Customer Persona + MVP1
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Transcript of Customer Persona + MVP1
Nudge
Team DiscoveryJames Kotzian, Felix Angelov, & Prashant Iyer
The Problem
Reluctance to “break the ice”
Desire to filter
Technology vs. Physicality
Meet Kevin
Freshman in College
Out of state
Shy but wants to be more social
Avid reader
Math Major
Meet Carly
Sophomore in college
Knows the town well
Social butterfly
Loves to read
Needs help with Math
Kevin Makes An Account
Bored in math class
Creates a nudge account
Uploads a picture
Gives a snippet of personality
and interests
“I’m looking for…”
Kevin Finds Carly
Sees that she’s in class
Also enjoyed the last book she read
Seems like a good person to explore
the area with
Decides to nudge!
Carly Gets Nudged
Views Kevin’s profile
Likes that he’s a reader
See’s that he’s good at math
Decides to nudge back!
Kevin And Carly Meet!
Kevin sees that Carly nudged him back
Introduces himself after class
Decide to get coffee before their next class
Where Are Kevin And Carly Now?
Kevin and Carly are good friends
Met a lot of like-minded people through Nudge
Our MVP Plan