Customer Focused Product and Service Design CESC1

7/27/2019 Customer Focused Product and Service Design CESC1

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eCornell Online ProfessionDevelopment Program

Certificate Program

Customer-Focused Product a

Service Desi

866-326-7635

+1-607-330-3200

www.ecornell.com

powe


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Certi f ic ate Program

Customer-Focused Produc t and Service Des

ertif icate Information

his certificate program is comprised of 6nline courses:

ESYS501: Getting Started on Product and

ervice Design

ESYS502: Targeting Product and Service

esigns to Customers' Needs

ESYS503: Exploring the Design Space and

ptimizing the Design

ESYS504: Thinking Through the Structure of

ystem Design

ESYS505: Ensuring the Success of Product and

ervice Design

ESYS506: Executing and Improving System Design

ccreditat ion

articipants who successfully complete all six courses in this

ertificate series will receive a Certificate in Customer-

ocused Product and Service Design from Cornell Universitys

ollege of Engineering.

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Certi ficate OverviewLearn the systems approach to designing products and services, addressing the needs of

stakeholders, thinking through problems with greater rigor, and presenting ideas more

effectivelyall vital skills which can be applied to almost any field or industry.

Description

Systems design is the process of defining and developing a system to satisfy specified

requirements of the marketplace for a product or service.

Through the Cornell Customer-Focused Product and Service Design certificate program,

students will learn a proven eight-step methodology and structured process that will allow

to take an idea to the point where they can hand it off to a production/engineering/service

for completion. Students will also gain the skills necessary to evaluate whether the

end-product or service was designed properly.

Authored by Professor Peter Jackson, Director of Systems Engineering at CornellUniversity, the certificate program goes beyond a textbook approach and uses a

problem-based instruction. These six two-week courses combine the principles of

systems engineering with the simplicity of design for Six Sigma. No special expert

math or engineering principles is required, making the program accessible and

appropriate for professionals from a wide range of backgrounds.

The method, concepts and process taught in this innovative program have b

validated by engineers, project managers, engineering professors and

executives at leading organizations, including Lockheed and Xerox.

There is a right way to design products and services. You will learn it in

unique certificate program, which brings key concepts to life and make

them applicable for a lifetime.

The courses in this Certificate in Customer-Focused Product and SeDesign will enable you to:

Learn a structured methodology for designing products/service

the right way

Avoid the pitfalls that can lead to designs gone wrong

Learn to effectively communicate design requirements

across an organization

Understand how systems interact and talk to each other

Develop tools that can be applied to a broad range

of initiatives

Gain confidence in developing new products/services

Learn how to lead new organizational initiatives

Focus on product/service design without needing

expertise in math or engineering principles

Benefit from one top 10 engineering programs in

the country

Who Should Enroll in This Certificate?

This certificate is indispensable for individuals involved with the

design, development and production of products or services. Th

includes engineers, project managers, marketing and product lin

managers, design managers, hand-on executives and others inv

in systems design processes.


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Getti ng Started on Produc t and Serv ice Des

CESYS

uthor ing Facul tyeter L. Jackson Ph.D., Professor, Director

ponsoring Schoolornell Universitys College of Engineering

otal Learning Timepproximately 5-6 hours per week over a

eriod of 2 weeks.

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Description

The commercial viability of a product or service is largely dependent on the integrity of its desprocess. System design begins with, of course, a bright idea. But it requires evaluation of tha

concept to determine its marketability, its potential for internal buy-in, and its technical feasib

before planning for production.

This course introduces you to customer-focused design, where behavioral psychology meet

product analysis and service usage. Learn how to brainstorm and choose a concept, write a

mission statement, identify internal stakeholders, analyze the customer experience, and de

functional requirements for your product or service. Engineers and technical specialists wi

learn how to determine if a product or service is worth developing, and if so, how best to

talent and resources to its development.

Who Should Take This Course?

This course is indispensable for individuals who design, develop and market products

services. This includes engineers, project managers, marketing and product line

managers, design managers, even hands-on executives who are involved with syst

design processes.

Benefits to the Learner

Learners who complete this course will be able to:

Discuss the benefits of using the Getting Design Right Process

Recommend when and how your organization can use this process

Use this process to define a design problem


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Targeting Prod uct and Serv ice Desi

to Custo mers' Ne

CESYS



otal Learning Timepproximately 5-6 hours per week over a

eriod of 2 weeks.

wered by

Description

Did you know that you can determine a product or services potential for commercial successbefore going to market? By properly identifying marketplace demand and setting up a rigorou

evaluation and design process, you can develop a product or service that best serves your

customers needs and desires and stands the greatest chance for commercial success.

Youll learn to identify and measure customer demand; benchmark the competition to gain m

advantage; rank and weigh product objectives; and define technical requirements for produ

based on the potential market. This course introduces field-tested, repeatable methods for

designing a commercially viable product or service that positions your company ahead of

competition.


This course is indispensable for individuals who design, develop and market products

services. This includes engineers, project managers, marketing and product line mana

design managers, even hands-on executives who are involved with system design

processes.



Conduct a contextual inquiry to identify customer needs

Quantify how well product or service requirements meet

customer needs

Use a step-by-step process to translate customer needs into

technical requirements

Generate a Customer Value Proposition (CVP)

Prerequisites Please take Getting Started on Product and Service

Design (CESYS501) prior to enrolling in this course.


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Explo rin g the Desig n Space

Optimizing t he Des

CESYS



otal Learning Time6 hours per week over a period of 2 weeks.

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Description

Turn that brilliant concept and into a viable, market-ready solution by examining your designconcept from multiple perspectives. Learn to review the requirements and components of you

concept in greater detail. By optimizing the design space and streamlining the design proces

can increase efficiency and actually create more value for your customers.

This course will teach you how to take a raw concept and create a polished design. Avoid th

pitfalls of hurrying the process or neglecting to examine your concept from all angles. Learn

to research competitor products in depth; collaborate with customer experts; and perform p

searchesall of which help to move your design one step closer to market.


This course is indispensable for individuals who design, develop and market products o

services. This includes engineers, project managers, marketing and product line mana


processes.



Explain the reasons for exploring a broad design space

Generate integrated design solutions from initial concepts

Avoid design flaws

Use a trade study (tradeoff analysis) technique to optimize

design choices

Prerequisites We recommend that you take Targeting Product and S

Designs to Customers' Needs (CESYS502) prior to enrolling in this

course.


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Thinking Through the Struct ure of System Des

CESYS




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Description

Carrying a concept to completion is no simple task. Design and development teams need preinformation about function, requirements, interfaces, and project components. A concept can

put into production until the system architecture has been reviewed for integrity and technica

variables have been taken into account.

Clear communication among design stakeholders can be especially challenging. Learn how

establish a common language and remove ambiguity from the process to ensure a smooth

hand-off from the concept design group to the development team.

Because an array of stakeholders, from engineers to managers, are typically involved in t

transition, seamless communication and clear understanding of the design architecture a

instrumental in developing a successful product or service.


This course is indispensable for individuals who design, develop and market productsservices. This includes engineers, project managers, marketing and product line

managers, design managers, even hands-on executives who are involved with sys

design processes.



Describe your product or service in a way that enables teams of

people to work together on its design

Apply the sequence of behavior-function-structure to the

development of systems design

Prerequisites Please take Exploring the Design Space and OptimiziDesign (CESYS503) prior to enrolling in this course.


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Ensuring t he Success of Product

Servi ce Des

CESYS




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Description

Nothing about designing a product or service is entirely risk-free. In systems design, risk is alpresent, so its more a matter of identifying, quantifying, and properly managing it. To gauge a

product or services potential for failure, first assess whether the design addresses requireme

then test and evaluate it to determine if its capable of reaching performance targets.

Learn how to reduce the severity of negative outcomes and become a problem solver. Run

Failure Modes and Effects Analysis (FMEA) in order to quantify and manage risk and review

real-life risk management scenarios. When flaws in concept or design processes are disco

youll know how to deploy the FMEA to prioritize corrective measures.

Risk will always be present. Prevent wasted development budgets, avoid future sales

difficulties, product recalls, even bad press by identifying, quantifying and mitigating risk

in the development process.

Who Should Take This Course?This course is indispensable for individuals who design, develop and market produc

services. This includes engineers, project managers, marketing and product line

managers, design managers, even hands-on executives who are involved with

systems design processes.



Use design reviews and test plans to validate and verify requirements

Use time-tested risk management techniques to analyze potential

design failures and implement corrective actions

Prerequisites Please take Thinking Through the Structure of SystemDesign (CESYS504) prior to enrolling in this course.


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Executi ng and Improvi ng System Des

CESYS




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Description

Be more creative, productive and efficient in your development projects. Create tight parameyour project architecture and exercise rigorous control over processes and youll not only enj

better performance; youll prevent wasted time, resources, and inventory.

As you move to production, your improvements to the system design will be instrumental in

reducing, if not eliminating entirely, quality problems, product recalls and lawsuits.

As the final course in the certificate program, you will emerge with a functional and customi

system design plan that you can apply directly to your business.


This course is indispensable for individuals who design, develop and market products or

services. This includes engineers, project managers, marketing and product line manag


processes.



Execute a design through scheduling and tracking

Use process iteration to refine and perfect the design

Tailor the Getting Design Right process for your use

Prerequisites We recommend that you take Ensuring the Success of Pro

and Service Design (CESYS505) prior to enrolling in this course.


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Customer Focused Product and Service Design CESC1

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