19/ januar 2017Curriculum VitaeSøren Askegaard

Male, born July 20, 1961 in Odense, Denmark.Family status: married, two childrenLanguages: Danish (mother tongue), English (fluent), French (fluent), Swedish (good, teaching

capacity), German (good), Norwegian (understood)

Present position:Professor, Dept. of Marketing & Management, University of Southern Denmark, Odense (since2001)

Educational diplomas:1986: MA, social science (sociology), Odense University1988: Diplomé des Etudes Superieures Specialisées (DESS), Political and Social 

Communication, Université de Paris I Panthéon­Sorbonne1993: Ph.D. (business administration), Odense University 

Honors:Civil:2004­ : Honorary consul of the Republic of France, Odense2011: Chevalier de l’ordre national du mérite, France2013 : R. (Knight of the Danneborg order), DenmarkResearch:1992: City of Odense Millennium Research Award 1999: Statoil Business Research Award 2005: Danish Marketing Research Award2008: Danish Business Research Academy Award

Career:1986: Translation from French to Danish of selected articles by French sociologists and 

philosophers C. Castoriadis and E. Morin.1986­1989: Research Fellow at the Dept. of Marketing, Odense University with the project An 

Analysis of the Theory and Method of Life Style Surveys.1987­1989: Visiting researcher at the CCA (Centre de Communication Avancé) research 

laboratory in Paris. 1989­1993: Assistant Professor, Dept. of Marketing, Odense University.1993­2001: Associate Professor, Dept. of Marketing, Odense University.1995: Fulbright Visiting Professor at the University of California, Irvine1999­2002 : Full professor (part time), Lund University, Sweden.2001­ : Full professor, University of Southern Denmark, Odense. 2007: Distinguished Visiting Scholar, Suffolk University, Boston, USA

Visiting professorships (contract)

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19/ januar 2017Curriculum VitaeSøren Askegaard

1992­93: Université Robert Schuman, Strasbourg, France1998­2000: ESSEC, France.2001: Bilkent University, Ankara, Turkey2004­05: ESC Clermont­Ferrand, France2008­ : Université de Lille 2, France2010­13 : Université de Paris I Panthéon­Sorbonne, France2012: SKEMA Business School, France2015­ : Université de Paris IX Dauphine

Current research interests:  Consumer culture theory

Globalization processes Food culture and food symbolism The body as an object of consumption: health and beauty Branding from a consumer culture perspective Seduction and marketing Consumption of techniques of the self

Memberships Association for Consumer Research (ACR) International Society for Marketing and Development (ISMD) Consumer Culture Theory Consortium (CCTC)

Research programme involvement 1991­2001: Member of the MAPP (Market Based Product and Process Innovation in the 

Food Sector) research programme, lead by prof. Klaus G. Grunert, Aarhus School of Business.

1996­2006: Participant in forming the Heretical Consumer Research group, co­chairing the annual meeting in 2000.

1999­2002: Member of the Lund International Food Studies research group 2002­2010: Founder and leader (until 2005) of the researcher­business collaboration 

project Brand Base  2008­10 Participant in the Health Branding research programme, lead by Dr. Klaus G. 

Grunert, Aarhus School of Business, with a project on the social construction of health among different consumer types

2010­ : Partner of the “Brand Base”  research innovation network sponsored by the Danish Ministry of Science – a continuation of the original Brand base network, with over 600 member organizations

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Doctoral education involvement Director of the Consumer Culture Theorizing doctoral school programme, a collaboration 

between University of Southern Denmark, Bilkent University, University of Lille 2 and University of London. Responsible for the biennal seminar “Consumption Theory: A Canon of Classics”, which is part of the programme.

Invited teacher at doctoral colloquia in connection with consumer research conferences in Orlando (2006), Toronto (2007), Milan (2007), San Francisco (2008) and Tucson (2013).

Teacher of/at doctoral seminars at Nordland University, (Norway), Lund University (Sweden), Svenska Handelshögskolan, Helsinki (Finland), Vaasa University (Finland), Leuven University (Belgium), Université de Paris II Panthéon­Assas (France), Université de Lille II (France), Bilkent University (Turkey), University of Arkansas, USA, Ghana Institute of Management and Public Administration (Ghana)

Doctoral student supervision: University of Southern Denmark, Odense University Anne Flemmert Jensen, graduated 1998  Fabian Faurholt Csaba, graduated 1999 Dannie Kjeldgaard, graduated 2003 Mine Üçok, graduated 2007 Lene Hauge Jeppesen, graduated 2009 Jeppe Linnet, graduated 2011 Kira Strandby, expected graduation 2017 Aja Smith, expected graduation 2017 (co­supervisor) Stine Bjerregaard Nielsen, expected graduation 2017 (co­

supervisor) Anna Schneider­Kamp expected graduation 2018 (co­supervisor)

Doctoral student supervision: Aarhus School of Business, Denmark  Thyra C. Uth Thomsen, graduated 2000 (co­supervisor)

Doctoral student supervision: Lund University, Sweden Johan Anselmsson, graduated 2001 Anna Trosslöv Aronsson, (lic. degree), graduated 2001 Anders Bengtsson, graduated 2002 Jacob Östberg, graduated 2003 

De facto doctoral student supervision: University Rey Juan Carlos, Spain Ana Oliveira Madsen, graduated 2014

Memberships of academic evaluation committees Odense University and University of Southern Denmark: 3 doctoral dissertations 

(chair); 2 assistant professorships(chair), 1 associate professorship (chair),  Aarhus School of Business, Denmark: 3 doctoral dissertations, 1 assistant 

professorship; 1 associate professorship; 2 professorships

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19/ januar 2017Curriculum VitaeSøren Askegaard

Copenhagen Business School, Denmark: 1 doctoral dissertation, 1 assistant professorship, 1 associate professorship (chair), 1 professorship (chair), 1 adjunct professorship (chair)

Aalborg University, Denmark: 1 doctoral dissertation Stockholm University, Sweden: 1 professorship 2 doctoral dissertations Lund University, Sweden: 2 doctoral dissertations Göteborg University, Sweden: 1 assistant professorship University of Borås, Sweden: 2 professorships Linköping University, Sweden: 1 professorship London School of Economics and Political Science: 1 doctoral dissertation University of Edinburgh: 1 chair/reader position University of Bath: 1 chair/reader position, 1 doctoral dissertation University of Leicester, UK : 2 chair/reader positions University of Exeter, UK: 2 doctoral dissertations ESSEC , France: 1 doctoral dissertation Université de Paris IX­Dauphine, France: 1 doctoral dissertation Université de Paris XII­Nanterre : 1 HDR Université de Rouen, France: 1 doctoral dissertation Conservatoire National des Arts et Métiers, Paris, France: 1 doctoral dissertation ESCP­EAP, Paris, France : 1 doctoral dissertation University of Lille II, France : 1 doctoral dissertation Schulich School of Business, York University, Toronto, Canada: 1 tenure evaluation University of Michigan­Dearborn, USA: 1 tenure evaluation University of Geneva. 1 doctoral dissertation

Evaluator for Norwegian Research Council, Riksbankens Jubileumsfond, Sweden, Hong Kong Research Council, the Faroese Research Council and Aarhus Institute for Advanced Studies .

Special research and teaching accomplishments Elected board member (2014), Consumer Culture Theory Consortium European and African coordinator since 1992 for the biennal Cross Cultural Research 

conference, chair for the conference, Jamaica 2003. Conference co­chair of the 2007 Lalonde Conference on Consumer Research and 

Marketing Communication. Conference co­chair of the Conference on Migration, Acculturation and Markets, 

University of Lille 2, 2009. Conference co­chair of the 7th Consumer Culture Theory conference, Oxford University 

2012.

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19/ januar 2017Curriculum VitaeSøren Askegaard

Member of the Association for Consumer Research Conference Programme Committee (Stockholm, 1997, Montreal, 1998, Memphis 2007, San Francisco 2008, London 2010, New Orleans 2015, Berlin 2016)

Co­author of the no. 1 selling textbook in Consumer Behaviour in Europe  Guest editor of two issues of the Journal of Business Research, two issues of Marketing 

Theory, one issue of Consumption, Culture and Markets, and one issue of Research in Consumer Behavior. 

Editorial responsibilities Associate Editor of The Journal of Consumer Research (2008­14 ).  Member of the editorial board of the journal Consumption, Markets, and Culture  Member of the editorial review board of Journal of Business Research, Journal of 

Consumer Research, and Recherches et Applications en Marketing. Member of the advisory board of Journal of Marketing Management. In addition to the editorial involvement, reviewer at the following leading periodicals: 

British Food Journal, Current Anthropology, European Management Journal, International Journal of Consumer Studies, International Journal of Research in Marketing, Journal of Advertising Research, Journal of Brand Management, Journal of International Business Studies, Journal of Macromarketing, Marketing Theory, QualitativeMarket Research: An International Journal, Research in Consumer Behavior and Social Science Quarterly as well as at the publishing companies Sage Publications and Routledge.

Reviewer for EMAC, ISMD, ACR and CCT organized events and publications.

Course topics developed and taught through academic career on undergraduate, graduate and doctoral levels (chronological order)

Life Style Research Marketing Communications Consumer Behaviour (undergraduate, graduate and postgraduate levels) Cross Cultural Marketing  Qualitative Research Methods (undergraduate, graduate and postgraduate levels) Globalisation Processes Marketing and Culture Principles of Marketing Consumption Theory: A Canon of Classics Philosophy of Science

Responsible for the development of the BSc degree “Market and Management 

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Anthropology”

Teaching portfolio available upon request

Guest lectures, research presentations and full courses at the following institutions: DENMARK: Copenhagen Business School (guest lectures); Aarhus School of Business

(research presentation; course: ‘cross-cultural marketing’); Southern Denmark Business School (guest lecture); Aalborg University (research presentation; guest lecture).

USA: University of Rhode Island (research presentation); Arizona State University (research presentation); University of California, Irvine (research presentations; guest lectures), Penn State University (research presentation); University of South Florida (research presentation; guest lectures); Northeastern University (guest lecture); Suffolk University (research presentation); University of Hawaii at Manoa (research presentation); University of Arkansas (research presentation)

FRANCE: ESSEC (MBA lectures in ‘consumer behaviour and luxury brand management’); Université de Paris II Panthéon-Assas (doctoral seminar: ‘globalization and consumer research’); Université Robert Schuman Strasbourg (courses: ’European Consumer Life Styles’; guest lecture); Université de Savoie, Chambéry (guest lecture); Université de Savoie, Annecy (course: ’consumer behaviour’); Université de Lille 2 (doctoral seminars: qualitative methods, research presentations) ; Université de Rouen (doctoral seminar : epistemology of consumer research), Reims School of Managament, research presentation, Université de Paris I Panthéon-Sorbonne, IAE (research presentations)

TURKEY: Bilkent University, Ankara (doctoral seminar: ‘epistemology of qualitative methods’; doctoral course: ‘consumption theory’; research presentations; guest lectures)

SWEDEN: Lund University (research presentations; guest lectures; doctoral course: ’consumer research’), Göteborg University (research presentation); Stockholm University (research presentations)

U.K.: Edinburgh University (research presentations); University of Exeter (research presentation); University of East Anglia (research presentation), City University of London,Cass Business School,( research presentation), Cardiff University (research presentation)

BELGIUM: ICHEC, Bruxelles (course: ‘The cultural dimension of international business’), EIASM (held in Leuven/Louvain) (doctoral course: ‘qualitative methods’)

POLAND: Cracow University of Economics (guest lecture; research presentation) PORTUGAL: ISCTE (guest lecture), IPAM (semester opening address, research

presentation) MEXICO: ITESM (guest lectures, research presentation) NORWAY: Handelshøyskolen i Bodø (doctoral seminar: Qualitative Research Methods) FINLAND: University of Vaasa (doctoral seminar: Consumer Culture Theory): Svenska

Handelshögskolan, Helsinki (doctoral seminar: Consumer Culture Theory) GHANA: Ghana Institute of Management and Public Administration (doctoral course)

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19/ januar 2017Curriculum VitaeSøren Askegaard

Conference participations (with research presentation) Available upon request

Media coverage of research, expert statements etc.TV: DRTV (DK national), TV2 (DK national), TV2 Fyn (DK regional) TV2 Vest (DK regional)Radio: DR1 (DK national), DR3 (DK national), DR­RadioFyn (DK regional), Københavns Radio (DK regional), BBC4 (GB, national)Press: Børsen (DK national business), Politiken (DK national), Berlingske Tidende (DK national), JyllandsPosten (DK national), Fyens Stiftstidende (DK regional)

Local Administrative Positions1990­92 : Member of the board of the cand.negot. studies programme, (combined degree in

Business and Cultural/Language Studies), Odense University1991­2000 : Member of the Scandinavian Area Studies Academic Board, Odense University.1992­94 : Member of the Board of the Center for North American Studies, Odense University1992­2000 : Director of International Study Programmes, School of Business and Economics, 

Odense University and University of Southern Denmark1998­2001: Member of the Danish Ministry of Business’ Board for Consumer Research2000­01 : Chairman, Section for Marketing, Dept. of Business Administration, Lund 

University2002­2005: Member of Danish Ministry of Business Board for Tourism Projects2003­05 : Department Chair, Department of Marketing, University of Southern Denmark2000­12 : Director of studies, cand.negot. studies programme, University of Southern 

Denmark.2000­11 : Member of the Board of the Center for Middle Eastern Studies, University of 

Southern Denmark

current2013­ : Director of studies, Market and Management Anthropology

Professional activities1990­91: Life style consultant for GfK/Denmark in Copenhagen and GfK/Sweden in Lund.1990­98: Marketing Adviser for ASEAN Business Consultants.1991­95: Co­founder and partner of the firm Cross­Cultural Management1996­98: Part­time consultant for Alsted Marketing Research, Copenhagen1996­2009 : Owner of the consulting agency STA Consult

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19/ januar 2017Curriculum VitaeSøren Askegaard

Numerous speeches and consulting jobs for organizations in Denmark, Sweden and France.

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Publications – Søren Askegaard

(last update: 19 January 2017)

Under preparation

a) Søren Askegaard & Benoit Heilbrunn, eds., The Routledge Companion to Canonical Authors in Consumption Theory, London: Routledge (manuscript to be delivered March 2017)

b) Kira Strandby & Søren Askegaard, “Informational Capitalism and Zero-Rated Facebook: Perspectives from Uganda”, for Markets, Globalization and Development Review, 2017

c) Hounaida El Jurdi, Nacima Ourahmoune & Søren Askegaard, “Beauty and the Social Imaginary: A Social Historical Analysis of the Lebanese Techno-Cosmetized Beauty Market”, competitive paper presented at the 11the CCT conference, Lille July 2016

d) Pol Chrysochou & Søren Askegaard, “Mapping Health Orientation in Eating Behaviour: A Cross-Cultural Study”, competitive paper to be presented at 7th EMAC regional conference, Sarajevo September 2016.

Under review

a) Søren Askegaard, Deniz Atik & Stefania Borghini, “Fashion Market Encounters: Towards an Institutional Theory of Seduction”, revise and resubmit, Journal of Consumer Research

b) Dannie Kjeldgaard, Søren Askegaard & Eric Arnould, “The Globalization of Culinary Taste Regimes: Evidence From Greenland”, risky revision, Journal of Consumer Research

Forthcoming

a) Matthias Bode & Søren Askegaard, “Marketing and Consumer Research: An Uneasy Relationship”, in M. Keller, B. Halkier, T-A Vilska & M. Truniger, eds., Routledge Handbook on Consumption, London: Routledge.

b) Søren Askegaard, Chris Dubelaar, Nathalia Zlatevska & Stephen Holden “Food Portions and Marketing- Editorial”, Journal of Business Research

c) Dannie Kjeldgaard, , Søren Askegaard, Jannick Ørnstedt Rasmussen & Per Østergaard: “The Market Community and its (De-)Institutionalization Processes: A Case of Beer,”, Marketing Theory

d) Søren Askegaard, Dannie Kjeldgaard & Eric Arnould, “Programmatic Authenticity”, in A. Campelo, ed.Handbook of Place Branding, London: Edward Elgar (2016)

2016

(2016a) Søren Askegaard, Dorthe Brogård Kristensen & Sofia Ulver, “’Authentic Food’ and the Double Nature of Branding”, in B. Cappellini, L. Parsons & D. Marshall, eds. The Practice of the Meal: Food, Families and the Market Place, London: Routledge, 15-30.

(2016b) Michael Solomon, Gary Bamossy, Søren Askegaard & Margaret Hogg, Consumer Behaviour. A European Perspective, 6th revised edition, London: Pearson Education

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(2016c) Dorthe Brogård Kristensen, Ming Lim & Søren Askegaard, “Healthism in Denmark: State, Market and the Search for a Moral Compass”, Health. vol. 20 (5), 485-504.

2015

(2015a) Søren Askegaard, “Consumer Culture Theory (CCT)”, Daniel Thomas Cook & Michael Ryan, eds., The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies , Chichester: Wiley-Blackwell, 124-127.

(2015b) Dannie Kjeldgaard, Søren Askegaard & Giana Eckhardt, “The Role of Cultural Capital in Creating ‘Glocal’ Brand Relationships”, in S. Fournier, M. Breazeale & J. Avery, eds., Strong Brands- Strong Relationships, London: Routledge, 48-60.

2014

(2014a) Søren Askegaard, ed., Collecting, Luxury and the Production of Consumer Desire, Legends in Consumer Behavior: Russell Belk, vol. 8, London: Sage Publications

(2014b) Søren Askegaard, “Desire for Journeys –Journeys of Desire”, in S. Askegaard, ed. Collecting, Luxury and the Production of Consumer Desire, Legends in Consumer Behavior: Russell Belk, vol. 8, London: Sage Publications, xiii-xviii.

(2014c) Søren Askegaard, Nailya Ordabayeva, Pierre Chandon, Tracy Cheung, Zuzana Chytkova, Yann Cornil, Canan Corus, Julie A. Edell, Daniele Mathras, Astrid F. Junghans, Dorthe Brogård Kristensen, Ilona Mikkonen, Elisabeth G. Miller, Nada Sayarh & Carolina Werle, “Moralities of Food and Health Research”, Journal of Marketing Management, Vol. 30, (17/18), 1800–1832.

(2014d) Søren Askegaard, “Consumer Culture Theory: Neo-liberalism’s ‘Useful Idiots’?”, Marketing Theory,14 (4), 507-511.

2013

(2013a) Søren Askegaard & Dannie Kjeldgaard, “The Global Self”, in A.A. Ruvio & R.W. Belk, eds., The Routledge Companion to Identity and Consumption, London: Routledge, 336-343.

(2013b) Michael Solomon, Gary Bamossy, Søren Askegaard & Margaret Hogg, Consumer Behaviour. A European Perspective, 5th revised edition, London: Pearson Education

(2013c) Søren Askegaard & Linda Scott, “Consumer Culture Theory: The Ironies of History”, Marketing Theory, vol. 13 (2), 139-147.

(2013d) Dorthe Brogård Kristensen, Søren Askegaard & Lene Hauge Jeppesen, ”’If It Feels Good It Must Be Right’: Embodiment Strategies for Healthy Eating and Risk Management”, Journal of Consumer Behaviour, vol. 12 (2), 243-52.

(2013e) Kira Strandby & Søren Askegaard, “Weddings as Waste”, in R.W. Belk, L. Price & L. Peñaloza, eds., Research in Consumer Behavior, vol. XV, London: Emerald, 145-165.

2012

(2012a) Søren Askegaard & Simon Torp, “Turning a Corporate Brand Upside Down: A Case of Cultural Corporate Brand Management”, in L. Peñaloza, N. Toulouse & L.M. Visconti, eds., Marketing Management: A Cultural Perspective, London: Routledge, 212-227.

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(2012b) Søren Askegaard & Giana Eckhardt, “Glocal Yoga: Reappropriation in the Indian Consumptionscape”, Marketing Theory, 12 (1), 43-58.

(2012c) Aliakbar Jafari, Fuat Fırat, Ahmet Süerdem, Søren Askegaard & Daniele Dalli, ”Non-Western Contexts: The Invisible Half”, editorial, Marketing Theory, 12 (1), 3-12.

(2012d) Russell W. Belk, Søren Askegaard, & Linda M. Scott, eds., Research in Consumer Behavior, vol. XIV, London: Emerald.

(2012e) Søren Askegaard, Russell W. Belk & Linda M. Scott, “Consumer Culture Theory: The Seven Year Itch”, editorial in Russell W. Belk, Søren Askegaard & Linda M. Scott, eds., Research in Consumer Behavior, vol. XIV, London: Emerald, xiii-xvi.

2011

(2011a) Dorthe Brogård Kristensen, Heidi Boye & Søren Askegaard “Leaving the Milky Way: The Formationof a Consumer Counter Mythology”, Journal of Consumer Culture, vol. 11 (2), 195-214.

(2011b) Sofia Ulver-Sneistrup, Søren Askegaard & Dorthe Brogård Kristensen, “The New Work Ethics of Consumption and the Paradox of Mundane Brand Resistance”, Journal of Consumer Culture, vol. 11(2), 215-38.

(2011c) Søren Askegaard & Nil Özçağlar-Toulouse, “Still Crossing Borders: Migration, Consumption and Markets”, editorial, Consumption, Markets and Culture, 14 (3), 217-222.

(2011d) Søren Askegaard & Jeppe Linnet, “Epistémologie de la perspective culturelle sur la consommation: Phénoménologie, structure et le contexte du contexte” Perspectives Culturelles de la Consommation,vol. 1 (1), 15-42.

(2011e) Søren Askegaard & Jeppe Linnet, “Towards an Epistemology of Consumer Culture Theory: Phenomenology and the Context of Context”, Marketing Theory, vol. 11 (4), 381-404.

(2011f) Søren Askegaard, “Channels of Desire”, D. Southerton, ed., Encyclopaedia of Consumer Culture, Sage Publications, 152-154.

2010

(2010a) Polymeros Chrysochou, Søren Askegaard, Klaus G. Grunert & Dorthe Brogård Kristensen, “Social Discourses of Healthy Eating: A Market Segmentation Approach”, Appetite, vol. 55 (2), 288-297.

(2010b) Søren Askegaard, “Experience Economy in the Making: Hedonism, Play and Coolhunting in Automotive Song Lyrics”, Consumption, Markets, and Culture, 13 (4), 351-371.

(2010c) Dorthe Brogård Kristensen, Søren Askegaard, Lene Hauge Jeppesen & Thomas Boysen Anker, “Promoting Health, Producing Moralisms?”, in M.C. Campbell, J. Inman, & R. Pieters, eds., Advances in Consumer Research, vol. XXXVII, Duluth, MN : Association for Consumer Research, 359-367.

2009

(2009a) Fleura Bardhi & Søren Askegaard, “Home Away from Home: Home as Order and Dwelling in Mobility”, in E. Fischer & J.F. Sherry, eds., Explorations in Consumer Culture Theory, London: Routledge, 83-97.

(2009b) Søren Askegaard, “Frihedens pris – bagsiden af forbrugersamfundet”, in D. Bouchet, ed., Forandringer af betydning, Århus: Forlaget Afveje, 237-46.

(2009c) Søren Askegaard, Dannie Kjeldgaard & Eric J. Arnould, “Reflexive Culture’s Consequences”, in C.Nakata, ed., Beyond Hofstede: Culture Frameworks for Global Marketing and Management, Chicago: Palgrave Macmillan, 101-122.

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(2009d) Michael Solomon, Gary Bamossy, Søren Askegaard & Margaret Hogg, Consumer Behaviour. A European Perspective, 4th revised edition, London: Prentice-Hall.

(2009e) Søren Askegaard & Jeppe Linnet, “Epistemological Pitfalls in (Consumer) Research”, Finanza, Marketing & Produzione, vol. XXVII, no. 4, 9-23.

2008

(2008a) Søren Askegaard, Dwight Merunka & M. Joseph Sirgy, “Marketing Communications and Consumer Behavior”, editorial, Journal of Business Research. Vol. 61 (10), 1027-1029.

(2008b) Michael Solomon, Gary Bamossy, Søren Askegaard, Margaret Hogg & Wim Verhagen, Consumentengedrag, Amsterdam: Pearson Education.

(2008c) Søren Askegaard, “Begærets dunkle mål”, i P. Götke, red., Sprog og forførelse, Frederiksberg: Forlaget Alfa.

2007

(2007a) Elin Brandi Sørensen & Søren Askegaard, “Laddering: How (Not) to Do Things With Words”, Qualitative Marketing Research. An International Journal, vol. 10, no. 1, 63-77.

(2007b) Søren Askegaard & Dannie Kjeldgaard, “Here, There, and Everywhere: Place Branding and Gastronomic Glocalization in a Macromarketing Perspective”, Journal of Macromarketing, vol. 27 no. 2, 138-147

(2007c) Søren Askegaard, Dwight Merunka & Joseph M. Sirgy, eds., Marketing Communications and Consumer Behavior 2007. Proceedings of the 34th International La Londe Research Conference in Marketing, Aix-en-Provence: IAE Aix Graduate School of Management.

2006

(2006a) Søren Askegaard, “Brands as a Global Ideoscape”, in J. Schroeder & M. Salzer-Mörling, eds., Brand Culture, London: Routledge, 91-102.

(2006b) Michael Solomon, Gary Bamossy, Søren Askegaard & Margaret Hogg, Consumer Behaviour. A European Perspective, 3rd revised edition, London: Prentice-Hall.

(2006c) Dannie Kjeldgaard & Søren Askegaard, “The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference”, Journal of Consumer Research vol. 33 (2), 231-247.

2005

(2005a) Søren Askegaard, Eric J. Arnould & Dannie Kjeldgaard, “Post-Assimilationist Ethnic Consumer Research: Qualifications and Extensions”, Journal of Consumer Research, vol. 32, no. 1 (June), 160-170

(2005b) Søren Askegaard & Dannie Kjeldgaard, “Place Branding and Regional Development: the Case of the Funen Food Centre”, in L. Ziamou & Y. Zotos, eds., Marketing Contributions to Prosperity and Peace, Proceedings of the 9th Conference of Marketing and Development, Baruch University/University of Thessaloniki.

(2005c) Søren Askegaard & Anders Bengtsson, “When Hershey Met Betty: Love, Lust and Co-Branding”, Journal of Product and Brand Management, vol. 15 no. 5, 322-329.

2003

(2003a) Søren Askegaard & Sabita Khadgi, “Brands as a Global Ideoscape”, in Globalization, Tranformation, and Quality of Life, Proceedings of the 8th International Conference on Marketing and Development, C. Schultz, D. Ratz & M. Speece, eds., Rijeka: University of Rijeka, Faculty of Economics, 26-35.

(2003b) Risto Moisio & Søren Askegaard, “Fighting Culture” – Mobile Phone Consumption Practices as Meansof Consumer Resistance”, in Tu Ping and Rami Zwick, eds., Asia Pacific Advances in Consumer Research, Vol. 5, Valdosta, GA: Association for Consumer Research, 24-29.

(2003c) Søren Askegaard & Dannie Kjeldgaard, “Det vand, fisken svømmer i? Relationer mellem marketing og kultur i globaliseringens tidsalder”, Ledelse i dag, vol. 13 (3), 310-323.

(2003d) Russell W. Belk, Güliz Ger & Søren Askegaard, “The Fire of Desire: A Multi-Sited Inquiry into Consumer Passion”, Journal of Consumer Research, vol. 30, no 3 (December), 326-351.

(2003e) Russell W. Belk, Güliz Ger & Søren Askegaard, “A Three-Country Study of Desire”, in J. M. Pomorski, ed., Crossing the Barriers in Business: A Cultural Dimension, Krakow: Akademia Ekonomiczna w Krakowie, 55-74.

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2002

(2002a) Søren Askegaard & Dannie Kjeldgaard,“’The Water Fish Swim In?’ Relations between Marketing and Culture in the Age of Globalization” (with D. Kjeldgaard), in T. Knudsen, S. Askegaard & N. Jørgensen, eds., Perspectives on Marketing Relationships, Copenhagen: Thomson, 13-35.

(2002b) Thorbjørn Knudsen, Søren Askegaard & Niels Jørgensen, eds., Perspectives on Marketing Relationships, Copenhagen: Thomson.

(2002c) Anders Bengtsson, Jacob Östberg & Søren Askegaard, “Cross-Border Shopping in the Open EuropeanMarket: 1 Litre of Hard Liquor, 20 Litres of Wine, 24 Litres of Beer, 400 Cigarettes, max. 30 Kilo!”, in A. Groeppel-Klein & F.R. Esch, eds., European Advances in Consumer Research, vol 5, Valdosta: Association for Consumer Research, 246-252.

(2002d) Søren Askegaard & Jacob Östberg, Female Consumers’ Experience of Lipophobia: A Swedish Study, Working Paper in Marketing no. 28, University of Southern Denmark: Faculty of Social Sciences.

(2002e) Søren Askegaard, Martine Cardel Gertsen & Roy Langer, “The Body Consumed: Reflexivity and Cosmetic Surgery”, Psychology and Marketing, vol. 19 (10), 793-812.

2001

(2001a) Lars Thøger Christensen & Søren Askegaard, “Corporate Identity and Corporate Image Revisited: A Semiotic Exercise”, European Journal of Marketing, vol. 35 no. 3/4, 292-315.

(2001b) Michael Solomon, Gary Bamossy & Søren Askegaard, Consumer Behaviour. A European Perspective, 2nd revised edition, (with M. Solomon & G. Bamossy) London: Prentice-Hall.

(2001c) Michael Solomon, Gary Bamossy & Søren Askegaard, Konsumentenverhalten. Der europäische Markt, (with M. Solomon & G. Bamossy) München: Pearson.

2000

(2000a) Søren Askegaard, Anja Christensen & Güliz Ger, “Discourses of Globalization: Identity and Imagery of Western Products in a Transforming Society”, in O. Juul Sørensen & E. J. Arnould, eds., Marketing and Development Challenges in the 21st Century. Proceedings of the 7th International Conference on Marketing and Development, Accra: School of Administration, University of Ghana, 163-174.

(2000b) Karin Ekström & Søren Askegaard, “Daily Consumption in Risk Society: The Case of Genetically Modified Foods”, in S. Hoch & R. Meyer, eds., Advances in Consumer Research, vol. XXVII, Provo,UT: Association for Consumer Research, 237-243.

(2000c) Russell W. Belk, Güliz Ger, & Søren Askegaard, “The Missing Streetcar Named Desire”, in S. Ratneshwar, D.G. Mick & C. Huffman, eds., The Why of Consumption, London: Routledge, 98-119.

(2000d) Søren Askegaard & Fabian F. Csaba, “The Good, the Bad, and the Jolly: Taste, Image, and Symbolic Resistance to the Coca-Colonization of Denmark”, in S. Brown & A. Patterson, eds., Imagining Marketing, London: Routledge, 124-140.

1999

(1999a) Søren Askegaard & Mikael Søndergaard, “Management of the Human Factor in Concurrent Enterprising: Lessons from an Organizational Culture Perspective”, in N. Wognum, K.-D. Thoben &K.S. Pawar, eds., The Concurrent Enterprise in Operation. Proceedings of the 5th International Conference on Concurrent Enterprising, Nottingham: Centre for Concurrent Enterprising, Nottingham University, 557-561.

(1999b) Søren Askegaard & Fabian F. Csaba, “The Good, the Bad, and the Jolly: Taste, Image, and Symbolic Resistance to the Coca-Colonization of Denmark”, in S. Brown & A. Patterson, eds., Proceedings of the Marketing Paradiso Conclave, Belfast: University of Ulster, 48-59.

(1999c) Søren Askegaard & Karen Brunsø, “Food-Related Life Styles in Singapore: Preliminary Testing of a Western European Research Instrument in Southeast Asia”, Journal of Euromarketing, Vol. 7 (4), 65-86.

(1999d) Fabian F. Csaba & Søren Askegaard, “Malls and the Orchestration of the Shopping Experience in a Historical Perspective” (with F. Csaba), in E.J. Arnould & L.M. Scott, eds., Advances in Consumer Research, vol. XXVI, Provo, UT: Association for Consumer Research, 34-40.

(1999e) Güliz Ger, Søren Askegaard & Anja Christensen, “Experiential Nature of Product-Place Images: Imageas a Narrative”, in E.J. Arnould & L.M. Scott, eds., Advances in Consumer Research, vol. XXVI, Provo, UT: Association for Consumer Research, 165-169.

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(1999f) Søren Askegaard, Anne Flemmert Jensen & Douglas B. Holt, “Lipophobia: A Transatlantic Concept?”, in E.J. Arnould & L.M. Scott, eds., Advances in Consumer Research, vol. XXVI, Provo, UT: Association for Consumer Research, 331-336.

(1999g) Søren Askegaard, “Marketing, the Performing Arts and Social Change: Beyond the Legitimacy Crisis”, Consumption, Markets and Culture, Vol. 3 (1), 1-25.

(1999h) Søren Askegaard, Dannie Kjeldgaard & Eric J. Arnould, Identity and Acculturation: The Case of FoodConsumption by Greenlanders in Denmark, MAPP Working Paper, no. 67, Aarhus: The Aarhus School of Business.

1998

(1998a) Russell W. Belk, Güliz Ger & Søren Askegaard, “Consumer Desire”, in P. Andersson, ed., Proceedingsof the 27th EMAC Conference, Track 6: Consumer Behavior, Stockholm: Stockholm School of Economics, 141-151.

(1998b) Michael Solomon, Gary Bamossy & Søren Askegaard, Consumer Behaviour: A European Perspective,London: Prentice-Hall Europe.

(1998c) Anne Flemmert Jensen & Søren Askegaard, In Pursuit of Ugliness - Searching for a Fashion Concept in the Era After Good Taste, Working Paper in Marketing, no. 17, Odense University: School of Business and Economics.

(1998d) Søren Askegaard & Güliz Ger, “Product-Country Images: Towards a Contextualized Approach”, in B. Englis & A. Olofsson, eds., European Advances in Consumer Research, vol. III, Provo, UT: Association for Consumer Research, 50-58.

(1998e) Søren Askegaard & Tage Koed Madsen, “The Local and the Global: Exploring Traits of Homogeneity and Heterogeneity in European Food Cultures”, International Business Review, vol. 7 (6), 549-568.

1997

(1997a) Søren Askegaard, Marketing, the Performing Arts and the Youth Culture: Beyond the Legitimacy Crisis, Working Paper in Marketing, no. 13, Odense University: School of Business and Economics .

(1997b) Suzanne Grunert-Beckmann & Søren Askegaard, “Consumers' Experience of Financial Management Services: A Qualitative Study”, in R. Luna, ed., Proceedings of the XXII IAREP Conference, vol. 1, Valencia: Universidad de Valencia, 93-106

(1997c) Russell W. Belk, Güliz Ger & Søren Askegaard, “Consumer Desire in Three Cultures: Results from Projective Research”, in M. Brucks & D.J. MacInnis, eds., Advances in Consumer Research, vol. XXIV, Provo, UT: Association for Consumer Research, 24-28.

(1997d) Suzanne Grunert-Beckmann & Søren Askegaard, “'Seeing With the Mind's Eye': On The Use of Pictorial Stimuli in Values and Life Style Research”, in L. Kahle & L. Chiagouris, eds., Values, Life Styles and Psychographics, Mahwah, NJ: Lawrence Erlbaum Associates, 161-181.

(1997e) Søren Askegaard & A. Fuat Firat, “Towards a Critique of Material Culture, Consumption, and Markets”, in S. Pearce, ed., Experiencing Material Culture in the Western World, London: Leicester University Press, 114-139.

(1997f) Søren Askegaard & Güliz Ger, Product-Country Images as Stereotypes: A Comparative Study of Danish Food Products in Germany and Turkey, MAPP Working Paper no. 45, Aarhus: The Aarhus School of Business.

1996

(1996a) Søren Askegaard, “Principper i fødevarekulturen: Er du en slap grøntsag - eller stærk som en okse?” Food Market Norden, vol. 2. (3), 22-25. ("Principles in the Food Culture")

(1996b) Søren Askegaard & A. Fuat Firat, Material Culture and Symbolic Consumption, Working Papers in Marketing no. 6, Odense University: School of Business and Economics.

(1996c) Søren Askegaard & Hanne H. Ludvigsen, European Food Cultures in a Macro and Micro Perspective: Implications for the Marketing of Asian Food Products, MAPP Project Paper, Aarhus School of Business.

(1996d) Søren Askegaard & Güliz Ger, “Product-Country Images as Stereotypes: A Comparative Study”, in C. Roland-Levy, ed., Social and Economic Representations, Vol. 1, Proceedings of the XXI Conference of IAREP, Paris: Université René Descartes, 13-28.

(1996e) Russell W. Belk, Güliz Ger & Søren Askegaard, “Metaphors of Consumer Desire”, in K. Corfman & J. Lynch, eds., Advances in Consumer Research, vol. XXIII, Provo, UT: Association for Consumer

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Research, 368-372.

1995

(1995a) Søren Askegaard, “Mere virkelig end virkeligheden. Postmoderne træk i amerikansk (californisk) markedsføring og ledelse”. Ledelse i dag, vol. 5, (2), 16-26. ("More Real than Real: Postmodern Traits of American Management and Marketing")

(1995b) Søren Askegaard, “Skalering af værdifaktorerne”, in O. Nielsen, ed., Kvalitativ værdiprofilering - i international Business-to-Business markedsføring. København: Handelshøjskolens forlag, 53-56. ("Scaling of Value Profiles")

(1995c) Søren Askegaard & Martine Cardel Gertsen, “Købsland”, in O. Nielsen ed., Kvalitativ værdiprofilering - i international Business-to-Business markedsføring. København: Handelshøjskolens forlag, 17-27. ("Value Profiling of the Buying Country")

(1995d) Michael J. Polonsky, Søren Askegaard, Pandora Patton, David Tse & Ryu-Sung Yeh, “Cross-Cultural Data Analysis: Some Issues and Potential Solutions”, in S. Smith, ed., Proceedings of the Fifth Symposium on Cross-Cultural Consumer and Business Studies, Provo, UT: Brigham Young University, 106-113.

(1995e) Søren Askegaard, Martine Cardel Gertsen & Tage Koed Madsen, Danish Cultural Barriers and their Importance to Firms, Working Papers in Marketing no. 3, Odense University: School of Business andEconomics.

(1995f) Lars Thøger Christensen & Søren Askegaard, “Flexibility in the Marketing Organization: The Ultimate Consumer Orientation or Ford Revisited?”, in M. Bergadaà, ed., Marketing Today and for the 21st Century. Proceedings of the 24th EMAC Conference, Cergy-Pontoise: ESSEC, 1507-1514.

(1995g) Søren Askegaard & Tage Koed Madsen, “Homogeneity and Heterogeneousness in European Food Cultures: An Exploratory Analysis”, in M. Bergadaà, ed., Marketing Today and for the 21st Century.Proceedings of the 24th EMAC Conference, Cergy-Pontoise: ESSEC, 25-47.

1994

(1994a) Søren Askegaard & Tage Koed Madsen, European Food Cultures: An Exploratory Analysis of Food Related Preferences and Behavior in European Regions (with T.K. Madsen), MAPP Working Paper No. 26, The Aarhus School of Business

(1994b) Søren Askegaard & Lars Thøger Christensen, “Macromarketing: An Enactment Perspective”, in A. Venkatesh & L.T. Christensen (eds.): Global Themes and Cultural Perspectives, Proceedings of the 19th Macromarketing Conference, Boulder: University of Colorado, Boulder, 1-21.

(1994c) Søren Askegaard, “From Life to Style: Reflections on the Life Style Concept and Market Behavior under Postmodern Conditions”, in G. Antonides & W.F. van Raaij eds., Integrating Views on Economic Behavior, Proceedings of the IAREP/SABE Conference, Rotterdam, 1074-1088.

1993(1993a) Søren Askegaard & Tage Koed Madsen, “European Food Cultures: An Exploratory Analysis of Food

Consumption in European Regions”, (with T.K. Madsen): in G. Albaum et.al., eds., Proceedings of the Fourth Symposium on Cross Cultural Consumer and Business Studies, Kahuku, Hawaii, 287-294.

(1993b) Gerald Albaum, Dana Alden, Søren Askegaard, Laura Milner, Thomas Muller, Antonio de Rocha, Scott Smith, Nicolaos Synodinos & Julie Yu, eds., Proceedings of the Fourth Symposium on Cross-Cultural Consumer and Business Studies, Kahuku, Hawaii.

(1993c) Lars Thøger Christensen & Søren Askegaard, “Innovation Beyond Change - A Macro Marketing Perspective”, in A. Fuat Firat & A. Joy (eds.): New Visions in a Time of Transition, Proceedings of the 18th Macromarketing Conference , University of Rhode Island.

(1993d) Søren Askegaard & Tage Koed Madsen, “Fødevareforbrug - et regionernes Europa?” (with T. K. Madsen), Ledelse og Erhvervsøkonomi, vol. 57 (4), 1993, 233-248.

(1993e) Søren Askegaard, “Livsstilsundersøgelser: Problemer og muligheder”, Ledelse og Erhvervsøkonomi, vol. 57 (2), 1993, 91-101.

(1993f) Søren Askegaard, “A European Regional Analysis of Selected Food Consumption Statements”, in W. F. van Raaij & G. Bamossy (eds.): European Advances in Consumer Research, vol. 1, ACR, Provo UT, 410-415.

(1993g) Søren Askegaard, Livsstilsundersøgelser: Henimod et teoretisk fundament, Afhandlinger fra det samfundsvidenskabelige fakultet, vol. 10, Odense University. (Doctoral Dissertation)

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1992

(1992a) Søren Askegaard, “Danske kulturbarrierer i internationalt forretningssamkvem”, in A. Hartmann-Olesen og A.Heide (eds.): Otte billeder af vor verden. Herning Handelsskoles 100-års jubilæum, Herning: forlaget systime, 25-36.

(1992b) Søren Askegaard & Linda Noack, “Flowers, Plants and Consumers: How to Relate Information About Consumer Life Styles to the Market of Potted Plants”, FloraCulture International, May/June, 31-34.

(1992c) Søren Askegaard, Kirsten Krogh Jensen & Jes Rørbech, Socio-Styles-Système - en beskrivelse og vurdering af metodologien bag og anvendelsen af EuroStyles undersøgelsen, (with K.K. Jensen et J.Rørbech), Skrifter fra Institut for Afsætningsøkonomi, serie B: Trends, nr. 2, Odense Universitet.

1991

(1991a) Søren Askegaard, La prospective de styles de vie et son application dans le marketing public. Skrifter fra Institut for Afsætningsøkonomi, serie B: Trends, nr. 2, Odense Universitet.

(1991b) Søren Askegaard, Martine Cardel Gertsen & Tage Koed Madsen, “Danske kulturbarrierers betydning for virksomhederne”, Ledelse og Erhvervsøkonomi, vol. 55 (3), 211-222. (eng. version: 1995)

(1991c) Søren Askegaard, “Towards a Semiotic Structure of Cultural Identity”, in, H. Hartvig Larsen, D. Mick & C. Alsted (eds.), Marketing and Semiotics. Selected papers from the Copenhagen Symposium, Copenhagen: Handelshøjskolens forlag, 11-30.

1990

(1990a) Bernard Cathelat & Søren Askegaard, Socio-Styles-Système, Editions d'Organisation, Paris 1990. Herein: 3ème partie: Réflections théoriques, 171-236.

1989

(1989a) Søren Askegaard: Kommunikationsanalytiske modeller udviklet på CCA. Skrifter fra Institut for Afsætningsøkonomi, serie B: Trends, nr. 1 1989, Odense Universitet.

(1989b) Bernard Cathelat & Søren Askegaard: “A New Tool for a New Marketing”, The 42nd E.S.O.M.A.R. Marketing Research Congress - General Sessions, Stockholm, 211-220.

1988

(1988a) Søren Askegaard “The National Flag and the Myth of the Nation”, The Flag Bulletin, vol. XXVII (1), 16-22.

Translations:

Cornélius Castoriadis: ”Den moderne videnskab i filosofisk krydsforhør”, Paradigma, vol. 2. no. 3, June 1988, pp. 5-53. (from French: "Science moderne et interrogation philosophique", Les carrefours du labyrinthe, Seuil, Paris, 1978, pp. 147-217).

Cornélius Castoriadis: ”Det imaginære: Skabelsen i det social­historiske felt”, Paradigma, vol. 2 no. 1, Dec.1987, pp.15­28. (from French: "L'imaginaire: La création dans le domaine social­historique", Domaines de l'homme, Seuil, Paris, 1986, pp. 219­236). Edgar Morin: ”Kompleksitetens bud”, (translated in collaboration with Dominique Bouchet), Paradigma, vol. 1 no. 1, Dec. 1986, pp. 18-20 (from French: Les commandements de la complexité)

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