CUSTOMER 360 - Microsoft Azure · Churn Prevention & Customer Retention: G ood data can model and...
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SOLUTION BRIEF Industries Financial Services Retail/eCommerce CPG Pharma Website www.cloudera.com/solutions/gallery.html Product Overview Cloudera has partnered with Bardess, Qlik and Trifacta to jointly bring you a complete platform for customer 360 workloads available on the Microsoft public cloud in minutes. Cloudera's platform enables organizations to better understand their customers, learn from their behavior and deliver personalized interactions based on all available data. By leveraging data of all types, sizes and velocities users can build a truly comprehensive view of their customers across multiple online touch points and enterprise systems. By combining Cloudera's modern platform, utilizing Trifacta's data wrangling along with Qlik's powerful, agile business intelligence suite users can uncover insights in their data. Solution Highlights Customer 360, powered by Zero2Hero, is a pre-built data processing and analytics stack of exceptional tools. Bardess accelerators, preloaded with relevant industry data, are designed to solve modern scale problems and deliver rapid value. The Challenge Your data is across multiple systems, in multiple data silos making key customer insights impossible. 56% of customer interactions happen during a multi-channel, multi-event journey. How can you create a unified view of customer activity and behavior, both from formal and informal interactions, and turn them into actionable insights? And what if on top of those actionable insights you could take advantage of machine learning to automate newly imagined business processes? Putting the power of predictive data analytics in the hands of marketers. The Solution The goal is to provide a holistic, 360-degree view of customer records that captures dierent types of data from across channels and systems, aggregates the data to put the important information up front and applies analytics to deliver personalized, engaging customer experiences. Bardess puts your data at the heart of the solution, and for good reason. The Customer 360 Zero2Hero TM stack is a pre-built, integrated analytics powerhouse with: CUSTOMER 360 Powered by Zero2Hero Apply Artificial Intelligence (AI), Machine Learning (ML), predictive, prescriptive and geo-spacial capabilities to further leverage your data assets _ Identify patterns, relationships and outliers in vast amounts of data in visually compelling ways _ Democratize your data further by empowering business users to prep their data for analysis _ Modernize your architecture to take advantage of a 'schema-on-read' data lake approach to data storage and massive parallel processing of Cloudera Enterprise _ Best-in-class technologies _ Bardess accelerators that leverage open architectures and big data frameworks _ Built-in industry data to solve problems rapidly and at scale while delivering Customer 360 insights. _
Transcript of CUSTOMER 360 - Microsoft Azure · Churn Prevention & Customer Retention: G ood data can model and...
SOLUTION BRIEF
Industries
Financial Services Retail/eCommerce CPG Pharma
Website www.cloudera.com/solutions/gallery.html
Product Overview Cloudera has partnered with Bardess, Qlikand Trifacta to jointly bring you a completeplatform for customer 360 workloadsavailable on the Microsoft public cloud inminutes.
Cloudera's platform enables organizations tobetter understand their customers, learnfrom their behavior and deliver personalizedinteractions based on all available data. Byleveraging data of all types, sizes andvelocities users can build a trulycomprehensive view of their customersacross multiple online touch points andenterprise systems. By combining Cloudera'smodern platform, utilizing Trifacta's datawrangling along with Qlik's powerful, agilebusiness intelligence suite users can uncoverinsights in their data.
Solution Highlights Customer 360, powered by Zero2Hero, is apre-built data processing and analytics stackof exceptional tools. Bardess accelerators,preloaded with relevant industry data, aredesigned to solve modern scale problemsand deliver rapid value.
The ChallengeYour data is across multiple systems, in multiple data silos making key customer insightsimpossible. 56% of customer interactions happen during a multi-channel, multi-event journey.How can you create a unified view of customer activity and behavior, both from formal andinformal interactions, and turn them into actionable insights?
And what if on top of those actionable insights you could take advantage of machinelearning to automate newly imagined business processes?
Putting the power of predictive data analytics in the hands of marketers.
The SolutionThe goal is to provide a holistic, 360-degree view of customer records that captures di�erenttypes of data from across channels and systems, aggregates the data to put the importantinformation up front and applies analytics to deliver personalized, engaging customerexperiences.
Bardess puts your data at the heart of the solution, and for good reason. The Customer 360
Zero2HeroTM stack is a pre-built, integrated analytics powerhouse with:
CUSTOMER 360Powered by Zero2Hero
Apply Artificial Intelligence (AI), MachineLearning (ML), predictive, prescriptive andgeo-spacial capabilities to further leverageyour data assets
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Identify patterns, relationships and outliersin vast amounts of data in visuallycompelling ways
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Democratize your data further byempowering business users to prep theirdata for analysis
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Modernize your architecture to takeadvantage of a 'schema-on-read' data lakeapproach to data storage and massiveparallel processing of Cloudera Enterprise
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Best-in-class technologies_Bardess accelerators that leverage open architectures and big data frameworks_Built-in industry data to solve problems rapidly and at scale while delivering Customer360 insights.
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SOLUTION BRIEF
Di�erentiation
The Customer 360, powered by Zero2HeroTM solution is built on Cloudera's modernplatform for machine learning and analytics optimized for the cloud. Trifacta's DataWrangling rapidly prepares data for analysis while Qlik identifies patterns, relationships andoutliers in visually compelling ways. This solution enables organizations to betterunderstand and engage their customers through targeted marketing and personalization,churn prevention and customer retention, and proactive care.
Solution BenefitsTargeted Marketing & Personalization: Creating a unified view of customer data helpsuncover behaviors and insights. Micro-segmentation, next best o�ers and recommendationmodels are only as useful as the data behind it. This solution ensures your data quality forthe best campaign and geo-location analytics results.
Churn Prevention & Customer Retention: Good data can model and predict churn, and themore data you can bring to bear on the model, the better. Customer 360, powered byZero2Hero, takes social churn and sentiment analysis to give you insight into customerlifetime value.
Proactive Care: Data empowers marketers to reach out to customers before they churn. Aproactive care dashboard can give real-time alerts, subscriber analytics and Quality ofService analytics.
Stand up a functional POC cluster in less than 2 hours on the Microsoft Azure Cloud_
A full marketing insights platform certified on Cloudera_
Quickly implement popular customer sources (Microsoft Dynamics, Salesforce, OracleSales Cloud, Adobe Analytics, Google Analytics, Twitter, Facebook, Instagram,LinkedIn)
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Scales to meet new use cases with incremental investment_
Cloudera, Inc. 395 Page Mill Road Palo Alto, CA 94306 USA cloudera.com© 2018 Cloudera, Inc. All rights reserved. Cloudera and the Cloudera logo are trademarks or registered trademarks ofCloudera Inc. in the USA and other countries. All other trademarks are the property of their respective companies.Information is subject to change without notice. Cloudera_Solution-Brief_z2H_101
About Bardess
Bardess designs & implements the most advanced data analytics solutions every day. Demanding clients count on Bardess to solve critical analytics challenges now. Bardess has served Fortune 500 and innovative mid-sized customers for more than 20 years.
About Qlik
Qlik® is the leading data analytics platform and the pioneer of user-driven business intelligence. Its portfolio of cloud-based and on-premise solutions meets customers’ growing needs from reporting and self-service visual analysis to guided, embedded and custom analytics, regardless of where data is located. Qlik does business in more than 100 countries with over 45,000 customers globally.
About Trifacta
Trifacta is the global leader in data preparation. Trifacta leverages decades of innovative research in human-computer interaction, scalable data management and machine learning to make the process of preparing data faster and more intuitive. Around the globe, tens of thousands of users at more than 8,000 companies are unlocking the potential of their data with Trifacta’s market-leading data wrangling solutions.
About Cloudera
At Cloudera, we believe that data can make what is impossible today, possible tomorrow. We empower people to transform complex data into clear and actionable insights. We are the leading platform provider for machine learning, analytics and data management built for the cloud. The world's largest enterprises trust Cloudera to help solve their most challenging business problems.
