1

CURRICULUM AND REGULATIONS FOR

THE BACHELOR’S PROGRAMME IN

INTERNATIONAL BUSINESS COMMUNICATION IN

ENGLISH, SPANISH AND GERMAN

THE FACULTY OF HUMANITIES

SEPTEMBER 2017

2

CONTENTS Part 1 PRELIMINARY PROVISIONS Section 1 Legal framework Section 2 Faculty affiliation Section 3 Study board affiliation Section 4 Affiliation to corps of external examiners Part 2 Duration, structure and objectives etc. of the bachelor’s programme Section 5 Programme objectives

Section 6 Competence profile Section 7 Duration and structure Section 8 Admission requirements and prerequisites Section 9 Examination regulations Part 3 Programme structure, contents and examinations Section 10 Programme structure Section 11 The module ‘PBL, theory of science and academic practice’ Section 12 The module ‘Culture, communication and society’ Section 13 The module ‘Grammar’ Section 14 The module 'Production of written texts' Section15 The module ‘Culture, communication and organisation’ Section 16 The module 'Business Knowledge’ Section 17 The module 'Grammar and the Production of Written Texts' Section 18 The module ‘Discourse and organisation’ Section 19 The module ‘Interpersonal communication in the foreign language area’ Section 20 The module 'Business communication' Section 21 The module 'Production of Written Texts' Section 22 The module 'Rhetorics' Section 23 The module 'Culture and Business' Section 24 The module 'Media and Communication' Section 25 The module ‘Select topic in international business communication’ Section 26 The module 'Organisation, communication and stakeholders' Section 27 The module 'Legal communication and business’ Section 28 The module ‘Web communication and search engine optimisation’ Section 29 The module 'Language, communication and professional practice' Section 30 The module 'Legal communication and the market’ Section 31 The module ‘Bachelor’s project’ Section 32 The module 'Chinese culture and communication' (elective module) Section 33 The module 'Organisational psychology' (elective module) Section 34 The module 'Business development and entrepreneurship' (elective module)

Module 35 The module ' Chinese organisational and business culture' (elective module)

Section 36 The module ‘Web design and graphic tools’

3

Section 37 The module 'Segmentation and target group analysis' (elective module) Section 38 The module 'China's market and consumers' (elective module)

Section 39 The module 'Communication planning in theory and practice' (elective module)

Section 40 The module 'Behavioural design in theory and practice' (elective module) Section 41 List of compulsory examinations in the programme Section 42 List of elective subject examinations Section 43 Re-examination Part 4 Other regulations Section 44 Credit transfer Section 45 Exemptions Section 46 Additional information Section 47 Commencement

4

CURRICULUM AND REGULATIONS FOR

THE BACHELOR’S PROGRAMME IN INTERNATIONAL BUSINESS COMMUNICATION AT AALBORG UNIVERSITY

In pursuance of Act No. 261 of 18 March 2015 on universities (the University Act) with subsequent amendments, the following curriculum and regulations are stipulated for the bachelor’s programme in international business communication.

PART 1 PRELIMINARY REGULATIONS

1 Legal framework The Bachelor’s Programme in International Communication is organised in accordance with Ministerial Order No. 1328 of 15 November 2016 from the Danish Ministry of Higher Education and Science for bachelor’s and master’s programmes at the Danish universities (the Ministerial order on Education) and Ministerial order No. 1062 of 30 June 2016 from the Ministry of Higher Education and Science on examinations in university programmes (The Examination Order). Moreover, reference is made to Ministerial Order No. 114 of 3 February 2015 from the Ministry of Higher Education and Science on grading scales and other types of assessment used at the universities (the Grading Order) and to the Admissions Order pertaining to bachelor’s and master’s programmes in force at the time in question. Section 2 Faculty affiliation The Bachelor’s Programme in International Business Communication belongs under the Faculty of Humanities, Aalborg University. Section 3 Study board affiliation The Bachelor’s Programme in International Business Communication belongs under the Study Board for International Business Communication. Section 4 Affiliation to corps of external examiners The Bachelor’s Programme in International Business Communication belongs under the Corps of External Examiners for International Business Communication.

PART 2 DURATION, STRUCTURE AND OBJECTIVES ETC. OF THE BACHELOR’S PROGRAMME

Section 5 Objectives of the bachelor’s programme The Bachelor’s Programme in International Business Communication is a research based full-time programme that provides students with a basis for the execution of professional functions and qualifies for admission to a master’s programme. (2) The general objective of the Bachelor’s programme in International Business Communication is to enable students to acquire the knowledge, skills and competences required in order to work independently within the subject areas at a level which meets international standards. (3)

5

The following will appear in the competence profile of the examination certificate: A bachelor possesses skills acquired during an educational course within a research environment. A bachelor graduate possesses basic understanding of and insight into the methods and academic foundation of their discipline. These qualities qualify the bachelor’s graduate for further studies at a relevant master programme as well as for job recruitment based on the competences acquired during the bachelor’s programme. Section 6 Competence profile The Bachelor’s programme in International Business Communication provides the student with knowledge, skills and competences in the following areas. (2) The overall objective of the students' acquisition of knowledge is that after completing the bachelor’s programme, students must have acquired knowledge and understanding of the following subject areas and must be able to reflect on the theory, method and practice applicable to these areas:

• the structure and function of language and texts • discourse and communication theory • translation theory • the company's oral and written internal and external communication in the foreign

language area and in Denmark • intercultural communication and market communication • the functions of organisations and companies as well as business economy and business

law issues in the foreign language area and in Denmark • digital communication in organisations and companies • social, political, cultural and financial conditions in the foreign language area and in

Denmark (3) The overall objectives as regards the development of skills are that upon completing their bachelor studies, students will be able to independently:

• identify, describe and assess major theoretical and practical issues in the areas of language and communication in a business context

• apply relevant theories and methods within the subject areas of the programme • collect and select relevant information, as well as critically structure, analyse and

evaluate the detected data and select and justify appropriate solutions • communicate accurately, effectively and correctly both orally and in writing about subject-

related issues and solution models in Danish and in the foreign language in question to peers and non-specialists as well as to other collaboration partners

• process, translate and formulate various texts related to internal and external communication in companies

• apply theories from within the field of market communication in a cultural context • apply their insights into the social, political, cultural and economic conditions in the

selected language area and in Denmark, e.g. in connection with market communication and intercultural communication

• use digital media in professional contexts • use IT tools for the support of language, communication and project work.

(4)

6

The overall objectives of the students’ acquisition of competences are that, on completion of their bachelor studies, graduates will be able to:

• identify their own learning needs and structure their own learning, both independently and in groups, through their work with various subject-related and interdisciplinary issues and independently pursue their own competence development

• independently enter into subject-related and interdisciplinary collaboration, taking a professional approach, and carry out complex and development-oriented tasks of a linguistic and communicative character in internationally oriented companies, institutions and organisations, acting as language consultants in the contexts

• act as coordinating links in connection with internal and external linguistic and communication tasks for companies and organisations.

7 Duration and structure The Bachelor’s programme in International Business Communication takes three years, corresponding to 180 ECTS points. (2) The bachelor’s programme spans six semesters (semesters 1 to 6). English, Spanish or German is studied, according to the student's choice. In the 3 rd, 5 th and 6 th semesters, students have the opportunity to personalise their education by their choice of elective modules. During the 6th semester of the programme, the students will complete their bachelor’s project. The 4 th semester of the programme can consist of a period of study at a university abroad; study activities at the foreign host university then replace study activities in the 4 th semester. The study programme must be approved prior to the stay abroad period by the coordinators on behalf of the study board. (3) On completion of the bachelor’s programme, the student is awarded the degree Bachelor of Arts (BA) in International Business Communication. The Danish title of the degree is ‘Bachelor (BA) i International Virksomhedskommunikation’. 8 Admission requirements and prerequisites Admission to the Bachelor’s programme in International Business Communication requires completion of upper secondary school (Upper Secondary School Leaving Examination, Higher Preparatory Examination, Higher Commercial Examination or Higher Technical Examination) as well as the fulfilment of any area-specific and education-specific admission requirements. For further information, visit the website of the Study Board. Exemptions from the admission requirements may be granted if applicants have acquired similar qualifications in other ways, such as on the basis of a stay abroad, have relevant work experience and/or another relevant education. Moreover, reference is made to the admission order. 9 General examination regulations In the assessment of examinations, grades from the 7-point grading scale or a pass/fail grade will be awarded. (2) Examinations will be either internal or external. If no other regulations are stated, examinations will be assessed by the examiner and a second internal or external examiner.

7

(3) If no other regulations are stated, examinations will be conducted in Danish. This applies to both written and oral examinations. (4) Projects, area studies, etc. may be prepared in groups of a maximum of six students. Bachelor’s projects may be prepared in groups of a maximum of five students. Project examinations will normally take the following shape: A project examination based on the students’ written work, whether prepared individually or in cooperation with others. Students who have prepared a project report jointly will attend the examination as a group. The group will be jointly responsible for the project report or other written work undertaken jointly. The project report constitutes the basis for the examination and assessment, and a joint assessment of the project and the oral performance will be made. At oral group examinations, the examination must be conducted in such a way that individual assessment of each individual student’s performance is ensured, cf. the Examination Order (Order No. 670 of 19 June 2014, section 4, subsection 2). Each student may request to receive their assessment in private. Students should inform the examiner of their request when the examination begins. (5) Where rules have been stipulated regarding the volume of written work, one page will correspond to 2400 characters, including spaces. The stipulated number of pages only includes the actual body text of the report; a title page, preface, table of contents, bibliography, abstract and appendices will not be calculated. However, notes will be included in the calculation of total number of pages, whereas illustrations will not be calculated. Number of pages must be stated either on the front page or in a preface. (6) The stipulated time intervals for oral examinations will include voting and announcement of result. (7) In the assessment of all written work, irrespective of the language in which this is written, the students’ spelling skills and fluency will be considered. The assessment of linguistic performance will be based on orthographic correctness, academic writing standards and stylistic proficiency. The linguistic performance will always be assessed as an independent dimension in the overall assessment. However, no examination will be awarded an overall pass grade solely on the basis of good linguistic performance; nor will an examination be awarded a fail grade solely on the basis of very poor linguistic performance. However, an examination conducted in English/Spanish/German as examination language may be awarded a fail grade solely on the basis of very poor linguistic performance. In special circumstances (such as in case of dyslexia or when Danish is not the student’s first language and the assignment was written in Danish), the Study Board may grant exemptions. (8) In the evaluation of the examination performance, the grade 12 will be awarded to students who demonstrate exhaustive fulfilment of the objectives for the module, with no or only few insignificant omissions.

8

(9) In case of re-examination, the provisions stipulated in the general examination regulations at the Faculty of Humanities, Aalborg University, will apply. (10) Before the end of the second semester, students must participate in the obligatory examinations in the first and second semesters in order to be able to continue their studies in the programme. Such examinations must be passed by the end of the fourth semester in order for students to continue their studies in the programme. (11) The study elements on which the individual examinations are based are rated as proportions of an annual full-time equivalent, this being calculated as the annual work of a full-time student, including holidays. An annual full-time equivalent is 60 ECTS credits. (12) In order for a student to graduate from the programme, each examination must be passed with a minimum grade of 02 or a ‘pass’ grade. A weighted average will be calculated for the examinations assessed according to the 7-point scale, on the basis of the ECTS weight of each individual examination. So the average is defined as the sum of individual grades, each multiplied by the ECTS credits of the examination in question, divided by the sum of the ECTS credits of the examinations included in the average. Examinations assessed as pass/fail will not be included in this calculation. The average grade with one decimal digit will appear on the examination certificate. (13) Examination regulations stipulated in the curriculum will always be subordinate to the general examination regulations in force at the time in question at the Faculty of Humanities, AAU (link)

PART 3 PROGRAMME STRUCTURE, CONTENTS AND EXAMINATIONS

10 Programme structure The programme is divided into individual modules and organised as a problem-based study programme. A module is a subject element or a group of subject elements whose purpose is to provide students with an entity of academic and professional qualifications within a stipulated time frame stated in ECTS credits, and which is completed by one or a number of examinations according to a certain examination schedule stipulated and defined in these curriculum and regulations. In degree programmes under the Faculty of Humanities, Aalborg University, a module is defined by 5, 10 or 15 ECTS credits, corresponding to the ECTS-points of the associated examinations. Compulsory modules PBL, theory of science and academic practice 1st semester 5 ECTS Culture, communication and society 1st semester 15 ECTS Grammar 1st semester 5 ECTS Production of written texts 1st semester 5 ECTS

9

Culture, communication and organisation 2nd semester 15 ECTS Business Knowledge 2nd semester 5 ECTS Grammar and the production of written texts 2nd semester 5 ECTS Discourse and organisation 2nd semester 5 ECTS Interpersonal communication in the foreign language area

3rd semester 5 ECTS

Business communication* 3rd semester 10 ECTS Production of written texts for specific purposes 3rd semester 5 ECTS Rhetoric 3rd semester 5 ECTS Culture and business 4th semester 15 ECTS Media and communication 4th semester 10 ECTS Select topic in international business communication 4th semester 5 ECTS Organisation, communication and stakeholders 5th semester 15 ECTS Legal communication and business 5th semester 5 ECTS Web communication and search engine optimisation 5th semester 5 ECTS Language, communication and professional practice 6 th semester 5 ECTS Legal communication and the market 6th semester 5 ECTS Bachelor’s project 6th semester 15 ECTS

* The student is prepared for examination in the module in the 2nd and 3rd semesters according to study board planning. Elective modules, of which the student must choose one in each of the specified semesters, cf. section 6(2) (modules corresponding to a total of 15 ECTS credits must be selected)* Chinese culture and communication 3rd semester 5 ECTS Organisational psychology 3rd semester 5 ECTS Business development and entrepreneurship 3rd semester 5 ECTS Chinese organisational and business culture 5 th semester 5 ECTS Web design and graphic tools 5 th semester 5 ECTS Segmentation and target group analysis 5 th semester 5 ECTS China's market and consumers 6th semester 5 ECTS Communication planning in theory and practice 6th semester 5 ECTS Behavioural design in theory and practice 6th semester 5 ECTS

* Students may apply to the Study Board for permission to substitute one or all three of the elective modules in the above list with electives offered by other study boards at Aalborg University or by other universities. Elective subjects or modules must always represent a total of 15 ECTS credits. The elective modules listed are offered subject to sufficient numbers of applications as determined by the Study Board. (2) The bachelor’s programme spans six semesters (semesters 1 to 6). In the 3 rd, 5 th and 6 th semesters, students have the opportunity to personalise their education by their choice of elective modules. During the 6th semester of the programme, the students will complete their bachelor’s project. A study stay abroad may be included in the bachelor’s programme. The programme is based on a combination of academic, problem-oriented and interdisciplinary approaches and is structured as a mixture of the following study and evaluation forms combining skills and academic reflection:

10

lectures class instruction project work workshops individual and group assignments teacher feedback academic reflection portfolio work

11 The module “PBL, theory of science and academic practice” Location of module: 1st semester Credits: 5 ECTS The module is an introduction to problem-based learning (PBL) and project work. The subject’s theory of science and academic writing are also introduced. Objectives: When completing the module, students will have acquired: Knowledge and understanding of problem-based project work choice of theory and methodology principles of academic writing fundamental elements in humanistic theory of science.

Skills in identifying a relevant problem within the humanities area in relation to the set semester theme

framework and in preparing a problem formulation collecting relevant material in relation to the selected problem describing and substantiating choice of theory and method for solving the problem analysing relevant empirical material in order to answer the problem formulation disseminating knowledge in a form that complies with the basic principles of academic writing.

Competences in structuring and reflecting on a problem-based project process engaging in academic and professional cooperation on a defined problem applying and developing academic writing skills.

The module is completed in the 1st semester of the programme by: Examination 1 An internal written and oral examination in: PBL, Theory of Science and Academic Practice. The examination is held at the same time as examination 2. Evaluation: Pass/fail Credits: 5 ECTS The assignment response paper and the oral examination performance must demonstrate that the student meets the objectives of the module curriculum.

11

In the event of re-examination, the examination will take the form of a conversation between the examiners and the student on the basis of the semester project. Duration of examination: 20 minutes 12 The module “Culture, communication and society” Location of module: 1st semester Credits: 15 ECTS The module deals with issues concerning culture and society in the foreign language area in question. In addition, students are introduced to intercultural communication, media, communication and cultural theories as well as discourse and text analysis. The module concludes with a problem-based project on a select topic from within the above areas. Objectives: When completing the module, students will have acquired: Knowledge and understanding of theory which is relevant to the project's focus area the foreign language area's cultural and social conditions the significance and consequences of communication for individuals, society and culture.

Skills in oral and written dissemination of acquired knowledge of culture and society within the foreign

language area analysing social and cultural phenomena in the society in relation to communication and media

products

Competences in reflection, discussion and assessment of the mutual impact between media, communication, the

individual and society structuring own learning in relation to a given task.

To register for the examination in “Culture, communication and society”, the student must have submitted one fully completed assignment in the course Introduction to Media and Communication Theory and one fully completed assignment in the course Introduction to Discourse and Text Analysis by the submission deadlines set by the lecturer. The module is completed in the 1st semester of the programme by: Examination 2 An internal combined written and oral project examination in Danish in: “Culture, Communication and Society”. The examination will take the form of a conversation between the student(s), the examiner and the external examiner on the basis of the project report written by the student(s). Project reports are considered the joint responsibility of the group. The project report, which must be written in Danish, must not exceed 15 pages per student; however, individual reports may include 20 pages. Duration of examination: 20 minutes per student and 10 minutes per group for deliberations and grading; however, the maximum duration for large groups is two hours, and the maximum duration of an individual examination is 30 minutes.

12

Evaluation: Pass/fail Credits: 15 ECTS Weighting: A joint evaluation is performed of the project report and the oral examination. The project report and the oral examination must demonstrate that students meet the objectives of the module curriculum. A re-examination will be held according to the regulations applying to project examination as stipulated in the examination regulations in force at the time in question. 13 The module “Grammar” Location of module: 1st semester Credits: 5 ECTS The module deals with the grammar of the foreign language as well as with general grammatical concepts such as sentence analysis. Objectives: When completing the module, students will have acquired: Knowledge and understanding of general grammatical concepts, e.g. sentence analysis and part-of-speech theory selected areas within the syntax, morphology and grammatical semantics of the foreign

language the conceptual framework for describing the grammatical structures of the foreign

language. Skills in practical handling of general grammatical concepts in the foreign language, i.a.

identifying parts of speech and conducting sentence analysis recognising and describing select grammatical structures in the foreign language using

the correct terminology applying knowledge of the grammar of the foreign language in practice within selected

areas. Competences in awareness of grammar in their work with foreign languages independently pursuing own competence development within the area of grammar

To register for the examination in “Grammar”, the student must have submitted three fully completed assignments during the grammar course by the submission deadlines set by the lecturer. The module is completed in the 1st semester of the programme by: Examination 3

13

An internal written exam in Danish and/or the foreign language in: Grammar. The exam consists of different sub-tasks, e.g. filling-in and commenting tasks. Duration of examination: Two hours No resource materials are permitted. The written assignment will be assessed by the examiner. The task must be answered in Danish and/or the foreign language. Evaluation: Grading according to the 7-point scale. Credits: 5 ECTS The assignment response paper and the oral examination performance must demonstrate that the student meets the objectives of the module curriculum. 14 The module “Production of written texts” Location of module: 1st semester Credits: 5 ECTS The module deals with text production, partly in the form of translation between the foreign language and Danish, and partly in the form of independent text production in the foreign language. The texts included in the module concern cultural and societal issues in the foreign language area and in Denmark. Objectives: When completing the module, students will have acquired: Knowledge and understanding of basic principles for the production of written texts basic translation theory and method language-typological characteristics of the foreign language language-typological differences between the foreign language and Danish.

Skills in translating fairly simple texts between the foreign language and Danish about subjects

from within the areas of culture and society in the foreign language area and in Denmark in agreement with the syntax, morphology and lexis of the foreign language

applying relevant translation methods and theory in a concrete text and with a given target group

independently producing fairly simple texts (i.e. text summaries and question responses based on texts) in the foreign language within the areas of culture and society in the foreign language area and in Denmark in agreement with the syntax, morphology and lexis of the foreign language

explaining choices made i relation to translation and own text production. Competences in translating knowledge on the production of written texts into practice awareness of language typological differences when working with the production of

written texts pursuing own competence development within written text production.

The module is completed in the 1st semester of the programme by:

14

Examination 4 An internal written exam in the foreign language in: Production of Written Text (English/Spanish/German). The examination takes the form of an examination portfolio compiled by the student during the course in written text production The portfolio must contain three assignments in the following: translation from Danish into the foreign language, translation from the foreign language into Danish and a text written by the student in the foreign language. The assignment response papers must also include explanations of the choices made in the translation and own text production as well as a reflection of own learning. The written assignment will be assessed by the examiner. Evaluation: Pass/fail Credits: 5 ECTS The assignment response paper and the oral examination performance must demonstrate that the student meets the objectives of the module curriculum. Any re-examinations will be held in accordance with the above guidelines on the basis of the revised portfolio. Section 15 The module “Culture, communication and organisation” Location of module: 2nd semester Credits: 15 ECTS The module deals with the structure and communication of the organisations in an intercultural context, and the students are introduced to organisational theory, organisational communication and intercultural communication. The module concludes with a problem-based project on a select topic from within the above areas. Objectives: When completing the module, students will have acquired: Knowledge and understanding of intercultural communication in organisations related to the foreign language area basic organisational theories, including their history key areas of organisational communication

Skills in applying the principles of problem-based learning and project work communicating and substantiating choices of scientific theoretical approach, method and theory

in relation to the selected problem applying relevant theory and method in an intercultural organisational communication context analysing problems in relation to intercultural organisational communication oral and written communication of own knowledge of intercultural communication in

organisations in relation to the foreign language area dissemination of knowledge in a form that complies with essential principles in academic writing.

Competences in engaging in cooperation in intercultural contexts and solving challenges in an organisational

context disseminating own knowledge of interculturality in relation to the foreign language area.

15

The module is completed in the 2nd semester of the programme by: Examination 5 An internal combined written and oral project examination in the foreign language in: Culture, communication and organisation (English/Spanish/German). The examination will take the form of a conversation between the student(s), the examiner and the external examiner on the basis of the project report written by the student(s). Project reports are considered the joint responsibility of the group. The project report, which must be written in the foreign language, must not exceed 15 pages per student; however, individual reports may include 20 pages. Duration of examination: 20 minutes per student and 10 minutes per group for deliberations and grading; however, the maximum duration for large groups is two hours, and the maximum duration of an individual examination is 30 minutes. Evaluation: Grading according to the 7-point scale. Weighting: A joint evaluation is performed of the project report and the oral examination. Credits: 15 ECTS The project report and the oral examination must demonstrate that students meet the objectives of the module curriculum. A re-examination will be held according to the regulations applying to project examination as stipulated in the examination regulations in force at the time in question. 16 The module “Business Knowledge” Location of module: 2nd semester Credits: 5 ECTS The module deals with basic business understanding in national and international contexts and with business and market conditions in the foreign language area studied. Objectives: When completing the module, students will have acquired: Knowledge and understanding of the company's basic business model and the development of this the company’s resource management the company's basic organisational conditions the company's basic market conditions – national as well as international business and market conditions in the foreign language area.

Skills in conducting analyses of the company's options and challenges within the above areas disseminating own knowledge of business and market conditions in the foreign language

area applying own knowledge of the above areas to solve a given task or problem in a

concrete situation. Competences in contributing to the solving of business-related tasks taking a professional approach structuring own learning in relation to a given task.

16

The module is completed in the 2nd semester of the programme by: Examination 6 An internal written exam in Danish and/or the foreign language in: Business Knowledge (English/Spanish/German) The examination is a 2-day take-home assignment on a set topic. The assignment paper must not exceed 6 pages. The take-home assignment contains selected elements from the module's subject areas. Evaluation: Pass/fail Credits: 5 ECTS The assignment response paper and the oral examination performance must demonstrate that the student meets the objectives of the module curriculum. Section 17 The module ”Grammar and the Production of Written Texts” Location of module: 2nd semester Credits: 5 ECTS The module deals with written text production and foreign language grammar. Text production includes translation between the foreign language and Danish and independent text production in the foreign language. The texts included in the module concern business-related issues in the foreign language area and in Denmark. Objectives: When completing the module, students will have acquired: Knowledge and understanding of production of written texts translation theory and method language-typological characteristics of the foreign language language-typological differences between the foreign language and Danish. selected areas within the syntax, morphology, grammatical semantics and lexis of the

foreign language the conceptual framework for explaining the grammatical structures of the foreign

language. Skills in translating texts between the foreign language and Danish about subjects regarding

business conditions in the foreign language area and in Denmark in agreement with the syntax, morphology and lexis of the foreign language

explaining selected grammatical structures in the foreign language using the correct terminology

applying the knowledge of the grammar of the foreign language in practice applying relevant translation methods and theory in a concrete text with a given target

group independently producing texts in the foreign language in the field of business

understanding in accordance with the syntax, morphology and lexis of the foreign language.

17

Competences in working systematically with foreign language grammar translating knowledge of foreign language grammar and written text production into

practice awareness of language-typological differences when working with the production of

written texts pursuing own competence development within written text production.

The module is completed in the 2nd semester of the programme by: Examination 7 An internal written exam in the foreign language in: Grammar and the Production of Written Texts (English/Spanish/German). The examination takes the form of an examination portfolio compiled by the student during the courses of the second semester in grammar and written text production The portfolio must contain four assignments; the student may choose two assignment subjects from the course in grammar and two from the course in written text production. The assignment response papers must also include explanations of the choices made in the translation and own text production as well as a reflection on own learning. The written assignment will be assessed by the examiner. Evaluation: Grading according to the 7-point scale. Credits: 5 ECTS The assignment response paper and the oral examination performance must demonstrate that the student meets the objectives of the module curriculum. Any re-examinations will be held in accordance with the above guidelines on the basis of the revised portfolio. Section 18 The module “Discourse and organisation” Location of module: 2nd semester Credits: 5 ECTS The module deals with discourse analysis in the critical tradition applied as a method and as an analysis tool in organisational contexts.

Objectives When completing the module, students will have acquired: Knowledge and understanding of the link between a science theoretical background and discourse analysis approaches to discourse analysis in the critical tradition the application of discourse analysis in multi modal analysis critical discourse analysis as a method and analysis tool in analyses of data in organisational

contexts.

18

Skills in applying critical discourse analysis as a method in written cases, assignments and project work in

organisational contexts applying critical discourse analysis as an analytical tool when working with data and text genres

which are relevant in organisational contexts. Competences in designing and reflecting on discourse analytic method and analysis of case and project courses relating critically to organisational texts and discourse.

To register for the examination in “Discourse and organisation”, the student must have submitted two fully completed assignments during the course in Discourse and Organisation by the submission deadlines set by the lecturer. The module is completed in the 2nd semester of the programme by: Examination 8 An internal written examination in Danish in: Discourse and Organisation The examination is a 2-day take-home assignment on a set topic. The assignment response paper must not exceed 6 pages. The take-home assignment contains selected elements from the module's subject areas. Evaluation: Grading according to the 7-point scale. Credits: 5 ECTS The assignment response paper and the oral examination performance must demonstrate that the student meets the objectives of the module curriculum. Section 19 The module “Interpersonal international communication in the foreign language area” Location of module: 3rd semester Credits: 5 ECTS The module deals with interpersonal communication, including dialogic and relational communication etc. on social media platforms. The module focuses on basic concepts within interpersonal communication as a launch pad for oral application in the foreign language area. The module concludes with a problem-based synopsis on a select topic from within the above areas. Objectives When completing the module, students will have acquired: Knowledge and understanding of theoretical and practical aspects of interpersonal communication oral communication with a focus on human interaction and (inter)cultural understanding of the

foreign language area in question. Skills in applying the principles of problem-based learning and project work communicating and substantiating choices of scientific theoretical approach, method and theory

in relation to the selected problem

19

applying relevant theory and method about interpersonal communication describing and analysing different practiced forms of interpersonal communication structuring and processing a problem in a synthesised form oral communication of own knowledge of interpersonal communication in relation to the foreign

language area. Competences in assessing own communication and that of other individuals, e.g. in professional working

relationships processing, synthesising and oral communication of issues

To register for the examination in “Interpersonal communication” in the foreign language area, the student must have participated actively in the course in “Oral communication and dissemination” and must have prepared oral and/or written presentation complying with the instructions of the lecturer. The module is completed in the 3rd semester by: Examination 9 An internal combined written and oral examination in the foreign language in: Interpersonal Communication (English/Spanish/German). The examination will take the form of a conversation between the student and the examiners on the basis of a synopsis written by the student. The assignment response paper forming the basis of the oral examination must be written in the foreign language. The assignment response paper must not exceed 4 pages. Duration of examination: 30 minutes Evaluation: Grading according to the 7-point scale. Weighting: The main emphasis is on the oral performance. Credits: 5 ECTS The synopsis and the oral examination must demonstrate that the student meets the objectives of the module curriculum. A re-examination will be held according to the regulations applying to project examination as stipulated in the examination regulations in force at the time in question. Section 20 The module “International business communication” Location of module: 3rd semester Credits: 10 ECTS The module deals with the company's communication, focusing on the company's written communication forms, primarily its electronic communication in for instance emails, web pages and social media. It also looks into conventions and formal rules within the foreign language and Danish. Objectives When completing the module, students will have acquired: Knowledge and understanding of business procedures in the company's/organisation's written communication

20

the company's/organisation's various communication methods in writing, including electronic communication in emails, websites and social media

conventions in the company's/organisation's written communication selected genres within the company’s/organisation’s written communication.

Skills in translating texts to be used in the company's/organisation's communication independently organising and creating texts to be used in the company's/organisation's

communication applying own knowledge of the syntax, morphology and lexis of the foreign language

when preparing the various texts of the company formulating the company's/organisation's communication in such a way that it reflects the

context and text genre, i.e. at a formality level and in a style which is adapted to a given communication situation.

Competences in transferring theoretical knowledge about language, text function and context for the

practical production of business texts working independently with business communication reflecting on own learning and continuing own competence development within the area structuring own learning in relation to a given task.

The module is completed in the 3rd semester by: Examination 10 An external written exam in the foreign language in: International Business Communication (English/Spanish/German). The exam assignment will be within one or more of the following areas: translation from Danish into the foreign language, translation from the foreign language into Danish and independent text production in the foreign language on the basis of business communication texts. Duration of examination: 5 hours All resource materials are permitted. Evaluation: Grading according to the 7-point scale. Credits: 10 ECTS The assignment response paper and the oral examination performance must demonstrate that the student meets the objectives of the module curriculum. 21 The module “Production of Written Texts” Location of module: 3rd semester Credits: 5 ECTS The module deals with the production of specialised texts, partly in the form of translation between the foreign language and Danish, and partly in the form of independent text production in the foreign language. The texts included in the module may be (user) manuals, product descriptions, annual reports and subject-oriented articles. Objectives When completing the module, students will have acquired: Knowledge and understanding of

21

the production of specialised texts, i.e. (user) manuals, product descriptions, annual reports and subject-oriented articles.

translation theory and method in relation to specialised texts language-typological characteristics of the foreign language within selected specialised

text genres language-typological differences between the foreign language and Danish within

selected specialised text genres Skills in translating fairly simple specialised texts between the foreign language and Danish applying relevant translation methods and theory in a concrete text and with a given

target group independent production of fairly simple specialised texts in accordance with the syntax,

morphology and lexis of the foreign language. Competences in the production of specialised texts within new areas pursuing own competence development within the written production of specialised texts.

The module is completed in the 3rd semester by: Examination 11 An external written exam in the foreign language in: Production of Written Texts (English/Spanish/German). The exam consists in the translation from Danish into the foreign language and/or from the foreign language into Danish as well as independent text production in the foreign language on the basis of texts. Duration of examination: 5 hours All resource materials are permitted. Evaluation: Grading according to the 7-point scale. Credits: 5 ECTS The assignment response paper and the oral examination performance must demonstrate that the student meets the objectives of the module curriculum. Section 22 The module 'Rhetorics' Location of module: 3rd semester Credits: 5 ECTS The module deals with the production and dissemination of convincing texts in organisational contexts. The module provides fundamental insight into rhetorical tools, argumentation, language design and presentation. Focus is on oral communication. Objectives When completing the module, students will have acquired: Knowledge and understanding of basic concepts in the field of argumentation theory, including the structure of arguments,

argument types, appeal forms and argumentation dynamics the planning and dissemination of an item of rhetorical communication, including

persuasive expression options

22

human interaction in organisational contexts. Skills in identifying a specific rhetorical issue in an organisational context producing and presenting professional convincing argumentation to ensure acceptance

of a standpoint demonstrating insight into the communication of the individual person from a rhetorical

point of view communicating presentations to various target groups.

Competences in the planning of oral communication based on theoretical and practical knowledge of

rhetoric acting as a consultant in connection with communicative tasks in the organisation.

The module is completed in the 3rd semester by: Examination 12 An internal oral examination in Danish in: Rhetorics. The exam takes place on the basis of an assigned case which relates to a specific rhetorical communication situation. The case is assigned to the student two days before the exam takes place. Duration of examination: 20 minutes Evaluation: Grading according to the 7-point scale. Credits: 5 ECTS The assignment response paper and the oral examination performance must demonstrate that the student meets the objectives of the module curriculum. Section 23 The module “Culture and Business” Location of module: 4th semester Credits: 15 ECTS The module includes problem-based project work with a topic chosen by the student from within the area of culture and business in relation to the foreign language area. The project must be written in the foreign language. Objectives When completing the module, students will have acquired: Knowledge and understanding of: a select topic from within the fields of culture and business in relation to the foreign language

area. Skills in applying the principles of problem-based learning and project work communicating, substantiating and discussing choices of scientific theoretical approach, method

and theory in relation to the selected problem applying relevant theory and method in relation to the selected problem

23

analysing issues related to culture and business in the foreign language area oral and written dissemination of acquired knowledge of culture and business in relation to the

foreign language area dissemination of knowledge in a form that complies with the most essential principles in

academic writing. Competences in working independently with a select topic from within the fields of culture and business in

relation to the foreign language area.

Together with the modules "Media and Communication" and "A select topic in international business communication", this module may be replaced by a study stay at a university abroad. The module is completed in the 4th semester by: Examination 13 An external combined written and oral project examination in the foreign language in: Culture and Business (English/Spanish/German) The examination will take the form of a conversation between the student(s), the examiner and the external examiner on the basis of the project report written by the student(s). Project reports are considered the joint responsibility of the group. The project report, which must be written in the foreign language, must not exceed 20 pages per student; however, individual reports may include 30 pages. Duration of examination: 20 minutes per student and 10 minutes per group for deliberations and grading; however, the maximum duration for large groups is two hours, and the maximum duration of an individual examination is 30 minutes. Evaluation: Grading according to the 7-point scale. Weighting: A joint evaluation is carried out of the project report and the oral performance. Credits: 15 ECTS The project report and the oral examination must demonstrate that students meet the objectives of the module curriculum. A re-examination will be held according to the regulations applying to project examination as stipulated in the examination regulations in force at the time in question. 24 The module “Media and Communication” Location of module: 4th semester Credits: 10 ECTS The module consists of a problem-based project on a topic chosen by the student from within the field of media and communication. The topic must be related to the academic field of the bachelor’s programme. The project must be written in the foreign language. Objectives When completing the module, students will have acquired: Knowledge and understanding of: a select topic from within the field of media and communication related to the academic

field of the bachelor’s programme.

24

Skills in applying the principles of problem-based learning and project work communicating, substantiating and discussing choices of scientific theoretical approach, method

and theory in relation to the selected problem applying relevant theory and method in relation to the selected problem analysing issues in relation to media and communication oral and written communication of own knowledge of media and communication dissemination of knowledge in a form that complies with the most essential principles in

academic writing. Competences in working independently with a select topic from within the area of media and communication.

Together with the modules "Culture and Business", “Select topic in international business communication", the module may be replaced by a study stay at a university abroad. The module is completed in the 4th semester by: Examination 14 An internal combined written and oral project examination in the foreign language in: Media and Communication (English/Spanish/German). The examination will take the form of a conversation between the student(s), the examiner and the external examiner on the basis of the project report written by the student(s). Project reports are considered the joint responsibility of the group. The project report, which must be written in the foreign language, must not exceed 20 pages per student; however, individual reports may include 30 pages. Duration of examination: 20 minutes per student and 10 minutes per group for deliberations and grading; however, the maximum duration for large groups is two hours, and the maximum duration of an individual examination is 30 minutes. Evaluation: Grading according to the 7-point scale. Weighting: A joint evaluation is carried out of the project report and the oral performance. Credits: 10 ECTS The project report and the oral examination must demonstrate that students meet the objectives of the module curriculum. A re-examination will be held according to the regulations applying to project examination as stipulated in the curriculum and regulations in force at the time in question. Section 25 The module “Select topic in international business communication” Location of module: 4th semester Credits: 5 ECTS The module involves independent acquisition of knowledge and work with a written task within a topic related to one or more modules from the first three semesters of the bachelor’s programme. The task must be written in Danish. Objectives

25

When completing the module, students will have acquired: Knowledge and understanding of: a select topic in international business communication

Skills in collecting and organising knowledge which is relevant for answering the task adding to and combining the knowledge and skills acquired through the first three

semesters of the bachelor’s programme. Competences in disseminating the acquired knowledge on a given topic independently developing competences in international business communication.

Together with the modules "Culture and Business" and “Media and Communication”, the module may be replaced by a study stay at a university abroad. The module is completed in the 4th semester by: Examination 15 An internal written examination in Danish in: Select Topic in International Business Communication. The examination is a take-home assignment on a set topic. The assignment response paper must not exceed 10 pages. Evaluation: Grading according to the 7-point scale. Credits: 5 ECTS The assignment response paper must demonstrate that the student meets the objectives of the module curriculum. Section 26 The module “Organisation, communication and stakeholders” Location of module: 5th semester Credits: 15 ECTS The module deals with the external and strategic communication of companies and organisations in the foreign language area, focusing on stakeholders and (social) media etc. The module concludes with a problem-based project on a select topic from within the above areas. Objectives When completing the module, students will have acquired: Knowledge and understanding of: the external communication of companies and organisations with stakeholders in the foreign

language area basic theories within external communication strategic communication and dialogue-based interaction in private and public organisations in

the foreign language area. Skills in confident application of the principles of problem-based learning and project work

26

communicating, substantiating and discussing choices of scientific theoretical approach, method and theory in relation to the selected problem

applying relevant theory and method in relation to the selected problem investigating and assessing the external environments of organisations and companies analysing issues in relation to the external communication of companies and organisations in the

foreign language area oral and written dissemination of own knowledge of the external communication of companies

and organisations in the foreign language area dissemination of knowledge in a form that complies with the principles of academic writing.

Competences in communicating with various stakeholders and the general public in the foreign language area working in a practical manner with external communication and communication strategies in

relation to the foreign language area. Examination 16 An external combined written and oral project examination in the foreign language in: Organisation, Communication and Stakeholders (English/Spanish/German). The examination will take the form of a conversation between the student(s), the examiner and the external examiner on the basis of the project report written by the student(s). Project reports are considered the joint responsibility of the group. The project report, which must be written in the foreign language, must not exceed 20 pages per student; however, individual reports may include 30 pages. Duration of examination: 20 minutes per student and 10 minutes per group for deliberations and grading; however, the maximum duration for large groups is two hours, and the maximum duration of an individual examination is 30 minutes. Evaluation: Grading according to the 7-point scale. Weighting: A joint evaluation is carried out of the project report and the oral performance. Credits: 15 ECTS The project report and the oral examination must demonstrate that students meet the objectives of the module curriculum. A re-examination will be held according to the regulations applying to project examination as stipulated in the examination regulations in force at the time in question. Section 27 The module “Legal Communication and Business” Location of module: 5th semester Credits: 5 ECTS The module includes an introduction to business and collaboration types in the foreign language area as well as a basic introduction to the legal system in Denmark and the foreign language area. Moreover, the student will work with the basic genres (e.g. judgments, contracts and terms of sale and delivery) in the legal communication. Objectives When completing the module, students will have acquired:

27

Knowledge and understanding of: basic elements of the legal systems in Denmark and the foreign language area, e.g. actors and

principles basic genres and terminologies in legal communication select aspects of business types in the foreign language area select aspects of business cooperation types in the foreign language area.

Skills in identifying business and cooperation types in the foreign language area describing the characteristics of genres and terminology in legal communication translating and processing minor legal texts from within select business-related areas using the

syntax, morphology and lexis of the foreign language. information retrieval when working with legal disciplines within business-related areas.

Competences in transferring theoretical knowledge into practical production and processing of legal texts from

within business-related areas disseminating knowledge about select legal aspects of the foreign language area.

The module is completed in the 5th semester of the programme by: Examination 17 An internal written exam in Danish and the foreign language in: Legal Communication and Business (English/Spanish/German). The examination is a 2-day take-home assignment on a set topic. The assignment response paper must not exceed 6 pages. The take-home assignment contains selected elements from the module's subject areas. Evaluation: Grading according to the 7-point scale. Credits: 5 ECTS The assignment response paper and the oral examination performance must demonstrate that the student meets the objectives of the module curriculum. Section 28 The module “Web communication and search engine optimisation” Location of module: 5th semester Credits: 5 ECTS The module introduces basic theories on web communication seen in a business context, including information architecture, motivating design and search-engine optimised texts. Objectives When completing the module, students will have acquired: Knowledge and understanding of theories and concepts in the field of text production and subject-specific journalism the framework and conditions for online communication search engine optimisation of online texts digital communication theory, e.g. user friendliness and motivational design on a website user tests and their applicability.

28

Skills in analysing and assessing web communication planning, executing and analysing user tests developing search engine friendly texts in relation to a given business and a given target

group preparing and analysing various business texts and media products.

Competences in transferring theoretical knowledge of text production and subject-specific journalism to

practical text production in a company or organisation engaging actively in the strategic work with web communication in companies.

The module is completed in the 5th semester of the programme by: Examination 18 An internal combined written and oral examination in Danish in: Web Communication and Search Engine Optimisation in Theory and Practice. The examination will take the form of a conversation between the student and the examiners on the basis of a set written take-home assignment. The written response paper must not exceed 10 pages + annexes. Duration of examination: 30 minutes Evaluation: Grading according to the 7-point scale. Credits: 5 ECTS The assignment response paper must demonstrate that the student meets the objectives of the module curriculum. Section 29 The module “Language, communication and professional practice” Location of module: 6th semester Credits: 5 ECTS The module deals with language, communication, professional identity and professionalisation in theory and practice. Focus is on the performance of professional communication in the foreign language area. Objectives When completing the module, students will have acquired: Knowledge and understanding of: traditional and contemporary theoretical approaches to professional identity and

professionalisation, including knowledge of the history of the professions the relationship between communication, discourse and professionalisation the relationship between professionalisation and de-professionalisation the organisational, social and cultural conditions for the exercise of professional communication the discursive, linguistic and rhetorical aspects of professional communication in the foreign

language area

29

Skills in applying own knowledge of professions and professionalisation to identify and analyse

professional communication in social and cultural contexts identifying the discursive, linguistic and rhetorical rooting of professional communication in the

foreign language area independently producing texts within various professional genres in the foreign language

Competences in communicating professionally in specific social and cultural contexts relating critically to professionalisation and professional practices reflecting on professional communication and language use.

The module is completed in the 6th semester by: Examination 19 An external written exam in the foreign language in: Language, Communication and Professional Practice (English/Spanish/German). The exam takes the form of a 4-day written take-home assignment on a set topic involving analysis of a case and independent text production in the foreign language. The assignment response paper must not exceed 8 pages. The take-home assignment contains select elements from the subject areas of the module. Evaluation: Grading according to the 7-point scale. Credits: 5 ECTS The examination must demonstrate that the student meets the objectives of the module curriculum. Section 30 The module “Legal communication and the market” Location of module: 6th semester Credits: 5 ECTS The module deals with the company's purchase and sale of goods and services as well as with marketing in the foreign language area. Focus is on genres and terminology in select legal documents within this area. Objectives When completing the module, students will have acquired: Knowledge and understanding of: purchase and sale of goods and services in the foreign language area, including marketing genres and language use in select legal documents in the fields of purchase, sale and marketing

in the foreign language area.

Skills in accounting for select legal aspects of purchase and sale, including marketing, in the foreign

language area translating and processing legal texts within purchase, sale and marketing using the syntax,

morphology and lexis of the foreign language.

30

Competences in transferring theoretical knowledge to practical text production and processing within the

company's purchase and sale of goods and services, and within marketing disseminating knowledge about select aspects within the company's purchase, sale and

marketing in the foreign language area. The module is completed in the 6th semester by: Examination 20 An external written exam in Danish and/or the foreign language in: Legal Communication and Market (English/Spanish/German). The exam takes the form of a written invigilated exam including one or more elements from the subject areas of the module. Duration of examination: 5 hours All resource materials are permitted. Evaluation: Grading according to the 7-point scale. Credits: 5 ECTS The examination must demonstrate that the student meets the objectives of the module curriculum. 31 The module “Bachelor’s Project” Location of module: 6th semester Credits: 15 ECTS The module consists of a problem-based project on a topic chosen by the student from within the subject field of the bachelor’s programme. It is a requirement that the project involves the foreign language area to a substantial extent. Moreover, focus is on academic writing in the foreign language. Objectives When completing the module, students will have acquired: Knowledge and understanding of: a select topic from within the field of study of the bachelor’s programme, involving the

foreign language area. Skills in applying the principles of problem-based learning and project work displaying a high degree of

confidence and independence communicating, substantiating and discussing choices of scientific theoretical approach, method

and theory in relation to the selected problem confident application of the relevant theory and method in relation to the selected problem independent and comprehensive analysis of the selected problem dissemination of knowledge in a form that complies with the principles of academic writing and

oral presentation in the foreign language. Competences in independently involving in (inter)disciplinary collaboration taking a professional approach independently pursuing own competence development within the area.

31

The module is completed in the 6th semester by: Examination 21 An external combined written and oral project examination in the foreign language in: Bachelor’s Project (English/Spanish/German). The examination will take the form of a conversation between the student(s), the examiner and the external examiner on the basis of the project report written by the student(s). The project report is considered the joint responsibility of the group. The project report must be written in the foreign language. The project report must not exceed 25 pages per student; however, individual projects may include 30 pages. Abstract: A summary in Danish must be submitted. The summary must not exceed two pages (it will not be included in the minimum and maximum number of pages allowed per student for the bachelor thesis). The abstract is included in the overall evaluation of the project. Duration of examination: 20 minutes per student and 10 minutes per group for deliberations and grading; however, the maximum duration for large groups is two hours, and the maximum duration of an individual examination is 30 minutes. Evaluation: Grading according to the 7-point scale. Weighting: A joint evaluation is carried out of the project report and the oral performance. Credits: 15 ECTS The project report and the oral examination must demonstrate that students meet the objectives of the module curriculum. A re-examination will be held according to the regulations applying to project examination as stipulated in the examination regulations in force at the time in question. Section 32 The module “Chinese culture and communication” (elective module, cf section 6, subsection 2) Location of module: 3rd semester Credits: 5 ECTS The module deals with Chinese culture and communication, focusing on Chinese culture in China and the rest of the world. Objectives When completing the module, students will have acquired: Knowledge and understanding of the role of the Chinese language in the traditional culture and in modern communication basic aspects of Chinese cultural history and modern Chinese culture approaches to and the problematisation of intercultural communication in relation to

China theories and methods of the subject areas of the module.

Skills in analysing modern Chinese culture in a global context identifying issues in intercultural communication and finding possible solutions to these.

Competences in navigating the different representations and descriptions of modern Chinese culture

32

translating theoretical and professional knowledge about cultural and intercultural conditions into practical work on intercultural communication

interdisciplinary cooperation that will contribute the communication of companies in China and in other international markets.

The module is completed in the 3rd semester by: Examination 22 An internal written examination in Danish or English in: Chinese Culture and Communication. The examination is a 2-day take-home assignment on a set topic. The assignment response paper must not exceed 6 pages. Replacement: The examination may be replaced by satisfactory and active participation in the course, which involves 80 percent presence in classes as well as the preparation of oral and/or written presentations set by the lecturer as part of the course. Evaluation: Pass/fail Credits: 5 ECTS The assignment response paper and the oral examination performance must demonstrate that the student meets the objectives of the module curriculum. Section 33 The module “Organisational psychology” (elective module, cf. section 6, subsection 2) Location of module: 3rd semester Credits: 5 ECTS The module includes an introduction to basic organisational psychological theories and phenomena and issues, and these are related to practical issues. Objectives When completing the module, students will have acquired: Knowledge and understanding of essential theories and phenomena relating to organisational psychology communication about topics relating to organisational psychology.

Skills in analysing examples of psychological phenomena in the organisation developing appropriate communication proposals and presentations.

Competences in structuring own learning in relation to a given task independently pursuing own competence development within the subject area.

The module is completed in the 3rd semester by: Examination 23 An internal written examination in Danish or English in: Organisational Psychology. The examination is a 2-day take-home assignment on a set topic. The assignment response paper must not exceed 6 pages.

33

Replacement: The examination may be replaced by satisfactory and active participation in the course, which involves 80 percent presence in classes as well as the preparation of oral and/or written presentations set by the lecturer as part of the course. Evaluation: Pass/fail Credits: 5 ECTS The assignment response paper and the oral examination performance must demonstrate that the student meets the objectives of the module curriculum. Section 34 The module “Business development and entrepreneurship” (elective module, cf. section 6, subsection 2) Location of module: 3rd semester Credits: 5 ECTS. The module deals with business development and entrepreneurship, i.e. the basic elements of the subject and the development from business idea to business plan. Objectives When completing the module, students will have acquired: Knowledge and understanding of the basic elements of business understanding and business development the process from business idea to business plan.

Skills in assessing the potential for a business idea, including the best possible commercialisation

form, market potential and business model developing a new business idea, including a description of the way in which this can be

developed and planned conducting an analysis of a business idea communicating a business idea to a potential stakeholder (investor, customer, etc.) drawing up a business plan for a business idea and arguing in favour of the selection and

deselection of elements in the plan.

Competences in introducing and testing assumptions relating to a new business idea translating a business idea into a business plan, including arguing for and explaining the

most adequate commercialisation type applying a business plan as an internal strategic management tool

The module is completed in the 3rd semester by:

Examination 24 An internal written examination in Danish or English in: Business Development and Entrepreneurship. The examination is a 2-day take-home assignment on a set topic. The assignment response paper must not exceed 6 pages. Replacement: The examination may be replaced by satisfactory and active participation in the course, which involves 80 percent presence in classes as well as the preparation of oral and/or written presentations set by the lecturer as part of the course. Evaluation: Pass/fail

34

Credits: 5 ECTS The assignment response paper and the oral examination performance must demonstrate that the student meets the objectives of the module curriculum. Section 35 The module ' Chinese Organisational and Business Culture' (elective module cf section 6, subsection 2) Location of module: 5th semester Credits: 5 ECTS The module addresses Chinese organisational and business culture, business types and the entry of foreign companies into the Chinese labour market. Objectives When completing the module, students will have acquired: Knowledge and understanding of the interplay between the State, society and companies in China (including different

business types) aspects of the Chinese labour market that are relevant for foreign companies business relevant elements of Chinese culture and communication the intercultural challenges of foreign companies when encountering Chinese forms of

organisation. Skills in identifying and analysing the communicative and organisational challenges in Danish-

Chinese cooperation identifying and analysing the challenges for Danish and foreign companies when

encountering the State and market in China.

Competences in contributing to the activities of foreign companies in China through interdisciplinary

collaboration navigating in an intercultural organisational context.

The module is completed in the 5th semester of the programme by: Examination 25 An internal written examination in Danish or English in: Chinese Organisational and Business Culture. The examination is a 2-day take-home assignment on a set topic. The assignment response paper must not exceed 8 pages. The take-home assignment contains select elements from the subject areas of the module. Replacement: The examination may be replaced by satisfactory and active participation in the course, which involves 80 percent presence in classes as well as the preparation of oral and/or written presentations set by the lecturer as part of the course. Evaluation: Pass/fail Credits: 5 ECTS

35

The assignment response paper and the oral examination performance must demonstrate that the student meets the objectives of the module curriculum. Section 36 The module “Web design and graphic tools” (elective module cf. section 6, subsection 2) Location of module: 5th semester Credits: 5 ECTS The module introduces the student to the planning, design and editing of websites. The module includes courses in a select Content Management System (CMS) and select graphics tools. Objectives When completing the module, students will have acquired: Knowledge and understanding of select theories applying to the creation of web design a select Content Management System (CMS) layout and aesthetics in web design.

Skills in applying and explaining theories and concepts in the field of web design planning, building and editing websites the use of graphic tools when designing a website.

Competences in contributing to the design of a website structuring own learning in relation to a given task independently pursuing own competence development within the area.

The module is completed in the 5th semester of the programme by: Examination 26 An internal written examination in Danish or English in: Web design and graphic tools. The examination is a 4-day take-home assignment on a set topic. By solving a task set by the course instructor, the student must demonstrate their knowledge of the theories and tools introduced in the course. The assignment response paper must not exceed 6 pages. Replacement: The examination may be replaced by satisfactory and active participation in the course, which involves 80 percent presence in classes as well as the preparation of oral and/or written presentations set by the lecturer as part of the course. Evaluation: Pass/fail Credits: 5 ECTS Section 37 The module “Segmentation and target group analysis” (elective module cf. section 6, subsection 2) Location of module: 5th semester Credits: 5 ECTS

36

The module introduces various approaches to market segmentation and the preparation of target group analyses. Objectives When completing the module, students will have acquired: Knowledge and understanding of segmentation theories approaches to target group analysis.

Skills in defining and selecting relevant criteria for segmentation of a business market conducting an analysis of segments as a basis for selecting one or more target groups

for further work. Competences in defining a segment and planning interventions aimed at specific target groups on the

basis of a conducted market analysis or own collected data structuring own learning in relation to a given task independently pursuing own competence development within the area.

The module is completed in the 5th semester of the programme by: Examination 27 An internal written examination in Danish or English in: Segmentation and Target Group Analysis. The examination is a 2-day take-home assignment on a set topic. The assignment response paper must not exceed 6 pages. Replacement: The examination may be replaced by satisfactory and active participation in the course, i.e. 80% presence as well as preparation of the oral and/or written presentations which form part of the course. Evaluation: Pass/fail Credits: 5 ECTS The assignment response paper and the oral examination performance must demonstrate that the student meets the objectives of the module curriculum. The module “Market and Consumers in China” (elective module, cf. section 6, subsection 2) Location of module: 6th semester Credits: 5 ECTS The module deals with the market and consumers in China, including political and economic conditions, market structures, consumers and consumer culture etc. Objectives When completing the module, students will have acquired: Knowledge and understanding of basic features of Chinese politics and economics, including market structures Chinese consumer demographics

37

the challenges of foreign companies in the Chinese market within sales and marketing the entry of Chinese companies in the global market.

Skills in identifying the wishes and needs of different consumer groups analysing the challenges and opportunities relating to sales and marketing in China.

Competences in translating knowledge about the Chinese market situation into an understanding of other

international markets engaging in interdisciplinary collaboration in the fields of sales and marketing targeting

Chinese consumer groups in and outside of China. The module is completed in the 6th semester by: Examination 28 An internal written examination in Danish or English in: Market and Consumers in China. The examination is a 2-day take-home assignment on a set topic. The assignment response paper must not exceed 6 pages. Replacement: The examination may be replaced by satisfactory and active participation in the course, which involves 80 percent presence in classes as well as the preparation of oral and/or written presentations set by the lecturer as part of the course. Evaluation: Pass/fail Credits: 5 ECTS The assignment response paper and the oral examination performance must demonstrate that the student meets the objectives of the module curriculum. Section 39 The module “Communication planning in theory and practice” (elective module, cf. section 6, subsection 2) Location of module: 6th semester Credits: 5 ECTS. The module deals with communication planning and the different phases involved in this from idea to final product. Objectives When completing the module, students will have acquired: Knowledge and understanding of principles, structures and processes in communication planning sociological theories which support the various stages in communication planning the relationship between context, stakeholder expectations and communication planning.

Skills in developing and substantiating a realistic, adequate and systematic communication plan conducting a situation analysis, defining coherent objectives, strategies and tactics selecting relevant public and interpersonal, traditional and digital communication

channels

38

preparing convincing messages and adapting them to specific cultural contexts.

Competences in developing theoretically based and creative ideas when working systematically with a

communication plan reflecting on the contexts, opportunities and challenges in communication campaigns presenting and substantiating own ideas in a convincing and responsive manner.

The module is completed in the 6th semester by:

Examination 29 An internal written examination in Danish or English in: Communication Planning in Theory and Practice. The examination is a 2-day take-home assignment on a set topic. The task consists of the preparation of a communication plan for a fictitious or existing organisation. The assignment response paper must not exceed 6 pages. Replacement: The examination may be replaced by satisfactory and active participation in the course, which involves 80 percent presence in classes as well as the preparation of oral and/or written presentations set by the lecturer as part of the course. Evaluation: Pass/fail Credits: 5 ECTS The assignment response paper and the oral examination performance must demonstrate that the student meets the objectives of the module curriculum. Section 40 The module “Behavioural design in theory and practice” (elective module, cf. section 6, subsection 2) Location of module: 6th semester Credits: 5 ECTS The module deals with behavioural design, i.e. nudging, in theory and practice, including the relationship between behavioural design, context and human behaviour. Objectives When completing the module, students will have acquired: Knowledge and understanding of the theoretical field surrounding behaviour design the effects of behavioural design on the context of human decision making changes in context, online and in the physical world causing changes in human behaviour

Skills in • working strategically with behavioural design • organising campaigns and other projects whose objective is to change the behaviour of a select

target group • organising experiments, tests and studies as a part of the work with behavioural design.

Competences in planning behavioural design that can contribute to change

39

The module is completed in the 6th semester by: Examination 30 An internal written examination in Danish or English in: Behavioural Design in Theory and Practice. The examination is a 2-day take-home assignment on a set topic. The assignment response paper must not exceed 6 pages. By solving a task set by the course instructor, the student must demonstrate their knowledge of the theories and methods introduced within the select area. Replacement: The examination may be replaced by satisfactory and active participation in the course, which involves 80 percent presence in classes as well as the preparation of oral and/or written presentations as part of the course. Evaluation: Pass/fail Credits: 5 ECTS The assignment response paper and the oral examination performance must demonstrate that the student meets the objectives of the module curriculum.

Section 41 List of compulsory examinations in the programme

No. Title Internal pass/fail

Internal 7-point

External pass/fail

External 7-point

1st and 2nd semesters 1 PBL, theory of science and

academic practice 5 ECTS

2 Culture, communication and society

15 ECTS

3 Grammar 5 ECTS 4 Production of written texts 5 ECTS 5 Culture, communication

and organisation 15 ECTS

6 Business Knowledge 5 ECTS 7 Grammar and the

production of written texts 5 ECTS

8 Discourse and organisation

5 ECTS

3rd and 4th semesters 9 Interpersonal

communication in the foreign language area

5 ECTS

10 Business communication 10 ECTS 11 Production of written texts

for specific purposes 5 ECTS

12 Rhetorics 5 ECTS 13 Culture and business 15 ECTS 14 Media and communication 10 ECTS 15 Select topic in international

business communication 5 ECTS

5th and 6th semesters

40

16 Organisation, communication and stakeholders

15 ECTS

17 Legal communication and business

5 ECTS

18 Web communication and search engine optimisation

5 ECTS

19 Language, communication and professional practice

5 ECTS

20 Legal communication and the market

5 ECTS

21 Bachelor’s project 15 ECTS Section 42 List of elective subject examinations No. Title Internal

pass/fail Internal 7-point

External pass/fail

External 7-point

3rd semester 22 Chinese culture and

communication 5 ECTS

23 Organisational psychology 5 ECTS 24 Business development and

entrepreneurship 5 ECTS

5th semester 25 Chinese organisational and

business culture 5 ECTS

26 Web design and graphic tools

5 ECTS

27 Segmentation and target group analysis

5 ECTS

6th semester 28 China's market and

consumers 5 ECTS

29 Communication planning in theory and practice

5 ECTS

30 Behavioural design in theory and practice

5 ECTS

Section 43 Re-examination For information as regards re-examination possibilities outside of the regular examination schedule, reference is made to the general examination regulations in force; these are available on the website of the Faculty of Humanities.

PART 4 OTHER REGULATIONS

Section 44 Credit transfer

41

Credit transfer is awarded for examination activities only, not for seminar activities. Credit transfer is awarded for successfully completed examination activities of the same extent and at the same level as the examination for which the credit is transferred. On the basis of an assessment of each individual case, the Study Board may approve that successfully completed programme modules from other bachelor’s programmes replace modules of this bachelor’s programme (credit transfer). The Study Board may also approve that successfully completed programme modules from other Danish or foreign degree programmes at the same level replace modules stipulated in this curriculum. All decisions on credit transfer are made by the Study Board on the basis of an academic expert assessment. Section 23 Exemptions In exceptional circumstances, the Study Board for International Business Communication may make exceptions from the rules in these regulations which were stipulated autonomously by the University. Section 24 Further information The Study Board publishes and maintains more detailed information on the bachelor’s programme in Danish, including examinations, on its website. Section 25 Commencement The curriculum and regulations were recommended by the Study Board for International Business Communication and approved by the dean. The curriculum and regulations will take effect as of 1 September 2017 and will apply to all students commencing their bachelor’s degree studies on or after this date. The Study Board for International Business Communication and/or the Faculty of Humanities at AAU will determine when the last examinations will be held in accordance with the present curriculum and regulations.