CUSTOMER ACTIONABLE INSIGHTS FROM BIG DATA AS A SERVICE (BDAAS)

How to implement new customer services based on customer journey and expectations

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A NEW BREED OF DEMANDING CONSUMERS

Look for safe and natural foods.

Are aware of the challenges of sustainable development.

Find themselves in a difficult economic climate.

Are growing increasingly distrusting of advertising and manufacturers.

DIVERSE EXPECTATIONS THAT MUST BE MET

Bargains

Organic label Health

NEW CHALLENGES FOR ADVERTISERS

ATTRACT / RETAIN INCREASINGLY DEMANDING CUSTOMERS

CREATE EFFECTIVE & MEANINGFUL CAMPAIGNS

Qualify Targets precisely

Personalize Messages

THE CUSTOMER EXPERIENCE: AN AREA WITH GREAT POTENTIAL

Taking a dynamic approach to how you consider all of the information and data that your customers generate can help you understand their interests, as well as meet their needs in a timely manner (something statistics can’t do).

The ability to integrate all customer data – from the minutest detail –

provides a means for qualifying targets in a new way.

Dynamic analysis makes it possible to launch an immediate and necessarily effective personalized action.

BDAAS BENEFIT QUALIFY TARGETS PERSONALIZE MESSAGES

AUTOMATIC COLLECTION OF VARIED AND HETEROGENEOUS INFORMATION

Analyzing customer data ensures that patterns are identified in a dynamic manner, that targets are qualified and that the expectations of this new breed of consumers are understood in real time.

AN OFFER RELAYED TO A QUALIFIED AUDIENCE

A base of products, stores and promotions

that can be precisely selected according to customer profile and

expectations.

NEW SERVICES BASED ON UNDERSTANDING OF CUSTOMERS

Targeted Dissemination Tracking Optimization

An integrated service Coupons and personalized messages are distributed through

general/ non-commerce online services

E-commerce applications Coupons are offered through dedicated commerce applications or are integrated into

supplier systems

A MEDIA PLATEFORM TO PUSH PERSONALIZED OFFERS

Information and promotions for products-services that are of true interest to customers

EASY TO USE • Target messages and

products according to consumer profile, which guarantees their interest

• Analyze trends and changes (predictive analytics)

EFFECTIVE MARKETING MEDIA

• Measure customer engagement and attrition

• Push promotion through a clear vendor identity

SCIENTIFIC BENCHMARKING

• Profiling, scoring, matching

• Control of study pace

GEOTARGETING TO INCREASE TRAFFIC

GEOLOCALIZED

DISTRIBUTION Product and promotional information is provided depending on customer geolocalization, which is based on your own parameters Ex.: Less than a 5-minute drive away

« GEOFENCED » NOTIFICATIONS

E-mail and text message notifications are sent to application users when they are close

to corresponding shopping centers.

SOME REFERENCES FOR MOBILE INTEGRATION

Shopping Contextualization

SOME REFERENCES FOR WEB INTEGRATION

AN INNOVATIVE SOLUTION

Easy-to-share Understanding of Your Customers

Foundation of a new understanding of your customers

and scientific methods of benchmarking

Recognized experience

Relationships with vendors Proven data analytics tools

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