Cushman & Wakefield Research ATLANTA CORPORATE …
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ATLANTA CORPORATE RELOCATIONS Cushman & Wakefield Research
Transcript of Cushman & Wakefield Research ATLANTA CORPORATE …
ATLANTA CORPORATERELOCATIONS
Cushman & Wakefield Research
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From the Bay to The A, From The Big Apple to The Big Peach, and From Everywhere In BetweenLarge Companies Stake Their Claim in the Capital of the South
Atlanta has emerged as a hot spot for corporate relocations and large regional and technology hubs. As the economic and social engine of the Southeast, the city is No. 3 for Fortune 500 companies with 18 (not to mention the headquarters for Waffle House and Chick-fil-A) with more on the way. Atlanta has established itself as one of the most desirable places in the nation to do business.
The largest city in the No. 1 ranked state for business climate has proven particularly attractive to tech companies looking to capitalize on Atlanta’s deep and diverse talent pool and entrepreneurial spirit. An abundance of young talent calls the city home, and as the nation’s top moving destination, Atlanta is predicted to see one of the nation’s largest increases in residents aged 25-39 comprising its population in the 2020s.
Headquarters RelocationRegional Headquarters or HubTechnology Hub
Microsoft
Airbnb
Toyota Financial Services
Deluxe Corp.
Kainos
Zillow
AutodeskCommon
Exotec
Thyssenkrupp Elevator
Papa John’s
Minute Maid
Norfolk Southern
Adecco
ServiceMaster
Chicken Salad Chick
ATLANTA CORPORATE MOVE-INS
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Ranked the No. 3 city for startups, behind just New York
and San Francisco, Atlanta is home to 10 tech unicorns,
three of which joined the list of companies valued over $1
billion within the past six months: Greenlight, SalesLoft,
and Calendly. Funding to Atlanta hit a five-year high in
2020 with $1.9 billion invested. Atlanta is quickly gaining
a reputation as a tech city, bolstered by its position as
the world leader in FinTech, with more than 70% of all
payments processed in North American going through
companies located in the Metro area. Atlanta boasts the
second highest number of tech jobs in the South behind
only Dallas, with more than 50,000 added in past decade
and another 20,500 forecasted by 2030. More than 50
tech companies and a myriad of corporate tech operations
already have a presence in the market, with its low cost
of living making it an attractive alternative to the nation’s
more traditional tech hubs.
Atlanta A Tech City
Airbnb Microsoft Deluxe
KainosToyota Financial
Services
Atlanta boasts the second highest number of tech jobs in the South behind only Dallas.
New East Coast Tech Hub
Product or Service: Short Term Rentals
Headquartered in San Francisco
# of Jobs Created: Hundreds, with an emphasis on hiring underrepresented
minorities and women
Timing: Late 2021
Location and size not yet announced
New North American Sales and IT Hub
Product or Service: Digital Services
Headquartered in Belfast, Ireland
# of Jobs Created: 137
Submarket/Building: Buckhead, Terminus 100 WeWork Space
New Tech Hub Product or Service: Software, Services,
Devices, & Solutions
Headquartered in Redmond, WA# of Jobs Created: 1,500
Timing: Summer 2021
Submarket/Building: Midtown, Atlantic Yards
523,000 SF + new corporate campus at Bellwood Quarry which would eventually host
up to 15,000 workers
New East Deal Service Center and FinTech HubProduct or Service: Finance & Insurance Support
for Dealers
Headquartered in Plano, TX # of Jobs Created: 150
Timing: Fall 2020
Submarket/Building: GA 400, Northwinds V
56,642 SF
New Tech Hub
Product or Service: FinTech/Business Financial Services
Headquartered in Shoreview, MN (Minneapolis)
# of Jobs Created: 709
Timing: Spring 2021
Submarket/Building: Central Perimeter, 5565 Glenridge Connector
171,269 SF
TECHNOLOGY HUBS
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Atlanta also boasts a highly educated workforce, with
36.6% of the population having earned a bachelor’s degree
or higher. A whopping 292,000 students are enrolled in
54 two- and four-year colleges and universities within the
Metro Atlanta/Athens area. In addition to Emory University
and Georgia Tech, the latter of which leads the nation
in the number of engineering and bachelor’s degrees
awarded, Atlanta is home to the Atlanta University Center
Consortium, the world’s oldest and largest association of
Historically Black Colleges and Universities (HBCUs): Clark
Atlanta University, Morehouse College, Morehouse School
of Medicine, and Spelman College. Atlanta’s diverse talent
pool will be further boosted by Apple and IBM, both of
which plan to establish technology and innovation centers
for HBCU students.
Atlanta’s diverse population is a key differentiator for the
market, with many companies citing it as a key factor in
their site selection process. Airbnb’s early 2021 decision to
establish its Southeast technology hub in the metro was
driven in large part by Atlanta’s “commitment to diversity
and inclusion” as well as its “robust and diverse technical
talent pool.” Operating in Atlanta will be a fundamental
part of the San Francisco-based company’s efforts to
increase the share of underrepresented minorities and
women in its workforce by 2025.
Atlanta’s business friendly environment and access
to talent is expected to continue to drive corporate
headquarters and relocations making their mark in The Big
Peach.
Adecco Papa John’s ServiceMaster
Minute Maid Chicken Salad Chick Norfolk Southern
Relocating North American HQ
Product or Service: Staffing and Temp Agency
Moving From: Jacksonville, FL
Timing: Spring 2022
Location and job creation not yet announced
Relocating HQ
Product or Service: Beverage
Moving From: Sugar Land, TX (Houston)
Submarket/Building: Unconfirmed; likely Downtown, Coca-Cola Global HQ
Complex on North Ave
Timing and size not yet announced
Remote workers will likely keep their jobs
Relocating HQ
Product or Service: Pizza Restaurant Franchise
Moving From: Louisville, KY
# of Jobs Created: 200 jobs
Timing: Summer 2021
Submarket/Building: Northwest Atlanta, Three Ballpark Center at the Battery
60,000 SF
Relocating HQ
Product or Service: Restaurants
Moving From: Auburn, AL
# of Jobs Created: 20
Timing: Q1 2021
Submarket/Building: Northwest Atlanta, Overlook II
10,750 SF
Relocating HQ
Product or Service: Home Services
Moving From: Memphis, TN
# of Jobs Created: 50
Timing, location, and size not yet announced
Relocating HQ
Product or Service: Transportation
Moving From: Norfolk, VA
# of Jobs Created: 850 jobs
Timing: Q3 2021
Submarket/Building: Midtown, BTS at 650 W Peachtree
750,000 SF
HEADQUARTER RELOCATIONS
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New Americas HQ
Product or Service: Elevator
Headquartered in Düsseldorf, Germany
# of Jobs Created: 900
Timing: Q2 2021
Submarket/Building: Northwest Atlanta, Three Ballpark Center at the Battery
180,000 SF + 420-ft elevator testing facility
New Regional HQ
Product or Service: Software
Headquartered in San Rafael, CA (San Francisco)
Submarket/Building
20,000-30,000 SF
New Regional HQ
Product or Service: Residential Apartment Brand
Headquartered in New York City
# of Jobs Created: 274
Submarket: Downtown
Timing and size not yet announced
New Americas HQ
Product or Service: Warehouse Robotics
Headquartered in Nord, France
Submarket: Buckhead
20,000 SF
Timing and job creation not yet announced
New Southeast Hub
Product or Service: Online Real Estate Database
Headquartered in Seattle
# of Jobs Created: 200
Timing: Fall 2019
Submarket/Building: Central Perimeter, Three Ravinia Drive
26,195 SF
NEW REGIONAL HEADQUARTERS OR HUBS
Thyssenkrupp Elevator Common
Autodesk
Zillow
Exotec
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WHAT’S NEXT
AT THE CENTER OF
©2021 Cushman & Wakefield. The material in this presentation has been prepared solely for information purposes, and is strictly confidential. Any disclosure, use, copying or circulation of this presentation (or the information contained within it) is strictly prohibited, unless you have obtained Cushman & Wakefield’s prior written consent. The views expressed in this presentation are the views of the author and do not necessarily reflect the views of Cushman & Wakefield. Neither this presentation nor any part of it shall form the basis of, or be relied upon in connection with any offer, or act as an inducement to enter into any contract or commitment whatsoever. NO REPRESENTATION OR WARRANTY IS GIVEN, EXPRESS OR IMPLIED, AS TO THE ACCURACY OF THE INFORMATION CONTAINED WITHIN THIS PRESENTATION, AND CUSHMAN & WAKEFIELD IS UNDER NO OBLIGATION TO SUBSEQUENTLY CORRECT IT IN THE EVENT OF ERRORS.
RILEY MCMULLANAssociate DirectorAtlanta [email protected]
CHRISTA DILALODirector of ResearchSoutheast [email protected]
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