin

ydraulic Per Assisted 9tandard

22


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Frnt L Rear 3ra-es entilated Disc L 9lid Disc

A39 ith E3D Ces

Type Ally

&heels ;#: 1;

Tyres (1:L;B R1; =Tubeless>

HYUNDAI TUCSON

H*u'"%! Tuc)o'

O'erall +ength=$$> 82(:

O'erall &idth=$$> 1?2B

O'erall eight=$$> 1 (;2B

Tyre 9i0e (1:L;:R1;

28

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Type Turbcharged )DI

Fuel Diesel

Per 11([8BBB

Ma.# Tr6ue =*g/$[rp$> (:[1?BB/(?BB

Tr%')!))!o' Dri'e 9yste$ Full ti$e 8/&D

Frnt Macphersn strut ith )il 9pring

Rear Dual +in-

9hc- AbsrbersPneu$atic assisted hydraulic duble

acting type

entilated Disc, Frnt 9

Disc, Rear 9

2:


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H*u'"%! Acce't

Acce't

ELecut!,e

O'erall +ength =$$> 8(:B

2;


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O'erall &idth =$$> 1;


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Type 1


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2@

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#

8B

http://hyundaii10.co.in/expert_reviewsnew.asphttp://hyundaii10.co.in/i10_downloads.asp


41/105

HYUNDAI1I./

81

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8(


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88


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HISTORY OF AUTOMOBI4E INDUSTRY

The aut$bile as e -n it as nt in'ented in a single day

by a single in'entr# The histry % the aut$bile re%lects an e'lutin that t- placerldide# It is esti$ated that 'er 1BB,BBB patents created the $dern aut$bile#

e'er, e can pint t the $any %irsts that ccurred alng the ay# 9tarting ith the %irst

theretical plans %r a $tr 'ehicle that had been dran up by bth +enard da inci and

Isaac Netn

In 1


46/105

• In 1?;: )l# R-es )r$ptn intrduced public transprt agns strapped t and

pulled by i$prted stea$ rad rllers called strea$ers# The $a.i$u$ speed % these

buses as 22 -$sLhr#

• Fr$ 1??? Mtrs 9pirit attracted a substantial i$prt duty#

• In 1@1@ at the end % the ar, a large nu$ber % $ilitary 'ehicles ca$e n the rads#

• In 1@(? asse$bly % )*D Truc-s and )ars as started by the hlly ned Indian

subsidiary % A$erican General Mtrs in 3$bay and in 1@2B/21 by )anadian Frd

Mtrs in Madras, 3$bay and )alcutta In 1@2: the prpsals % 9ir M is'es'araya

t set up an Aut$bile Industry ere disalled#

• 1@8( industan Mtrs +td incrprated and their %irst 'ehicle as $ade in 1@:B#

• In 1@88 Pre$ier Aut$biles +td incrprated and in 1@8< their %irst 'ehicle as

prduced#

• In 1@8< the G'ern$ent % 3$bay accepted a sche$e % 3a!a! Aut t replace the

cycle ric-sha by the aut and asse$bly started in a cuple % years under a license

%r$ Piaggi# Manu%acturing Prgra$$e %r the aut and scter as sub$itted in

1@:2 t the Tari%% )$$issin and appr'ed by the G'ern$ent in 1@:@#

• In 1@:2 the G'ern$ent decreed that nly %ir$s ha'ing a $anu%acturing prgra$$e

shuld be alled t perate and $ere asse$blers % i$prted )*D units be as-ed t

ter$inate peratins in three years#

• Only se'en %ir$s na$ely industan Mtrs +i$ited, Aut$bile Prducts % India

+i$ited, Ash- +eyland +i$ited, 9tandard Mtrs Prducts % India +i$ited#,

Pre$ier Aut$biles +i$ited, Mahindra 7 Mahindra and TE+)O recei'ed appr'al#

M7M as $anu%acturing !eeps# Fe $re c$panies ca$e up later#

• G'ern$ent cntinued ith its prtectinis$ plicies tards the industry#

• In 1@:;, 3a!a! Te$p +td entered the Indian $ar-et ith a prgra$$e %

$anu%acturing )$$ercial ehicles, and 9i$psn %r $a-ing engines#

0:;/)

• In si.ties ( and 2 &heeler seg$ent established a %thld in the industry#

• Escrts and Ideal aa entered the %ield in the beginning % si.ties#

• Assciatin % Indian Aut$bile Manu%acturers %r$ally established in 1@;B#

• 9tandard Mtrs Prducts % India +td# $'ed 'er t the $anu%acture % +ight

)$$ercial ehicles in 1@;:#

8;


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0:@/)

• Ma!r %actrs a%%ecting the industrys structure ere the i$ple$entatin % MRTP Act,FERA and Oil 9hc-s % 1@


48/105

• Other three )ar $anu%acturers na$ely, industan Mtrs +td#, Pre$ier Aut$biles

+td#, 9tandard Mtr Prductin % India +td# als intrduced ne $dels in the

$ar-et#

• At the ti$e there ere %i'e Passenger )ar $anu%acturers in India / Maruti 5dyg

+td#, industan Mtrs +td#, Pre$ier Aut$biles +td#, 9tandard Mtr Prductin

% India +td# and 9ipani Aut$biles#

• Ash- +eyland +td# and TE+)O ere strng players in the )$$ercial ehicles

sectr#

• In 1@?2/?8 3a!a! Te$p +td# entered int a cllabratin ith Dai$ler/3en0 %

Ger$any %r $anu%acture % +)s#

• I$prtant plicy changes li-e rela.atin in MRTP and FERA, delicensing % s$e

ancillary prducts, brad banding % the prducts, $di%icatins in licensing plicy,

cncessins t pri'ate sectr =bth Indian and Freign> and %reign cllabratin

plicy etc# resulted in higher grth L better per%r$ance % the industry than in the

earlier decades#

0::/)

• Mass E$issin Nr$s ere intrduced %r in 1@@1 %r Petrl ehicles and in 1@@( %r

Diesel ehicles#

• In 1@@1 ne Industrial Plicy as annunced# It as the death % the +icense Ra! and

the Aut$bile Industry as alled t e.pand#

• Further tightening % E$issin nr$s as dne in 1@@;#

• In 1@@< Natinal ighay Plicy has been annunced hich ill ha'e a psiti'e

i$pact n the Aut$bile Industry#

• The Indian Aut$bile $ar-et in general and Passenger )ars in particular ha'e

itnessed liberalisatin# Many $ultinatinals li-e Dae, Peuget, General Mtrs,

Mercedes/3en0, nda, yundai, Tyta, l' and Fiat entered the $ar-et#

• arius c$panies are c$ing up ith state/%/art $dels % 'ehicles#

• TE+)O has di'ersi%ied in Passenger )ar seg$ent ith Indica#

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Despite the ad'erse trend in the grth % the industry, it is reslutely trying t $eet

the challenges# arius issues % critical i$prtance t the industry are being dealt ith

%rce%ully#

Pre,!e( o# Autoob!&e I'"u)tr*

The aut$bile industry, ne % the cre sectrs, has undergne $eta$rphsis ith

the ad'ent % ne business and $anu%acturing practices in the light % liberali0atin and

glbali0atin# The sectr see$s t be pti$istic % psting strng sales in the ne.t cuple %

years in 'ie % a reasnable surge in de$and#

The Indian aut$bile $ar-et is gearing tards ha'ing internatinal standards t

$eet the needs % the glbal aut$bile giants and bec$e a glbal hub# Players are

strategi0ing t cnslidate their psitin and gradually increase $ar-et penetratin ith the

launch % ne $dels, targeting di%%erent seg$ents# 9ince the sectr is price dri'en, huge

8@


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in'est$ent is en'isaged t re$ain c$petiti'e thrugh cst ad'antage, %r hich

indigeni0atin is highly i$prtant# The prduct bec$es dearer i% it is $anu%actured using

i$prted parts# IT in the aut$bile sectr plays a crucial rle## 9$e players are r-ing

tards de'elp$ent % e%%icient prductin syste$s that cntrl the entire prductin

prcess ith high precisin and accuracy# 9uch syste$s r-ing n real ti$e perating

syste$s all e%%icient cntrl % di%%erent parts % $anu%acturing and prductin# It is

essential t le'erage s-ills % di%%erent engineering disciplines t build these -inds %

integrated syste$s#

03 Autoob!&e !'"u)tr* W$ee&) o# C$%'+e

India had its date ith this nder%ul 'ehicle %irst ti$e in 1?@?# Then %r the ne.t

%i%ty years, cars ere i$prted t satis%y d$estic de$and# 3eteen 1@1B and (Bs the

aut$bile industry $ade a hu$ble beginning by setting up asse$bly plants in Mu$bai,)alcutta and )hennai# The i$prtLasse$bly % 'ehicles gre cnsistently a%ter the 1@(Bs,

crssing the 2B,BBB $ar- in 1@2B# In 1@8;, Pre$ier Aut$bile +td =PA+> earned the

distinctin % $anu%acturing the %irst car in the cuntry by asse$bling Ddge De9t and

Ply$uth cars at its *urla plant# industan Mtrs =M>, hich started as a $anu%acturer

% aut c$pnents graduated t $anu%acture cars in 1@8@# Than-s t the +icence Ra! hich

restricted %reign c$petitrs t enter the Indian car $ar-et, Indian rads ere ruled by

A$bassadr )ar %r$ industan Mtrs and the Fiat %r$ Pre$ier Aut +td# %r $any % theinitial years#

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Apart %r$ strng ecn$ic grth in all sectrs, l interest rate regi$e, nr$al

$nsn, cntinued in%rastructure in'est$ent, %iscal $easures li-e cut in e.cise duty =in case

% cars>, etc pr'ided i$petus %r the grth# The year als sa a sharp :; rise in e.prt

'lu$es ith all the sectrs registering $re than 8B grth, signalling the

rising internatinal c$petiti'eness % the industry#

Pr%itability i$pr'e$ents ere recrded in c$panies acrss seg$ents dri'en by rise

in 'lu$es and ler interest csts t s$e e.tent, ntithstanding the rise in prices %

certain inputs li-e steel#

Thugh the pea- cust$s duty had been reduced t (B in anuary (BB8 and 9pecial

Additinal Duty as ablished, the d$estic industry still en!ys ade6uate prtectin, ith

n i$prt threats# The ptential brne by the industry is ell e.hibited by the gring

nu$ber % internatinal players setting up base in India and increasing

c$petiti'eness in the industry#

Many c$panies ha'e entered the car $anu%acturing sectr, t tap the $iddle and

pre$iu$ end % car industry#

Auto po&!c* o# t$e 5o,er'e't o# I'"!%

VISION

T establish a glbally c$petiti'e aut$ti'e industry in India and t duble its

cntributin t the ecn$y by (B1B#

PO4ICY

OB>ECTIVES

This plicy ai$s t pr$te integrated, phased, enduring and sel%/sustained grth % the

Indian aut$ti'e industry# The b!ecti'es are t4/

:1


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• E.alt the sectr as a le'er % industrial grth and e$ply$ent and t achie'e a high

degree % 'alue additin in the cuntry

• Pr$te a glbally c$petiti'e aut$ti'e industry and e$erge as a glbal surce %r

aut c$pnents• Establish an internatinal hub %r $anu%acturing s$all, a%%rdable passenger cars and

a -ey center %r $anu%acturing Tractrs and T/heelers in the rld

• Ensure a balanced transitin t pen trade at a $ini$al ris- t the Indian ecn$y

and lcal industry

• )nduce incessant $derni0atin % the industry and %acilitate indigenus design,

research and de'elp$ent

• 9teer Indias s%tare industry int aut$ti'e technlgy

• Assist de'elp$ent % 'ehicles prpelled by alternate energy surces

• De'elp$ent % d$estic sa%ety and en'irn$ental standards at par ith internatinal

standards#

9IAM elc$ed the annunce$ent % Aut Plicy, and %eels that the plicy uld ser'e as a

re%erence dcu$ent %r all sta-e hlders and ther interested parties#

The Aut Plicy has spelt ut the directin % grth %r the aut sectr in India andaddresses $st cncerns % the aut$bile sectr, including/

Pr$tin % R7D in the aut$ti'e sectr t ensure cntinuus technlgy

• upgradatin, building better designing capacities t re$ain c$petiti'e

• I$petus t Alternati'e Fuel ehicles thrugh apprpriate lng ter$ %iscal structure t

%acilitate their acceptance

• E$phasis n l e$issin %uel aut technlgies and a'ailability % apprpriate aut

%uels and

encurage$ent t cnstructin % sa%er busLtruc- bdies / sub!ecting unrganised

sectr als t 1; e.cise duty n bdy building acti'ity as in case % OEMs

The plicy has rightly recgnised the need %r $dernising the parc pr%ile % 'ehicles t

arrest degradatin % air 6uality# The ter$inal li%e plicy %r c$$ercial 'ehicles and $'e

tard internatinal ta.ing plicies lin-ed t age % 'ehicles, are steps in the right directin#

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9IAM has alays been ad'cating encurage$ent % 'alue additin ithin the cuntry

against $ere trading acti'ity# e'er, this aspect has nt been %ully addressed# The Aut

Plicy alls aut$atic appr'al %r %reign e6uity in'est$ent upt 1BB in the aut$ti'e

sectr and des nt lay dn any $ini$u$ in'est$ent criteria#

The rec$$endatin % pr$ting passenger cars % length upt 2#? $eters thrugh e.cise

bene%its is nt in line ith the %ree $ar-et cncept and $ay lead t $ar-et distrtin#

e'er, ith the Aut Plicy in place, the aut$ti'e industry uld get %urther %illip t

bec$e 'ibrant and glbally c$petiti'e# The industry uld get the re6uired supprt %r$

ther Ministries and depart$ents % G'ern$ent % India in achie'ing the gals laid dn in

the aut plicy

:2


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:8


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INDIAN AUTOMOBI4E INDUSTRY

An Indian car as ne hich has been cncei'ed and designed in India, has at least

?: % its c$pnents Made in India, by an Indian c$pany# The Indian passenger car

industry as e see tday is relati'ely recent in rigins# E.cept the ubi6uitus A$bassadr and

the Pre$ier Pad$ini there as nt $uch $'ing arund ith an Indian tag#

9tarting ith the %%icial ne, i#e# Maruti, the c$pany, since its inceptin has

changed the aut$bile scene in India c$pletely# Its has been the nu$ber ne

$anu%acturer, churning ut clse t 2BB,BBB cars last year# At last cunt it held a ;8 $ar-et

share in the passenger car $ar-et ith %ur ut % e'ery %i'e cars # n Indian rads being

Marutis# E'ery year it ra-es in $ulti/billin rupee pr%its, and, yet the c$pany is nthing

$re than 9u0u-i India +td#

Telc is a c$pletely Indian car$a-er ith n $a!r %reign cllabratins# Their

Indica as $uch tuted as The Indian car, but it as styled by I#D#E#A % Italy# The engine

technlgy had inputs %r$ Mteur Mdern % France# In e%%ect it as the case % an Italian

bdy being rapped arund Indian $echanicals# Fran-ly I uld ha'e pre%erred an Indian

bdy rapping an Indian plat%r$#

India is als the largest $anu%acturer % agricultural tractrs, $tr scters and therlds %i%th largest c$$ercial 'ehicle $anu%acturer# Each % these sectrs e.perienced

rapid grth during the last three years De$and in these sectrs is dri'en by industrial,

indi'idual and agricultural cnsu$ers respecti'ely# The increases ha'e resulted %r$

i$pr'ed 'erall ecn$ic trends in India including large dses % %reign in'est$ent a

$re liberali0ed ecn$y and higher prducti'ity#

The %rtune % the Aut c$pnent industry is ine.tricably lin-ed ith that % the

aut$bile industry hich in turn is in%luenced by the general ecn$ic trends % the cuntrythe cuntrys ecn$ic grth is pr!ected t gr at $re than si. percent per annu$ in the

c$ing years# The esti$ated grth ill aut$atically e$phasi0e the need %r better

transprt in%rastructure %acilities# This $eans de$and %r aut$biles and hence %r aut

c$pnents, is bund t gr accrdingly# There%re, gd grth prspects are assured %r

the aut$bile industry#

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Wor&"1(!"e- cars are )e+e'te" n the basis % their )!Ge6 e'er, !' I'"!%- pr!ce is the

$ain %actr deter$ining the chice % car# ence, cars are seg$ented n the basis % price

int three seg$ents 4

Se+e't

Pr!ce

R%'+e

7R)6 ///8

M%!' Mo"e&)Fe%ture) o#

t$e )e+e't

ApproL!%te

M%ret S$%re o#

t$e Se+e't

Ecn$y \ (:B

M/?BB, O$ni,

5n,

A$bassadr

Price, Fuel

E%%iciency8;#@

Mediu$ (:B/:BB

Wen, 5n, 11?/

NE,A$bassadr 1?BB I9W,

)ntessa,

Indica, 9antr,

Mati0

Price,Per%r$ance,

Diesel

Optin

82#1

Pre$iu$:BB 7

ab'e

+ancer, Estee$,

)iel, Accent,

)ity, OpelAstra, I-n

9tatus alue,

Per%r$ance,

Features#

1B#1

9urces 4 'arius surces

Absence % ade6uate $ass transprtatin syste$ and rising inc$e le'els ha'e resulted in

persnal 'ehicles bec$ing an i$prtant $de % transprtatin in the urban and se$i/urban

areas# 3y internatinal standards he'er, the Indian car 'lu$es re$ain s$all at !ust 'er

1 % the rld $ar-et ith penetratin rates % appr.i$ately 2#< cars per thusand peple

as against (8 in Thailand, 188 in Malaysia, (B8 in Pland and @B in 3ra0il# )ars currentlycnstitute appr.i$ately 1( % the ttal stc- % persnal 'ehicles in India#

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Opportu'!t!e) #or t$e Autoob!&e I'"u)tr*

Glbal aut$bile c$panies are setting up $anu%acturing %acilities in India# Als,

$any Indian aut$bile $anu%acturers ha'e annunced their plans t increase the e.prt %

'ehicles %r$ India# The year (BB(/B2 has already seen a signi%icant ;: increase in e.prt'lu$es during the perid April t March# This trend is e.pected t cntinue ith $re

glbal OEMs surcing 'ehicles %r$ their Indian plants#

Additinally, the intrductin % neer technlgies such as Electrnic Diesel )ntrl

9yste$s t reduce e$issin le'els, sa%ety de'ices such as Air 3ags, Anti/lc- 3ra-ing

9yste$s, etc# augur ell %r the )$pany and the aut$ti'e sectr as a hle# These

technlgies nt nly %%er increased sa%ety %r dri'ers and passengers, but als result in

greater c$%rt and better dri'ability#&hile there e.ist $any pprtunities %r grth in business, there are als 6uite a %e

%actrs, hich act as an i$pedi$ent#

In $y last yearHs speech I $entined abut the need %r a ell thught ut and clearly

de%ined plicy n e$issin nr$s# It is n %airly certain that 3harat 9tage II nr$s

=e6ui'alent % Eur II nr$s> ill be i$ple$ented cuntryide starting (BB:# It is i$prtant

that this plan is i$ple$ented in ti$e in the interest % a cleaner en'irn$ent# Technlgy is

a'ailable t $eet the ad'anced e$issin nr$s using gasline and diesel %uel 3sch and

$any ther c$panies ha'e pr'ed this rldide# There is n need %r the authrities t

speci%y the type % technical slutin re6uired %r this purpse as lng as the end b!ecti'es

are $et#

The spurius and recnditined gds $ar-et, hich I als dealt ith in detail in $y

speech last year, cntinues t be a rrying %actr as it directly a%%ects ur $ar-et share# The

)$pany n its part has intensi%ied the anti/spurius peratins by cnducting se'eral raids

acrss the cuntry ith the help % lcal regulatry authrities# +arge 6uantities % spurius

and %a-e prducts ha'e been sei0ed and legal actin has been ta-en against thse indulging in

such acti'ities# The )$pany belie'es that cntinued %cus and cncerted actin against

spurius acti'ities uld i$pr'e sa%ety and %uel e%%iciency % the 'ehicles and at the sa$e

ti$e help in e.panding ur $ar-et share in the A%ter$ar-et# The )$pany is als

cntinuusly educating the users abut the bene%its % using genuine spares in place %

spurius and recnditined spares#

The lac- % any signi%icant change in the labr la re%r$s als cntinues t be a

$atter % cncern# It is essential that legal re%r$s be put in place at the earliest t pr'ide

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58/105

$re %le.ibility in $anu%acturing peratins and enable the industry t 6uic-ly ad!ust the

r- %rce in line ith %luctuating $ar-et cnditins#

:?


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C$%&&e'+e) #or t$e I'"!%' %utoob!&e !'"u)tr*

As e $'e int the ne $illenniu$, the Indian Aut$bile Industry %aces s$e

tre$endus pprtunities and als great challenges# The grth in aut$bile sales has been

i$pressi'e %r the past ten years since liberali0atin began# e'er, ith liberali0atin, theIndian cust$er has been presented ith a ide range % chices in aut$biles, t suit e'ery

re6uire$ent and budget# The $ar-et has turned int a buyers $ar-et here the cust$er is

being ed by the $anu%acturers and the dealers ith a range % %reebies unheard % be%re

in India# Financing has bec$e s easy that an aut$bile is ithin e'ery aspirants reach#

The industry $ust %cus its R7D e%%rts in line ith the glbal trends, hich is t

build 'ehicles that are cnsiderably $re %uel e%%icient and less plluting# &ith gring

aareness a$ng the public abut pllutin and the e%%ecti'e ca$paigns carried ut by the NGOs, this ill increasingly bec$e an i$prtant selling %eature# It as surprising t see

h the industry -ept stalling the intrductin % pllutin nr$s %r 'ehicles n the prete.t

that they needed $re ti$e t get the technlgy# E'en Maruti despite its %reign a%%iliatin

as caught %% guard hen the 9upre$e )urt %inally ruled that all ne 'ehicles shuld

strictly adhere t the Eur II nr$s#

The inade6uacy % rad in%rastructure in India is ell -nn# This is c$punded by

the %act that tra%%ic $anage$ent is 'ery pr r nn/e.istent and the dri'ers are $stly ill

trained and in disciplined# As $re 'ehicles c$e n the rad, this ill bec$e a $a!r

bttlenec-# The industry ill need ta-e initiati'es %irstly t train all dri'ers in sa%e dri'ing and

prper rad discipline and $anners# They ill als need t assist g'ern$ent agencies in

better rad design and in building % $ultile'el par-ing lts# Training % plice persnnel in

better tra%%ic $anage$ent and ad'ising the$ n better e6uipping the$sel'es t deal ith

'arius prble$s ill als ha'e t be dne#

In ter$s % the rld a'erages, Indias 'ehicle density is 'ery l and i% e ha'e t

achie'e thse density le'els, the industry can l- %rard t a bright %uture# e'er in the

industrys interest care $ust be ta-en t see that e als achie'e the sa%ety and cn'enience

le'els % using aut$biles#

:@


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;B


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RESEARCH METHODO4O5Y

Research Methdlgy is a syste$atic ay, hich cnsists % series % actins r steps

necessary t e%%ecti'ely carry ut research and the desired se6uencing % these steps# The

$ar-eting research is a prcess % in'l'es a nu$ber % inter/related acti'ities, hich 'erlap

and d rigidly %ll a particicular se6uence# It cnsists % the %lling steps

1# Fr$ulating the b!ecti'e % the study

(# Designing the $ethds % data cllectin

2# 9electing the sa$ple plan

8# )llecting the data

:# Prcessing and analy0ing the data

Reprting the %indings

;1


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RESEARCH SCOPE

The $ar-et sur'ey as cnducted n CUSTOMER SATISFACTION in Delhi, N)R 7 Meerut

regin, ith re%erence t Das aut$biles#

This study as dne in Delhi N)R 7 Meerut regin#

9tudy ai$s at relatinship beteen )$pany e$plyees and cust$ers#

The sur'ey c'ers a ide range % acti'ities and %actrs, hich in%luence the cust$er t

purchase the C5NDAI prduct#

The 'alidity % the %indings % this sur'ey is li$ited t the perid hich the %ield sur'ey as

cnducted i#e#, in une and uly#

There%re, I uld say that $y %irst day in the $ar-et as $re % bser'ing

the en'irn$ent arund $e than getting int actin# It ga'e $e real sense and %eeling

% $ar-et and it ga'e $e a practical -nledge % real things happening in the

$ar-et#

;(


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REASON FOR SE4ECTIN5 THIS TOPIC

The tpic has been already gi'en by the c$pany t cllect in%r$atin abut current

happening in the $ar-et# It als helps t $a-es i$pr'e$ents in ser'ice and 6uality % the prduct, %r their lng ti$e e.istence in the $ar-et and getting pr%it#

9i$ultaneusly, it is als help%ul %r $e t learn the cust$er satis%actin and de$and %

particular prducts#

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IMPORTANCE AND RE4EVANCE OF THE STUDY

This is 'ery i$prtant %r a student % M3A# This business ad$inistratin curse is nt

anser % all prble$s hich arise in practical %ield# There is n certain %r$ula %r any

particular prble$ but the ai$ % this study is t de'elp the decisin $a-ing# Right decisin

at right ti$e itsel% helps an rgani0atin t run s$thly#

The training in any rgani0atin gi'es us an idea % di%%erent $ar-eting acti'ities and $ain

e$phasis is gi'en n "Cutomer Sati!a"tionS aspect and als it is h business is ta-en

tact%ully hen any prble$ c$es t an e.ecuti'e, s the prble$ sl'ing, right decisin

$a-ing and -nledge % di%%erent types % $ar-eting acti'ities are % $uch i$prtance t

this study#

;8


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PROCEDURE31

;:

Sample Design

Data Collection

Data analysis

Repoting o! Fin"ings

Reseac# Design

O$%ecti&e o! St'"y


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RESEARCH DESI5N

Research Design speci%ies the $ethds and prcedures %r cnducting a particular study# A

Research Design is the arrange$ent % cnditins %r cllectin and analysis % the data in a$anner that ai$s t c$bine rele'ance t the research purpse ith ecn$y in prcedure#

Research Design is bradly classi%ied int three types as

• E.plratry Research Design

• Descripti'e Research Design

• ypthesis testing Research Design

On the basis % the b!ecti'e % study, the studies hich are cncerned ith describing the

character tics % a particular indi'idual, r % a grup % indi'idual under study c$es

under Descripti'e Research Design#

De)cr!pt!,e Re)e%rc$ De)!+'4 In this research design the b!ecti'e % study is clearly

de%ined and has accurate $ethd % $easure$ent ith a clear cut de%initin % ppulatin

hich is t be studied#

Foru&%t!'+ t$e re)e%rc$ prob&e

T steps are in'l'ed in %r$ulating the research prble$4

• 5nderstanding the prble$

• Rephrasing the prble$ int $eaning%ul ter$s %r$ an analytical pint % 'ie#

The training sessins are cnducted in the beginning % training in rder t

$a-e us clear abut the tas- pr'ided and h t handle the di%%erent situatins#

;;


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PREPARIN5 THE RESEARCH DESI5N

The research design is de'elped t cllect the rele'ant in%r$atin ith $ini$u$ % e%%rts, ti$e and $ney#

• M%ret!'+ Re)e%rc$ Object!,e)3

T underta-e a prir $ar-et study be%re ding ns research#

T $a-e an analysis n the basis % the results#

• T*pe o# Stu"*3 Descripti'e#

• Re)e%rc$ Are%3 Meerut#

• Source o# I'#or%t!o'3 Pri$ary Data#

• D%t% Co&&ect!o' I')true't3 Questinnaires 7 Persnal Inter'ie#

• Re)e%rc$ Appro%c$3 9ur'ey Methd#

SAMP4IN5 DESI5N

A 9a$ple Design is a de%inite plan %r btaining a sa$ple %r$ a gi'en ppulatin# It re%ers t

the techni6ue r the prcedure adpted in selecting ite$s %r the sa$ple# The $ain cnstitutin% the sa$pling design is as bel/

1# 9a$pling 5nit

(# 9a$ple 9i0e

2# 9a$pling Prcedure

SAMP4IN5 UNIT

A sa$pling %ra$er- i#e# de'elped %r the target ppulatin that ill be sa$pled i#e# h

is t be sur'eyed#

• )nsu$ers

SAMP4E SIJE

It is the substantial prtin % the target ppulatin that are sa$pled t achie'e reliable

results#

1BB/////// )ORPORATE O59E9L RE9PONDENTL)59TOMER

;


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SAMP4IN5 PROCEDURE

The prcedure t chse the respndents t btain a representati'e sa$ple, a nn/prbability

sa$pling techni6ue is applied %r the target $ar-et#

No'1Prob%b!&!t* S%p&!'+

It is a purpsi'e sa$pling hich deliberately chses the particular units % the uni'erse %r

cnstituting a sa$ple n the basis that the s$all $ass that they s select ut % a huge ne

ill be typical r representati'e % the hle#

>u"+e't )%p&!'+4 T select ppulatin $e$bers h are gd prspects %r accurate

in%r$atin]

;?


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DATA CO44ECTION

The data cllectin prcess is the prede%ined tas- that I ha'e t underg# The data cllectin

prcess starts right %r$ the %irst day till the %inal day n the %ield# During the hle perid alist % di%%erent retailers scattered arund hle % the 9uth Delhi gets 'isited n the regular

basis# The $ain tas- is t analy0e the )59TOMER 9ATI9FA)TION, $ar-et ptential, study

% the $ar-et share % the c$pany and analy0ing the c$petitrHs strategies#

The sur'ey prcess is nt c$plete ithut cnsulting the Distributr 7

Retailers# The distributrs are the -ey ndes that $a-e the chain $'ing e%%ecti'ely# 9 the

respnse $ade by the$ is als an essential criterin t in'l'ed and reaching %r certaindecisins#

There are se'eral ays % cllecting apprpriate data that di%%er cnsiderably

in the cnte.t % $ney csts, ti$e, and ther resurces at the dispsal % the researcher# The

tls used %r data cllectin are as4

PRIMARY DATA

The pri$ary data are thse data, hich are cllected a%resh and %r the %irst ti$e# And happen

t be riginal in character# The pri$ary data t be cllected %r the study are/

• ue)t!o''%!re A set % 6uestinnaire is prepared %r the cause % cllecting

di%%erent in%r$atin related t the pre/deter$ined b!ecti'es# The

6uestinnaire prepared is in t %r$s 7 targeted tards the dctrs and

che$ists di%%erently# The %r$at % 6uestinnaire is )tructure" %'" 'o'1

"!)+u!)e"#

• D!rect Per)o'%& I'ter,!e( 5nder this $ethd % cllecting data there is

%ace/t/%ace cnte.t ith the persn %r$ h$ the in%r$atin is btained#

The data cllected are %r$ the respecti'e selected dctrs and che$ists

'isited regularly# The pattern used is Structure" %'" I'"!rect I'ter,!e(#

;@


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SECONDARY DATA

9ecndary data $eans data that are already a'ailable i#e#, they re%er the data, hich

ha'e already been cllected and analy0ed by s$ene else# &hen the researcher utili0essecndary data, then he has t l- int 'arius surces %r$ here he can btain the$, IN

this case he is certainly nt cn%rnted ith the prble$s that are usually assciated ith the

cllectin % riginal data# 9ecndary data $ay either be published data r unpublished data#

5sually published data are a'ailable in4

• arius publicatins % the central, state and lcal g'ern$ents

• arius publicatins % %reign g'ern$ent r % internatinal bdies and their

subsidiary rgani0atin

• Technical and trade !urnals4

• 3-s, $aga0ines and nespapers

• Reprts and publicatins % 'arius assciatins cnnected ith business and

industry, ban-s, stc-, e.changes etc#

• Reprts prepared by research schlars, uni'ersities, ecn$ists etc# In di%%erent

%ields, and

• Public recrds and statistics, histrical dcu$ents, and ther surces % published

in%r$atin# The surces % unpublished data are $any they $ay be %und in diaries,

letters, unpublished bigraphies and autbigraphies and als $ay be a'ailable ith

schlars and research r-ers, trade assciatins, labr bureaus and ther

publicLpri'ate indi'iduals and rgani0atins#


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DATA ANA4YSIS

The cust$er in%r$atin centre %r Delhi the study c'ered 1BB crprate cust$ers h

ere using cars beteen !uly (B18 and August (B18#

It %r the %irst li$e 'er acrss the glbe that any $anu%acturer ith the largest $ar-et share

has attained the tp ran- yundai Mtrs# yundai basts % the $a.i$u$ share and has the

$a.i$u$ nu$ber % 'ehicles n Indian rads hich $eans that great e%%rt and sund

planning is re6uired t -eep 'ehicle prble$s t a $ini$u$ ging by the result yundai has

dne 6uite ell yundai share the tp spt ith nda in the prble$s e.perienced sectin

% crprate cust$er# 3ut nda ciders nly the lu.ury car seg$ent hereas yundai -eeps

nearly ;: 'ehicles n Indian rads#

Accrding crprate in%r$atin higher le'el e$plyees $stly li-e yundai 9nata,

yundai 9antr, santr .ing, ,Get0 and Accent ,yundaii1B,yundai/i(B and Elentra#


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Table 1#

3rea-/up n the basis % cars using by the respndents

C%r) I' Nuber) I'

Maruti 1@; 2(

Tata 1(: (1Toyota :? @

Honda 8; ? Hyndai 1B( 1<Ford


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W$!c$ Cop%'!e) C%r) You Are U)!'+Q 7I' Nuber)8

(

)(

*(

+(

,(-((

-)(

-*(

-+(

-,(

)((

Company

Ma'ti

Tata

ToyotaHon"a

Hy'n"ai

Fo"

I'terpret%t!o'3

The 1: crprates under the study are using a ttal % ;B: cars# 5nder this ;B: cars 1@; cars

are % yundaiHs#2( % the ttal cars under the study# 1(: cars are % Tata Mtrs, (1 %

the ttal cars# They are %lled by yundai ith 1B( cars# The ther c$panies li-e Tyta,

nda, Frd ha'e a nu$ber % :?, 8;, and


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T%b&e .6

3rea-/up n the basis % cars using by the Tp le'el E$plyees

C%r) I' Nuber) I'

Maruti :B (B

Tata 2? 1;Toyota 8? (B

Honda 8( 1< Hyundai 8B 1;Ford (? 11Total (8; 1BB

Out % 1: crprate higher le'el e$plyees are using di%%erent c$paniesH cars# In ttal theyare using (8; cars % di%%erent c$panies# yundai and Tyta ha'e $re cust$ers ith

(B cust$ers each# Flled by nda 1


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Cu)toer S%t!)#%ct!o' W!t$ C%r) U)e" B* Top 4e,e& Ep&o*ee)

7I' Nuber)8

I'terpret%t!o'3

The 1: crprate under the study, the tp le'el e$plyees are using (8; cars#

Out % this (8; cars :B cars are % yundaiHs#(B % the ttal cars and TytaHs 8? arund

(B als## 8( cars are % Tyta, %lled by yundai ith 8B cars, TataHs 2; and %rds (?#

Fr$ these data e can analy0e that the Tyta and nda ha'e $re pre%erence by the tp

le'el e$plyees, because their nu$ber c$pared ith the ttal is 'ery high#


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T%b&e 93

3rea-/up n the basis % cars using by the Mediu$ and +er le'el E$plyees

C%r) I' Nuber) I'

Maruti 18; 81

Tata ?< (8Toyota 1B 2

Honda 8 1 Hyundai ;( 1<Ford :B 18Total 2:@ 1BB

Out % 1: crprateH $ediu$ and ler le'el e$plyees are using di%%erent c$paniesH cars#

In ttal they are using 2:@ cars % di%%erent c$panies# yundai and Tata ha'e $recust$ers ith 81 and (8 respecti'ely cust$ers each# Flled by yundai 1


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Cu)toer S%t!)#%ct!o' W!t$ C%r) U)e" B* Me"!uK4o(er 4e,e& Ep&o*ee) 7I'

Nuber)8

I'terpret%t!o'3

The 1: crprate under the study, the $ediu$ and ler le'el e$plyees are using 2:@ cars#

Out % this 2:@ cars 18; cars are % yundaiHs#81 % the ttal cars and TataHs ?< arund

(8 als## ;( cars are % yundai, 1# Fr$ these data e can analy0e that the yundai and Tata ha'e

$re pre%erence by the ler le'el e$plyees, because their nu$ber c$pared ith the ttal

is 'ery high# Fr$ it is clear that the $ediu$ and ler le'el e$plyees pre%erence is %r

yundai and Tata# This is $ainly due t price a%%rd ness, a'ailability % spare parts andDiesel engine %acilities


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T%b&e 6

9plit up n the basis % the satis%actin le'el % yundai cust$ers abut the 'ehicle#

Status Number of CustomersI'

9atis%ied1( ?B

5nsatis%ied2 (B

Tot%&1: 1BB

The ab'e table shs that 1( cust$ers h are using yundai cars are satis%ied ith the

'ehicle i#e# ?B % the ttal# At the sa$e ti$e 2 cust$ers are using yundai cars are nt

satis%ied, (B % the ttal#


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Are You S%t!)#* W!t$ T$e H*u'"%! c%r) 702 Cu)toer) 8

.-

-

/

0

1

2

--

-/

-0

Satis!action

YesNo

I'terpret%t!o'3

The ab'e graphical representatin % the satis%actin le'el tards the yundai cars shs

that arund ?B =1( in nu$bers> % the cust$ers are satis%ied# 3ut a (B % the cust$ers

are nt satis%ied ith the per%r$ance % the 'ehicle#

?B

N O O F C U S T O M E

R S


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T%b&e 26

9plit up n the basis % the satis%actin le'el % yundai cars cust$ers abut the ser'ice

%r$ yundai#

Status Number of Customers I'

S%t!)#!e"12 ?<

U')%t!)#!e"( 12

Tot%&1: 1BB

The ab'e table shs that 1: cust$ers h are using yundai cars are satis%ied ith the

ser'ice % yundai car i#e# ?


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Are You S%t!)#* W!t$ T$e H*u'"%! c%r) Ser,!ce

702 Cu)toer) 8

.-

-

/

0

1

2

--

-/

-0

Satis!action

Yes

No

I'terpret%t!o'3

The ab'e graphical representatin % the satis%actin le'el tards the yundai cars ser'ices

shs that arund ? % the cust$ers are satis%ied# 3ut a 12 % the

cust$ers are nt satis%ied ith the per%r$ance % the 'ehicle# # Fr$ this it is clear that the

ser'ice % yundai cars is 'ery gd#

?(

N O O F C U S T O M E R S


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T%b&e .6

3rea-/up n the basis % cars using by the Tp le'el E$plyees

C%r) I' Nuber) I'

Maruti :B (B

CUSTOMER SATISFACTION WITH HYUNDAI MOTORS.doc

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