Customer Insight and The Importance of It!

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Helping Small Businesses Grow www.biz2credit.in 1800-3002-0653 /@Biz2CreditIndia /+Biz2creditIn /Biz2Credit India /@Biz2CreditIn /Biz2Credit India /Biz2CreditIndia What is Customer Insight? How do we get it? Steps to collect Consumer Insights: A customer insight, or consumer insight, is an interpretation of trends in human behaviors which aims to increase effectiveness of a product or service for the consumer, as well as increase sales for mutual benefit. Ask Your Customer Directly via feedback form. If you have e-commerce site send the feedback form via mail and collect the Primary Data. Importance of Consumer Insights You can create 360-degree profile views of high-value customers. You can reach customers and leads with information at the moment they need it the most. You can effectively communicate product value easier. You can create effective marketing strategy keeping in mind what customers are looking for. If you want to understand the market statistics and know the target audience and competitors, you can collect primary data via various sources. Secondary Data is a available with many research houses who work on big data and have dedicated team for consumer insights. 1 2 1 2 3 4

Transcript of Customer Insight and The Importance of It!

Page 1: Customer Insight and The Importance of It!

Helping Small Businesses Grow

www.biz2credit.in

1800-3002-0653

/@Biz2CreditIndia /+Biz2creditIn /Biz2Credit India /@Biz2CreditIn /Biz2Credit India /Biz2CreditIndia

What isCustomer Insight?

Howdo we get it?

Steps to collect Consumer Insights:

A customer insight, or consumerinsight, is an interpretation of trends in human behaviors which aims to increase effectiveness of a product or service for theconsumer, as well as increase sales for mutual benefit.

Ask Your Customer Directly viafeedback form. If you have e-commerce site send the feedback form via mail and collect the Primary Data.

Importance ofConsumer Insights

You can create 360-degree profile views of high-value customers.

You can reach customers and leads with information at the moment they need it the most.

You can effectively communicate product value easier.

You can create effective marketing strategy keeping in mind what customers are looking for.

If you want to understand the market statistics and know the targetaudience and competitors, you cancollect primary data via various sources. Secondary Data is a available with many research houses who work on big data and have dedicated team for consumer insights.

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