customer

contractor

Sociologic Research on Awareness of Industrial

Property Protection Possibilities

December, 2013

2

methodology

3

Research methodology

Market and public opinion research company “Spinter tyrimai” during the period December 12th – 28th, 2013, carried out resident and business entity survey in Lithuania.

Research objectiveEvaluate the size of society aware of the industrial property protection possibilities. Research MethodFor resident survey: standardized CAPI (Computer Assisted Personal Interview). For business entities: standardized

CATI (Computer Assisted Telephone Interview). Standardized interview is carried out by professional interviewer. He/She leads the conversation with the respondent following prepared questions and marking the answers in the questionnaire.

Research locationAll country. Target groupResidents and business entities in Lithuania aged 18–75. Sample size1762 respondents in total: 1009 residents and 753 business entities. Sampling method Quota sampling applying type of respondent quota. Data analysisData analysis was performed using SPSS/PC statistical program. Report presents general distribution (percentages) of

the answers, and distribution by social-demographical characteristics (see Appendixes).

4

Statistical error

It is impossible to entirely avoid the sampling error in any quantitative research that uses sampling; therefore, it is necessary to take it into consideration while interpreting the data. E.g., after surveying 1009 respondents if we find out that 12,9% of respondents are aware of invention, brand and industrial design protection possibilities, than there is 95 percent probability that the real value is between 10,6% and 15,2%.

The precision of the estimation is directly associated with the number of analyzed cases. The table below is helpful in estimating the statistical error.

% % % % % % % % %3 5 10 15 20 25 30 40 5097 95 90 85 80 75 70 60 50

N100 3.4 4.4 6.0 7.1 8.0 8.7 9.2 9.8 10200 2.4 3.1 4.2 5.0 5.7 6.1 6.5 6.9 7.1300 2.0 2.5 3.5 4.1 4.6 5.0 5.3 5.7 5.8400 1.7 2.2 3.0 3.6 4.1 4.3 4.6 4.9 5.0500 1.5 1.9 2.7 3.2 3.6 3.9 4.1 4.4 4.5650 1.3 1.7 2.3 2.7 3.1 3.3 3.5 3.8 3.8750 1.2 1.6 2.2 2.6 2.9 3.2 3.3 3.6 3.71000 1.1 1.4 1.9 2.3 2.5 2.7 2.9 3.1 3.12000 0.7 1.0 1.3 1.6 1.8 1.9 2.0 2.1 2.2

4

30

24

5

2

8

16

8

4

25

59

17

44

27

29

Large / average-scale manager

Professional worker, white-collar worker

Blue-collar worker

Small-scale businessman

Farmer

Unemployed

Pensioner

Student

Housewife

Single

Married / Cohabitating

Other

Big cities

Region centres/ regional towns

Rural areas

Social-demographic Characteristics of Respondents (%) Residents

47

53

14

21

19

21

25

26

65

9

17

40

25

18

Male

Female

18-25 y.o.

26-35 y.o.

36-45 y.o.

46-55 y.o.

56 y.o. and older

University/ incomplete university

Secondary/ College

Incomplete secondary

Up to 500 LTL

501-1000 LTL

1001-1500 LTL

Over 1500 LTL

Gender

Age

Education

Pajamosnamų ūkio nariui per

mėnesį

Occupation

Marital status

Place of residence

5

57

28

10

5

25

14

54

6

1

34

22

11

8

7

5

4

4

3

3

Up 10 employees

11 - 50 employees

51 - 100 employees

More than 100 employees

Trade

Manufacturing

Services

Construction

Other

Vilnius district

Kaunas district

Klaipėda district

Šiauliai district

Panevėžys district

Alytus district

Marijampolė district

Utena district

Tauragė district

Telšiai district

Social-demographic Characteristics of Respondents (%) Business entities

51

49

8

26

24

26

17

Male

Female

18-25 y.o.

26-35 y.o.

36-45 y.o.

46-55 y.o.

56 y.o. and older

Gender

Age

Size of the company

Field of business

Place of business

6

7

research results

Awareness of inventions, brands and industrial design protection possibilities (%)

Do you know / have you heard of inventions, brands and industrial design protection possibilities?

8

N=1007

13

15

13

14

24

25

25

26

34

33

36

36

40

37

29

25

48

49

47

50

36

38

43

49

5

3

4

0,4

0,4

1

3

0,3

2013 m.

2012 m.

2011 m.

2010 m.

2013 m.

2012 m.

2011 m.

2010 m.

Yes, I know possibilities of inventions, brands and industrial design protection

Yes, I have heard, but do not know exact possibilities of inventions, brands and industrial design protection

No, I have not heard of it

N/A

N=753

N=251

N=253

N=1009

N=750

N=752

N=751Busi

ness

enti

ties

Resi

dent

s

Invention, brand and industrial design protection options are more often known to respondents with the highest education, the highest income interviewees, residents of the biggest cities and also respresentatives of the largest companies (more than 1000 employees).

Intentions to register inventions, brands and industrial design (%)

Would you register inventions, brands and industrial design to protect them?

9

N=1007

26

24

24

31

36

28

41

39

38

40

41

41

33

38

26

23

8

11

10

8

9

4

10

9

18

18

16

10

16

19

15

17

10

6

9

10

6

10

8

12

2013 m.

2012 m.

2011 m.

2010 m.

2013 m.

2012 m.

2011 m.

2010 m.

Yes Rather yes Rather no No N/A

N=753

N=251

N=253

N=1009

N=750

N=752

N=751

Busi

ness

enti

ties

Resi

dent

s

Respondents with the highest education, the highest income representatives, residents of the biggest cities, and the largest companies (over 100 employees) tend to register invention, brand, and industrial design more often.

50

16

9

6

5

2

2

2

1

0,4

0,3

0,2

0,1

26

48

17

13

7

4

3

3

2

2

1

1

0,4

0,2

24

49

23

16

11

5

5

0,4

1

2

0,4

0,4

24

48

26

13

9

6

6

2

1

4

0,4

21

56

14

10

5

0,1

1

1

1

0,1

0,1

1

0,3

26

52

16

9

7

1

0,1

1

1

0,1

0,1

0,1

0,1

0,1

35

49

13

8

8

1

1

1

0,1

0,3

0,3

0,3

31

46

13

15

3

1

2

0,1

0,1

1

0,1

0,1

33

State Patent Bureau

Lithuanian Authors' Copyr ights and Related R ights Council

Centre of Registers

Patent Attorneys of the Republic of Lithuania

Non-state associations of authors' copyr ights and related rights collectiveadministration

Court

Ministry of Justice

Ministry of Culture

Lithuanian Technical Library

Competition Council

Customs Departament

Plant Breed Research Centre

Lithuanian Criminal Police Bureau

N/A

Place to register inventions, brands and industrial design (%)

If you had to register inventions, brands and industrial design, where would you turn to?

10

2013 2012 20132011 2010 2012 2011 2010Business entitiesResidents

N=752 N=751N=1009 N=1007 N=251 N=253 N=753 N=750

Generally, opinion on this matter was more often expressed by the most educated respondents. State Patent Bureau was more often mentioned by the most educated respondents, the highest income representatives, residents of the biggest cities, the largest companies (over 100 employees), and also by business entities working in the field of trade and manufacturing. “Registrų centras” - by the least educated interviewees.

Awareness of information provided by State Patent Bureau and its public educational tools (%)

Have you noticed information provided by State Patent Bureau and its public educational tools regarding the protection of inventions, brands and design?

11

N=1007

13

13

12

6

22

23

22

20

51

53

65

71

72

72

65

67

23

22

20

19

3

1

6

7

13

12

3

4

3

4

7

6

2013 m.

2012 m.

2011 m.

2010 m.

2013 m.

2012 m.

2011 m.

2010 m.

Yes No I do not know what State Patent Bureau is N/A

N=753

N=251

N=253

N=1009

N=750

N=752

N=751

Busi

ness

enti

ties

Resi

dent

s

The State Patent Bureau information and its public educational tools were more often noticed by the highest education representatives, the highest income respondents.

Awareness of inventions, brands and industrial design legal protection possibilities in Europe (%)

Do you know / have you heard that there is a possibility to obtain protection of inventions, brands and industrial design in whole Europe?

12

N=1007

13

14

14

13

25

24

25

23

23

26

28

30

26

28

27

27

59

56

53

55

44

44

43

45

5

3

5

2

5

4

5

5

2013 m.

2012 m.

2011 m.

2010 m.

2013 m.

2012 m.

2011 m.

2010 m.

Yes, I know such possibility

Yes, I have heard about such possibility, but could not name exact institutions offering such service

No, I have not heard about that

N/A

N=753

N=251

N=253

N=1009

N=750

N=752

N=751

Busi

ness

enti

ties

Resi

dent

s

The possibility to obtain the protection of inventions, brands, and industrial design in whole Europe is more often known to the most educated respondents, the highest income representatives, residents of the biggest cities, and also companies working in the fields of trade and manufacturing.

The need to improve the work of State Patent Bureau was expressed more often by the companies doing business in the field of trade and manufacturing.

The need for improvements in State Patent Bureau actions (%)

Do the actions of State Patent Bureau need improvements? (If yes) what actions of State Patent Bureau need improvement?

13

N=100756

87

192223

26

242520

13

104

710

7169

7280

7174

7063

2013 m.2012 m.2011 m.2010 m.

2013 m.2012 m.2011 m.2010 m.

Yes No Do not know

N=753

N=251N=253

N=1009

N=750N=752N=751

Busi

ness

en

tities

Resi

dent

s

Possible improvements

Residents Freq.

Spread more information 18 resp.

Educate the public, promote their rights 6 resp.

More advertising, articles 5 resp.

More integrity 4 resp.

Reduce bureaucracy 3 resp.

More information about patenting procedures 2 resp.

Improve customer service 2 resp.

Reduce “the piracy”; inform about expected patent auctions; promote the mass production of good inventions; expand the boundaries of patent protection; improve the quality of services

1 resp.

Business entities Freq.

Provide more information 38 resp.

More timeliness, shorten the procedures 24 resp.

More information on the internet 16 resp.

Make the processes simpler 13 resp.

More publicity 7 resp.

Make the registration simpler 5 resp.

Educate business representatives 5 resp.

Reduce bureaucracy 4 resp.

More responsibility; more procedures in virtual environment; closer monitoring; lower the charges; lower the prices of services 3 resp.

Improve documentation procedures; strengthen the protection and guaranties; more complaisance 2 resp.

34

18

12

8

4

3

40

12

37

22

11

4

2

4

37

10

40

28

10

6

0,4

2

33

8

36

33

11

17

1

1

34

11

19

15

20

24

0,4

1

45

6

22

15

15

26

2

1

46

13

29

36

17

25

1

2

31

7

41

42

25

35

1

1

18

9

TV, radio programs

Articles in newspapers, magazines

Seminars, conferences, exhibitions, lectures

Official electronic bulletin of State Patent Bureau

No need to provide such information

No need to provide such information, there isenough of it

All ways are good

N/A

Channels of information about the protection of intellectual property (%)

What ways would be the most suitable to present the information about the protection of intellectual property to public?

14

N=1009

2013 2012 20132011 2010 2012 2011 2010

N=1007 N=251

Business entitiesResidents

N=253 N=753 N=750 N=752 N=751

* Multiple answer option; sum exceeds 100%

TV, radio broadcasts were more often mentioned by the lowest income research participants. Articles in newspapers, magazines – by smaller cities residents. Seminars, conferences, exhibitions, lectures – by the most educated respondents, interviewees with the highest income, and residents of the biggest cities.

Usage of State Patent Bureau webpage databases and electronic services (%)

Do you use databases of inventions, brands and design and electronic services provided in State Patent Bureau webpage?

15

N=1007

2

1

0

6

7

4

4

2

1

3

2

2

2

3

2

3

0,4

4

44

47

48

65

74

58

26

28

22

6

6

5

22

19

24

17

12

21

2

7

2013 m.

2012 m.

2011 m.

2013 m.

2012 m.

2011 m.

Yes Yes, only electronic services Yes, only databases No Do not know about such databases There is no need N/A

N=753

N=251

N=1009

N=750

N=752Busi

ness

enti

ties

Resi

dent

s

Databases available in the State Patent Bureau website and electronic services are more often used by the most educated respondents, research participants with higher income, residents of the biggest cities, companies conducting business in the field of trade and manufacturing.

16

summary & conclusions

17

The protection possibilities of inventions, brands, and industrial design are known to 13% of residents. 34% stated that they had heard about it, but do not know specific protection possibilities.

The awareness is higher among business entities: 24% of respondents know about such possibilities, another 40% have heard about it, but they could not identify them specifically.

Most of the residents (64%) tend to register inventions, brands, and industrial designs in order to protect them. Although the general share of businesses intending to register inventions, brands, and industrial design remains

significantly unchanged (69%), the number of respondents who declared a strong positive opinion (said “yes”) has grown from 28% to 36%.

Half (50%) of the surveyed residents and 56% of business entities in order to register intellectual property would refer to State Patent Bureau. 16% of residents and 14% of businesses would refer to Lithuanian Authors' Copyright and Related Rights Council. Third position belongs to Centre of Registers (respectively 9% and 10%). Fourth – to Patent attorneys of the Republic of Lithuania (respectively 6% and 5%).

State Patent Bureau information and its public educational tools about inventions, brands or industrial designs have been noticed by 13% of residents and 22% of business entities.

Summary

18

In comparison with 2012 research results, the number of residents who have heard about the possibility to acquire invention, brand, industrial design legal protection in whole Europe has decreased from 40% to 36%. Among business entities the awareness of this possibility remains unchanged (51%).

According to 5% of residents and 19% of businesses, actions of State Patent Bureau should be improved. There was an increase from 4% to 10% of business entities which expressed an opposite opinion on this matter.

The number of residents who believe that all means of providing the information about intellectual property protection are eligible is growing (from 37% to 40%). 34% of respondents believe that the most appropriate channel to publish such information is TV, radio broadcasts. According to 18% of residents – articles in the press.

The official electronic bulletin of the State Patent Bureau (24%) is a priority to business entities. There was an increase from 15% to 20% of businesses which believe that publishing such information in seminars, conferences, exhibitions, lectures is the most appropriate. TV, radio broadcasts would be a priority to 19% of business entities, articles in the press – to 15%.

8% of residents and 12% of businesses use databases of inventions, brands, and designs available on the State Patent Bureau website.

Summary

19

The awareness of inventions, trademarks and industrial design protection options (including legal protection options throughout the Europe) remains stable among business entities. On the other hand, the tendency to register intellectual property in order to protect it has become stronger (the provision is changing from the more moderate “rather yes” to the stronger “yes”). There was also an increase in the number of business representatives who believe that in order to protect their intellectual property they have to refer to the State Patent Bureau. The growing satisfaction with the State Patent Bureau is signified by the increasing number of respondents indicating that there is no need to improve the work of this institution.

The research data shows less changes among residents: the awareness of invention, brand or industrial design protection possibilities remains at the similar level. However, there was a decrease in the number of respondents who are aware of the possibilities to acquire legal protection throughout the Europe. The attitude towards registering intellectual property in order to protect it remains positive.

The number of residents who believe that all means of publishing the information about intellectual property protection are eligible is growing for the second year in a row. The official electronic bulletin of the State Patent Bureau remains a priority to business entities. It is also noticed that there is a bigger demand of direct contact in this target group: a number of respondents who wish to receive such information during the seminars, conferences, exhibitions, lectures is growing.

Conclusions

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