Customer Referral Program. Overview For CLEAR customers (not Clearwire) At this time, does not...
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21-Dec-2015 -
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Transcript of Customer Referral Program. Overview For CLEAR customers (not Clearwire) At this time, does not...
Overview
• For CLEAR customers (not Clearwire)
• At this time, does not replace current Clearwire referral program
• Referral incentives are based on type of new customer– Monthly
– Contract
Previous Referral Incentives
Clear Customer New Customer
NothingZeroNada
CLEAR Customer New Customer
CLEAR Referral Incentives
Clear Customer New Customer
$15 $10
New Monthly Customer
Clear Customer New Customer
$10
New Contract Customer
CLEAR Customer New Customer CLEAR Customer New Customer
Show me the money!
• Incentive based on type of customer their friend becomes– Monthly Customer
• Current Customer: $15 Clear365 Reward• New Customer: $10 Clear365 Reward
– Contract Customer• Current Customer: $25 American Express branded reward card• New Customer: $10 Clear365 Reward
• All Clear365 incentives are:– Redeemable immediately and good for 90 days– Sent to both friend and customer via email– Fulfilled automatically
• All American Express incentives are:– Available after 30 days and good for six months– Sent to customer via snail mail– Fulfilled manually
Talk to me…
Clear Customer
Day 45Follow Up
Day 30 Direct Mail
Day 25IntroEmail
Day 1Welcome
CLEAR Customer
EmailsAll emails are personalized with customer’s name
and unique referral code
Intro Email Follow-up Email
Referral code
• Current customers will refer friends using a personal referral code:– Online
– Through MyAccount
– Using print collateral
• A personal and unique referral code will be generated for every new CLEAR customer
Referring a friend
Clear Customer
My AccountPURL
Web page
Email to Friend with offer
Confirmation Email to customer
Customer refersFriend through
CLEAR Customer
Following up
• Customer will enter friends info on a personalized URL (PURL)
• Email is sent to both the customer and their friend about the referral
• After 30 days, if the friend has not yet signed up for CLEAR service, email is sent to customer as a reminder
• When the friend signs up to become a CLEAR customer– New customer will receive an email with their Clear365 reward code
– Current customer will receive an email:
• with their Clear365 reward code or
• informing them their AMEX branded reward card has been sent
Looking ahead
• Revision of the lookup tool has been completed to include the new Referral Program
• CLEAR Welcome Email revised to include the Customer Referral Code