Customer Modeling and Behavioral Targeting...EVERYONE TAKEA RAZOR. marketoonist.com . iab...
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Customer Modeling and Behavioral Targeting Aaron Martin @sovrnHoldings
Transcript of Customer Modeling and Behavioral Targeting...EVERYONE TAKEA RAZOR. marketoonist.com . iab...
Customer Modeling and Behavioral Targeting
Aaron Martin @sovrnHoldings
Can anyone relate to this?
Fighting for attention
Fighting for attention
Understanding audiences
Behavioral- Signals gained by observing behaviors and actions online
Intent- Logic and statistical lens placed on top of the behavioral data set to determine characteristics of the users
Audience Targeting
Who is your
audience
Where did they come
from
What are they
viewing
Did they find what they are
looking for
Interaction Recency Frequency
How do you understand your audience
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market-auto-insurance
Behavior
Interaction Recency Frequency
Intent
Can anyone relate to this?
Gathering data
Understanding your data
Understanding your audience
Visit the complimentary charging station at the Hallmark Data Systems table in the networking area.
