Facebook Case Study No 104: (Kavanagh’s Bar Venue)

Client Kavanaghs Bar Venue, Co. Laois

Type of business

Established in 1869, Kavanaghs is the longest running family

pub in Portlaoise. For 140 years Kavanaghs has been serving the

people of Laois with the highest standards while continually

evolving the bar & venue to meet the ever changing needs of our

customers.

Kavanagh’s Pub Portlaoise is a public house and eatery. The

business shows live football matches, and has a venue with both

comedy and music performances from national and international

artist.

Target audience

People in the Portlaoise area for general pub, food and sports

TV. People from all over Laois for comedy and music gigs.

Contract remit

Kavanaghs pub have made very good use of Facebook & twitter

for a number of years. Custom IT were asked to help build the

brand by designing an engaging facebook profile +Twitter

account and youtube Channel.

Provide ongoing social media advice

Profile Overview

FB Welcome Page FB Contact Pg Twitter Youtube

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� 1 x site meeting to understand client requirements � Redesign FB business profile including:

o 7 x design & code FBML pages (Home, Music, Comedy, Food, Matches, Parties, Contact Us)

� Graphic design of facebook profile image + banners images � Preparation of ad copy text for sections of the profile. � Embedding of youtube video and contact form into the facebook profile � Graphic design of twitter account � Graphic design of Youtube account � Ongoing Facebook wall and management services � Closing meeting and training

www.customit.ie www.facebook.com/customit

Facebook Case Study No 105: (Kingfisher Restaurant)

Client Kingfisher Restaurant, Portlaoise

Type of business

The Kingfisher is a highly ethnic Indian restaurant situated in the

heart of the midlands. The Kingfishers image as a sophisticated

and cosmopolitan restaurant is reflected in the quality of its food

and attention to customer care.

The nature of the business is to provide high quality Indian

cuisine, however the essence of the Kingfisher goes far deeper

that this, aiming to feed not just the body but the soul.

Target audience

People in the midlands and more specifically in the Portlaoise

area who like eating out and appreciate high quality Indian

cooking.

Contract remit

Custom IT was invited to create a Facebook design to reflect the

style and quality of the business. We were asked to understand

the style and prestige of the restaurant and illustrate that message

through the facebook business profile.

Profile Overview

Welcome Our Restaurant Menu Contact Us

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� 1 x site meeting to understand client needs and requirements � Design FB business profile including:

o 5 x design & code FBML pages o (About Us, Our restaurant, Menu, Parties, Contact Us)

� Creation of booking form � Graphic design of facebook profile image + banners images � Preparation of ad copy text for sections of the profile. � Closing meeting and training � Ongoing marketing advice

.customit.ie www.facebook.com/customit

Facebook Case Study No 107: (www.Ireland-Guide.com)

.customit.ie www.facebook.com/customit

Client

Georgina Campbell’s Ireland Guide

Type of business

Georgina Campbell and her team of assessors (made up of

fellow food writers and other qualified hospitality professionals)

continuously visit hospitality establishments across the island of

Ireland independently, anonymously & pay their bills like

anyone else. Unlike most guide books they do not charge for

recommendation. So their recommendations can be trusted like

those of a friend. Georgina Campbell publishes Ireland Guide

books, website, phone apps, twitter and members club called G

club

Target audience

People who appreciate good food, drink and accommodation in

Ireland. They have ~1.5 mill website views / year from Ireland

and abroad.

Contract remit

Custom IT was invited to create a Facebook design to reflect the

style and quality of guide books, websites and phone apps. We

were asked to ensure that people understand that the reviews

were independent and we are also encouraging people to sign up

to their newsletter.

Profile Overview

Welcome Website Phone Apps G Club

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� 1 x site meeting to understand client needs and requirements � Design FB business profile including:

o 6 x design & code FBML pages o (Welcome, Website, Phone apps, Books, Social Media, The G Club)

� Creation of facility to allow users to subscribe to newsletter � Graphic design of facebook profile image + banners images � Closing meeting and ongoing marketing advice

.customit.ie www.facebook.com/customit

Facebook Case Study No 78: (Castle Durrow Co. Laois)

Client Castle Durrow, Co. Laois

Type of business

Castle Durrow is a restored period building nestled in the picturesque village of Durrow on the banks of the River Nore. Castle Durrow offers customers a top class restaurant, large conferencing facilities, and accommodation. Castle Durrow’s core business is in providing wedding banqueting for couples across Ireland.

Target audience

The facebook marketing campaign was designed specifically for the wedding portion of the Castle Durrow business. Therefore we were asked to target engaged couples in the Leinster area.

Contract remit

Custom IT was asked to prepare a facebook campaign which specifically targeted the wedding industry. We were asked to design and code the layout for their new facebook campaign. In addition, we were asked to prepare a manual for using facebook and a facebook marketing strategy for the client moving forward.

Profile Overview

Competition Page Castle Page Menu Page Welcome Page

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� 1 x site meeting to understand client needs � Nine page business facebook profile including:

o 3 x standard FB pages (Wall, Info & Photos o 1 x installed FB application (Menu) o 5 x design & code FBML pages (Welcome, Castle, Wedding, Testimonials,

Finding us) � Graphic design of facebook profile image banners images � Preparation of adcopy text for some sections of the profile & photo services � Preparation of facebook manual which explains how to login and use different

aspects of the profile * Since developing the profile we have started managing the Hotels facebook advertising campaign and content updates.

Client Quote

“Custom IT took the time to understand my business and designed a solution which suited my business, I have no hesitation in recommending Custom IT.”

www.customit.ie www.facebook.com/customit