Customer Persona + MVP1

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Nudge Team Discovery James Kotzian, Felix Angelov, & Prashant Iyer

Transcript of Customer Persona + MVP1

Page 1: Customer Persona + MVP1

Nudge

Team DiscoveryJames Kotzian, Felix Angelov, & Prashant Iyer

Page 2: Customer Persona + MVP1

The Problem

Reluctance to “break the ice”

Desire to filter

Technology vs. Physicality

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Meet Kevin

Freshman in College

Out of state

Shy but wants to be more social

Avid reader

Math Major

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Meet Carly

Sophomore in college

Knows the town well

Social butterfly

Loves to read

Needs help with Math

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Kevin Makes An Account

Bored in math class

Creates a nudge account

Uploads a picture

Gives a snippet of personality

and interests

“I’m looking for…”

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Kevin Finds Carly

Sees that she’s in class

Also enjoyed the last book she read

Seems like a good person to explore

the area with

Decides to nudge!

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Carly Gets Nudged

Views Kevin’s profile

Likes that he’s a reader

See’s that he’s good at math

Decides to nudge back!

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Kevin And Carly Meet!

Kevin sees that Carly nudged him back

Introduces himself after class

Decide to get coffee before their next class

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Where Are Kevin And Carly Now?

Kevin and Carly are good friends

Met a lot of like-minded people through Nudge

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Our MVP Plan