PRESENTATION

Topic-Customer Driven Marketing Strategy of PepsiCourse Instructor: Mehnaaz Samantha Kamal [MZL]

SUBMITTED BY- TAWSHIK TANVIR-1521555630SALMAN FARSHI-1531532630

Product OverviewPEPSI COLA FOUNDED IN 1902

FORMED PEPSICO IN 1965

VARIOUS BRANDS

PEPSI IS MANUFACTURED BY TRANSCOM BANGLADESH LIMITED IN BANGLADESH

MAJOR SEGMENTATIONGeographic

Demographic

Psychographic

Behavioral

TARGET AUDIENCE Male/Females

Ages 14-30

Mostly Teenagers/Young Adult

Can Be Persuaded

VALUE PROPOSITON STRATEGY

Pepsi produce their product for all class of people They sell their products at very reasonable price Special Offer

PRODUCT

Branding Packagin

g

Product attribute

PRICE (Pricing Strategy) Standard price Discounts/allowances Bundle free offer

PLACE (Distribution Strategy ) Transport System Channels of distribution Coverage area

PROMOTION

Giving Good Feedback

Transparency

Making Work Fun

Being Friendly

MAJOR COMPETITORS

The Cocacola Company

Mondelēz International The kellogg company

DPSG

SWOT Analysis:- Strength:- 1. LARGE BRAND2. ADVERTISING BUDGET3. STRONG DISTRIBUTOR4. HIGH ACCESSIBILITY

Opportunities:-1. Co-branding2. Developing countries3. Advertising4. Increase sales5. Product awareness6. Leverage brand

power

Weakness:-1.OVERDEPENDENCE 2.UNHEALTHY 3.NO PRESENCE OUTSIDE OF FOOD,BEVARAGE INDUSTRY

THREATS:-1. COMPETITORS2. HEALTH CONSCIOUS CONSUMERS3. HIGH AMOUNG SUGAR

FUTURE STRATEGIES OF PEPSI

Empowering Employees

Affective Reward Policy

Reformulating Jobs

Job Enrichment

Job Rotation And Working flexibility

Conclusion

Pepsi has 37% global market share operation in more than 100 countries .At every level of pepsi cola company take great care to ensure that highest standards are met in everything they do . In their product , packaging , marketing and advertising they strive for excellence because they think their customer deserve better quality products .Pepsi has a big enough market share to challenge CocaCola. They have their balance of promotion , communicating to their target audience though celebreties like Messi ,David Backham , Beyonce , Britney etc

THANKS TO ALL