customer satisfaction in bank
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INTRODUCTION OF BANKING Service with a smile: To day s finick y banking custo mers will sett le for nothi ng less. The customer has come to real ize somewh at belate dly that he is the king. The custo mer s choice of one entity over another as his principal bank is determined by considerations of Customer satisfactionrather than any other factor. He wants competitive loan rates but at the same time also wants his loan or credit card application processed in double quick time. He insists that he be promptly informed of changes in deposit rates and service char ges and he br ist les wi th „cus tomary rage if his ba nk is slow to re dr ess any grievance he may have. He cherishes the convenience of impersonal net banking but during his occasional visits to the branch he also wants the comfort of personalized human interactions and facilities that make his banking experience pleasurable. n short he wants financial house that will more than !ust clear his cheque and updates his passbook" he wants a bank that cares and provides great services. #o does H$%C bank meet these heightened expectations& 'hat are the customers perceptions of Customer satisfactionof the banks& 'hich dimension of Customer satisfactionof H$%C bank is performing well& To find out answers to these questions undertook a survey of ( branches of H$%C bank. ) lot of surveys have been done in the past to understand the aspect of customer satisfaction and to find out the customer friendly banks. *y research is conducted to find out +C,#T-*/ #)T#%)CT-0 -% H$%C 1)023. 1
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Transcript of customer satisfaction in bank
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