Custom Painting Inc. 32 years. They have been a WSI … and others WSI’s Solution: ... ranking...

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Custom Painting Inc. www.custompaintinginc.com Company Background: Custom Painting, Inc. offers a full range of painting services to Bay Area homes and businesses for over 32 years. They have been a WSI client for 10 years. The Challenge: As other painting companies became more aware of digital marketing and joined the fray, they found it harder to maintain their top search engine rankings. WSI’s Solution: We expanded their digital marketing strategy to include a new mobile responsive website, social media, video optimization, content marketing and remarketing to boost their reach and presence. The Results: Overall website traffic and user experience has increased, with over 70% of their inquiries coming from Internet searches.

Transcript of Custom Painting Inc. 32 years. They have been a WSI … and others WSI’s Solution: ... ranking...

Custom Painting Inc.www.custompaintinginc.com

Company Background:Custom Painting, Inc. offers a full range of painting

services to Bay Area homes and businesses for over

32 years. They have been a WSI client for 10 years.

The Challenge:As other painting companies became more aware of

digital marketing and joined the fray, they found it

harder to maintain their top search engine rankings.

WSI’s Solution:We expanded their digital marketing strategy to

include a new mobile responsive website, social

media, video optimization, content marketing and

remarketing to boost their reach and presence.

The Results:Overall website traffic and user experience has

increased, with over 70% of their inquiries coming

from Internet searches.

Company Background:Pool Covers, Inc. offers safety swimming pool covers

for any shape, size, and style of pool or spa and is

the largest pool cover company in California.

The Challenge:Their website was old, hard to maintain and didn’t

reflect their premiere status in the industry, nor was it

ranking well on the major search engines.

WSI’s Solution:We built a professional, easy to use website and

mobile site and delivered a complete digital

marketing campaign (SEO, PPC, remarketing,

content, social and reputation management).

The Results:Most keywords are ranking #1 through #5 in the

search engines and visibility, leads and sales have

increased overall.

Pool Covers Inc.www.custompaintinginc.com

Company Background:Founded in 1997, Clinica da Mama is the first and

also the largest Brazilian Breast Clinic specializing in

breast health.

The Challenge:Their great reputation wasn’t being showcased

online so they were loosing customers to newer and

inefficient clinics. They also needed more

consultations to balance their recent equipment

upgrades.

WSI’s Solution:We built them a responsive, conversion optimized

website, conducted PPC, display advertising and

SEO to help with their online visibility and build

audience trust.

The Results:Their website traffic almost doubled and their leads

(exams, consultations and site inquiries) increased

which directly impacted a growth in revenues.

Clinica da Mamawww.clinicadamama.com.br

Balloons Above

the Valleywww.balloonrides.com

Company Background:Is one of the most prominent hot air balloon aviation

companies in America and is the premier hot air

balloon company in Northern California.

The Challenge:Their website was old and outdated and they

weren’t actively marketing online therefore they

were losing leads to their competitors who were.

WSI’s Solution:We built them a new professionally designed and

mobile-friendly website and implemented a full

digital marketing strategy (SEO, PPC, remarketing,

social, content and video optimization).

The Results:They doubled their website traffic in under a year,

are seeing over 700 clicks per month from paid

search, which in turn has increased their online

registrations and revenue.

Company Background:The firm was founded by Paul C. Astor in 1954 and serves

clients in diverse practice areas.

The Objective:• Upgrade site to make it SEO friendly and mobile ready • Review and clean up on-page optimization• Improve Google Organic Rankings and Google Places

Local rankings• Improve Search Engine Traffic and increase conversions

WSI’s Solution:• Upgraded website to a WP Genesis CMS platform with

a number of key modules including a blog, a concise

and easy to locate attorney profile, and more descriptive details and pages associated with the legal services offered

• Developed a well-rounded online marketing campaign composed of: Ongoing SEO activities, Social Media Management and Monthly reports to track campaign performance

The Results:• Increase in overall USERS from 20% and 23% in sessions;

10% improvement in average Session duration; 11% increase in SEO Traffic; 9% increase in Google Organic Search (SEO Traffic)

• Healthier SEO performance; Improvement in Google organic keyword rankings for targeted keywords

Astor Weiss Kaplan &

Mandel, LLPwww.astorweiss.com

CG TRADUCTION &

INTERPRETATIONwww.societetraduction.fr

Company Background:Offers top quality translation and interpreting services

since it was first set up in Versailles in 1981.

The Objective:Set up a web marketing solution to generate qualified

leads in a very competitive market

WSI’s Solution:A new web marketing strategy that included:

• New Responsive Web Design

• Mobile Site

• New ASEO strategy

• PPC optimisation

• Landing Page optimisation• Social Media strategy

The Results:33% growth of his business

Christo IT Consultingwww.christoit.com

Company Background:Founded by Chris Schalleur in 1999, Christo IT

Consulting in 1999 provides the type of professional IT

support larger companies enjoy to small businesses in the Philadelphia region.

The Objective:Design a full digital marketing solution encompassing

good results using SEO and SMO

WSI’s Solution:Site built in WordPress with full digital Marketing solution

The Results:Continued business and increased scope

Destiny Cuisinewww.destinycuisine.co.za

Company Background:An award-winning corporate catering service, Destiny

Cusine is based in South Africa.

The Objective:Design website and social media strategy

WSI’s Solution:Gave them a great looking website with a social strategy that positioned them as experts in their catering field.

The Results:• Better keyword ranking than before• More visitors brought in by interesting content

Expo EgyptIndustry: Government & Tourism

www.egyptexpo2015.com

Company Background:An expo where Egypt got to share their knowledge of

food and renewable energy sources through a

showcase of success stories.

The Objective:• Tasked by the Egyptian Government to create an

innovative experience to convey the Expo’s main

theme

• Provide a 360 degree marketing solution with web

development, social media, creating video,

advertising and others

WSI’s Solution:Created a whole world around Egyptian food using

the latest digital innovations, film production, website

as well as covering the Expo on Social Media.

The Results:• Facebook: 67,000 Likes

• Twitter: 548 Followers

• Instagram: 256 Followers

• YouTube: 1,242 Views

• High engagement on social media via picture posts

and updates

Elisa Eesti ASIndustry: Telecommunication

www.elisa.ee/pysiinternet

Company Background:A company that offers permanent internet services in Estonia that launched a new service to fix internet

connection through radio link

The Objective:• Introduce the company as a provider of various

business services and not just as a mobile service provider

• Get them 120 new connections in a period of 2 months

WSI’s Solution:We created a landing page, banners, paid media plan, e-mails and also worked together with media agency for offline campaign plan and advertising agency who created offline ads and campaign messages.

The Results:• The campaign resulted in over 700 new queries.

Google and Facebook ads generated 160 queries and

with view-through conversions the result was 322 queries from Google and Facebook ads

• Average CPC was 0.32€ for Google and Facebook ads. Gmail Sponsored Promotions ads cost 0.1€ per click and generated 10 new leads

• Conversion rate of the landing page was 1.44%. • E-mails had conversion rate of 4.7%

Custom Painting Inc.www.custompaintinginc.com

Company Background:Custom Painting, Inc. offers a full range of painting

services to Bay Area homes and businesses for over

32 years. They have been a WSI client for 10 years.

The Challenge:As other painting companies became more aware of

digital marketing and joined the fray, they found it

harder to maintain their top search engine rankings.

WSI’s Solution:We expanded their digital marketing strategy to

include a new mobile responsive website, social

media, video optimization, content marketing and

remarketing to boost their reach and presence.

The Results:Overall website traffic and user experience has

increased, with over 70% of their inquiries coming

from Internet searches.

Company Background:Pool Covers, Inc. offers safety swimming pool covers

for any shape, size, and style of pool or spa and is

the largest pool cover company in California.

The Challenge:Their website was old, hard to maintain and didn’t

reflect their premiere status in the industry, nor was it

ranking well on the major search engines.

WSI’s Solution:We built a professional, easy to use website and

mobile site and delivered a complete digital

marketing campaign (SEO, PPC, remarketing,

content, social and reputation management).

The Results:Most keywords are ranking #1 through #5 in the

search engines and visibility, leads and sales have

increased overall.

Pool Covers Inc.www.custompaintinginc.com

Company Background:Founded in 1997, Clinica da Mama is the first and

also the largest Brazilian Breast Clinic specializing in

breast health.

The Challenge:Their great reputation wasn’t being showcased

online so they were loosing customers to newer and

inefficient clinics. They also needed more

consultations to balance their recent equipment

upgrades.

WSI’s Solution:We built them a responsive, conversion optimized

website, conducted PPC, display advertising and

SEO to help with their online visibility and build

audience trust.

The Results:Their website traffic almost doubled and their leads

(exams, consultations and site inquiries) increased

which directly impacted a growth in revenues.

Clinica da Mamawww.clinicadamama.com.br

Balloons Above

the Valleywww.balloonrides.com

Company Background:Is one of the most prominent hot air balloon aviation

companies in America and is the premier hot air

balloon company in Northern California.

The Challenge:Their website was old and outdated and they

weren’t actively marketing online therefore they

were losing leads to their competitors who were.

WSI’s Solution:We built them a new professionally designed and

mobile-friendly website and implemented a full

digital marketing strategy (SEO, PPC, remarketing,

social, content and video optimization).

The Results:They doubled their website traffic in under a year,

are seeing over 700 clicks per month from paid

search, which in turn has increased their online

registrations and revenue.

Cheetos

Company Background:Cheetos is a brand of cheese-flavored, puffed

cornmeal snacks made by Frito-Lay, a subsidiary

of PepsiCo.

The Challenge:Complement Cheetos’ Flames of the World campaign,

that featured the launch of three new flavors (Indian,

Thai and Mexican) with a mobile game that was linked

with the pack

WSI’s Solution:An iOS and Android augmented reality app that

featured three games. Pointing at one of the new

flavored packs activated each game. People could

log-in with their Facebook account to be able to

compete for the top position in the leaderboard.

The Results:• iOS: 650 Downloads (Launched April 22nd, 2015)

• Android: 14,900 Downloads (Launched Feb 9th,

2015)

Crembeurwww.crembeur.fr/

Company Background:Supplier of raw materials and fresh products for

pastry chefs, restaurateurs, brewers and professionals

in the catering trade.

The Objective:Develop online visibility, be easily identified and

found by its client target. Thereby, attract new

visitors and convert them into clients. The website

was also meant to provide information about the

food industry and product offers for current clients.

WSI’s Solution:We created a modern, easy to use, mobile-friendly

website with clear categories and sections on

promotions that the client could update regularly.

We also worked on SEO strategy in order to be more

visible on Google search.

The Results:The website helped the client reach their goals.

Crembeur clients were happy with the new way of

searching products and promotions. Search ranking

on keywords were high, and there was an

increase in visits.

Custom Painting Inc.www.custompaintinginc.com

Company Background:Custom Painting, Inc. offers a full range of painting

services to Bay Area homes and businesses for over

32 years. They have been a WSI client for 10 years.

The Challenge:As other painting companies became more aware of

digital marketing and joined the fray, they found it

harder to maintain their top search engine rankings.

WSI’s Solution:We expanded their digital marketing strategy to

include a new mobile responsive website, social

media, video optimization, content marketing and

remarketing to boost their reach and presence.

The Results:Overall website traffic and user experience has

increased, with over 70% of their inquiries coming

from Internet searches.

Company Background:Little Bangkok aims to be the finest Thai food

restaurant chain in the world, and is currently the

best in Dubai.

The Challenge:To create brand superiority in relation to the

competition and grow their foot traffic and client

loyalty to help expansion.

WSI’s Solution:We used Facebook to drive customer base

expansion and created specific marketing

messages to help drive recall and aid in brand

positioning.

The Results:Their fan base has increased from 8,900 to 33,000 in

just 15 months and they are seeing an upswing in

foot traffic and revenues across their restaurants.

Little Bangkokwww.littlebangkok.com

Company Background:Pool Covers, Inc. offers safety swimming pool covers

for any shape, size, and style of pool or spa and is

the largest pool cover company in California.

The Challenge:Their website was old, hard to maintain and didn’t

reflect their premiere status in the industry, nor was it

ranking well on the major search engines.

WSI’s Solution:We built a professional, easy to use website and

mobile site and delivered a complete digital

marketing campaign (SEO, PPC, remarketing,

content, social and reputation management).

The Results:Most keywords are ranking #1 through #5 in the

search engines and visibility, leads and sales have

increased overall.

Pool Covers Inc.www.poolcoversinc.com

Company Background:Founded in 1997, Clinica da Mama is the first and

also the largest Brazilian Breast Clinic specializing in

breast health.

The Challenge:Their great reputation wasn’t being showcased

online so they were loosing customers to newer and

inefficient clinics. They also needed more

consultations to balance their recent equipment

upgrades.

WSI’s Solution:We built them a responsive, conversion optimized

website, conducted PPC, display advertising and

SEO to help with their online visibility and build

audience trust.

The Results:Their website traffic almost doubled and their leads

(exams, consultations and site inquiries) increased

which directly impacted a growth in revenues.

Clinica da Mamawww.clinicadamama.com.br

Company Background:Is one of the most prominent hot air balloon aviation

companies in America and is the premier hot air

balloon company in Northern California.

The Challenge:Their website was old and outdated and they

weren’t actively marketing online therefore they

were losing leads to their competitors who were.

WSI’s Solution:We built them a new professionally designed and

mobile-friendly website and implemented a full

digital marketing strategy (SEO, PPC, remarketing,

social, content and video optimization).

The Results:They doubled their website traffic in under a year,

are seeing over 700 clicks per month from paid

search, which in turn has increased their online

registrations and revenue.

Balloons Abovethe Valley

www.balloonrides.com

Company Background:A truck, forklift and van Rental Company, operating

through 27 major key points within South Africa

providing cost-effective and cost-efficient solutions.

The Challenge:Get more exposure and grow the truck rental

business that is one of their biggest divisions.

However, they didn’t want to do through their

corporate website.

WSI’s Solution:A micro site for truck rental and pages for each of

the main locations they wanted to be ranked for. In

addition 12 content pages a month were created to

get them ranked for their main keywords.

The Results:Achieved top ranking for keywords; the site also

generated more queries for their Truck Rental

business.

Value Truck Rentalwww.valuetruckrental.co.za

BedMed

Company Background:BedMed is a gynecology clinic in São Paulo

The Objective:Increase traffic to the site, especially the number of

visits and medical procedures in the clinic.

WSI’s Solution:A complete SEO strategy with blog post, link build, on

page optimization, public relations action, social

media. We also developed a content strategy of 4

high quality posts per month and some infographics for

the company’s blog.

The Results:• Increased organic traffic by a monthly percentage

of 33.6%

• Achieved top ranking for most keywords, including

the most important ones like “gynecologist”

www. bedmed.com.br

Company Background:Supplier of raw materials and fresh products for

pastry chefs, restaurateurs, brewers and professionals

in the catering trade.

The Objective:Develop online visibility, be easily identified and

found by its client target. Thereby, attract new

visitors and convert them into clients. The website

was also meant to provide information about the

food industry and product offers for current clients.

WSI’s Solution:We created a modern, easy to use, mobile-friendly

website with clear categories and sections on

promotions that the client could update regularly.

We also worked on SEO strategy in order to be more

visible on Google search.

The Results:The website helped the client reach their goals.

Crembeur clients were happy with the new way of

searching products and promotions. Search ranking

on keywords were high, and there was an

increase in visits.

Crembeurwww.crembeur.fr/

CYMA, Union de

Credito

Company Background:A company that offers credits and receives savings for their clients.

The Objective:• Increase the number of prospects in the short term with

a PPC campaign for credits• Increase their brand visibility through social media

marketing

WSI’s Solution:• Phase 1: A PPC campaign with 10 ads focused on

getting more prospects for credits, a Company page in Facebook and a Content Marketing in their Facebook Enterprise page were developed in order to get more brand awareness.

• Phase 2: Developed a social media marketing strategy for CYMA Enterprise Facebook page in order to get more fans and in the end of the day, more brand awareness.

The Results:• Got 400+ new leads from PPC in 6 months; contract

extended• 1,300 new fans in two months due to content

marketing and social media marketing efforts• Contracted for new PPC campaign to promote pure

leasing services and to enhance their overall social presence

www.cyma.com.mx

Detetive Danielewww.detetivedaniele.com.br

Company Background:A detective agency that does Marriage Research Services , Business Research, Monitoring of vehicles or people and Counter espionage. .

The Objective:• Increase organic traffic to reduce PPC investment

by 50%

• Improve search ranking and position the brand as a

reference in the market

WSI’s Solution:• Developed a full SEO strategy

• Restructured website with content developed for

each page, link building

• Designed a complete content marketing plan for company’s blog

• Conducted some public relations initiatives

The Results:• Tremendous increase in organic traffic in first year

(30.7% per month); started with 121 visits in July 2013

vs 3,011 in July 2014.

• Client had 6.740 organic visits in June 2015,

representing a 18.2% increase in organic traffic each

month during the contract period

• First positions in the main keywords for the segment:

detetive, detetive particular, detetive

são paulo, investigação particular etc.

Custom Painting Inc.www.custompaintinginc.com

Company Background:Custom Painting, Inc. offers a full range of painting

services to Bay Area homes and businesses for over

32 years. They have been a WSI client for 10 years.

The Objective:As other painting companies became more aware of

digital marketing and joined the fray, they found it

harder to maintain their top search engine rankings.

WSI’s Solution:We expanded their digital marketing strategy to

include a new mobile responsive website, social

media, video optimization, content marketing and

remarketing to boost their reach and presence.

The Results:Overall website traffic and user experience has

increased, with over 70% of their inquiries coming

from Internet searches.

Company Background:Pool Covers, Inc. offers safety swimming pool covers

for any shape, size, and style of pool or spa and is

the largest pool cover company in California.

The Objective:Their website was old, hard to maintain and didn’t

reflect their premiere status in the industry, nor was it

ranking well on the major search engines.

WSI’s Solution:We built a professional, easy to use website and

mobile site and delivered a complete digital

marketing campaign (SEO, PPC, remarketing,

content, social and reputation management).

The Results:Most keywords are ranking #1 through #5 in the

search engines and visibility, leads and sales have

increased overall.

Pool Covers Inc.www.poolcoversinc.com

Company Background:Founded in 1997, Clinica da Mama is the first and

also the largest Brazilian Breast Clinic specializing in

breast health.

The Objective:Their great reputation wasn’t being showcased

online so they were loosing customers to newer and

inefficient clinics. They also needed more

consultations to balance their recent equipment

upgrades.

WSI’s Solution:We built them a responsive, conversion optimized

website, conducted PPC, display advertising and

SEO to help with their online visibility and build

audience trust.

The Results:Their website traffic almost doubled and their leads

(exams, consultations and site inquiries) increased

which directly impacted a growth in revenues.

Clinica da Mamawww.clinicadamama.com.br

Balloons Abovethe Valley

Company Background:Is one of the most prominent hot air balloon aviation

companies in America and is the premier hot air

balloon company in Northern California.

The Objective:Their website was old and outdated and they

weren’t actively marketing online therefore they

were losing leads to their competitors who were.

WSI’s Solution:We built them a new professionally designed and

mobile-friendly website and implemented a full

digital marketing strategy (SEO, PPC, remarketing,

social, content and video optimization).

The Results:They doubled their website traffic in under a year,

are seeing over 700 clicks per month from paid

search, which in turn has increased their online

registrations and revenue.

www.balloonrides.com

Crembeur

Company Background:Supplier of raw materials and fresh products for

pastry chefs, restaurateurs, brewers and professionals

in the catering trade.

The Objective:Develop online visibility, be easily identified and

found by its client target. Thereby, attract new

visitors and convert them into clients. The website

was also meant to provide information about the

food industry and product offers for current clients.

WSI’s Solution:We created a modern, easy to use, mobile-friendly

website with clear categories and sections on

promotions that the client could update regularly.

We also worked on SEO strategy in order to be more

visible on Google search.

The Results:The website helped the client reach their goals.

Crembeur clients were happy with the new way of

searching products and promotions. Search ranking

on keywords were high, and there was an

increase in visits.

www.crembeur.fr/

Gîtes - Logis de Mousterlin

Company Background:Le Logis de Mousterlin offers accommodation in

lodges and guest houses by the sea

The Objective:Client was unhappy with the traffic and online

reservations generated by their old website. They

were also facing tough competition online and

unable to rely on word of mouth publicity.

WSI’s Solution:We created a website that details all activities that

one can do in that area, places to discover, Brittany

specialties, boat locations etc. Planning trip was

made easy for visitors thanks to virtual visit, maps,

weather forecast, testimony and online reservation.

The Results:• Great increase in reservations online + calls after

visiting website

• Attractive website (visuals) that push client reserve

• Search Ranking

• Geolocalization with Google Map

• Positive comments from Google

• Brand authority

www.gitesdefrance-bretagne.fr/

Plastiform

Company Background:PLASTIFORM ® provides high-precision impression-

taking products. Specially designed for industrial

applications, they provide innovative alternatives for

the areas of Quality Control and Metrology, as well

as a multitude of other applications.

The Objective:Design a new site that supports the international

development of the brand. It was important to

make sure that the end user could easily identify

products in which they are interested and update it.

WSI’s Solution:A multilingual website (more than 80 languages),

with pictures, videos, data sheets. We built the whole

website as an e-commerce one, considering the

wide product range. It is now easier to find the best

products and accessories to purchase according to

what clients need.

The Results:The website, available in 80 languages, presents a

design that underlines the “surgical precision” of

Plastiform’s products. Products, accessories and kits

can be easily added or updated to a shopping

basket.

www.plastiform-info.fr/

Value Truck Rental

Company Background:A truck, forklift and van Rental Company, operating

through 27 major key points within South Africa

providing cost-effective and cost-efficient solutions.

The Objective:Get more exposure and grow the truck rental

business that is one of their biggest divisions.

However, they didn’t want to do through their

corporate website.

WSI’s Solution:A micro site for truck rental and pages for each of

the main locations they wanted to be ranked for. In

addition 12 content pages a month were created to

get them ranked for their main keywords.

The Results:Achieved top ranking for keywords; the site also

generated more queries for their Truck Rental

business.

www.valuetruckrental.co.za

Napoleon Grills

Company Background:Napoleon® is an ISO9001 – 2008 registered

company. It is North America’s largest privately

owned manufacturer of quality wood and gas

fireplaces, gourmet gas and charcoal grills, outdoor

living products and heating & cooling products.

The Objective:The client's site needed a refreshed modern look

and a better conversion architecture path. They also

wanted a responsive site with some specific

functionalities added.

WSI’s Solution:We provided new concept designs for the site and

the build. The site has over 2000 pages on it. This site

was done within a 5 month period

The Results:30% organic visitor growth year over year

www.napoleongrills.com

Dallah Academy

Company Background:The Dallah Academy of Volunteerism offers free

courses on self-development, understandings of

social responsibilities, the importance of volunteerism

and principles of volunteerism.

The Objective:The client’s old website had several limitations and

its maintenance was a struggle. The manual

administrative work related to the Academy took a

lot of time and energy and reduced time available

to focus on business.

WSI’s Solution:Automated all tasks, and created an easy

customized back end to make administrative work

simple and fast. Also enhanced the website look

and feel and made it responsive. Enabled

registrations, marking of attendance, viewing of

records and other functionalities through the

website.The Results:• 90% decrease in daily administrative work

• 100% increase in focus on developing their

business

• Published events grew from 4 to 75 in just

1 week

www.dallahacademy.com

Patagonia

Company Background:Founded in 2000, Comercializadora Patagonia Inc.

distributes and launches fashion footwear brands

like Guess, Naturalizer, Life Stride, Marc Fisher, and

Franco Sarto in Mexico.

The Objective:• Create awareness for all its brands

• Maintain individual brand’s look and feel

showcased under a single umbrella brand

• Trigger consumer visits to 3rd party retailers

WSI’s Solution:We created a responsive corporate site with 6 child

sites for each of its brands. The corporate website

included 'buy now'' buttons to encourage retail visits.

The Results:In the first 2 months client got:

• 7,389 visits; 33,000 page views

• Doubled organic visits month after month

• Search ranking above competition (Nine West,

Flexi)

• 7,415 fans in Facebook; 80% of clicks in page

became fans

• Increased Facebook engagement (3,110 likes

and 82 comments)

com-patagonia.com.mx

Spartanburg Convention

and Visitors Bureau

Company Background:The official destination marketing organization for the

City and County of Spartanburg, South Carolina, it is

responsible for promoting and developing greater

Spartanburg as a tourism destination.

The Objective:Smallest and least established of 8 key tourism

locations in South and North Carolina, Client faced stiff

competition from bigger, established tourism markets.

Main objectives included increasing bookings in local

hotels, bringing in large conventions and other events.

WSI’s Solution:We modernized Client’s website, made it responsive

and included quality pictures to amplify appeal. The

design layout was custom, based on modern mobile

responsive designs with navigation vial images in

addition to text.

The Results:• Received Readers’ Choice Award by Sports Events

Media Group for excellence in sports tourism

development

• Increased room occupancy by 5%

• Spartanburg added as the 5th South Carolina city to

host the Governor's Conference on Tourism

www.visitspartanburg.com

WIT Computers

Company Background:WIT Gaming is a family-owned and operated, full-

service computer and Gaming Solutions Company

that believes in offering personalized service and

attention to its customers.

The Objective:Develop two websites for their new businesses, one

for a computer retail and the other for their gaming

center. Client was still in the process of selecting

location for retail store/gaming center and did not

have a logo or previous web presence.

WSI’s Solution:Designed logo and websites for both of Client’s

businesses along with the retail signage.

The Results:Helped Client launch 2 new businesses in 90 days.

www.witgaming.com

Little Bangkok

Company Background:A Thai restaurant in Dubai that follows traditional steps

to prepare each dish, thereby, staying true to the Thai

cuisine that evolved from the combination of Chinese,

Indian, Malay, and western cuisines centuries ago.

The Objective:• Establish brand superiority in the highly competitive

market

• Grow footfalls and loyalty to aid business expansion

WSI’s Solution:Handled brand’s website for better execution and

updates, developed a standalone mobile website, took over Facebook page management, and helped

with traditional advertising.

The Results:• Increased fan base 3.7 x, reach 7.5 x, and customer

interaction 24 x; Jan 2014 IPP = 44, May IPP = 1057

(IPP – Interaction per Post)

• Expanded to 4 outlets in Dubai, and recorded an

upswing in footfall across all the restaurants.

Additional revenue generated during 15 months is

around US$ 236,000 from new Facebook followers

• Due to this excellent on-going performance, the

client has increased the scope of work

www.littlebangkok.com

CG TRADUCTION &

INTERPRETATION

Company Background:Offers top quality translation and interpreting services

since it was first set up in Versailles in 1981.

The Objective:• Develop brand awareness

• Preserve company’s leading position in the

interpretation and translation industry

• Continue to distinguish from "low-cost" competitors.

WSI’s Solution:Developed a fresh, responsive website design keeping

company’s reputation and heritage intact.

The new design was more visual and light and aimed

at attracting clients looking for quality service.

A new blog section provided industry news and

updates to visitors, thus demonstrating company’s

expertise. The website architecture was reviewed too in order to

take into account CG’s new activities.

The Results:• A fully responsive website keeping company’s

reputation remained intact

• Increase in website visitors

www.societetraduction.fr

Custom Painting Inc.www.custompaintinginc.com

Company Background:Custom Painting, Inc. offers a full range of painting

services to Bay Area homes and businesses for over

32 years. They have been a WSI client for 10 years.

The Challenge:As other painting companies became more aware of

digital marketing and joined the fray, they found it

harder to maintain their top search engine rankings.

WSI’s Solution:We expanded their digital marketing strategy to

include a new mobile responsive website, social

media, video optimization, content marketing and

remarketing to boost their reach and presence.

The Results:Overall website traffic and user experience has

increased, with over 70% of their inquiries coming

from Internet searches.

Company Background:Little Bangkok aims to be the finest Thai food

restaurant chain in the world, and is currently the

best in Dubai.

The Challenge:To create brand superiority in relation to the

competition and grow their foot traffic and client

loyalty to help expansion.

WSI’s Solution:We used Facebook to drive customer base

expansion and created specific marketing

messages to help drive recall and aid in brand

positioning.

The Results:Their fan base has increased from 8,900 to 33,000 in

just 15 months and they are seeing an upswing in

foot traffic and revenues across their restaurants.

Little Bangkokwww.littlebangkok.com

Company Background:Pool Covers, Inc. offers safety swimming pool covers

for any shape, size, and style of pool or spa and is

the largest pool cover company in California.

The Challenge:Their website was old, hard to maintain and didn’t

reflect their premiere status in the industry, nor was it

ranking well on the major search engines.

WSI’s Solution:We built a professional, easy to use website and

mobile site and delivered a complete digital

marketing campaign (SEO, PPC, remarketing,

content, social and reputation management).

The Results:Most keywords are ranking #1 through #5 in the

search engines and visibility, leads and sales have

increased overall.

Pool Covers Inc.www.custompaintinginc.com

Company Background:Founded in 1997, Clinica da Mama is the first and

also the largest Brazilian Breast Clinic specializing in

breast health.

The Challenge:Their great reputation wasn’t being showcased

online so they were loosing customers to newer and

inefficient clinics. They also needed more

consultations to balance their recent equipment

upgrades.

WSI’s Solution:We built them a responsive, conversion optimized

website, conducted PPC, display advertising and

SEO to help with their online visibility and build

audience trust.

The Results:Their website traffic almost doubled and their leads

(exams, consultations and site inquiries) increased

which directly impacted a growth in revenues.

Clinica da Mamawww.clinicadamama.com.br

Balloons Above

the Valleywww.balloonrides.com

Company Background:Is one of the most prominent hot air balloon aviation

companies in America and is the premier hot air

balloon company in Northern California.

The Challenge:Their website was old and outdated and they

weren’t actively marketing online therefore they

were losing leads to their competitors who were.

WSI’s Solution:We built them a new professionally designed and

mobile-friendly website and implemented a full

digital marketing strategy (SEO, PPC, remarketing,

social, content and video optimization).

The Results:They doubled their website traffic in under a year,

are seeing over 700 clicks per month from paid

search, which in turn has increased their online

registrations and revenue.

Nestlé Crunchwww.facebook.com/CrunchEgypt

Company Background:Nestlé Crunch is the name of a chocolate bar made

of milk chocolate with crisped rice mixed in,

produced by Nestlé.

The Objective:• Launch Crunch’s Facebook presence and

manage all relevant communications

• Build a strong relationship between the audience

and Sharky, the mascot

WSI’s Solution:• Focus on communication that is relevant and

appealing to teens by utilizing youth lingo

• Focused on building a good relationship between

Sharky and the audience

The Results:• More than 600k fans

• High engagement

• Best TV ad during Ramadan in Egypt

CYMA, Union de Credito

www.cyma.com.mx

Company Background:A company that offers credits and receives savings for their clients.

The Objective:• Increase the number of prospects in the short term with

a PPC campaign for credits• Increase their brand visibility through social media

marketing

WSI’s Solution:• Phase 1: A PPC campaign with 10 ads focused on

getting more prospects for credits, a Company page in Facebook and a Content Marketing in their Facebook Enterprise page were developed in order to get more brand awareness.

• Phase 2: Developed a social media marketing strategy for CYMA Enterprise Facebook page in order to get more fans and in the end of the day, more brand awareness.

The Results:• Got 400+ new leads from PPC in 6 months; contract

extended• 1,300 new fans in two months due to content

marketing and social media marketing efforts• Contracted for new PPC campaign to promote pure

leasing services and to enhance their overall social presence

Feira Da Noivawww.facebook.com/feiradanoiva

Company Background:One of the largest Wedding Dress stores in São Paulo.

The Objective:• Establish social presence and generate registration

from fans to their dress parades that happens every

weekend.• Establish authority on wedding related information.

WSI’s Solution:• Blog Strategy: Published 2 high quality posts/week and

1 infographic/month to increase traffic, time spend with brand

• Social Media Strategy: 9 publications per week to drive traffic to the blog, promoting weekend deals and other information useful for its target audience.

• Organized monthly interview with a reputed blogger in the Brazilian market

• Wedding coverage that showed how Feira da Noivahelped to create magic; used this information to draw up case studies to help new couples.

The Results:• Increased in fans from 21,641 fans in January to 58,889

in June with record breaking engagement;

• Generated 2165 conversions (registration on the parade) from social media;

• Increased traffic generated from blog to 9313 from 5063increasing time spent per visit in