Customer Experience Management Strategies
1
AIESEC in the Czech Republic after took it off, did 100%, now it’s now or never time. We listened and we cared like never before and decided to fight to grow and enhance customer centricty so all of our stakeholders are satisfed AIESEC in the Czech Republic understood that Quality and Quantity do not fight. The more we provide, the more we are able to assure the quality of our products. We are ambitious and understand that providing AIESEC experiences means translating to our customers our WHY: why we do what we do. STRATEGY #1: Being recognized as global Top provider in GIP experiences by developing responsible and entrepreneurial leaders. MC working to bring results from National Level for the first time ever; Focus on Customer Loytalty for Organizations with smart Account Management; OGXers becoming sellers and expertisee in HR and youth trends; Talent Capacity strategies in enhancing GIP as a focus in local level; In 2013 we became Customer Centric. All members were sellers of our WHY and our products and customers became top priority. STRATEGY #2: Shaping National Behaviors to We Focus and We Listen Conferences and channels review based on our essence; Education focused on members being sellers and customers being a priority for our organization; Simplifing process in OGX and innovating process in ICX Inner/Outter Journey implemented in GCDP projects with Projects Finalization and OPSes. STRATEGY #3 Educate members based on Supply & Demand Implementing Global Brands of GCDP and GIP; Enhancing CountryCountry Partnerships; SubProducts and IssueSegmentation Strategies Implemented; Redesign National Messages to core value proposition of GCDP and GIPs and why we do what we do. NPS trend from July – December 2013 (# of NPS, % of Promoter, and Response rate)
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Transcript of Customer Experience Management Strategies
AIESEC in the Czech Republic after took it off, did 100%, now it’s now or never time. We listened and we cared like never before and decided to fight to grow and enhance customer centricty so all of our stakeholders are
satisfed
AIESEC in the Czech Republic understood that Quality and Quantity do not fight. The more we provide, the more we are able to assure the quality of our products. We are
ambitious and understand that providing AIESEC experiences means translating to our customers our WHY:
why we do what we do.
STRATEGY #1: Being recognized as global Top provider in GIP experiences by developing responsible and
entrepreneurial leaders. -‐ MC working to bring results from National
Level for the first time ever; -‐ Focus on Customer Loytalty for Organizations
with smart Account Management; -‐ OGXers becoming sellers and expertisee in HR
and youth trends; -‐ Talent Capacity strategies in enhancing GIP as
a focus in local level;
In 2013 we became Customer Centric. All members were sellers of our WHY and our products and customers became top priority.
STRATEGY #2: Shaping National Behaviors to We Focus and We Listen
-‐ Conferences and channels review based on our essence;
-‐ Education focused on members being sellers and customers being a priority for our
organization; -‐ Simplifing process in OGX and innovating
process in ICX -‐ Inner/Outter Journey implemented in GCDP
projects with Projects Finalization and OPSes.
STRATEGY #3 Educate members based on Supply & Demand
-‐ Implementing Global Brands of GCDP and GIP; -‐ Enhancing Country-‐Country Partnerships; -‐ Sub-‐Products and Issue-‐Segmentation Strategies
Implemented; -‐ Re-‐design National Messages to core value
proposition of GCDP and GIPs and why we do what we do.
NPS trend from July – December 2013 (# of NPS, % of Promoter, and Response rate)
