Customer address enrichment and telephone number correction solution v.2
Transcript of Customer address enrichment and telephone number correction solution v.2
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Customer Address Enrichment andTelephone Number Correction Solution
for CRM and Marketing
THE LOCATION INTELLIGENCE COMPANY
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WHAT IS?
A system for enterprises:
- CRM
- Marketing/Sales
- Planning
- And Strategic Decision Support needs for :
- Cleaning /correcting and finding alternative customer telephone numbers
- Correcting and enriching customer address using:
• Visual Maps (TomTom) and most recent map address database
• Legal and registered telephone number databeses of 4 operators by 11850
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Customers with No Telephone
Number and/or Unreachable
Flow
Name, Surname
Query
Address
Corrections and
Enrichments
Address Cross-Check And
118 Query Sorting
Sorted Calling List
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<Name> <Address>,
<Name> <Address>,
<Name> <Address>,
<Name> <Address>,
<Name> <Address>,
<Name> <Address>,
<Name>
<City>
<County>
Y
X
GEOCODE
NEIGHBOURHOOD : Göztepe Mah.
STREE : Akış Sok.
DOOR NR. : 9
ZIP CODE : 34373
COUNTY : Kadıköy
CITY : İstanbul
29º06'02"E
40º58'07"N
Sorted Call List and Geocoded and Enriched
Addresses
118
DataBase
<Name> <County> <Street><Door Number> <Geocode>,
<Name> <County> <Street><Door Number> <Geocode>,
<Name> <County> <Street><Door Number> <Geocode>,
<Name> <County> <Street><Door Number> <Geocode>,
<Name> <County> <Street><Door Number> <Geocode>,
<adres>
1
2
3
4
118TCELL
VFONE
AVEA
TT
Flow
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BENEFITS AND ADVANTAGES
• See their distribution on the map
• Minimum junk (False) address delivery
• Automatic correction of the address in case of administrative
changes (Coordinates) and correct addresses and correct delivery
at first day.
• Correct and fast new address entry
• Bulk address correction and enrichment
Where Are Your Customers?
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• Demographic Data by Neighbourhood (Age, Literacy, Population, Nr. Of Buildings, ownership, Income etc. From
Turkish Statistics Administration, TUIK.)
• Risk assesment for property policies, InfoRisk
• Concentration of your customers geographically
• Charecteristics of your best sales point etc.:
• More than 1,000,000 POI of which are 3D under 1,400+ brands and 460+ categories
• Banks, ATM’s
• Fuel stations
• Retail chains
• Restaurants
• Health: Pahrmacies, hospitals, warehouses etc.
• Education: Primary and High Schools, universities.
• Where are my competitors
• Coverage of my available distribution channel
• Create target geographical region on map (Such as companies in between 50 Mt. On each side of Bağdat Avenue)
VisuBENEFITS AND ADVANTAGES
The Best Places for Campaing/New
Branch/Dealer/POI etc.
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• 1st Step: Verify the phone numbers (4 Telecom Operators)
• 2nd Step: Correct the incorrect numbers byname/surname/County/City data.
• 3rd Step: Correct the incorrect numbers by cross-checking theaddresses in 4 operators with enriched addresses& alternativephone numbers.
• Thus:• Your SMS’s will arrive the right target numbers
• Increase your reach to target market
• Decrease the outbound call costs in Call Center operations
• Reach the best of the sales potential with highest customer reach
• Make more realistic and accurate campaign plans
• Increase collection/Customer rate
VisuBENEFITS AND ADVANTAGES
CRM Phone Numbers: Are They Correct?
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• Visual reports on map beside the digital reports
• Make visual/graphical comparisons on map for more realistic
decision
• Create scenarios on map
• Compare competition and your data visually
• Evaluate branch/dealer etc. performance visually
VisuBENEFITS AND ADVANTAGES
Reports
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BENEFITS AND ADVANTAGES
• Infotech GIS Platform
• Complete Oracle Spatial Map Technology
• Oracle Exadata HW
• TOMTOM Map Quality
• On Premise or Cloud solutions
• Single click query (such as form ERP application or CRM)
• Manual or automatic address entry such as from ERP application
Technology
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LOCATIONBOX
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LOCATIONBOX SERVICES
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1. Display Map 26. Add Circle
2. Initialize Map 27. Add Route
3. Zoom In / Zoom Out 28. Add Traffic Info
4. Navigation Panel 29. Coloring Analysis
5. Add Marker 30. Coloring Analysis (All cities)
6. Add Marker with Label 31. Coloring Analysis (Advanced)
7. Add Marker with Info 32. Layer Coloring
8. Add Custom Marker 33. Layer By Category
9. Add HTML Marker 34. Layer By Brand
10. Add Region 35. Pie Analysis
11. Draw Region 36. Pharmacy On Duty
12. Info Window 37. Add Campaign
13. Scale Bar 38. Add Poi
14. Map Decoration 39. Add Yol
15. Overview Window 40. Distance Measuring
16. Collapsible Overview Window 41. Add Heat Map (POI)
17. Print Map 42. Add Heat Map (UserPoint)
18. Event Listeners 43. Add Social Events
19. Draw Circle 44. Bar Analysis
20. Draw Rectangle 45. Add Traffic Info (TMC) With Animation
21. Zoom to Rectangle 46. Get Location
22. Zoom to Markers 47. Layer Demography
23. Marquee Zoom 48. Add Bing Map
24. Add Animated Marker 49. Add Weather Report
25. Add Line 50. Add Image Layer
LOCATIONBOX FUNCTIONS
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Thank You for Your Time!
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Where am I ? Where are thecompetitors ?
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Where are myinsurancepolicies?
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Where were theproduct sales increased last month ?
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What is the market share based on the cities / regions ?
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Where did thecompetitoropened a newbranch in last 3 months ?
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Where is mymost profitableregion?
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Heatmap of branchlocations(country level)
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Heatmap of branchlocations
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Where should I open a new branch?